Abstract: Positioning the organization in the strategic
environment of its industry is one of the first and most important
phases of the organizational strategic planning and in today
knowledge-based economy has its importance been duplicated for
higher education institutes as the centers of education, knowledge
creation and knowledge worker training. Up to now, various models
with diverse approaches have been applied to investigate
organizations- strategic position in different industries. Regarding the
essential importance and strategic role of quality in higher education
institutes, in this study, a quality-oriented approach has been
suggested to positioning them in their strategic environment. Then
the European Foundation of Quality Management (EFQM) model has
been adopted to position the top Iranian business schools in their
strategic environment. The result of this study can be used in strategic
planning of these institutes as well as the other Iranian business
schools.
Abstract: Defining strategic position of the organizations within
the industry environment is one of the basic and most important
phases of strategic planning to which extent that one of the
fundamental schools of strategic planning is the strategic positioning
school. In today-s knowledge-based economy and dynamic
environment, it is essential for universities as the centers of
education, knowledge creation and knowledge worker evolvement.
Till now, variant models with different approaches to strategic
positioning are deployed in defining the strategic position within the
various industries. Balanced Scorecard as one of the powerful models
for strategic positioning, analyzes all aspects of the organization
evenly. In this paper with the consideration of BSC strength in
strategic evaluation, it is used for analyzing the environmental
position of the best-s Iranian Business Schools. The results could be
used in developing strategic plans for these schools as well as other
Iranian Management and Business Schools.