A Quality-Oriented Approach toward Strategic Positioning in Higher Education Institutions

Positioning the organization in the strategic environment of its industry is one of the first and most important phases of the organizational strategic planning and in today knowledge-based economy has its importance been duplicated for higher education institutes as the centers of education, knowledge creation and knowledge worker training. Up to now, various models with diverse approaches have been applied to investigate organizations- strategic position in different industries. Regarding the essential importance and strategic role of quality in higher education institutes, in this study, a quality-oriented approach has been suggested to positioning them in their strategic environment. Then the European Foundation of Quality Management (EFQM) model has been adopted to position the top Iranian business schools in their strategic environment. The result of this study can be used in strategic planning of these institutes as well as the other Iranian business schools.

Authors:

• M. M. Mashhadi
• K. Mohajeri
• M. D. Nayeri

Keywords:

• Strategic planning
• Strategic positioning
• Quality
• EFQM model
• Higher education institutions.

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