Abstract: This study examined the underlying dimensions of
brand equity in the chocolate industry. For this purpose, researchers
developed a model to identify which factors are influential in
building brand equity. The second purpose was to assess brand
loyalty and brand images mediating effect between brand attitude,
brand personality, brand association with brand equity. The study
employed structural equation modeling to investigate the causal
relationships between the dimensions of brand equity and brand
equity itself. It specifically measured the way in which consumers’
perceptions of the dimensions of brand equity affected the overall
brand equity evaluations. Data were collected from a sample of
consumers of chocolate industry in Iran. The results of this empirical
study indicate that brand loyalty and brand image are important
components of brand equity in this industry. Moreover, the role of
brand loyalty and brand image as mediating factors in the intention of
brand equity are supported. The principal contribution of the present
research is that it provides empirical evidence of the
multidimensionality of consumer based brand equity, supporting
Aaker´s and Keller´s conceptualization of brand equity. The present
research also enriched brand equity building by incorporating the
brand personality and brand image, as recommended by previous
researchers. Moreover, creating the brand equity index in chocolate
industry of Iran particularly is novel.
Abstract: This paper estimates the economic values of
household preference for enhanced solid waste disposal services in
Malaysia. The contingent valuation (CV) method estimates an
average additional monthly willingness-to-pay (WTP) in solid waste
management charges of Ôé¼0.77 to 0.80 for improved waste disposal
services quality. The finding of a slightly higher WTP from the
generic CV question than that of label-specific, further reveals a
higher WTP for sanitary landfill, at Ôé¼0.90, than incineration, at Ôé¼0.63.
This suggests that sanitary landfill is a more preferred alternative.
The logistic regression estimation procedure reveals that household-s
concern of where their rubbish is disposed, age, ownership of house,
household income and format of CV question are significant factors
in influencing WTP.
Abstract: Phrases has a long history in information retrieval, particularly in commercial systems. Implicit semantic relationship between words in a form of BaseNP have shown significant improvement in term of precision in many IR studies. Our research focuses on linguistic phrases which is language dependent. Our results show that using BaseNP can improve performance although above 62% of words formation in Malay Language based on derivational affixes and suffixes.
Abstract: The purpose of the present study is the investigation
of the relationship between knowledge management and enabling
managers based on achieving proper function. This research is
descriptive and investigative. The sample includes all male and
female high school managers of first and second regions of Urmia
including 98 school and accordingly 98 managers. The instrument
applied was a questionnaire. To sum up, there is a statistically
significant relationship between knowledge management and
empowering managers. In the end, several suggestions are provided.
Abstract: In the present work we investigate both the elastic and
electric properties of a chiral material. We consider a composite
structure made from a polymer matrix and anisotropic inclusions of
GaAs taking into account piezoelectric and dielectric properties of
the composite material. The principal task of the work is the
estimation of the functional properties of the composite material.
Abstract: In this paper is shown that the probability-statistic methods application, especially at the early stage of the aviation gas turbine engine (GTE) technical condition diagnosing, when the flight information has property of the fuzzy, limitation and uncertainty is unfounded. Hence is considered the efficiency of application of new technology Soft Computing at these diagnosing stages with the using of the Fuzzy Logic and Neural Networks methods. Training with high accuracy of fuzzy multiple linear and non-linear models (fuzzy regression equations) which received on the statistical fuzzy data basis is made. Thus for GTE technical condition more adequate model making are analysed dynamics of skewness and kurtosis coefficients' changes. Researches of skewness and kurtosis coefficients values- changes show that, distributions of GTE work parameters have fuzzy character. Hence consideration of fuzzy skewness and kurtosis coefficients is expedient. Investigation of the basic characteristics changes- dynamics of GTE work parameters allows to draw conclusion on necessity of the Fuzzy Statistical Analysis at preliminary identification of the engines' technical condition. Researches of correlation coefficients values- changes shows also on their fuzzy character. Therefore for models choice the application of the Fuzzy Correlation Analysis results is offered. For checking of models adequacy is considered the Fuzzy Multiple Correlation Coefficient of Fuzzy Multiple Regression. At the information sufficiency is offered to use recurrent algorithm of aviation GTE technical condition identification (Hard Computing technology is used) on measurements of input and output parameters of the multiple linear and non-linear generalised models at presence of noise measured (the new recursive Least Squares Method (LSM)). The developed GTE condition monitoring system provides stage-bystage estimation of engine technical conditions. As application of the given technique the estimation of the new operating aviation engine temperature condition was made.
Abstract: Web applications have become complex and crucial for many firms, especially when combined with areas such as CRM (Customer Relationship Management) and BPR (Business Process Reengineering). The scientific community has focused attention to Web application design, development, analysis, testing, by studying and proposing methodologies and tools. Static and dynamic techniques may be used to analyze existing Web applications. The use of traditional static source code analysis may be very difficult, for the presence of dynamically generated code, and for the multi-language nature of the Web. Dynamic analysis may be useful, but it has an intrinsic limitation, the low number of program executions used to extract information. Our reverse engineering analysis, used into our WAAT (Web Applications Analysis and Testing) project, applies mutational techniques in order to exploit server side execution engines to accomplish part of the dynamic analysis. This paper studies the effects of mutation source code analysis applied to Web software to build application models. Mutation-based generated models may contain more information then necessary, so we need a pruning mechanism.
Abstract: This paper presents a critical study about the
application of Neural Networks to ion-exchange process. Ionexchange
is a complex non-linear process involving many factors
influencing the ions uptake mechanisms from the pregnant solution.
The following step includes the elution. Published data presents
empirical isotherm equations with definite shortcomings resulting in
unreliable predictions. Although Neural Network simulation
technique encounters a number of disadvantages including its “black
box", and a limited ability to explicitly identify possible causal
relationships, it has the advantage to implicitly handle complex
nonlinear relationships between dependent and independent
variables. In the present paper, the Neural Network model based on
the back-propagation algorithm Levenberg-Marquardt was developed
using a three layer approach with a tangent sigmoid transfer function
(tansig) at hidden layer with 11 neurons and linear transfer function
(purelin) at out layer. The above mentioned approach has been used
to test the effectiveness in simulating ion exchange processes. The
modeling results showed that there is an excellent agreement between
the experimental data and the predicted values of copper ions
removed from aqueous solutions.
Abstract: With deep development of software reuse, componentrelated
technologies have been widely applied in the development of
large-scale complex applications. Component identification (CI) is
one of the primary research problems in software reuse, by analyzing
domain business models to get a set of business components with high
reuse value and good reuse performance to support effective reuse.
Based on the concept and classification of CI, its technical stack is
briefly discussed from four views, i.e., form of input business models,
identification goals, identification strategies, and identification
process. Then various CI methods presented in literatures are
classified into four types, i.e., domain analysis based methods,
cohesion-coupling based clustering methods, CRUD matrix based
methods, and other methods, with the comparisons between these
methods for their advantages and disadvantages. Additionally, some
insufficiencies of study on CI are discussed, and the causes are
explained subsequently. Finally, it is concluded with some
significantly promising tendency about research on this problem.
Abstract: This article is an extension and a practical application
approach of Wheeler-s NEBIC theory (Net Enabled Business
Innovation Cycle). NEBIC theory is a new approach in IS research
and can be used for dynamic environment related to new technology.
Firms can follow the market changes rapidly with support of the IT
resources. Flexible firms adapt their market strategies, and respond
more quickly to customers changing behaviors. When every leading
firm in an industry has access to the same IT resources, the way that
these IT resources are managed will determine the competitive
advantages or disadvantages of firm. From Dynamic Capabilities
Perspective and from newly introduced NEBIC theory by Wheeler,
we know that only IT resources cannot deliver customer value but
good configuration of those resources can guarantee customer value
by choosing the right emerging technology, grasping the economic
opportunities through business innovation and growth. We found
evidences in literature that SOA (Service Oriented Architecture) is a
promising emerging technology which can deliver the desired
economic opportunity through modularity, flexibility and loosecoupling.
SOA can also help firms to connect in network which can
open a new window of opportunity to collaborate in innovation and
right kind of outsourcing
Abstract: Product Data Management (PDM) systems for Computer
Aided Design (CAD) file management are widely established
in design processes. This management system is indispensable for
design collaboration or when design task distribution is present. It is
thus surprising that engineering design curricula has not paid much
attention in the education of PDM systems. This is also the case
for eduction of ecodesign and environmental evaluation of products.
With the rise of sustainability as a strategic aspect in companies,
environmental concerns are becoming a key issue in design. This
paper discusses the establishment of a PDM platform to be used
among technical and vocational schools in Austria. The PDM system
facilitates design collaboration among these schools. Further, it will
be discussed how the PDM system has been prepared in order to
facilitate environmental evaluation of parts, components and subassemblies
of a product. By integrating a Business Intelligence
solution, environmental Life Cycle Assessment and communication
of results is enabled.
Abstract: This article examines the emergence and development
of the Kazakhstan species of humanism. The biggest challenge for
Kazakhstan in terms of humanism is connected with advocating
human values in parallel to promoting national interests; preserving
the continuity of traditions in various spheres of life, business and
culture. This should be a common goal for the entire society, the
main direction for a national intelligence, and a platform for the state
policy. An idea worth considering is a formation of national humanist
tradition model; the challenges are adapting people to live in the
context of new industrial and innovative economic conditions,
keeping the balance during intensive economic development of the
country, and ensuring social harmony in the society.
Abstract: To explore pipelines is one of various bio-mimetic
robot applications. The robot may work in common buildings such as
between ceilings and ducts, in addition to complicated and massive
pipeline systems of large industrial plants. The bio-mimetic robot finds
any troubled area or malfunction and then reports its data. Importantly,
it can not only prepare for but also react to any abnormal routes in the
pipeline. The pipeline monitoring tasks require special types of mobile
robots. For an effective movement along a pipeline, the movement of
the robot will be similar to that of insects or crawling animals. During
its movement along the pipelines, a pipeline monitoring robot has an
important task of finding the shapes of the approaching path on the
pipes. In this paper we propose an effective solution to the pipeline
pattern recognition, based on the fuzzy classification rules for the
measured IR distance data.
Abstract: This study explores how the mechanics of learning
paves the way to engineering innovation. Theories related to learning
in the new product/service innovation are reviewed from an
organizational perspective, behavioral perspective, and engineering
perspective. From this, an engineering team-s external interactions
for knowledge brokering and internal composition for skill balance
are examined from a learning and innovation viewpoints. As a result,
an integrated learning model is developed by reconciling the
theoretical perspectives as well as developing propositions that
emphasize the centrality of learning, and its drivers, in the
engineering product/service development. The paper also provides a
review and partial validation of the propositions using the results of a
previously published field study in the aerospace industry.
Abstract: The article deals with dividends and their distribution from investors from a theoretical point of view. Some studies try to analyzed the reaction of the market on the dividend announcement and found out the change of dividend policy is associated with abnormal returns around the dividend announcement date. Another researches directly questioned the investors about their dividend preference and beliefs. Investors want the dividend from many reasons (e.g. some of them explain the dividend preference by the existence of transaction cost; investors prefer the dividend today, because there is less risky; the managers have private information about the firm). The most controversial theory of dividend policy was developed by Modigliani and Miller (1961) who demonstrated that in the perfect and complete capital markets the dividend policy is irrelevant and the value of the company is independent of its payout policy. Nevertheless, in the real world the capital markets are imperfect, because of asymmetric information, transaction costs, incomplete contracting possibilities and taxes.
Abstract: We present in this paper a new approach for specific JPEG steganalysis and propose studying statistics of the compressed DCT coefficients. Traditionally, steganographic algorithms try to preserve statistics of the DCT and of the spatial domain, but they cannot preserve both and also control the alteration of the compressed data. We have noticed a deviation of the entropy of the compressed data after a first embedding. This deviation is greater when the image is a cover medium than when the image is a stego image. To observe this deviation, we pointed out new statistic features and combined them with the Multiple Embedding Method. This approach is motivated by the Avalanche Criterion of the JPEG lossless compression step. This criterion makes possible the design of detectors whose detection rates are independent of the payload. Finally, we designed a Fisher discriminant based classifier for well known steganographic algorithms, Outguess, F5 and Hide and Seek. The experiemental results we obtained show the efficiency of our classifier for these algorithms. Moreover, it is also designed to work with low embedding rates (< 10-5) and according to the avalanche criterion of RLE and Huffman compression step, its efficiency is independent of the quantity of hidden information.
Abstract: In this paper the direct kinematic model of a multiple
applications three degrees of freedom industrial manipulator, was
developed using the homogeneous transformation matrices and the
Denavit - Hartenberg parameters, likewise the inverse kinematic
model was developed using the same method, verifying that in the
workload border the inverse kinematic presents considerable errors,
therefore a genetic algorithm was implemented to optimize the model
improving greatly the efficiency of the model.
Abstract: E-government projects have potential for greater efficiency and effectiveness of government operations. For this reason, many developing countries governments have invested heavily in this agenda and an increasing number of e-government projects are being implemented. However, there is a lack of clear case material, which describes the potentialities and consequence experienced by organizations trying to manage with this change. The Ministry of State for Administrative Development (MSAD) is the organization responsible for the e-Government program in Egypt since early 2004. This paper presents a case study of the process of admission to public universities and institutions in Egypt which is led by MSAD. Underlining the key benefits resulting from the initiative, explaining the strategies and the development steps used to implement it, and highlighting the main obstacles encountered and how they were overcome will help repeat the experience in other useful e-government projects.
Abstract: Cell formation is the first step in the design of cellular
manufacturing systems. In this study, a general purpose
computational scheme employing a hybrid tabu search algorithm as
the core is proposed to solve the cell formation problem and its
variants. In the proposed scheme, great flexibilities are left to the
users. The core solution searching algorithm embedded in the scheme
can be easily changed to any other meta-heuristic algorithms, such as
the simulated annealing, genetic algorithm, etc., based on the
characteristics of the problems to be solved or the preferences the
users might have. In addition, several counters are designed to control
the timing of conducting intensified solution searching and diversified
solution searching strategies interactively.
Abstract: Structural redundancy is an interesting point in
seismic design of structures. Initially, the structural redundancy is
described as indeterminate degree of a system. Although many definitions are presented for redundancy in structures, recently the
definition of structural redundancy has been related to the configuration of structural system and the number of lateral load
transferring directions in the structure. The steel frames with infill walls are general systems in the constructing of usual residential buildings in some countries. It is
obviously declared that the performance of structures will be affected by adding masonry infill walls. In order to investigate the effect of
infill walls on the redundancy of the steel frame which constructed
with masonry walls, the components of redundancy including redundancy variation index, redundancy strength index and
redundancy response modification factor were extracted for the
frames with masonry infills. Several steel frames with typical storey number and various numbers of bays were designed and considered.
The redundancy of frames with and without infill walls was evaluated by proposed method. The results showed the presence of infill causes increase of redundancy.