Abstract: The Malaysian government had consistently revived
its campaign for “Buy Malaysian Goods” from time to time. The
purpose of the campaign is to remind consumers to be ethnocentric
and patriotic when purchasing product and services. This is necessary
to ensure high demand for local products and services compared to
foreign products. However, the decline of domestic investment in
2012 has triggered concern for the Malaysian economy. Hence, this
study attempts to determine the drivers of actual purchasing behavior,
intention to purchase domestic products and ethnocentrism. The
study employs the cross-sectional primary data, self-administered on
household, selected using stratified random sampling in four
Malaysian regions. A nine factor driver of actual domestic purchasing
behavior (culture openness, conservatism, collectivism, patriotism,
control belief, interest in foreign travel, attitude, ethnocentrism and
intention) were measured utilizing 60 items, using 7-point Likertscale.
From 1000 questionnaires distributed, a sample of 486 were
returned representing 48.6 percent response rate. From the fit
generated structural model (SEM analysis), it was found that the
drivers of actual purchase behavior are collectivism, cultural
openness and patriotism; the drivers of intention to purchase
domestic product are attitude, control belief, collectivism and
conservatism; and drivers of ethnocentrism are cultural openness,
control belief, foreign travel and patriotism. It also shows that
Malaysian consumers scored high in ethnocentrism and patriotism.
The findings are discussed in the perspective of its implication to
Malaysian National Agenda.
Abstract: The thermal behavior of a large-scale, phase change material (PCM) enhanced building envelope system was studied in regard to the need for pre-fabricated construction in subtropical regions. The proposed large-scale envelope consists of a reinforced aluminum skin, insulation core, phase change material and reinforced gypsum board. The PCM impact on an energy efficiency of an enveloped room was resolved by validation of the EnergyPlus numerical scheme and optimization of a smart material location in the core. The PCM location was optimized by a minimization method of a cooling energy demand. It has been shown that there is good agreement between the test and simulation results. The optimal location of the PCM layer in Hong Kong summer conditions has been then recomputed for core thicknesses of 40, 60 and 80 mm. A non-dimensional value of the optimal PCM location was obtained to be same for all the studied cases and the considered external and internal conditions.
Abstract: Since the initial creation of the Barbie doll in 1959, it
became a symbol of US society. Likewise, the Licca-chan, a Japanese
doll created in 1967, also became a Japanese symbolic doll of Japanese
society. Prior to the introduction of Licca-chan, Barbie was already
marketed in Japan but their sales were dismal. Licca-chan (an actual
name: Kayama Licca) is a plastic doll with a variety of sizes ranging
from 21.0 cm to 29.0 cm which many Japanese girls dream of having.
For over 35 years, the manufacturer, Takara Co., Ltd. has sold over 48
million dolls and has produced doll houses, accessories, clothes, and
Licca-chan video games for the Nintendo DS. Many First-generation
Licca-chan consumers still are enamored with Licca-chan, and go to
Licca-chan House, in an amusement park with their daughters. These
people are called Licca-chan maniacs, as they enjoy touring the
Licca-chan’s factory in Tohoku or purchase various Licca-chan
accessories. After the successful launch of Licca-chan into the
Japanese market, a mixed-like doll from the US and Japan, a doll,
JeNny, was later sold in the same Japanese market by Takara Co., Ltd.
in 1982.
Comparison of these cultural iconic dolls, Barbie and Licca-chan,
are analyzed in this paper. In fact, these dolls have concepts of girls’
dreams. By using concepts of mythology of Jean Baudrillard, these
dolls can be represented idealized images of figures in the products for
consumers, but at the same time, consumers can see products with
different perspectives, which can cause controversy.
Abstract: Numerical studies were conducted using Lattice
Boltzmann Method (LBM) to study the natural convection in a square
cavity in the presence of roughness. An algorithm based on a single
relaxation time Bhatnagar-Gross-Krook (BGK) model of Lattice
Boltzmann Method (LBM) was developed. Roughness was
introduced on both the hot and cold walls in the form of sinusoidal
roughness elements. The study was conducted for a Newtonian fluid
of Prandtl number (Pr) 1.0. The range of Ra number was explored
from 10^3 to 10^6 in a laminar region. Thermal and hydrodynamic
behavior of fluid was analyzed using a differentially heated square
cavity with roughness elements present on both the hot and cold wall.
Neumann boundary conditions were introduced on horizontal walls
with vertical walls as isothermal. The roughness elements were at the
same boundary condition as corresponding walls. Computational
algorithm was validated against previous benchmark studies
performed with different numerical methods, and a good agreement
was found to exist. Results indicate that the maximum reduction in
the average heat transfer was 16.66 percent at Ra number 10^5.
Abstract: Activated carbons (M4P0, M4P2, and M5P2) used in
this research were produced from palm shell and polyetherether
ketone (PEEK) via carbonization, impregnation and microwave
activation. The adsorption/desorption process was carried out using
static volumetric adsorption. Regeneration is important in the overall
economy of the process and waste minimization. This work focuses
on the thermal regeneration of the CO2 exhausted microwave
activated carbons. The regeneration strategy adopted was thermal
with nitrogen purge desorption with N2 feed flow rate of 20 ml/min
for 1 h at atmospheric pressure followed by drying at 150oC.Seven
successive adsorption/regeneration processes were carried out on the
material. It was found that after seven adsorption regeneration cycles;
the regeneration efficiency (RE) for CO2 activated carbon from palm
shell only (M4P0) was more than 90% while that of hybrid palm
shell-PEEK (M4P2, M5P2) was above 95%. The cyclic adsorption
and regeneration shows the stability of the adsorbent materials.
Abstract: This paper describes the problem of building secure
computational services for encrypted information in the Cloud
Computing without decrypting the encrypted data; therefore, it meets
the yearning of computational encryption algorithmic aspiration
model that could enhance the security of big data for privacy,
confidentiality, availability of the users. The cryptographic model
applied for the computational process of the encrypted data is the
Fully Homomorphic Encryption Scheme. We contribute a theoretical
presentations in a high-level computational processes that are based
on number theory and algebra that can easily be integrated and
leveraged in the Cloud computing with detail theoretic mathematical
concepts to the fully homomorphic encryption models. This
contribution enhances the full implementation of big data analytics
based cryptographic security algorithm.
Abstract: This paper examines international marketing in
business practice of Czech exporting small and medium-sized
enterprises (SMEs) with regard to the strategic perspectives.
Research was focused on Czech exporting SMEs from Moravian-
Silesia region and their behavior on international markets. For
purpose of collecting data, a questionnaire was given to 262 SMEs
involved in international business. Statistics utilized in this research
included frequency, mean, percentage, and chi-square test. Data were
analyzed by Statistical Package for the Social Sciences software. The
research analysis disclosed that there is certain space for
improvement in strategic marketing especially in a marketing
research, perception of cultural and social differences, product
adaptation and usage of marketing communication tools.
Abstract: Part and parcel of building green homes (GHs) with
favorable thermal comfort (TC) is to design and build with reduced
carbon footprint (CF) from embodied energy in the building envelope
and reduced operational CF overall. Together, the environmental
impact of GHs can be reduced significantly. Nevertheless, there is
still a need to identify the base CF value for Malaysian GHs and this
can be done by assessing existing ones which can then be compared
to conventional and vernacular houses which are built differently
with different building materials. This paper underlines the research
design and introduces the case studies. For now, the operational CF
of the case studies is beyond the scope of this study. Findings from
this research could identify the best building material and
construction technique combination to build GHs depending on the
available skills, financial constraints and the condition of the
immediate environment.
Abstract: The composite pavement system considered in this
paper is composed of a functional surface layer, a fiber reinforced
asphalt middle layer and a fiber reinforced lean concrete base layer.
The mix design of the fiber reinforced lean concrete corresponds to the
mix composition of conventional lean concrete but reinforced by
fibers. The quasi-absence of research on the durability or long-term
performances (fatigue, creep, etc.) of such mix design stresses the
necessity to evaluate experimentally the long-term characteristics of
this layer composition. This study tests the creep characteristics as one
of the long-term characteristics of the fiber reinforced lean concrete
layer for composite pavement using a new creep device. The test
results reveal that the lean concrete mixed with fiber reinforcement
and fly ash develops smaller creep than the conventional lean
concrete. The results of the application of the CEB-FIP prediction
equation indicate that a modified creep prediction equation should be
developed to fit with the new mix design of the layer.
Abstract: This research aimed to study the characteristics of a
community in the social, economic and cultural context. This
research used interviews and surveys of the members in the Patthana
Soi Ranongklang community, Dusit District, Bangkok. The results
are as follows: In terms of overall conditions and characteristics, the
Patthana Soi Ranongklang community is located on the property of
the Treasury Department. 50 years ago, the location of this
community consisted of paddy fields with limited convenience in
terms of transportation. Rama V Road was only a small narrow road
accessed only by three-wheelers there were no buses. The majority of
community members moved in from Mak Khawan Rangsan Bridge.
Thus, most community members were either workers or government
officials as they were routers not the owners of the land. Therefore,
there were no primary occupations within the 7 acres of this
community. The development of the community started in 1981. At
present, the community is continuously being developed and
modernization is rapidly flowing in. One of the reasons was because
the main roads were widened, especially Rama V Road that allows
more convenient transportation, leading to heightened citizens’
convenience. In terms of the economy and society, Rama V Road
causes the research to find out the development and expansion of
change in the conditions of the area and buildings. Some buildings
were improved and changed along the time, as well as the
development of new facilities that caused the community members to
continually become more materialistic. In the community, it has well
organized and managed jobs to each part of community members,
and areas were improved to allow the new buildings and apartments.
The trend of jobs became more varied, in terms of both jobs at home,
such as workers, merchandizing and small own businesses, and the
community jobs outside, which became much more convenient to car
drivers as they got used to the narrow roads inside the community.
The location of the community next to Rama V Road also allows
assistance from government agencies to reach the community with
ease. Moreover, the welfare of the community was well taken care of
by the community committee. In terms of education, the research
found that there are two schools: Wat Pracharabuedham School and
Wat Noi Noppakun School that are providing education within the
community. The majority in the community have received Bachelor
degrees. In areas of culture, the research found that the culture,
traditions and beliefs of people in the community were mainly
transferred from the old community: the majorities are Buddhists, so
especially beliefs in Buddhism; the main reason for this is because
the old community was situated near Wat Makut Kasattriyaram.
Therefore, the community members have always had Buddhist
temples as the centre of the community. Later years, more citizens
moved along culture in and bring traditions and beliefs with them.
The community members also took part in building a Dharma hall
named Wat Duang Jai which is 72 year old.
Abstract: Unmanned aircraft systems (UAS) are playing
increasingly prominent roles in defense programs and defense
strategies around the world. Technology advancements have
enabled the development of it to do many excellent jobs as
reconnaissance, surveillance, battle fighters, and communications
relays. Simulating a small unmanned aerial vehicle (SUAV)
dynamics and analyzing its behavior at the preflight stage is too
important and more efficient. The first step in the UAV design is
the mathematical modeling of the nonlinear equations of motion. .
In this paper, a survey with a standard method to obtain the full
non-linear equations of motion is utilized, and then the
linearization of the equations according to a steady state flight
condition (trimming) is derived. This modeling technique is
applied to an Ultrastick-25e fixed wing UAV to obtain the valued
linear longitudinal and lateral models. At the end the model is
checked by matching between the behavior of the states of the nonlinear
UAV and the resulted linear model with doublet at the
control surfaces.
Abstract: Future mobile networks following 5th generation will
be characterized by one thousand times higher gains in capacity;
connections for at least one hundred billion devices; user experience
capable of extremely low latency and response times. To be close to
the capacity requirements and higher reliability, advanced
technologies have been studied, such as multiple connectivity, small
cell enhancement, heterogeneous networking, and advanced
interference and mobility management. This paper is focused on the
multiple connectivity in heterogeneous cellular networks. We
investigate the performance of coverage and user throughput in several
deployment scenarios. Using the stochastic geometry approach, the
SINR distributions and the coverage probabilities are derived in case
of dual connection. Also, to compare the user throughput enhancement
among the deployment scenarios, we calculate the spectral efficiency
and discuss our results.
Abstract: The elastic period has a primary role in the seismic
assessment of buildings. Reliable calculations and/or estimates of the
fundamental frequency of a building and its site are essential during
analysis and design process. Various code formulas based on
empirical data are generally used to estimate the fundamental
frequency of a structure. For existing structures, in addition to code
formulas and available analytical tools such as modal analyses,
various methods of testing including ambient and forced vibration
testing procedures may be used to determine dynamic characteristics.
In this study, the dynamic properties of the 32 buildings located in
the Madinah of Saudi Arabia were identified using ambient motions
recorded at several, spatially-distributed locations within each
building. Ambient vibration measurements of buildings have been
analyzed and the fundamental longitudinal and transverse periods for
all tested buildings are presented. The fundamental mode of vibration
has been compared in plots with codes formulae (Saudi Building
Code, EC8, and UBC1997). The results indicate that measured
periods of existing buildings are shorter than that given by most
empirical code formulas. Recommendations are given based on the
common design and construction practice in Madinah city.
Abstract: While millings materials from old pavement surface
can be an important component of cost effective maintenance
operation, their use in maintenance projects are not uniform and well
documented. This study documents the different maintenance
practices followed by four transportation districts of New Mexico
Department of Transportation (NMDOT) in an attempt to find
whether millings are being used in maintenance projects by those
districts. Based on existing literature, a questionnaire was developed
related to six common maintenance practices. NMDOT district
personal were interviewed face to face to discuss and get answers to
that questionnaire. It revealed that NMDOT districts mainly use chip
seal and patching. Other maintenance procedures such as sand seal,
scrub seal, slurry seal, and thin overlay have limited use. Two out of
four participating districts do not have any documents on chip
sealing; rather they employ the experiences of the chip seal crew. All
districts use polymer modified high float emulsion (HFE100P) for
chip seal with an application rate ranging from 0.4 to 0.56 gallons per
square yard. Chip application rate varies from 15 to 40 lb/ square
yard. State wide, the thickness of chip seal varies from 3/8'' to 1'' and
life varies from 3 to 10 years. NMDOT districts mainly use three type
of patching: pothole, dig-out and blade patch. Pothole patches are
used for small potholes and during emergency, dig-out patches are
used for all type of potholes sometimes after pothole patching, and
blade patch is used when a significant portion of the pavement is
damaged. Pothole patches last as low as three days whereas, blade
patch lasts as long as 3 years. It was observed that all participating
districts use millings in maintenance projects.
Abstract: The seismic responses of steel buildings with semirigid
post-tensioned connections (PC) are estimated and compared
with those of steel buildings with typical rigid (welded) connections
(RC). The comparison is made in terms of global and local response
parameters. The results indicate that the seismic responses in terms of
interstory shears, roof displacements, axial load and bending
moments are smaller for the buildings with PC connection. The
difference is larger for global than for local parameters, which in turn
varies from one column location to another. The reason for this
improved behavior is that the buildings with PC dissipate more
hysteretic energy than those with RC. In addition, unlike the case of
buildings with WC, for the PC structures the hysteretic energy is
mostly dissipated at the connections, which implies that structural
damage in beams and columns is not significant. According to these
results, steel buildings with PC are a viable option in high seismicity
areas because of their smaller response and self-centering connection
capacity as well as the fact that brittle failure is avoided.
Abstract: For a bluff body, dimples behave like roughness
elements in stimulating a turbulent boundary layer, leading to delayed
flow separation, a smaller wake and lower form drag. This is very
different in principle from the application of dimples to streamlined
body, where any reduction in drag would be predominantly due to a
reduction in skin friction. In the present work, a car model with
different dimple geometry is simulated using k-ε turbulence modeling
to determine its effect to the aerodynamics performance. Overall, the
results show that the application of dimples manages to reduce the
drag coefficient of the car model.
Abstract: Maize constitutes a major agrarian production for use
by the vast population but despite its economic importance; it has not
been produced to meet the economic needs of the country. Achieving
optimum yield in maize can meaningfully be supported by land
suitability analysis in order to guarantee self-sufficiency for future
production optimization. This study examines land suitability for
maize production through the analysis of the physicochemical
variations in soil properties and other land attributes over space using
a Geographic Information System (GIS) framework.
Physicochemical parameters of importance selected include slope,
landuse, physical and chemical properties of the soil, and climatic
variables. Landsat imagery was used to categorize the landuse,
Shuttle Radar Topographic Mapping (SRTM) generated the slope and
soil samples were analyzed for its physical and chemical components.
Suitability was categorized into highly, moderately and marginally
suitable based on Food and Agricultural Organisation (FAO)
classification, using the Analytical Hierarchy Process (AHP)
technique of GIS. This result can be used by small scale farmers for
efficient decision making in the allocation of land for maize
production.
Abstract: Wind energy offers a significant advantage such as no
fuel costs and no emissions from generation. However, wind energy
sources are variable and non-dispatchable. The utility grid is able to
accommodate the variability of wind in smaller proportion along with
the daily load. However, at high penetration levels, the variability can
severely impact the utility reserve requirements and the cost
associated with it. In this paper the impact of wind energy is
evaluated in detail in formulating the total utility cost. The objective
is to minimize the overall cost of generation while ensuring the
proper management of the load. Overall cost includes the curtailment
cost, reserve cost and the reliability cost, as well as any other penalty
imposed by the regulatory authority. Different levels of wind
penetrations are explored and the cost impacts are evaluated. As the
penetration level increases significantly, the reliability becomes a
critical question to be answered. Here we increase the penetration
from the wind yet keep the reliability factor within the acceptable
limit provided by NERC. This paper uses an economic dispatch (ED)
model to incorporate wind generation into the power grid. Power
system costs are analyzed at various wind penetration levels using
Linear Programming. The goal of this study is show how the
increases in wind generation will affect power system economics.
Abstract: Standard processes, similar and limited production
lines, the production of high direct costs will be more accurate than
the use of parts of the traditional cost systems in the literature.
However, direct costs, overhead expenses, in turn, decrease the
burden of increasingly sophisticated production facilities, a situation
that led the researchers to look for the cost of traditional systems of
alternative techniques. Variety cost management approaches for
example Total quality management (TQM), just-in-time (JIT),
benchmarking, kaizen costing, targeting cost, life cycle costs (LLC),
activity-based costing (ABC) value engineering have been
introduced. Management and cost applications have changed over the
past decade and will continue to change. Modern cost systems can
provide relevant and accurate cost information. These methods
provide the decisions about customer, product and process
improvement. The aim of study is to describe and explain the
adoption and application of costing systems in SME. This purpose
reports on a survey conducted during 2014 small and medium sized
enterprises (SME) in Ankara. The survey results were evaluated
using SPSS18 package program.
Abstract: The English competence of Thai people was examined
in the context of knowledge of English in everyday life for Small and
Medium Entrepreneurs (SMEs), and also integrated with Second
language acquisition (SLA) students’ classroom. Second language
acquisition was applied to the results of the questionnaires and
interview forms. Levels of the need on English used for SME
entrepreneurs in Thailand, satisfaction on joining the street classroom
project were shown to be significantly high for some certain language
functions and satisfaction. Finding suggests that the language
functions on etiquette for professional use is essential and useful
because lesson learned can be used in the real situation for their
career. Implications for the climate of the street classroom are
discussed.