Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: Drought is natural and climate phenomenon and in fact server as a part of climate in an area and also it has significant environmental, social ,and economic consequences .drought differs from the other natural disasters from this viewpoint that it s a creeping phenomenon meaning that it progresses little and its difficult to determine the time of its onset and termination .most of the drought definitions are on based on precipitation shortage and consequently ,the shortage of water some of the activities related to the water such as agriculture In this research ,drought condition in Fars province was evacuated using SPI method within a 37 year – statistical –period(1974-2010)and maps related to the drought were prepared for each of the statistical period years. According to the results obtained from this research, the years 1974, 1976, 1975, 1982 with SPI (-1.03, 0.39, -1.05, -1.49) respectively, were the doughiest years and 1996,1997,2000 with SPI (2.49, 1.49, 1.46, 1.04) respectively, the most humid within the studying time series and the rest are in more normal conditions in the term of drought.
Abstract: Nowadays there is a growing interest in biofuel production in most countries because of the increasing concerns about hydrocarbon fuel shortage and global climate changes, also for enhancing agricultural economy and producing local needs for transportation fuel. Ethanol can be produced from biomass by the hydrolysis and sugar fermentation processes. In this study ethanol was produced without using expensive commercial enzymes from sugarcane bagasse. Alkali pretreatment was used to prepare biomass before enzymatic hydrolysis. The comparison between NaOH, KOH and Ca(OH)2 shows NaOH is more effective on bagasse. The required enzymes for biomass hydrolysis were produced from sugarcane solid state fermentation via two fungi: Trichoderma longibrachiatum and Aspergillus niger. The results show that the produced enzyme solution via A. niger has functioned better than T. longibrachiatum. Ethanol was produced by simultaneous saccharification and fermentation (SSF) with crude enzyme solution from T. longibrachiatum and Saccharomyces cerevisiae yeast. To evaluate this procedure, SSF of pretreated bagasse was also done using Celluclast 1.5L by Novozymes. The yield of ethanol production by commercial enzyme and produced enzyme solution via T. longibrachiatum was 81% and 50% respectively.
Abstract: Feature selection has recently been the subject of intensive research in data mining, specially for datasets with a large number of attributes. Recent work has shown that feature selection can have a positive effect on the performance of machine learning algorithms. The success of many learning algorithms in their attempts to construct models of data, hinges on the reliable identification of a small set of highly predictive attributes. The inclusion of irrelevant, redundant and noisy attributes in the model building process phase can result in poor predictive performance and increased computation. In this paper, a novel feature search procedure that utilizes the Ant Colony Optimization (ACO) is presented. The ACO is a metaheuristic inspired by the behavior of real ants in their search for the shortest paths to food sources. It looks for optimal solutions by considering both local heuristics and previous knowledge. When applied to two different classification problems, the proposed algorithm achieved very promising results.
Abstract: Metal matrix composites (MMC) are generating
extensive interest in diverse fields like defense, aerospace, electronics
and automotive industries. In this present investigation, material
removal rate (MRR) modeling has been carried out using an
axisymmetric model of Al-SiC composite during electrical discharge
machining (EDM). A FEA model of single spark EDM was
developed to calculate the temperature distribution.Further, single
spark model was extended to simulate the second discharge. For
multi-discharge machining material removal was calculated by
calculating the number of pulses. Validation of model has been done
by comparing the experimental results obtained under the same
process parameters with the analytical results. A good agreement was
found between the experimental results and the theoretical value.
Abstract: The purpose of this work is to present a method for
rigid registration of medical images using 1D binary projections
when a part of one of the two images is missing. We use 1D binary
projections and we adjust the projection limits according to the
reduced image in order to perform accurate registration. We use the
variance of the weighted ratio as a registration function which we
have shown is able to register 2D and 3D images more accurately and
robustly than mutual information methods. The function is computed
explicitly for n=5 Chebyshev points in a [-9,+9] interval and it is
approximated using Chebyshev polynomials for all other points. The
images used are MR scans of the head. We find that the method is
able to register the two images with average accuracy 0.3degrees for
rotations and 0.2 pixels for translations for a y dimension of 156 with
initial dimension 256. For y dimension 128/256 the accuracy
decreases to 0.7 degrees for rotations and 0.6 pixels for translations.
Abstract: This paper introduces a low cost INS/GPS algorithm for
land vehicle navigation application. The data fusion process is done
with an extended Kalman filter in cascade configuration mode. In
order to perform numerical simulations, MATLAB software has been
developed. Loosely coupled configuration is considered. The results
obtained in this work demonstrate that a low-cost INS/GPS navigation
system is partially capable of meeting the performance requirements
for land vehicle navigation. The relative effectiveness of the kalman
filter implementation in integrated GPS/INS navigation algorithm is
highlighted. The paper also provides experimental results; field test
using a car is carried out.
Abstract: In the study the influence of the physical-chemical properties of a liquid, the width of a channel gap and the superficial liquid and gas velocities on the patterns formed during two phase flows in vertical, narrow mini-channels was investigated. The research was performed in the channels of rectangular cross-section and of dimensions: 15 x 0.65 mm and 7.5 x 0.73 mm. The experimental data were compared with the published criteria of the transitions between the patterns of two-phase flows.
Abstract: Graph transformation has recently become more and
more popular as a general visual modeling language to formally state
the dynamic semantics of the designed models. Especially, it is a
very natural formalism for languages which basically are graph (e.g.
UML). Using this technique, we present a highly understandable yet
precise approach to formally model and analyze the behavioral
semantics of UML 2.0 Activity diagrams. In our proposal, AGG is
used to design Activities, then using our previous approach to model
checking graph transformation systems, designers can verify and
analyze designed Activity diagrams by checking the interesting
properties as combination of graph rules and LTL (Linear Temporal
Logic) formulas on the Activities.
Abstract: An experiment was conducted to examine the effect of the level of performance stabilization on the human adaptability to perceptual-motor perturbation in a complex coincident timing task. Three levels of performance stabilization were established operationally: pre-stabilization, stabilization, and super-stabilization groups. Each group practiced the task until reached its level of stabilization in a constant sequence of movements and under a constant time constraint before exposure to perturbation. The results clearly showed that performance stabilization is a pre-condition for adaptation. Moreover, variability before reaching stabilization is harmful to adaptation and persistent variability after stabilization is beneficial. Moreover, the behavior of variability is specific to each measure.
Abstract: Carbon steel is used in boilers, pressure vessels, heat
exchangers, piping, structural elements and other moderatetemperature
service systems in which good strength and ductility are
desired. ASME Boiler and Pressure Vessel Code, Section II Part A
(2004) provides specifications of ferrous materials for construction of
pressure equipment, covering wide range of mechanical properties
including high strength materials for power plants application.
However, increased level of springback is one of the major problems
in fabricating components of high strength steel using bending.
Presented work discuss the springback simulations for five different
steels (i.e. SA-36, SA-299, SA-515 grade 70, SA-612 and SA-724
grade B) using finite element analysis of air V-bending. Analytical
springback simulations of hypothetical layered materials are
presented. Result shows that; (i) combination of the material property
parameters controls the springback, (ii) layer of the high ductility
steel on the high strength steel greatly suppresses the springback.
Abstract: Transportation is one of the most fundamental
challenges of urban development in contemporary world. On the
other hand, sustainable urban development has received tremendous
public attention in the last few years. This trend in addition to other
factors such as energy cost, environmental concerns, traffic
congestion and the feeling of lack of belonging have contributed to
the development of pedestrian areas. The purpose of this paper is to
study the role of walkable streets in sustainable development of
cities. Accordingly, a documentary research through valid sources
has been utilized to substantiate this study. The findings demonstrate
that walking can lead to sustainable urban development from
physical, social, environmental, cultural, economic and political
aspects. Also, pedestrian areas –which are the main context of
walking- act as focal points of development in cities and have a great
effect on modifying and stimulating of their adjacent urban spaces.
Abstract: In this paper static and dynamic response of a
varactor of a micro-phase shifter to DC, step DC and AC
voltages have been studied. By presenting a mathematical
modeling Galerkin-based step by step linearization method
(SSLM) and Galerkin-based reduced order model have been
used to solve the governing static and dynamic equations,
respectively. The calculated static and dynamic pull-in
voltages have been validated by previous experimental and
theoretical results and a good agreement has been achieved.
Then the frequency response and phase diagram of the system
has been studied. It has been shown that applying the DC
voltage shifts down the phase diagram and frequency
response. Also increasing the damping ratio shifts up the
phase diagram.
Abstract: The article contains results of the flour and bread
quality assessment from the grains of spring spelt, also called as an
ancient wheat. Spelt was cultivated on heavy and medium soils
observing principles of organic farming. Based on flour and bread
laboratory studies, as well as laboratory baking, the technological
usefulness of studied flour has been determined. These results were
referred to the standard derived from common wheat cultivated in the
same conditions. Grain of spring spelt is a good raw material for
manufacturing bread flour, from which to get high-quality bakery
products, but this is strictly dependent on the variety of ancient
wheat.
Abstract: In this experimental study, performance of a counter
flow Ranque-Hilsch vortex tube (RHVT) with threads cut on its inner
surface was investigated experimentally (pitch is 1 and 2 mm). The
inner diameter of the vortex tube used was D=9 mm and the ratio of
the tube’s length to diameter was L/D=12. The experimental system
was a thermodynamic open system. Flow was controlled by a valve
on the hot outlet side, where the valve was changed from a nearly
closed position to its nearly open position. Fraction of cold flow (ξ) =
0.1-0.9, was determined under 300 and 350 kPa pressurized air. All
experimental data were compared with each other, the maximum
heating performance of the RHVT system was found to be 38.2 oC
and the maximum cooling performance of the RHVT in this study
was found to be -30.9 oC at pitch 1 mm.
Abstract: A numerical analysis of a reinforced concrete (RC) wall under missile impact loading is presented in this study. The model created by Technical Research Center of Finland was used. The commercial finite element code, LS-DYNA was used to analyze. The structural components of the reinforced concrete wall, missile and their contacts are fully modeled. The material nonlinearity with strain rate effects considering damage and failure is included in the analysis. The results of analysis were verified with other research results. The case-studies with different reinforcement ratios were conducted to investigate the influence of reinforcement on the punching behavior of walls under missile impact.
Abstract: In field of Computer Science and Mathematics,
sorting algorithm is an algorithm that puts elements of a list in a
certain order i.e. ascending or descending. Sorting is perhaps the
most widely studied problem in computer science and is frequently
used as a benchmark of a system-s performance. This paper
presented the comparative performance study of four sorting
algorithms on different platform. For each machine, it is found that
the algorithm depends upon the number of elements to be sorted. In
addition, as expected, results show that the relative performance of
the algorithms differed on the various machines. So, algorithm
performance is dependent on data size and there exists impact of
hardware also.
Abstract: Polymer-like organic thin films were deposited on both
aluminum alloy type 6061 and glass substrates at room temperature by
Plasma Enhanced Chemical Vapor Deposition (PECVD) methodusing
benzene and hexamethyldisiloxane (HMDSO) as precursor materials.
The surface and physical properties of plasma-polymerized organic
thin films were investigated at different r.f. powers. The effects of
benzene/argon ratio on the properties of plasma polymerized benzene
films were also investigated. It is found that using benzene alone
results in a non-coherent and non-adherent powdery deposited
material. The chemical structure and surface properties of the asgrown
plasma polymerized thin films were analyzed on glass
substrates with FTIR and contact angle measurements. FTIR spectra
of benzene deposited film indicated that the benzene rings are
preserved when increasing benzene ratio and/or decreasing r.f.
powers. FTIR spectra of HMDSO deposited films indicated an
increase of the hydrogen concentration and a decrease of the oxygen
concentration with the increase of r.f. power. The contact angle (θ) of
the films prepared from benzene was found to increase by about 43%
as benzene ratio increases from 10% to 20%. θ was then found to
decrease to the original value (51°) when the benzene ratio increases
to 100%. The contact angle, θ, for both benzene and HMDSO
deposited films were found to increase with r.f. power. This signifies
that the plasma polymerized organic films have substantially low
surface energy as the r.f power increases. The corrosion resistance of
aluminum alloy substrate both bare and covered with plasma
polymerized thin films was carried out by potentiodynamic
polarization measurements in standard 3.5 wt. % NaCl solution at
room temperature. The results indicate that the benzene and HMDSO
deposited films are suitable for protection of the aluminum substrate
against corrosion. The changes in the processing parameters seem to
have a strong influence on the film protective ability. Surface
roughness of films deposited on aluminum alloy substrate was
investigated using scanning electron microscopy (SEM). The SEM
images indicate that the surface roughness of benzene deposited films
increase with decreasing the benzene ratio. SEM images of benzene
and HMDSO deposited films indicate that the surface roughness
decreases with increasing r.f. power. Studying the above parameters
indicate that the films produced are suitable for specific practical
applications.
Abstract: The objective of this work is to explicit knowledge on the interactions between the chlorophyll-a and nine meroplankton larvae of epibenthonic fauna. The studied case is the Arraial do Cabo upwelling system, Southeastern of Brazil, which provides different environmental conditions. To assess this information a network approach based in probability estimative was used. Comparisons among the generated graphs are made in the light of different water masses, application of Shannon biodiversity index, and the closeness and betweenness centralities measurements. Our results show the main pattern among different water masses and how the core organisms belonging to the network skeleton are correlated to the main environmental variable. We conclude that the approach of complex networks is a promising tool for environmental diagnostic.
Abstract: As the information age matures, major social
infrastructures such as communication, finance, military and energy,
have become ever more dependent on information communication
systems. And since these infrastructures are connected to the Internet,
electronic intrusions such as hacking and viruses have become a new
security threat. Especially, disturbance or neutralization of a major
social infrastructure can result in extensive material damage and social
disorder. To address this issue, many nations around the world are
researching and developing various techniques and information
security policies as a government-wide effort to protect their
infrastructures from newly emerging threats. This paper proposes an
evaluation method for information security levels of CIIP (Critical
Information Infrastructure Protection), which can enhance the security
level of critical information infrastructure by checking the current
security status and establish security measures accordingly to protect
infrastructures effectively.