Abstract: This research aimed to investigate the relationship
between attitude towards marketing mix, brand image and consumer
behavior of the passengers of low-cost airlines service. This study
employed by quantitative research and the questionnaire was used to
collect the data from 400 sampled of the passengers who have ever
used the low-cost airline services based in Bangkok, Thailand. The
descriptive statistics and Pearson’s correlation analysis were used to
analyze data. The research results revealed that the attitude of the marketing mix
of the low-cost airline services including product, price, place,
promotion and process had related to the consumer behavior on the
aspects of duration of service and frequency of service. While, the
brand image of the low cost airline including the characteristics of
organization, service quality and company identity had related to the
consumer behavior on duration of service, frequency of service and
cost of service at the significant statistically acceptable levels.
Abstract: Selling has changed. Selling has taken on aspects of
relationship marketing and sales force play a critical role in
developing long-term relationships between buyers and sellers which
is seen to serve the company’s targets and create success for a long
run. The purpose of this study was to examine what really matters in
buyer-seller encounters and determine what expectations business
buyers have. We studied 17 business buyers by a qualitative
interview. We found that buyers appreciate encounters where the
salesperson face the buyer as a way he or she is as a person, map the
real needs to improve buyers’ business and build up cooperation for
long-term relationship. This study show that personality matters are a
key elements when satisfying business buyers’ expectations.
Abstract: The Petri nets are the first standard for business
process modeling. Most probably, it is one of the core reasons why
all new standards created afterwards have to be so reformed as to
reach the stage of mapping the new standard onto Petri nets. The paper presents a business process repository based on a
universal database. The repository provides the possibility the data
about a given process to be stored in three different ways. Business
process repository is developed with regard to the reformation of a
given model to a Petri net in order to be easily simulated. Two different techniques for business process simulation based on
Petri nets - Yasper and Woflan are discussed. Their advantages and
drawbacks are outlined. The way of simulating business process
models, stored in the Business process repository is shown.
Abstract: In the vicinity of red sea about 15 fungi species were
isolated from oil contaminated sites. On the basis of aptitude to
degrade the crude oil and DCPIP assay, two fungal isolates were
selected amongst 15 oil degrading strains. Analysis of ITS-1, ITS-2
and amplicon pyrosequencing studies of fungal diversity revealed
that these strains belong to Penicillium and Aspergillus species. Two
strains that proved to be the most efficient in degrading crude oil was
Aspergillus niger (54%) and Penicillium commune (48%) Subsequent
to two weeks of cultivation in BHS medium the degradation rate
were recorded by using spectrophotometer and GC-MS. Hence, it is
cleared that these fungal strains has capability of degradation and can
be utilize for cleaning the Saudi Arabian environment.
Abstract: This paper presents the results of a study to assess
crucial aspects and the strength of the scientific basis of a typically
interdisciplinary, applied field: food supply chain risk assessment
research. Our approach is based on an advanced scientometrics
analysis that is a quantitative study of the disciplines of science based
on published literature to measure interdisciplinary. This paper aims
to describe the quantity and quality of the publication trends in food
supply chain risk assessment. The publication under study was
composed of 266 articles from database web of science. The results
were analyzed based on date of publication, type of document,
language of the documents, source of publications, subject areas,
authors and their affiliations, and the countries involved in
developing the articles.
Abstract: As a result of the ambiguity and complexity
surrounding anaerobic digester foaming, efforts have been made by
various researchers to understand the process of anaerobic digester
foaming so as to proffer a solution that can be universally applied
rather than site specific. All attempts ranging from experimental
analysis to comparative review of other process has not fully
explained the conditions and process of foaming in anaerobic
digester. Studying the current available knowledge on foam
formation and relating it to anaerobic digester process and operating
condition, this piece of work presents a succinct and enhanced
understanding of foaming in anaerobic digesters as well as
introducing a simple method to identify the onset of anaerobic
digester foaming based on analysis of historical data from a field
scale system.
Abstract: According to IR, 13C and 1H NMR, APT, 1D NOE,
2D heteronuclear 1H/13C HSQC and 2D DOSY experiments the main
chemical constituent of high-molecular preparations from Symphytum
asperum, S. caucasicum, S. officinale and Anchusa italica
(Boraginaceae) was found to be caffeic acid-derived polyether,
namely poly[3-(3,4-dihydroxyphenyl)glyceric acid] (PDPGA) or
poly[oxy-1-carboxy-2-(3,4-dihydroxyphenyl)ethylene]. Most
carboxylic groups of this polymer of A. italica are methylated.
Abstract: The aim of sustainable architecture is to design
buildings with the least adverse effects on the environment and
provide better conditions for people. What building forms make the
best use of land? This question was addressed in the late 1960s at the
center of Land Use and Built Form Studies in Cambridge. This led to
a number of influential papers which had a great influence on the
practice of urban design. This paper concentrates on the results of
sustainability caused by climatic conditions in Iranian traditional
architecture in hot-arid regions. As people spent a significant amount
of their time in houses, it was very important to have such houses to
fulfill their needs physically and spiritually as well as satisfying their
cultural and religious aspects of their lifestyles. In a vast country such
as Iran with different climatic zones, traditional builders have
presented series of logical solutions for human comfort. These
solutions have been able to response to the environmental problems
for a long period of time. As a result, by considering the experience
in traditional architecture of hot–arid climate in Iran, it is possible to
attain sustainable architecture.
Abstract: The paper will focus on the strategic development
deriving from the evolution of the traditional courtyard spatial
organization towards a new, contemporary sustainable way of living.
New sustainable approaches that engulf the social issues, the notion
of place, the understanding of weather architecture blended together
with the bioclimatic behavior will be seen through a series of
experimental case studies in the island of Cyprus, inspired and
originated from its traditional wisdom, ranging from small scale of
living to urban interventions. Weather and nature will be seen as co-architectural authors with
architects. Furthermore, the building will be seen not as an object but
rather as a vessel of human activities. This will further enhance the
notion of merging the material and immaterial, the built and unbuilt,
subject-human, and the object-building. This eventually will enable
to generate the discussion of the understanding of the building in
relation to the place and its inhabitants, where the human topography
is more important than the material topography. The specificities of
the divided island and the dealing with sites that are in vicinity with
the diving Green Line will further trigger explorations dealing with
the regeneration issues and the social sustainability offering
unprecedented opportunities for innovative sustainable ways of
living. Opening up a discourse with premises of weather-nature, materialimmaterial,
human-material topographies in relation to the contested
sites of the borders will lead us to develop innovative strategies for a
profound, both technical and social sustainability, which fruitfully
yields to innovative living built environments, responding to the ever
changing environmental and social needs. As a starting point, a case study in Kaimakli in Nicosia, a
refurbishment with an extension of a traditional house, already
engulfs all the traditional/ vernacular wisdom of the bioclimatic
architecture. The project focusses on the direct and quite obvious
bioclimatic features such as south orientation and cross ventilation.
Furthermore, it tries to reinvent the adaptation of these parameters in
order to turn the whole house to a contemporary living environment.
In order to succeed this, evolutions of traditional architectural
elements and spatial conditions are integrated in a way that does not
only respond to some certain weather conditions, but they integrate
and blend the weather within the built environment. A series of
innovations aiming at maximum flexibility is proposed. The house
can finally be transformed into a winter enclosure, while for the most
part of the year it turns into a ‘camping’ living environment. Parallel to experimental interventions in existing traditional units,
we will proceed examining the implementation of the same
developed methodology in designing living units and complexes.
Malleable courtyard organizations that attempt to blend the
traditional wisdom with the contemporary needs for living, the
weather and nature with the built environment will be seen tested in
both horizontal and vertical developments. Social activities are seen as directly affected and forged by the
weather conditions thus generating a new social identity of people where people are directly involved and interacting with the weather.
The human actions and interaction with the built, material
environment in order to respond to weather will be seen as the result
of balancing the social with the technological sustainability, the
immaterial, and the material aspects of the living environment.
Abstract: The liberalisation of the education industry has
exposed the institute of higher learning (IHL) in Malaysia to the
financial challenges. Without good financial standing, public
institution will rely on the government funding. Ostensibly, this
contradicts with the government’s aspiration to make universities
self-sufficient. With stiff competition from private institutes of higher
learning, IHL need to be prepared at the forefront level. The
corporate identity itself is the entrance to the world of higher learning
and it is in this uniqueness, it will be able to distinguish itself from
competitors. This paper examined the perception of the stakeholders
at one of the public universities in the east coast region in Malaysia
on the perceived reputation and how the university communicate its
preparedness for self-sustainability through corporate identity. The
findings indicated while the stakeholders embraced the challenges in
facing the stiff competition and struggling market conditions, most of
them felt the university should put more efforts in mobilising the
corporate identity to its constituencies.
Abstract: Sweep frequency response analysis has been turning
out a powerful tool for investigation of mechanical as well as
electrical integration of transformers. In this paper various aspect of
practical application of SFRA has been studied. Open circuit and
short circuit measurement were done on different phases of high
voltage and low voltage winding. A case study was presented for the
transformer of rating 31.5 MVA for various frequency ranges. A
clear picture was presented for sub- frequency ranges for HV as well
as LV winding. The main motive of work is to investigate high
voltage short circuit response. The theoretical concept about SFRA
responses is validated with expert system software results.
Abstract: Well logging records can help to answer many
questions from a wide range of special interested information and
basic petrophysical properties to formation evaluation of oil and gas
reservoirs. The accurate calculations of porosity in carbonate
reservoirs are the most challenging aspects of the well logging
analysis. Many equations have been developed over the years based
on known physical principles or on empirically derived relationships,
which are used to calculate porosity, estimate lithology, and water
saturation; however these parameters are calculated from well logs by
using modern technique in a current study. Nasiriya oil field is one of
the giant oilfields in the Middle East, and the formation under study
is the Mishrif carbonate formation which is the shallowest
hydrocarbon bearing zone in this oilfield. Neurolog software was
used to digitize the scanned copies of the available logs.
Environmental corrections had been made as per Schlumberger charts
2005, which supplied in the Interactive Petrophysics software. Three
saturation models have been used to calculate water saturation of
carbonate formations, which are simple Archie equation, Dual water
model, and Indonesia model. Results indicate that the Mishrif
formation consists mainly of limestone, some dolomite, and shale.
The porosity interpretation shows that the logging tools have a good
quality after making the environmental corrections. The average
formation water saturation for Mishrif formation is around 0.4-
0.6.This study is provided accurate behavior of petrophysical
properties with depth for this formation by using modern software.
Abstract: Fires is one of the main types of disturbances that
shape ecosystems in the Mediterranean region. However nowadays,
climate alterations towards higher temperatures result on increased
levels of fire intensity, frequency and spread as well as difficulties for
natural regeneration to occur. Thasos Island is one of the Greek
islands that has experienced those problems. Since 1984, a series of
wildfires led to the reduction of forest cover from 61.6% to almost
20%. The negative impacts were devastating in many different
aspects for the island. The absence of plant cover, post-wildfire
precipitation and steep slopes were the major factors that induced
severe soil erosion and intense floods. That also resulted to serious
economic problems to the local communities and the inability of the
burnt areas to regenerate naturally. Despite the substantial amount of
published work regarding Thasos wildfires, there is no information
related to post-wildfire effects on factors such as soil erosion. More
research related to post-fire effects should help to an overall
assessment of the negative impacts of wildfires on land degradation
through processes such as soil erosion and flooding.
Abstract: Countryside has been generally recognized and
regarded as a characteristic symbol which presents in human memory
for a long time. As a result of the change of times, because of it is
failure to meet the growing needs of the growing life and mental
decline, the vast rural area began to decline. But their history feature
image which accumulated by the ancient tradition provides people
with the origins of existence on the spiritual level, such as "identity"
and "belonging", makes people closer to the others in the spiritual and
psychological aspects of a common experience about the past, thus the
sense of a lack of culture caused by the losing of memory symbols is
weakened. So, in the modernization process, how to repair its vitality
and transform and planning it in a sustainable way has become a hot
topics in architectural and urban planning. This paper aims to break
the constraints of disciplines, from the perspective of interdiscipline,
using the research methods of systems science to analyze and discuss
the theories and methods of rural form factors, which based on the
viewpoint of memory in psychology. So we can find a right way to
transform the Rural to give full play to the role of the countryside in
the actual use and the shape of history spirits.
Abstract: To study the dynamic mechanics response of asphalt
pavement under the temperature load and vehicle loading, asphalt
pavement was regarded as multilayered elastic half-space system, and
theory analysis was conducted by regarding dynamic modulus of
asphalt mixture as the parameter. Firstly, based on the dynamic
modulus test of asphalt mixture, function relationship between the
dynamic modulus of representative asphalt mixture and temperature
was obtained. In addition, the analytical solution for thermal stress in
single layer was derived by using Laplace integral transformation and
Hankel integral transformation respectively by using thermal
equations of equilibrium. The analytical solution of calculation model
of thermal stress in asphalt pavement was derived by transfer matrix
of thermal stress in multilayer elastic system. Finally, the variation of
thermal stress in pavement structure was analyzed. The result shows
that there is obvious difference between the thermal stress based on
dynamic modulus and the solution based on static modulus. So the
dynamic change of parameter in asphalt mixture should be taken into
consideration when theoretical analysis is taken out.
Abstract: Scheduled waste management is very important in
environmental and health aspects. In delivering services, highway
industry has been indirectly involved in producing scheduled wastes.
This paper aims to define the scheduled waste, to provide a
conceptual framework of the scheduled waste management in
highway industry, to highlight the effect of improper management of
scheduled waste and to encourage future researchers to identify and
share the present practice of scheduled waste management in their
country. The understanding on effective management of scheduled
waste will help the operators of highway industry, the academicians,
future researchers, and encourage a friendly environment around the
world. The study on scheduled waste management in highway
industry is very crucial as highway transverse and run along
kilometers crossing the various type of environment, residential and
schools. Using Environmental Quality (Scheduled Waste)
Regulations 2005 as a guide, this conceptual paper highlight several
scheduled wastes produced by highway industry in Malaysia and
provide a conceptual framework of scheduled waste management that
focused on the highway industry. Understanding on scheduled waste
management is vital in order to preserve the environment. Besides
that, the waste substances are hazardous to human being. Many
diseases have been associated with the improper management of
schedule waste such as cancer, throat irritation and respiration
problem.
Abstract: The present study focused on the investigation of the
effects of roughness elements on heat transfer during natural
convection in a rectangular cavity using numerical technique.
Roughness elements were introduced on the bottom hot wall with a
normalized amplitude (A*/H) of 0.1. Thermal and hydrodynamic
behaviors were studied using computational method based on Lattice
Boltzmann method (LBM). Numerical studies were performed for a
laminar flow in the range of Rayleigh number (Ra) from 103 to 106
for a rectangular cavity of aspect ratio (L/H) 2.0 with a fluid of
Prandtl number (Pr) 1.0. The presence of the sinusoidal roughness
elements caused a minimum to maximum decrease in the heat
transfer as 7% to 17% respectively compared to smooth enclosure.
The results are presented for mean Nusselt number (Nu), isotherms
and streamlines.
Abstract: Dead wood and habitat tree such as fallen logs, snags,
stumps and cracks and loos bark etc. are regarded as an important
ecological component of forests on which many forest dwelling
species depend on presence of them within forest ecosystems.
Meanwhile its relation to management history in Caspian forest has
gone unreported. The aim of research was to compare the amounts of
dead wood and habitat trees in the forests with historically different
intensities of management, including: forests with the long term
implication of management (PS), the short term implication of
management (NS) which were compared with semi virgin forest
(GS). The number of 405 individual dead and habitat trees were
recorded and measured at 109 sampling locations. ANOVA revealed
volume of dead tree in the form and decay classes significantly differ
within sites and dead volume in the semi virgin forest significantly
higher than managed sites. Comparing the amount of dead and
habitat tree in three sites showed that, dead tree volume related with
management history and significantly differ in three study sites.
Meanwhile, frequency of habitat trees was significantly different
within sites. The highest amount of habitat trees including cavities,
cracks and loose bark and fork split trees was recorded in virgin site
and lowest recorded in the sites with the long term implication of
management. It can be concluded that forest management cause
reduction of the amount of dead and habitat tree specially in a large
size, thus managing this forest according to ecological sustainable
principles require a commitment to maintaining stand structure that
allow, continued generation of dead trees in a full range of size.
Abstract: Analytical formula for the optical gain based on a
simple parabolic-band by introducing theoretical expressions for the
quantized energy is presented. The model used in this treatment take
into account the effects of intraband relaxation. It is shown, as a
result, that the gain for the TE mode is larger than that for TM mode
and the presence of acceptor impurity increase the peak gain.
Abstract: The high-molecular water-soluble preparations from
several species of two genera (Symphytum and Anchusa) of
Boraginaceae family Symphytum asperum, S. caucasicum, S.officinale
and Anchusa italica were isolated. According to IR, 13C and 1H
NMR, APT, 1D NOE, 2D heteronuclear 1H/13C HSQC and 2D
DOSY experiments, the main chemical constituent of these
preparations was found to be caffeic acid-derived polyether, namely
poly[3-(3,4-dihydroxyphenyl)glyceric acid] (PDPGA) or poly[oxy-1-
carboxy-2-(3,4-dihydroxyphenyl)ethylene]. Most carboxylic groups
of this caffeic acid-derived polymer of A. italica are methylated.