Abstract: Despite the internet, which is one of the mass media
that has become quite common in recent years, the relationship of
Advertisement with Television and Cinema, which have always
drawn attention of researchers as basic media and where visual use is
in the foreground, have also become the subject of various studies.
Based on the assumption that the known fundamental effects of
advertisements on consumers are closely related to the creative
process of advertisements as well as the nature and characteristics of
the medium where they are used, these basic mass media (Television
and Cinema) and the consumer motivations of the advertisements
they broadcast have become a focus of study.
Given that the viewers of the mass media in question have shifted
from a passive position to a more active one especially in recent years
and approach contents of advertisements, as they do all contents, in a
more critical and “pitiless" manner, it is possible to say that
individuals make more use of advertisements than in the past and
combine their individual goals with the goals of the advertisements.
This study, which aims at finding out what the goals of these new
individual advertisement use are, how they are shaped by the distinct
characteristics of Television and Cinema, where visuality takes
precedence as basic mass media, and what kind of places they occupy
in the minds of consumers, has determined consumers- motivations
as: “Entertainment", “Escapism", “Play", “Monitoring/Discovery",
“Opposite Sex" and “Aspirations and Role Models".
This study intends to reveal the differences or similarities among
the needs and hence the gratifications of viewers who consume
advertisements on Television or at the Cinema, which are two basic
media where visuality is prioritized.
Abstract: The present work is motivated by the idea that the
layer deformation in anisotropic elasticity can be estimated from the
theory of interfacial dislocations. In effect, this work which is an
extension of a previous approach given by one of the authors
determines the anisotropic displacement fields and the critical
thickness due to a complex biperiodic network of MDs lying just
below the free surface in view of the arrangement of dislocations.
The elastic fields of such arrangements observed along interfaces
play a crucial part in the improvement of the physical properties of
epitaxial systems. New results are proposed in anisotropic elasticity
for hexagonal networks of MDs which contain intrinsic and extrinsic
stacking faults. We developed, using a previous approach based on
the relative interfacial displacement and a Fourier series formulation
of the displacement fields, the expressions of elastic fields when
there is a possible dissociation of MDs. The numerical investigations
in the case of the observed system Si/(111)Si with low twist angles
show clearly the effect of the anisotropy and thickness when the
misfit networks are dissociated.
Abstract: We report the electronic structure and optical
properties of NdF3 compound. Our calculations are based on density
functional theory (DFT) using the full potential linearized augmented
plane wave (FPLAPW) method with the inclusion of spin orbit
coupling. We employed the local spin density approximation (LSDA)
and Coulomb-corrected local spin density approximation, known for
treating the highly correlated 4f electrons properly, is able to
reproduce the correct insulating ground state. We find that the
standard LSDA approach is incapable of correctly describing the
electronic properties of such materials since it positions the f-bands
incorrectly resulting in an incorrect metallic ground state. On the
other hand, LSDA + U approximation, known for treating the highly
correlated 4f electrons properly, is able to reproduce the correct
insulating ground state. Interestingly, however, we do not find any
significant differences in the optical properties calculated using
LSDA, and LSDA + U suggesting that the 4f electrons do not play a
decisive role in the optical properties of these compounds. The
reflectivity for NdF3 compound stays low till 7 eV which is
consistent with their large energy gaps. The calculated energy gaps
are in good agreement with experiments. Our calculated reflectivity
compares well with the experimental data and the results are analyzed
in the light of band to band transitions.
Abstract: Concrete pavement has superior durability and longer
structural life than asphalt pavement. Concrete pavement requires
less maintenance compared to asphalt pavement which requires maintenance and major rehabilitation. Use of the concrete pavement
has been grown over the past decade in developing countries. Fibre reinforced concrete (FRC) has been successfully used in design of concrete pavement in past decade. In this research, the effect of fibre
volume fraction in modulus of rupture, load-deflection, equivalent flexural strength (fe,3) and the equivalent flexural strength ratio (Re,3)
has been used in different fibre volume fraction. Crimped-type flat
steel fibre of size 50 x 2.0 x 0.6 mm was used with 1.0%, 1.5% and 2.0% volume fraction. Beam specimens of size 500 x 100 x 100 mm were used for flexural as well as with JCI method for analysis flexural toughness, equivalent flexural strength. It was obtained as the 2% fibre volume fractions; reduce 45% of the concrete pavement
thickness.
Abstract: Computer game industry has experienced exponential
growth in recent years. A game is a recreational activity involving
one or more players. Game input is information such as data,
commands, etc., which is passed to the game system at run time from
an external source. Conversely, game outputs are information which
are generated by the game system and passed to an external target,
but which is not used internally by the game. This paper identifies a
new classification scheme for game input and output, which is based
on player-s input and output. Using this, relationship table for game
input classifier and output classifier is developed.
Abstract: Topology Optimization is a defined as the method of
determining optimal distribution of material for the assumed design
space with functionality, loads and boundary conditions [1].
Topology optimization can be used to optimize shape for the
purposes of weight reduction, minimizing material requirements or
selecting cost effective materials [2]. Topology optimization has been
implemented through the use of finite element methods for the
analysis, and optimization techniques based on the method of moving
asymptotes, genetic algorithms, optimality criteria method, level sets
and topological derivatives. Case study of Typical “Fuselage design"
is considered for this paper to explain the benefits of Topology
Optimization in the design cycle. A cylindrical shell is assumed as
the design space and aerospace standard pay loads were applied on
the fuselage with wing attachments as constraints. Then topological
optimization is done using Finite Element (FE) based software. This
optimization results in the structural concept design which satisfies
all the design constraints using minimum material.
Abstract: The main goal of the study is to analyze all relevant
properties of the electro hydraulic systems and based on that to make
a proper choice of the control strategy that may be used for the
control of the servomechanism system. A combination of electronic
and hydraulic systems is widely used since it combines the
advantages of both. Hydraulic systems are widely spread because of
their properties as accuracy, flexibility, high horsepower-to-weight
ratio, fast starting, stopping and reversal with smoothness and
precision, and simplicity of operations. On the other hand, the
modern control of hydraulic systems is based on control of the circuit
fed to the inductive solenoid that controls the position of the
hydraulic valve. Since this circuit may be easily handled by PWM
(Pulse Width Modulation) signal with a proper frequency, the
combination of electrical and hydraulic systems became very fruitful
and usable in specific areas as airplane and military industry.
The study shows and discusses the experimental results obtained
by the control strategy (classical feedback (PID) & neural network)
using MATLAB and SIMULINK [1]. Finally, the special attention
was paid to the possibility of neuro-controller design and its
application to control of electro-hydraulic systems and to make
comparative with classical control.
Abstract: This paper explores the extent of the gap in poverty rates between immigrant and native households in Spanish regions and assess to what extent regional differences in individual and contextual characteristics can explain the divergences in such a gap. By using multilevel techniques and European Union Survey on Income and Living Conditions, we estimate immigrant households experiments an increase of 76 per cent in the odds of being poor compared with a native one when we control by individual variables. In relation to regional differences in the risk of poverty, regionallevel variables have higher effect in the reduction of these differences than individual variables.
Abstract: Study investigates the level and extent of voluntary disclosure practice in Croatia. The research was conducted on the sample of 130 medium and large companies. Findings indicate that two thirds of the companies analyzed disclose below-average number of additional information. The explanatory analyses has shown that firm size, listing status and industrial sector significantly and positively affect the level and extent of voluntary disclosure in the annual report of Croatian companies. On the other hand, profitability and ownership structure were found statistically insignificant. Unlike previous studies, this paper deals with level of voluntary disclosure of medium and large companies, as well as companies whose shares are not listed on the organized capital market, which can be found as our contribution. Also, the research makes contribution by providing the insights into voluntary disclosure practices in Croatia, as a case of macro-oriented accounting system economy, i.e. bank oriented economy with an emerging capital market.
Abstract: The objective of this paper is to characterize the spontaneous Electroencephalogram (EEG) signals of four different motor imagery tasks and to show hereby a possible solution for the present binary communication between the brain and a machine ora Brain-Computer Interface (BCI). The processing technique used in this paper was the fractal analysis evaluated by the Critical Exponent Method (CEM). The EEG signal was registered in 5 healthy subjects,sampling 15 measuring channels at 1024 Hz.Each channel was preprocessed by the Laplacian space ltering so as to reduce the space blur and therefore increase the spaceresolution. The EEG of each channel was segmented and its Fractaldimension (FD) calculated. The FD was evaluated in the time interval corresponding to the motor imagery and averaged out for all the subjects (each channel). In order to characterize the FD distribution,the linear regression curves of FD over the electrodes position were applied. The differences FD between the proposed mental tasks are quantied and evaluated for each experimental subject. The obtained results of the proposed method are a substantial fractal dimension in the EEG signal of motor imagery tasks and can be considerably utilized as the multiple-states BCI applications.
Abstract: This paper presents the design and implementation of CASTE, a Cloud-based automatic software test environment. We first present the architecture of CASTE, then the main packages and classes of it are described in detail. CASTE is built upon a private Infrastructure as a Service platform. Through concentrated resource management of virtualized testing environment and automatic execution control of test scripts, we get a better solution to the testing resource utilization and test automation problem. Experiments on CASTE give very appealing results.
Abstract: These Nowadays the explosion of bombs or explosive
materials such as gas and oil near or inside the buildings cause some
losses in installations and building components. This has made the
engineers to make the buildings and their components resistance
against the effects of explosion. These activities lead to provide
regulations and different methods. The above regulations are mostly
focused on the explosion effects resulting from the vehicles around
the buildings. Therefore, the explosion resulting from the vehicles
outside the buildings will be studied in this research.
In the present study, the main goals are to investigate the
explosion load effects on the structures located on the piles with the
specific quantity of plasticity and observing the permissible response
of these structures. The concentrated mass system and the spring with
two degree of freedom will be used to study the structural system.
Abstract: At very high speeds, bubbles form in the underwater vehicles because of sharp trailing edges or of places where the local pressure is lower than the vapor pressure. These bubbles are called cavities and the size of the cavities grows as the velocity increases. A properly designed cavitator can induce the formation of a single big cavity all over the vehicle. Such a vehicle travelling in the vaporous cavity is called a supercavitating vehicle and the present research work mainly focuses on the dynamic modeling of such vehicles. Cavitation of the fins is also accounted and the effect of the same on trajectory is well explained. The entire dynamics has been developed using the state space approach and emphasis is given on the effect of size and angle of attack of the cavitator. Control law has been established for the motion of the vehicle using Non-linear Dynamic Inverse (NDI) with cavitator as the control surface.
Abstract: Healthcare issues continue to pose huge problems and incur massive costs. As a result there are many challenging problems still unresolved. In this paper, we will carry out an extensive scientific survey of different areas of management and planning in an attempt to identify where there has already been a substantial contribution from management science methods to healthcare problems and where there is a clear potential for more work to be done. The focus will be on the read-across to the healthcare domain from such approaches applied generally to management and planning and how the methods can be used to improvement patient care. We conclude that, since the healthcare domain significantly differs from traditional areas of management and planning, in some cases there is a need to modify the approaches so as to incorporate the complexities of healthcare, and fully exploit the potential for improvement.
Abstract: Cardiovascular disease mostly in the form of atherosclerosis is responsible for 30% of all world deaths amounting to 17 million people per year. Atherosclerosis is due to the formation of plaque. The fatty plaque may be at risk of rupture, leading typically to stroke and heart attack. The plaque is usually associated with a high degree of lumen reduction, called a stenosis. The initiation and progression of the disease is strongly linked to the hemodynamic environment near the vessel wall. The aim of this study is to validate the flow of blood mimic through an arterial stenosis model with computational fluid dynamics (CFD) package. In experiment, an axisymmetric model constructed consists of contraction and expansion region that follow a mathematical form of cosine function. A 30% diameter reduction was used in this study. Particle image velocimetry (PIV) was used to characterize the flow. The fluid consists of rigid spherical particles suspended in waterglycerol- NaCl mixture. The particles with 20 μm diameter were selected to follow the flow of fluid. The flow at Re=155, 270 and 390 were investigated. The experimental result is compared with FLUENT simulated flow that account for viscous laminar flow model. The results suggest that laminar flow model was sufficient to predict flow velocity at the inlet but the velocity at stenosis throat at Re =390 was overestimated. Hence, a transition to turbulent regime might have been developed at throat region as the flow rate increases.
Abstract: It has formed an essential issue that Climate Change, composed of highly knowledge complexity, reveals its significant impact on human existence. Therefore, specific national policies, some of which present the educational aspects, have been published for overcoming the imperative problem. Accordingly, the study aims to analyze as well as integrate the relationship between Climate Change and environmental education and apply the perspective of concept map to represent the knowledge contents and structures of Climate Change; by doing so, knowledge contents of Climate Change could be represented in an even more comprehensive way and manipulated as the tool for environmental education. The method adapted for this study is knowledge conversion model compounded of the platform for experts and teachers, who were the participants for this study, to cooperate and combine each participant-s standpoints into a complete knowledge framework that is the foundation for structuring the concept map. The result of this research contains the important concepts, the precise propositions and the entire concept map for representing the robust concepts of Climate Change.
Abstract: A state of the art Speaker Identification (SI) system
requires a robust feature extraction unit followed by a speaker
modeling scheme for generalized representation of these features.
Over the years, Mel-Frequency Cepstral Coefficients (MFCC)
modeled on the human auditory system has been used as a standard
acoustic feature set for speech related applications. On a recent
contribution by authors, it has been shown that the Inverted Mel-
Frequency Cepstral Coefficients (IMFCC) is useful feature set for
SI, which contains complementary information present in high
frequency region. This paper introduces the Gaussian shaped filter
(GF) while calculating MFCC and IMFCC in place of typical
triangular shaped bins. The objective is to introduce a higher
amount of correlation between subband outputs. The performances
of both MFCC & IMFCC improve with GF over conventional
triangular filter (TF) based implementation, individually as well as
in combination. With GMM as speaker modeling paradigm, the
performances of proposed GF based MFCC and IMFCC in
individual and fused mode have been verified in two standard
databases YOHO, (Microphone Speech) and POLYCOST
(Telephone Speech) each of which has more than 130 speakers.
Abstract: This paper focuses on the Mega-Sub Controlled
Structure Systems (MSCSS) performances and characteristics
regarding the new control principle contained in MSCSS subjected to
strong earthquake excitations. The adopted control scheme consists of
modulated sub-structures where the control action is achieved by
viscous dampers and sub-structure own configuration. The
elastic-plastic time history analysis under severe earthquake excitation
is analyzed base on the Finite Element Analysis Method (FEAM), and
some comparison results are also given in this paper. The result shows
that the MSCSS systems can remarkably reduce vibrations effects
more than the mega-sub structure (MSS). The study illustrates that the
improved MSCSS presents good seismic resistance ability even at 1.2g
and can absorb seismic energy in the structure, thus imply that
structural members cross section can be reduce and achieve to good
economic characteristics. Furthermore, the elasto-plastic analysis
demonstrates that the MSCSS is accurate enough regarding
international building evaluation and design codes. This paper also
shows that the elasto-plastic dynamic analysis method is a reasonable
and reliable analysis method for structures subjected to strong
earthquake excitations and that the computed results are more precise.
Abstract: Traffic congestion has become a major problem in
many countries. One of the main causes of traffic congestion is due
to road merges. Vehicles tend to move slower when they reach the
merging point. In this paper, an enhanced algorithm for traffic
simulation based on the fluid-dynamic algorithm and kinematic wave
theory is proposed. The enhanced algorithm is used to study traffic
congestion at a road merge. This paper also describes the
development of a dynamic traffic simulation tool which is used as a
scenario planning and to forecast traffic congestion level in a certain
time based on defined parameter values. The tool incorporates the
enhanced algorithm as well as the two original algorithms. Output
from the three above mentioned algorithms are measured in terms of
traffic queue length, travel time and the total number of vehicles
passing through the merging point. This paper also suggests an
efficient way of reducing traffic congestion at a road merge by
analyzing the traffic queue length and travel time.
Abstract: Size based filtration is one of the common methods
employed to isolate circulating tumor cells (CTCs) from whole
blood. It is well known that this method suffers from isolation
efficiency to purity tradeoff. However, this tradeoff is poorly
understood. In this paper, we present the design and manufacturing
of a special rectangular slit filter. The filter was designed to retain
maximal amounts of nucleated cells, while minimizing the pressure
on cells, thereby preserving their morphology. The key parameter,
namely, input pressure, was optimized to retain the maximal number
of tumor cells, whilst maximizing the depletion of normal blood cells
(red and white blood cells and platelets). Our results indicate that for
a slit geometry of 5 × 40 μm on a 13 mm circular membrane with a
fill factor of 21%, a pressure of 6.9 mBar yields the optimum for
maximizing isolation of MCF-7 and depletion of normal blood cells.