Abstract: Authenticity in advertising is the cornerstone of
modern marketing. Despite research advances related to the role of
authenticity in marketing, it remains unclear why customers respond to
authentic brand stories. The results show that different personality
traits will moderate the influence of different authenticity on the levels
of emotion. Whether indexically authentic or iconically authentic
advertisements were shown to extroverts, open people and agreeable
people, they will evoke more positive emotions. When neurotic people
and conscientious people see the iconically authentic advertising
rather than the indexically authentic advertising, they will produce
more negative emotions. In addition, the emotion evoked by
advertising had significant positive impact on brand attitude evoked by
advertising had significant negative impact on brand attitude. These
findings provide some managerial implications and directions for
further research.
Abstract: The comprehensive CFD models have been used to
represent and study the heterogeneous combustion of biomass. In the
present work, the operation of a global flue gas circuit in the sugarcane
bagasse combustion, from wind boxes below primary air grate
supply, passing by bagasse insertion in swirl burners and boiler
furnace, to boiler bank outlet is simulated. It uses five different
meshes representing each part of this system located in sequence:
wind boxes and grate, boiler furnace, swirl burners, superheaters and
boiler bank. The model considers turbulence using standard k-ε,
combustion using EDM, radiation heat transfer using DTM with 16
ray directions and bagasse particle tracking represented by Schiller-
Naumann model. The results showed good agreement with expected
behavior found in literature and equipment design. The more detailed
results view in separated parts of flue gas system allows observing
some flow behaviors that cannot be represented by usual
simplifications like bagasse supply under homogeneous axial and
rotational vectors and others that can be represented using new
considerations like the representation of 26 thousand grate orifices by
144 rectangular inlets.
Abstract: The fatigue life of tubular joints commonly found in
offshore industry is not only dependent on the value of hot-spot stress
(HSS), but is also significantly influenced by the through-thethickness
stress distribution characterized by the degree of bending
(DoB). The determination of DoB values in a tubular joint is essential
for improving the accuracy of fatigue life estimation using the stresslife
(S–N) method and particularly for predicting the fatigue crack
growth based on the fracture mechanics (FM) approach. In the
present paper, data extracted from finite element (FE) analyses of
tubular KT-joints, verified against experimental data and parametric
equations, was used to investigate the effects of geometrical
parameters on DoB values at the crown 0°, saddle, and crown 180°
positions along the weld toe of central brace in tubular KT-joints
subjected to axial loading. Parametric study was followed by a set of
nonlinear regression analyses to derive DoB parametric formulas for
the fatigue analysis of KT-joints under axial loads. The tubular KTjoint
is a quite common joint type found in steel offshore structures.
However, despite the crucial role of the DoB in evaluating the fatigue
performance of tubular joints, this paper is the first attempt to study
and formulate the DoB values in KT-joints.
Abstract: Water miscible cutting fluids are conventionally used to lubricate and cool the machining zone. But issues related to health hazards, maintenance and disposal costs have limited their usage, leading to application of Minimum Quantity Lubrication (MQL). To increase the effectiveness of MQL, nanocutting fluids are proposed. In the present work, water miscible nanographite cutting fluids of varying concentration are applied at cutting zone by two systems A and B. System A utilizes high pressure air and supplies cutting fluid at a flow rate of 1ml/min. System B uses low pressure air and supplies cutting fluid at a flow rate of 5ml/min. Their performance in machining is evaluated by measuring cutting temperatures, tool wear, cutting forces and surface roughness and compared with dry machining and flood machining. Application of nanocutting fluid using both systems showed better performance than dry machining. Cutting temperatures and cutting forces obtained by both techniques are more than flood machining. But tool wear and surface roughness showed improvement compared to flood machining. Economic analysis has been carried out in all the cases to decide the applicability of the techniques.
Abstract: The main purpose of this study was to figure out
employees’ attitudes toward the new performance appraisal program
and to examine whether three different types of appraisal processes
differentially affected job satisfaction and employee engagement. The
second purpose of this study was to investigate the relationship
between performance appraisal reform, job satisfaction, and employee
engagement. A large polyester and textile corporation had 2046
non-operational employees in February 2014. The valid participants
were 1474 (72.04%) in this study. Data analysis included descriptive
statistics, one-way ANOVA, one-way MANOVA, Pearson correlation,
Content Validity Index, the exploratory factor analysis, and reliability
analysis. The general results showed that employees who received the
new performance appraisal program evaluated the program more
positively and showed more job satisfaction than those who did not. In
particular, the implementation effects of this new performance
appraisal program were most highly rated by employees who used the
KPI to rate their job performance. Moreover, employees’ attitudes
toward the new performance appraisal program were positively related
to their job satisfaction and employee engagement. Lastly, most
employees regarded themselves as engaged workers. To sum up, the
HR department of this company has made an effective contribution to
performance appraisal reforms.
Abstract: Cerebellar ataxia is a steadily progressive
neurodegenerative disease associated with loss of motor control,
leaving patients unable to walk, talk, or perform activities of daily
living. Direct motor instruction in cerebella ataxia patients has limited
effectiveness, presumably because an inappropriate closed-loop
cerebellar response to the inevitable observed error confounds motor
learning mechanisms. Could the use of EEG based BCI provide
advanced biofeedback to improve motor imagery and provide a
“backdoor” to improving motor performance in ataxia patients? In
order to determine the feasibility of using EEG-based BCI control in
this population, we compare the ability to modulate mu-band power
(8-12 Hz) by performing a cued motor imagery task in an ataxia
patient and healthy control.
Abstract: The chemical and physical characteristics of rainwater
harvested from a typical rooftop were progressively studied. The
samples of rainwater collected were analyzed for pH, major ion
concentrations, TDS, turbidity, conductivity. All the Physicochemical
constituents fell within the WHO guideline limits at some points as
rainfall progresses except the pH. All the components of rainwater
quality measured during the study showed higher concentrations
during the early stages of rainfall and reduce as time progresses.
There was a downward trend in terms of pH as rain progressed, with
18% of the samples recording pH below the WHO limit of 6.5-8.0. It
was observed that iron concentration was above the WHO threshold
value of 0.3 mg/l on occasions of heavy rains. The results revealed
that most of physicochemical characteristics of rainwater samples
were generally below the WHO threshold, as such, the rainwater
characteristics showed satisfactory conditions in terms of
physicochemical constituents.
Abstract: Rapid growth of Information Technologies (IT) has
had huge influence on enterprises, and it has contributed to its
promotion and increasingly extensive use in enterprises. Information
Technologies have to a large extent determined the processes taking
place in an enterprise; what is more, IT development has brought the
need to adopt a brand new approach to human resources management
in an enterprise. The use of IT in human resource management
(HRM) is of high importance due to the growing role of information
and information technologies. The aim of this paper is to evaluate the
use of information technologies in human resources management in
enterprises. These practices will be presented in the following areas:
recruitment and selection, development and training, employee
assessment, motivation, talent management, personnel service.
Results of conducted survey show diversity of solutions applied in
particular areas of human resource management. In the future, further
development in this area should be expected, as well as integration of
individual HRM areas, growing mobile-enabled HR processes and
their transfer into the cloud. Presented IT solutions applied in HRM
are highly innovative, which is of great significance due to their
possible implementation in other enterprises.
Abstract: In order to use bitumen in hot mix asphalt, it must
have specific characteristics. There are some methods to reach these
properties. Using polymer modifiers are one of the methods to
modify the bitumen properties. In this paper the effect of Styrene-
Butadiene-Rubber that is one of the bitumen polymer modifiers on
rheology properties of bitumen is studied. In this regard, the
rheological properties of base bitumen and the modified bitumen with
3, 4, and 5 percent of Styrene-Butadiene-Rubber (SBR) were
analysed. The results show that bitumen modified with 5 percent of
SBR has the best performance than the other samples.
Abstract: This paper presents the design and characterization of
analog readout interface circuits for ion sensitive field effect
transistor (ISFET) and ion selective electrode (ISE) based sensor.
These interface circuits are implemented using MIMOS’s 0.35um
CMOS technology and experimentally characterized under 24-leads
QFN package. The characterization evaluates the circuit’s
functionality, output sensitivity and output linearity. Commercial
sensors for both ISFET and ISE are employed together with glass
reference electrode during testing. The test result shows that the
designed interface circuits manage to readout signals produced by
both sensors with measured sensitivity of ISFET and ISE sensor are
54mV/pH and 62mV/decade, respectively. The characterized output
linearity for both circuits achieves above 0.999 Rsquare. The readout
also has demonstrated reliable operation by passing all qualifications
in reliability test plan.
Abstract: The concept of national security in Iran is a
permanently effective factor in acceptance or rejection of many
international obligations. These obligations had been defined
according to the type of legislation of Iran in many aspects.
Therefore, there are several treaties at international level which
requires Iran’s security to come in contact with obligations in these
treaties in a way that an obstacle to join to them and their passage in
parliament. This issue is a typical category which every country pays
attention to be accepted in treaties or to include their national
security in that treaties and also they can see the related treaties from
this perspective, but this issue that 'what is the concept of Iran’s
national security', and 'To what extent it is changed in recent years,
especially after Islamic Revolution' are important issues that can be
criticized. Thus, this study is trying to assess singed treaties from the
perspective of Iran’s national security according of the true meaning
of treaty and to investigate how the international treaties may be in
conflict with Iran’s national security.
Abstract: Super steel materials play a vital role in the
construction and fabrication of structural, piping and pipeline
components. In assuring the integrity of onshore and offshore
operating systems, they enable life cycle costs to be minimized. In
this context, Duplex stainless steel (DSS) material related welding on
constructions and fabrications plays a significant role in maintaining
and assuring integrity at an optimal expenditure over the life cycle of
production and process systems as well as associated structures. In
DSS welding, factors such as gap geometry, shielding gas supply
rate, welding current, and type of the welding process are vital to the
final joint performance. Hence, an experimental investigation has
been performed using an engineering robust design approach
(ERDA) to investigate the optimal settings that generate optimal
super DSS (i.e. UNS S32750) joint performance. This manuscript
illustrates the mathematical approach and experimental design,
optimal parameter settings and results of the verification experiment.
Abstract: Removal of the widespread used drug paracetamol
from water was investigated using activated carbon originated from
dende coconut mesocarp and babassu coconut mesocarp. Kinetic and
equilibrium data were obtained at different values of pH. Both
activated carbons showed high efficiency when pH ≤ pHPZC as the
carbonil group of paracetamol molecule are adsorbed due to
positively charged carbon surface. Microporosity also played an
important role in such process. Pseudo-second order model was better
adjusted to the kinetic results. Equilibrium data may be represented
by Langmuir equation.
Abstract: A Japanese manga character, Doraemon, was made by
Fujiko F. Fujio in 1969, was made into animation in 1973. The main
character, Doraemon, is a robot cat, and is a well-known Japanese
animated character. However, Doraemon is not only regarded as an
animation character but it is also used in educational and technological
programs in Japan.
This paper focuses on the background of Doraemon, educational
and technological perspectives on Doraemon, and comparison of the
original Japanese animation and the US remade version, and the
animator Fujiko’s dreams and hopes for Doraemon will be examined.
Since Doraemon has been exported as animation and manga to
overseas, perspectives toward Doraemon have changed. For example,
changes of stories and characters can been seen in the present
Doraemon animation. Not only the overseas TV productions which
broadcast Doraemon but also the Japanese production has to consider
violence, sexuality, etc. when editing episodes. Because of
representation of cultural differences, Japanese animation is thought to
contain more violence, discrimination, and sexuality in animation.
With responses from overseas, the Japanese production was cautious
about the US remade version. They cared about the US Broadcast
Standard, and tried to consider US customs and culture in the US
remade version. Seeing the difference, acculturation is necessary for
exports of animation overseas. Moreover, observing different aspects
of Doraemon domestically, Doraemon provides dreams and hopes to
children.
Abstract: Thousands of organisations store important and
confidential information related to them, their customers, and their
business partners in databases all across the world. The stored data
ranges from less sensitive (e.g. first name, last name, date of birth) to
more sensitive data (e.g. password, pin code, and credit card
information). Losing data, disclosing confidential information or
even changing the value of data are the severe damages that
Structured Query Language injection (SQLi) attack can cause on a
given database. It is a code injection technique where malicious SQL
statements are inserted into a given SQL database by simply using a
web browser. In this paper, we propose an effective pattern
recognition neural network model for detection and classification of
SQLi attacks. The proposed model is built from three main elements
of: a Uniform Resource Locator (URL) generator in order to generate
thousands of malicious and benign URLs, a URL classifier in order
to: 1) classify each generated URL to either a benign URL or a
malicious URL and 2) classify the malicious URLs into different
SQLi attack categories, and a NN model in order to: 1) detect either a
given URL is a malicious URL or a benign URL and 2) identify the
type of SQLi attack for each malicious URL. The model is first
trained and then evaluated by employing thousands of benign and
malicious URLs. The results of the experiments are presented in
order to demonstrate the effectiveness of the proposed approach.
Abstract: Non-crimp 3D orthogonal fabric composite is one of
the textile-based composite materials that are rapidly developing
light-weight engineering materials. The present paper focuses on
geometric and micromechanical modeling of non-crimp 3D
orthogonal carbon fabric and composites reinforced with it for
aerospace applications. In this research meso-finite element (FE)
modeling employs for stress analysis in different load conditions.
Since mechanical testing of expensive textile carbon composites with
specific application isn't affordable, simulation composite in a virtual
environment is a helpful way to investigate its mechanical properties
in different conditions.
Abstract: The paper presents new results concerning selection of
optimal information fusion formula for ensembles of C-OTDR
channels. The goal of information fusion is to create an integral
classificator designed for effective classification of seismoacoustic
target events. The LPBoost (LP-β and LP-B variants), the Multiple
Kernel Learning, and Weighing of Inversely as Lipschitz Constants
(WILC) approaches were compared. The WILC is a brand new
approach to optimal fusion of Lipschitz Classifiers Ensembles.
Results of practical usage are presented.
Abstract: Experimental studies to investigate the depth of the
scour conducted at a side-weir intersection located at the 1800 curved
flume which located Hydraulic Laboratory of Yıldız Technical
University, Istanbul, Turkey. Side weirs were located at the middle of
the straight part of the main channel. Three different lengths (25, 40
and 50 cm) and three different weir crest height (7, 10 and 12 cm) of
the side weir placed on the side weir station. There is no scour when
the material is only kaolin. Therefore, the cohesive bed was prepared
by properly mixing clay material (kaolin) with 31% sand in all
experiments. Following 24h consolidation time, in order to observe
the effect of flow intensity on the scour depth, experiments were
carried out for five different upstream Froude numbers in the range of
0.33-0.81.
As a result of this study the relation between scour depth and
upstream flow intensity as a function of time have been established.
The longitudinal velocities decreased along the side weir; towards the
downstream due to overflow over the side-weirs. At the beginning,
the scour depth increases rapidly with time and then asymptotically
approached constant values in all experiments for all side weir
dimensions as in non-cohesive sediment. Thus, the scour depth
reached equilibrium conditions. Time to equilibrium depends on the
approach flow intensity and the dimensions of side weirs. For
different heights of the weir crest, dimensionless scour depths
increased with increasing upstream Froude number. Equilibrium
scour depths which formed 7 cm side-weir crest height were obtained
higher than that of the 12 cm side-weir crest height. This means when
side-weir crest height increased equilibrium scour depths decreased.
Although the upstream side of the scour hole is almost vertical, the
downstream side of the hole is inclined.
Abstract: Plasmin plays an important role in the human
circulatory system owing to its catalytic ability of fibrinolysis. The
immediate injection of plasmin in patients of strokes has intrigued
many scientists to design vectors that can transport plasmin to the
desired location in human body. Here we predict the structure of
human plasmin and investigate the interaction of plasmin with the
gold-nanoparticle.
Because the crystal structure of plasminogen has been solved, we
deleted N-terminal domain (Pan-apple domain) of plasminogen and
generate a mimic of the active form of this enzyme (plasmin). We
conducted a simulated annealing process on plasmin and discovered a
very large conformation occurs. Kringle domains 1, 4 and 5 had been
observed to leave its original location relative to the main body of the
enzyme and the original doughnut shape of this enzyme has been
transformed to a V-shaped by opening its two arms. This observation
of conformational change is consistent with the experimental results of
neutron scattering and centrifugation.
We subsequently docked the plasmin on the simulated gold surface
to predict their interaction. The V-shaped plasmin could utilize its
Kringle domain and catalytic domain to contact the gold surface.
Our findings not only reveal the flexibility of plasmin structure but
also provide a guide for the design of a plasmin-gold nanoparticle.
Abstract: Al6061 alloy base matrix, reinforced with particles of
silicon carbide (10 wt %) and Graphite powder (1wt%), known as
hybrid composites have been fabricated by liquid metallurgy route
(stir casting technique) and optimized at different parameters like
applied load, sliding speed and sliding distance by taguchi method. A
plan of experiment generated through taguchi technique was used to
perform experiments based on L27 orthogonal array. The developed
ANOVA and regression equations are used to find the optimum
coefficient of friction and wear under the influence of applied load,
sliding speed and sliding distance. On the basis of “smaller the best”
the dry sliding wear resistance was analysed and finally confirmation
tests were carried out to verify the experimental results.