Abstract: Changing in consumers lifestyles and food
consumption patterns provide a great opportunity in developing the
functional food sector in Malaysia. There is only a little knowledge
about whether Malaysian consumers are aware of functional food and
if so what image consumers have of this product. The objective of
this research is to determine the extent to which selected socioeconomic
characteristics and attitudes influence consumers-
awareness of functional food. A survey was conducted in the Klang
Valley, Malaysia where 439 respondents were interviewed using a
structured questionnaire. The result shows that most respondents
have a positive attitude towards functional food. For the binary
logistic estimation, the results indicate that age, income and other
factors such as concern about food safety, subscribing to cooking or
health magazines, being a vegetarian and consumers who have been
involved in a food production company significantly influence
Malaysian consumers- awareness towards functional food.
Abstract: One of the basic concepts in marketing is the concept
of meeting customers- needs. Since customer satisfaction is essential
for lasting survival and development of a business, screening and
observing customer satisfaction and recognizing its underlying
factors must be one of the key activities of every business.
The purpose of this study is to recognize the drivers that effect
customer satisfaction in a business-to-business situation in order to
improve marketing activities. We conducted a survey in which 93
business customers of a manufacturer of Diesel Generator in Iran
participated and they talked about their ideas and satisfaction of
supplier-s services related to its products. We developed the measures
for drivers of satisfaction first by as investigative research (by means
of feedback from executives and customers of sponsoring firm). Then
based on these measures, we created a mail survey, and asked the
respondents to explain their opinion about the sponsoring firm which
was a supplier of diesel generator and similar products. Furthermore,
the survey required the participants to mention their functional areas
and their company features.
In Conclusion we found that there are three drivers for customer
satisfaction, which are reliability, information about product, and
commercial features. Buyers/users from different functional areas
attribute different degree of importance to the last two drivers. For
instance, people from buying and management areas believe that
commercial features are more important than information about
products. But people in engineering, maintenance and production
areas believe that having information about products is more
important than commercial aspects. Marketing experts should
consider the attribute of customers regarding information about the
product and commercial features to improve market share.
Abstract: The purpose of this paper was to study motivation
factors affecting job performance effectiveness. This paper drew
upon data collected from an Internal Audit Staffs of Internal Audit
Line of Head Office of Krung Thai Public Company Limited.
Statistics used included frequency, percentage, mean and standard
deviation, t-test, and one-way ANOVA test. The finding revealed that
the majority of the respondents were female of 46 years of age and
over, married and live together, hold a bachelor degree, with an
average monthly income over 70,001 Baht. The majority of
respondents had over 15 years of work experience. They generally
had high working motivation as well as high job performance
effectiveness.
The hypotheses testing disclosed that employees with different
working status had different level of job performance effectiveness at
a 0.01 level of significance. Working motivation factors had an effect
on job performance in the same direction with high level. Individual
working motivation included working completion, reorganization,
working progression, working characteristic, opportunity,
responsibility, management policy, supervision, relationship with
their superior, relationship with co-worker, working position,
working stability, safety, privacy, working conditions, and payment.
All of these factors related to job performance effectiveness in the
same direction with medium level.
Abstract: Technological innovation capability (TIC) is
defined as a comprehensive set of characteristics of a firm that
facilities and supports its technological innovation strategies.
An audit to evaluate the TICs of a firm may trigger
improvement in its future practices. Such an audit can be used
by the firm for self assessment or third-party independent
assessment to identify problems of its capability status. This
paper attempts to develop such an auditing framework that
can help to determine the subtle links between innovation
capabilities and business performance; and to enable the
auditor to determine whether good practice is in place. The
seven TICs in this study include learning, R&D, resources
allocation, manufacturing, marketing, organization and
strategic planning capabilities. Empirical data was acquired
through a survey study of 200 manufacturing firms in the
Hong Kong/Pearl River Delta (HK/PRD) region. Structural
equation modelling was employed to examine the
relationships among TICs and various performance indicators:
sales performance, innovation performance, product
performance, and sales growth. The results revealed that
different TICs have different impacts on different
performance measures. Organization capability was found to
have the most influential impact. Hong Kong manufacturers
are now facing the challenge of high-mix-low-volume
customer orders. In order to cope with this change, good
capability in organizing different activities among various
departments is critical to the success of a company.
Abstract: Due to dynamic evolution, the ability of a
manufacturing technology to produce a special product is changing.
Therefore, it is essential to monitor the established techniques and
processes to detect whether a company-s production will fit future
circumstances. Concerning the manufacturing technology planning
process, companies must decide when to change to a new technology
for maintaining and increasing competitive advantages. In this
context, the maturity assessment of the focused technologies is
crucial. This article presents an approach for defining the maturity of
a manufacturing technology from a strategic point of view. The
concept is based on the approach of technology readiness level
(TRL) according to NASA (National Aeronautics and Space
Administration), but also includes dynamic changes. Therefore, the
model takes into account the concept of the technology life cycle.
Furthermore, it enables a company to estimate the ideal date for
implementation of a new manufacturing technology.
Abstract: This research study aims to identify the impact of two
factors –growth and competitive strategies- on a set of building
production innovation strategies. It was conducted a questionery
survey to collect data from construction professionals and it was
asked them the importance level of predicted innovation strategies for
corporate strategies. Multiple analysis of variance (MANOVA) was
employed to see the main and interaction effects of corporate
strategies on building innovation strategies. The results indicate that
growth strategies such as entering in a new a market or new project
types has a greater effect on innovation strategies rather than
competitive strategies such as cost leadership or differentiation
strategies. However the interaction effect of competitive strategies
and growth strategies on innovation strategies is much bigger than
the only effect of competitive strategies. It was also analyzed the
descriptive statistics of innovation strategies for different competitive
and growth strategy types.
Abstract: The purpose of this paper is to explore the relationship
between the customers- issues in company corporate governance and
the financial performance. At the beginning theoretical background
consisting stakeholder theory and corporate governance is presented.
On this theoretical background, the empirical research is built,
collecting data of 60 Czech joint stock companies- boards
considering their relationships with customers. Correlation analysis
and multivariate regression analysis were employed to test the sample
on two hypotheses. The weak positive correlation between
stakeholder approach and the company size was identified. But both
hypotheses were not supported, because there was no significant
relation of independent variables to financial performance.
Abstract: For scores of years now, several microfinance
organizations, non governmental organizations and other welfare
organizations have, with a view to aiding the progress of
communities rooted in poverty have been focusing on creating
microentrepreneurs, besides taking several other measures. In recent
times, business corporations have joined forces to combat poverty by
taking up microenterprise development. Hindustan Unilever Limited
(HUL), the Indian subsidiary of Unilever Limited exemplifies this
through its Project Shakti. The company through the Project creates
rural women entrepreneurs by making them direct to home sales
distributors of its products in villages that have thus far been ignored
by multinational corporations. The members participating in Project
Shakti are largely self help group members. The paper focuses on
assessing the impact made by the company on the members engaged
in Project Shakti. The analysis involves use of quantitative methods
to study the effect of Project Shakti on those self help group
members engaged in Project Shakti and those not engaged with
Project Shakti. Path analysis has been used to study the impact made
on those members engaged in Project Shakti. Significant differences
were observed on fronts of entrepreneurial development, economic
empowerment and social empowerment between members associated
with Project Shakti and those not associated with Project Shakti.
Path analysis demonstrated that involvement in Project Shakti led to
entrepreneurial development resulting in economic empowerment
that in turn led to social empowerment and that these three elements
independently induced a feeling of privilege in the women for being
associated with the Project.
Abstract: This is a conceptual paper on the application of open
innovation in three case examples of Apple, Nintendo, and Nokia.
Utilizing key concepts from research into managerial and
organizational cognition, we describe how each company overcame
barriers to utilizing open innovation strategy in R&D and
commercialization projects. We identify three levels of barriers:
cognitive, behavioral, and institutional, and describe the companies
balanced between internal and external resources to launch products
that were instrumental in companies reinventing themselves in
mature markets.
Abstract: Public housing is a vital factor in community
development. Successful city, housing and eco system regeneration
design is essential in providing positive community development.
This concerns work places, nice dwellings, providing premises for
child care, care of the elderly, providing qualitative premises for
different kinds of commercial service, providing a nice built
environment and housing areas and not the least activating tenants.
The public housing companies give value to society by stimulating
people, renovating socially and economically sustainable as well as
being partners to local business and authorities. By their activities the
housing companies contribute to sustainable local and regional
growth and the identity and reputation of cities. A Social, Economic
and Ecological Reputation Effect (SEERE) model for actions to
promote housing and community reputation is presented. The model
emphasizes regenerative actions to restore natural eco systems as part
of housing renewal strategies and to strengthen municipality
reputation.
Abstract: increased competition and increased costs of
designing made it important for the firms to identify the right
products and the right methods for manufacturing the products. Firms
should focus on customers and identify customer demands directly to
design the right products. Several management methods and
techniques that are currently available improve one or more functions
or processes in an industry and do not take the complete product life
cycle into consideration. On the other hand target costing is a method
/ philosophy that takes financial, manufacturing and customer aspects
into consideration during designing phase and helps firms in making
product design decisions to increase the profit / value of the
company. It uses various techniques to identify customer demands, to
decrease costs of manufacturing and finally to achieve strategic goals.
Target Costing forms an integral part of total product design /
redesign based on strategic plans.
Abstract: Frauds in insurance industry are one of the major
sources of operational risk of insurance companies and constitute a
significant portion of their losses. Every reasonable company on the
market aims for improving their processes of uncovering frauds and
invests their resources to reduce them. This article is addressing fraud
management area from the view of extension of existing Business
Intelligence solution. We describe the frame of such solution and
would like to share with readers all benefits brought to insurance
companies by adopting this approach in their fight against insurance
frauds.
Abstract: Due to the excess of a vehicle operation through its life, some elements may face failure and deteriorate with time. This leads us to carry out maintenance, repair, tune up or full overhaul. After a certain period, the vehicle elements deteriorations increase with time which causes a very high increase of doing the maintenance operations and their costs. However, the logic decision at this point is to replace the current vehicle by a new one with minimum failure and maximum income. The importance of studying vehicle replacement problems come from the increase of stopping days due to many deteriorations in the vehicle parts. These deteriorations increase year after year causing an increase of operating costs and decrease the vehicle income. Vehicle replacement aims to determine the optimum time to keep, maintain, overhaul, renew and replace vehicles. This leads to an improvement in vehicle income, total operating costs, maintenance cost, fuel and oil costs, ton-kilometers, vehicle and engine performance, vehicle noise, vibration, and pollution. The aim of this paper is to find the optimum replacement policies of Kuwait Passenger Transport Company (KPTCP) fleet of busses. The objective of these policies is to maximize the busses pure profits. The dynamic programming (D.P.) technique is used to generate the busses optimal replacement policies
Abstract: The search for competitive advantages as one of the
main activities of a company has become a principle of contemporary
theories on Strategic Management. Innovation facilitates a company's
adaptation to the global competitive environment, representing the
important strategic role that it has to play in relation to managerial
performance and, as such, underlines the growing importance of
innovation and the use of a company's technological assets. This
paper therefore studies the effect in the results of four dimensions of
technological innovation strategy on a sample of Spanish wineries,
situated in the Castilla La-Mancha region of Spain, all of which are
registered under the La Mancha Designation of Origin (DO).
Abstract: Manufacturing companies are facing a broad variety
of challenges caused by a dynamic production environment. To
succeed in such an environment, it is crucial to minimize the loss of
time required to trigger the adaptation process of a company-s
production structures. This paper presents an approach for the
continuous monitoring of production structures by neurologic
principles. It enhances classical monitoring concepts, which are
principally focused on reactive strategies, and enables companies to
act proactively. Thereby, strategic aspects regarding the
harmonization of certain life cycles are integrated into the decision
making process for triggering the reconfiguration process of the
production structure.
Abstract: Importance of strategic planning is unquestionable. However, the practical implementation of a strategic plan faces too many obstacles. The aim of the article is explained the importance of strategic planning and to find how companies in Moravian-Silesian Region deal with strategic planning, and to introduce the model, which helps to set strategic goals in financial indicators area. This model should be part of the whole process of strategic planning and can be use to predict the future values of financial indicators of the company with regard to the factor, which influence these indicators.
Abstract: Accurate demand forecasting is one of the most key
issues in inventory management of spare parts. The problem of
modeling future consumption becomes especially difficult for lumpy
patterns, which characterized by intervals in which there is no
demand and, periods with actual demand occurrences with large
variation in demand levels. However, many of the forecasting
methods may perform poorly when demand for an item is lumpy.
In this study based on the characteristic of lumpy demand patterns
of spare parts a hybrid forecasting approach has been developed,
which use a multi-layered perceptron neural network and a
traditional recursive method for forecasting future demands. In the
described approach the multi-layered perceptron are adapted to
forecast occurrences of non-zero demands, and then a conventional
recursive method is used to estimate the quantity of non-zero
demands. In order to evaluate the performance of the proposed
approach, their forecasts were compared to those obtained by using
Syntetos & Boylan approximation, recently employed multi-layered
perceptron neural network, generalized regression neural network
and elman recurrent neural network in this area. The models were
applied to forecast future demand of spare parts of Arak
Petrochemical Company in Iran, using 30 types of real data sets. The
results indicate that the forecasts obtained by using our proposed
mode are superior to those obtained by using other methods.
Abstract: There are various kinds of medical equipment which
requires relatively accurate positional adjustments for successful
treatment. However, patients tend to move without notice during a
certain span of operations. Therefore, it is common practice that
accompanying operators adjust the focus of the equipment. In this
paper, tracking controllers for medical equipment are suggested to
replace the operators. The tracking controllers use AHRS sensor
information to recognize the movements of patients. Sensor fusion is
applied to reducing the error magnitudes through linear Kalman filters.
The image processing of optical markers is included to adjust the
accumulation errors of gyroscope sensor data especially for yaw
angles.
The tracking controller reduces the positional errors between the
current focus of a device and the target position on the body of a
patient. Since the sensing frequencies of AHRS sensors are very high
compared to the physical movements, the control performance is
satisfactory. The typical applications are, for example, ESWT or
rTMS, which have the error ranges of a few centimeters.
Abstract: A research study was conducted with an objective to propose a collaborative business strategy of a oil and gas trading company, representing PPT Energy Trading Co., Ltd., with its shareholder, especially electricity and power supply companies for LNG Form of Coal Bed Methane in B2B Transaction. Collaborative business strategy is a strategy to collaborate with other organizations due to have future benefits in both parties, or achieve the business objective through the collaboration of business, its strategy and partners. A structured interview was established to collect the required primary data from the company. Not only interview, but also company’s business plan and annual report were collected and analyzed for the company’s current condition. As the result, this research shows a recommendation to propose a new collaborative strategy with limiting its target market, diversifying product, conducting new business model, and considering other stakeholders.
Abstract: The activities which are mostly related to the environmental performance need to be pointed, especially how logistics systems influence on environmental performance. This paper analyses how company could lead the initiative in this area by incorporating environmental management principles into their daily activities. The analysis is based on literature review about logistics and environment, the information from company R website as well as face-to-face interviews. A case study is given to show how they can turn practices into green while simultaneously meet the efficiency objectives. The research results show that the adoption of EMS and ISO 14001 certification is an effective tool for the logistics management. Such practices simultaneously reduce the negative contribute to better company performance. The results also show that the emissions to air and water, and energy consumption are the main logistics impacts to the environment.