Abstract: This research study aims to identify the impact of two
factors –growth and competitive strategies- on a set of building
production innovation strategies. It was conducted a questionery
survey to collect data from construction professionals and it was
asked them the importance level of predicted innovation strategies for
corporate strategies. Multiple analysis of variance (MANOVA) was
employed to see the main and interaction effects of corporate
strategies on building innovation strategies. The results indicate that
growth strategies such as entering in a new a market or new project
types has a greater effect on innovation strategies rather than
competitive strategies such as cost leadership or differentiation
strategies. However the interaction effect of competitive strategies
and growth strategies on innovation strategies is much bigger than
the only effect of competitive strategies. It was also analyzed the
descriptive statistics of innovation strategies for different competitive
and growth strategy types.