Abstract: Public housing is a vital factor in community
development. Successful city, housing and eco system regeneration
design is essential in providing positive community development.
This concerns work places, nice dwellings, providing premises for
child care, care of the elderly, providing qualitative premises for
different kinds of commercial service, providing a nice built
environment and housing areas and not the least activating tenants.
The public housing companies give value to society by stimulating
people, renovating socially and economically sustainable as well as
being partners to local business and authorities. By their activities the
housing companies contribute to sustainable local and regional
growth and the identity and reputation of cities. A Social, Economic
and Ecological Reputation Effect (SEERE) model for actions to
promote housing and community reputation is presented. The model
emphasizes regenerative actions to restore natural eco systems as part
of housing renewal strategies and to strengthen municipality
reputation.
Abstract: The purpose of this paper is to develop a typology
based on market orientation (MO) and innovation orientation (IO),
and to illustrate to what extent housing companies in Sweden fit
within this framework. A qualitative study on 11 public housing
companies in the central part of Sweden has been conducted by the
help of open and semi-structured questions for data collection. Four
public housing company types- i.e. reactive prospector, proactive
prospector, reactive defender and proactive defender have been
identified by the combination of MO-IO dimensions. Future research
can include other dimensions like entrepreneurship and network to
observe how it particularly affects MO. An empirical study can
compare public and private housing companies on the basis of MO
and IO dimensions. One major contribution of the paper is the
proposition of typology which can be used to describe public housing
companies and deciding their future course of actions.