Abstract: Public housing is a vital factor in community
development. Successful city, housing and eco system regeneration
design is essential in providing positive community development.
This concerns work places, nice dwellings, providing premises for
child care, care of the elderly, providing qualitative premises for
different kinds of commercial service, providing a nice built
environment and housing areas and not the least activating tenants.
The public housing companies give value to society by stimulating
people, renovating socially and economically sustainable as well as
being partners to local business and authorities. By their activities the
housing companies contribute to sustainable local and regional
growth and the identity and reputation of cities. A Social, Economic
and Ecological Reputation Effect (SEERE) model for actions to
promote housing and community reputation is presented. The model
emphasizes regenerative actions to restore natural eco systems as part
of housing renewal strategies and to strengthen municipality
reputation.