Abstract: The objective of this research was to find the
relationship between auspicious meaning in eastern wisdom and the
interpretation as a guideline for the design and development of
community souvenirs. The sample group included 400 customers in
Bangkok who used to buy community souvenir products. The
information was applied to design the souvenirs which were
considered for the appropriateness by 5 design specialists. The data
were analyzed to find frequency, percentage, and SD with the results
as follows. 1) The best factor referring to the auspicious meaning is
color. The application of auspicious meaning can make the value
added to the product and bring the fortune to the receivers. 2) The
effectiveness of the auspicious meaning integration on the design of
community souvenir product was in high level. When considering in
each aspect, it was found that the interpretation aspect was in high
level, the congruency of the auspicious meaning and the utility of the
product was in high level. The attractiveness and the good design
were in very high level while the potential of the value added in the
product design was in high level. The suitable application to the
design of community souvenir product was in high level.
Abstract: In the 21. century it comes true, that competitiveness of the firm is - to a considerable level - influenced by its participation in the chain of suppliers, customers and partners and by the way how the subject cooperates in the chain. This is valid also for new forms of enterprise such as virtual organization or virtual firm. In the first part of the paper there are determined the differences between these forms of enterprise. Another part will bring methodological framework for analysis of the factors, that influence the competitiveness of the virtual organization from spontaneity and order point of view.
Abstract:
Innovation is becoming more and more important in
modern society. There are a lot of researches on different kinds of
innovation but marketing innovation is one kind of innovation that
has not been studied frequently before. Marketing innovation is
defined as a new way in which companies can market themselves to
potential or existing customers.
The study shows some key elements for marketing innovation that
are worth paying attention to when implementing marketing
innovation projects. Examples of such key elements are: paying
attention to the neglected market, suitable market segmentatio
reliable market information, public relationship, increased customer
value, combination of market factors, explore different marketing
channels and the use of technology in combination with what? Beside
the key elements for marketing innovation, we also present some
risks that may occur, such as cost, market uncertainty, information
leakage, imitation and overdependence on experience.
By proposing a set of indicators to measure marketing innovation,
the article offers solutions for marketing innovation implementation
so that any organization can achieve optimal results.
Abstract: The demand on High voltage (HV) infrastructures is growing due to the corresponding growth in industries and population. Many areas are being developed and therefore require additional electrical power to comply with the demand. Substation upgrade is one of the rapid solutions to ensure the continuous supply of power to customers. This upgrade requires civil modifications to structures and fences. The civil work requires excavation and steel works that may create unsafe touch conditions. This paper presents a brief theoretical overview of the touch voltage inside and around substations and uses CDEGS software to simulate a case study.
Abstract: The Siemens Healthcare Sector is one of the world's
largest suppliers to the healthcare industry and a trendsetter in
medical imaging and therapy, laboratory diagnostics, medical
information technology, and hearing aids.
Siemens offers its customers products and solutions for the entire
range of patient care from a single source – from prevention and
early detection to diagnosis, and on to treatment and aftercare. By
optimizing clinical workflows for the most common diseases,
Siemens also makes healthcare faster, better, and more cost effective.
The optimization of clinical workflows requires a
multidisciplinary focus and a collaborative approach of e.g. medical
advisors, researchers and scientists as well as healthcare economists.
This new form of collaboration brings together experts with deep
technical experience, physicians with specialized medical knowledge
as well as people with comprehensive knowledge about health
economics.
As Charles Darwin is often quoted as saying, “It is neither the
strongest of the species that survive, nor the most intelligent, but the
one most responsive to change," We believe that those who can
successfully manage this change will emerge as winners, with
valuable competitive advantage.
Current medical information and knowledge are some of the core
assets in the healthcare industry. The main issue is to connect
knowledge holders and knowledge recipients from various
disciplines efficiently in order to spread and distribute knowledge.
Abstract: There are various approaches to implement quality
improvements. Organizations aim for a management standard which
is capable of providing customers with quality assurance on their
product/service via continuous process improvement. Carefully
planned steps are necessary to ensure the right quality improvement
methodology (QIM) and business operations are consistent, reliable
and truly meet the customers' needs. This paper traces the evolution
of QIM in Malaysia-s Information Technology (IT) industry in the
past, current and future; and highlights some of the thought of
researchers who contributed to the science and practice of quality,
and identifies leading methodologies in use today. Some of the
misconceptions and mistakes leading to quality system failures will
also be examined and discussed. This paper aims to provide a general
overview of different types of QIMs available for IT businesses in
maximizing business advantages, enhancing product quality,
improving process routines and increasing performance earnings.
Abstract: For any country the project management has been a
vital part for its development. The highly competitive business world
has created tremendous pressure on the project managers to achieve
success. The pressure is derived from survival and profit building in
business organizations which compels the project managers to pursue
unethical practices. As a result unethical activities in business
projects can be found easily where situations or issues arise due to
dubious business practice, high corruption, or absolute violation of
the law. The recent spur on Commonwealth games to be organized in
New Delhi indicates towards the same. It has been seen that the
project managers mainly focus on cost, time, and quality rather than
social impact and long term effects of the project. Surprisingly the
literature as well as the practitioner-s perspective also does not
identify the role of ethics in project success. This paper identifies
ethics as the fourth most important dimension in the project based
organizations. The paper predicts that the approach of considering
ethics will result in sustainability of the project. It will increase
satisfaction and loyalty of the customers as well as create harmony,
trust, brotherhood, values and morality among the team members.
This paper is conceptual in nature as inadequate literature exists
linking the project success with an ethical approach.
Abstract: The objective of this study is to identify the factors
that influence the online purchasing loyalty for Thai herbal products.
Survey research is used to gather data from Thai herb online
merchants to assess factors that have impacts on enhancing loyalty.
Data were collected from 300 online customers who had experience
in online purchasing of Thai Herbal products. Prior experience
consists of data from previous usage of online herbs, herb purchase
and internet usage. E-Quality data consists of information quality,
system quality, service quality and the product quality of Thai herbal
products sold online. The results suggest that prior experience, Equality,
attitude toward purchase and trust in online merchant have
major impacts on loyalty. The good attitude and E-Quality of
purchasing Thai herbal product online are the most significant
determinants affecting loyalty.
Abstract: In the era of great competition, understanding and satisfying
customers- requirements are the critical tasks for a company
to make a profits. Customer relationship management (CRM) thus
becomes an important business issue at present. With the help of
the data mining techniques, the manager can explore and analyze
from a large quantity of data to discover meaningful patterns and
rules. Among all methods, well-known association rule is most
commonly seen. This paper is based on Apriori algorithm and uses
genetic algorithms combining a data mining method to discover fuzzy
classification rules. The mined results can be applied in CRM to
help decision marker make correct business decisions for marketing
strategies.
Abstract: This study analyses store layout among the many
factors that underlie supermarket store design, this; in terms of what to
display in a shop and where to place the items. This report examines
newly-opened stores and evaluates their interior shop floor layouts,
which we then attempt to categorize by various styles. We then
consider the interaction between shop floor layout and customer
behavior from the perspective of the supermarket as the seller. At this
point, we focus on the “store magnets"–the main sections within the
shop likely to attract customers into the store.
Abstract: This research aimed to study the competency of health
and wellness hotels and resorts in developing use the local natural
resources and wisdom to conform to the national health and wellness
tourism (HWT) strategy by comparing two independent samples,
from Aumpur Muang, Ranong province and Aumpur Muang,
Chiangmai province. And also study in the suggestive direct path to
lead the organization to the sustainable successful.
This research was conduct by using mix methodology; both
quantitative and qualitative data were used. The data of competency
of health and wellness hotels and resorts (HWHR) in developing use
the local natural resources for HWT promoting were collected via
300 set of questionnaires, from 6 hotels and resorts in 2 areas, 3
places from Aumpur Muang, Ranong province and another 3 from
Aumpur Muang, Chiangmai province.
Thestudy of HWHR’s competency in developing use the local
natural resources and wisdom to conform to the national HWT
strategycan be divided into fourmain areas, food and beverages
service, tourism activity, environmental service, and value adding.
The total competency of the Chiangmai sample is importantly
scoredp. value 0.01 higher than the Ranong one while the area of
safety, Chiangmai’s competency is importantly scored 0.05 higher
than the Ranong’scompetency. Others were rated not differently.
Since Chiangmai perform better, then it can be a role model in
developing HTHR or HWT destination.
From the part of qualitative research, content analysis of business
contents and its environments were analyzed. The four stages of
strategic development and plans, from the smallest scale to the largest
scale such a national base were discussed. The HWT: Evolution
model and strategy for lodging Business were suggested. All those
stages must work harmoniously together. The distinctive result
illustrates the need of human resource development as the key point
to create the identity of Thainess on Health and wellness service
providing. This will add-on the value of services and differentiates
ourselves from other competitors. The creative of Thailand’s health
and wellness brand possibly increase loyalty customers which agreed
to be a path of sustainable development.
Abstract: In order to define a new model of Tunisian foot
sizes and for building the most comfortable shoes, Tunisian
industrialists must be able to offer for their customers products able
to put on and adjust the majority of the target population concerned.
Moreover, the use of models of shoes, mainly from others
country, causes a mismatch between the foot and comfort of the
Tunisian shoes.
But every foot is unique; these models become uncomfortable for
the Tunisian foot. We have a set of measures produced from a
3D scan of the feet of a diverse population (women, men ...) and we
try to analyze this data to define a model of foot specific to the
Tunisian footwear design.
In this paper we propose tow new approaches to modeling a new
foot sizes model. We used, indeed, the neural networks, and specially
the Kohonen network.
Next, we combine neural networks with the concept of half-foot
size to improve the models already found. Finally, it was necessary to
compare the results obtained by applying each approach and we
decide what-s the best approach that give us the most model of foot
improving more comfortable shoes.
Abstract: Market based models are frequently used in the resource
allocation on the computational grid. However, as the size of
the grid grows, it becomes difficult for the customer to negotiate
directly with all the providers. Middle agents are introduced to
mediate between the providers and customers and facilitate the
resource allocation process. The most frequently deployed middle
agents are the matchmakers and the brokers. The matchmaking agent
finds possible candidate providers who can satisfy the requirements
of the consumers, after which the customer directly negotiates with
the candidates. The broker agents are mediating the negotiation with
the providers in real time.
In this paper we present a new type of middle agent, the marketmaker.
Its operation is based on two parallel operations - through
the investment process the marketmaker is acquiring resources and
resource reservations in large quantities, while through the resale process
it sells them to the customers. The operation of the marketmaker
is based on the fact that through its global view of the grid it can
perform a more efficient resource allocation than the one possible in
one-to-one negotiations between the customers and providers.
We present the operation and algorithms governing the operation
of the marketmaker agent, contrasting it with the matchmaker and
broker agents. Through a series of simulations in the task oriented
domain we compare the operation of the three agents types. We find
that the use of marketmaker agent leads to a better performance in the
allocation of large tasks and a significant reduction of the messaging
overhead.
Abstract: This study aims at investigating the empirical
relationships between risk preference, internet preference, and
internet knowledge which are known as user characteristics, in
addition to perceived risk of the customers on the internet purchase
intention. In order to test the relationships between the variables of
model 174, a questionnaire was collected from the students with
previous online experience. For the purpose of data analysis,
confirmatory factor analysis (CFA) and structural equation model
(SEM) was used.
Test results show that the perceived risk affects the internet
purchase intention, and increase or decrease of perceived risk
influences the purchase intention when the customer does the internet
shopping. Other factors such as internet preference, knowledge of the
internet, and risk preference affect the internet purchase intention.
Abstract: The product development process (PDP) in the
Technology group plays a very important role in the launch of any
product. While a manufacturing process encourages the use of certain
measures to reduce health, safety and environmental (HSE) risks on
the shop floor, the PDP concentrates on the use of Geometric
Dimensioning and Tolerancing (GD&T) to develop a flawless design.
Furthermore, PDP distributes and coordinates activities between
different departments such as marketing, purchasing, and
manufacturing. However, it is seldom realized that PDP makes a
significant contribution to developing a product that reduces HSE
risks by encouraging the Technology group to use effective GD&T.
The GD&T is a precise communication tool that uses a set of
symbols, rules, and definitions to mathematically define parts to be
manufactured. It is a quality assurance method widely used in the oil
and gas sector. Traditionally it is used to ensure the
interchangeability of a part without affecting its form, fit, and
function. Parts that do not meet these requirements are rejected
during quality audits.
This paper discusses how the Technology group integrates this
quality assurance tool into the PDP and how the tool plays a major
role in helping the HSE department in its goal towards eliminating
HSE incidents. The PDP involves a thorough risk assessment and
establishes a method to address those risks during the design stage.
An illustration shows how GD&T helped reduce safety risks by
ergonomically improving assembling operations. A brief discussion
explains how tolerances provided on a part help prevent finger injury.
This tool has equipped Technology to produce fixtures, which are
used daily in operations as well as manufacturing. By applying
GD&T to create good fits, HSE risks are mitigated for operating
personnel. Both customers and service providers benefit from
reduced safety risks.
Abstract: Truly successful bloggers, navigating the public to know them, often use their blogs as a way to better communicate with customers. Integrating with marketing tools, storytelling can be regarded as one of the most effective ways that businesses can follow to gain competitive edge. Even though the literature on marketing contains much discussion of traditional vehicles, the issue of business blogs applying storytelling has, as yet, received little attention. In the exploration stage, this paper identifies four storytelling disciplines and then presents a road map to business blogging. This paper also provides a two-path framework for blog storytelling and initiates an issue for further study.
Abstract: Supply chain consists of all stages involved, directly
or indirectly, includes all functions involved in fulfilling a customer
demand. In two stage transportation supply chain problem,
transportation costs are of a significant proportion of final product
costs. It is often crucial for successful decisions making approaches
in two stage supply chain to explicit account for non-linear
transportation costs. In this paper, deterministic demand and finite
supply of products was considered. The optimized distribution level
and the routing structure from the manufacturing plants to the
distribution centres and to the end customers is determined using
developed mathematical model and solved by proposed particle
swarm optimization based genetic algorithm. Numerical analysis of
the case study is carried out to validate the model.
Abstract: Many organisations are nowadays interested to adopt
lean manufacturing strategy that would enable them to compete in
this competitive globalisation market. In this respect, it is necessary
to assess the implementation of lean manufacturing in different
organisations so that the important best practices can be identified.
This paper describes the development of key areas which will be
used to assess the adoption and implementation of lean
manufacturing practices. There are some key areas developed to
evaluate and reduce the most optimal projects so as to enhance their
production efficiency and increase the purpose of the economic
benefits of the manufacturing unit.
Lean manufacturing is becoming lean enterprise by treating its
customers and suppliers as partners. This gives the extra edge in
today-s cost and time competitive markets. The organisation is
becoming strong in all the conventional competition points. They are
Price, Quality and Delivery. Lean enterprise owners can deliver high
quality products quickly, with low price.
Abstract: Computer networks are essential part in computerbased
information systems. The performance of these networks has a
great influence on the whole information system. Measuring the
usability criteria and customers satisfaction on small computer
network is very important. In this article, an effective approach for
measuring the usability of business network in an information system
is introduced. The usability process for networking provides us with a
flexible and a cost-effective way to assess the usability of a network
and its products. In addition, the proposed approach can be used to
certify network product usability late in the development cycle.
Furthermore, it can be used to help in developing usable interfaces
very early in the cycle and to give a way to measure, track, and
improve usability. Moreover, a new approach for fast information
processing over computer networks is presented. The entire data are
collected together in a long vector and then tested as a one input
pattern. Proposed fast time delay neural networks (FTDNNs) use
cross correlation in the frequency domain between the tested data and
the input weights of neural networks. It is proved mathematically and
practically that the number of computation steps required for the
presented time delay neural networks is less than that needed by
conventional time delay neural networks (CTDNNs). Simulation
results using MATLAB confirm the theoretical computations.
Abstract: If organizations like Mellat Bank want to identify its
customer market completely to reach its specified goals, it can
segment the market to offer the product package to the right segment.
Our objective is to offer a segmentation model for Iran banking
market in Mellat bank view. The methodology of this project is
combined by “segmentation on the basis of four part-quality
variables" and “segmentation on the basis of different in means".
Required data are gathered from E-Systems and researcher personal
observation. Finally, the research offers the organization that at first
step form a four dimensional matrix with 756 segments using four
variables named value-based, behavioral, activity style, and activity
level, and at the second step calculate the means of profit for every
cell of matrix in two distinguished work level (levels α1:normal
condition and α2: high pressure condition) and compare the segments
by checking two conditions that are 1- homogeneity every segment
with its sub segment and 2- heterogeneity with other segments, and
so it can do the necessary segmentation process. After all, the last
offer (more explained by an operational example and feedback
algorithm) is to test and update the model because of dynamic
environment, technology, and banking system.