Auspicious Meaning for Community Souvenir Products

The objective of this research was to find the
relationship between auspicious meaning in eastern wisdom and the
interpretation as a guideline for the design and development of
community souvenirs. The sample group included 400 customers in
Bangkok who used to buy community souvenir products. The
information was applied to design the souvenirs which were
considered for the appropriateness by 5 design specialists. The data
were analyzed to find frequency, percentage, and SD with the results
as follows. 1) The best factor referring to the auspicious meaning is
color. The application of auspicious meaning can make the value
added to the product and bring the fortune to the receivers. 2) The
effectiveness of the auspicious meaning integration on the design of
community souvenir product was in high level. When considering in
each aspect, it was found that the interpretation aspect was in high
level, the congruency of the auspicious meaning and the utility of the
product was in high level. The attractiveness and the good design
were in very high level while the potential of the value added in the
product design was in high level. The suitable application to the
design of community souvenir product was in high level.

• Somsakul Jerasilp
• Jong Boonpracha

• Auspicious meaning
• community products
• souvenirs.

[1] Jong Boonpracha, "Applying Relation between Colors of Five Element
and Colors of Benjarong to Develop Souvenir Product of Communities”.
Bangkok: Suan Sunandha Rajabhat University, 2012, pp. 1–4.
[2] Mas Kayhadsatham, "Advance Feng Shui in Science 2” Bangkok: O.S.
Printing, 2007.
[3] Prasert Silrattana., "Souvenir Design”Bangkok: Amarin Printing Group,
2003.
[4] Somsakul Jerasilp, "A study of Thai souvenir handicrafts’s forms That
meet the Northern-European and Central-European tourist’s satification
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Chiang Mai: Chiang Mai University, 2007.
[6] Viboon Leesuwan, "Folk Cultural Heritage” Bangkok: S.P.F Printing
Group, 1999.