Abstract: This study examined the underlying dimensions of
brand equity in the chocolate industry. For this purpose, researchers
developed a model to identify which factors are influential in
building brand equity. The second purpose was to assess brand
loyalty and brand images mediating effect between brand attitude,
brand personality, brand association with brand equity. The study
employed structural equation modeling to investigate the causal
relationships between the dimensions of brand equity and brand
equity itself. It specifically measured the way in which consumers’
perceptions of the dimensions of brand equity affected the overall
brand equity evaluations. Data were collected from a sample of
consumers of chocolate industry in Iran. The results of this empirical
study indicate that brand loyalty and brand image are important
components of brand equity in this industry. Moreover, the role of
brand loyalty and brand image as mediating factors in the intention of
brand equity are supported. The principal contribution of the present
research is that it provides empirical evidence of the
multidimensionality of consumer based brand equity, supporting
Aaker´s and Keller´s conceptualization of brand equity. The present
research also enriched brand equity building by incorporating the
brand personality and brand image, as recommended by previous
researchers. Moreover, creating the brand equity index in chocolate
industry of Iran particularly is novel.
Abstract: This paper estimates the economic values of
household preference for enhanced solid waste disposal services in
Malaysia. The contingent valuation (CV) method estimates an
average additional monthly willingness-to-pay (WTP) in solid waste
management charges of Ôé¼0.77 to 0.80 for improved waste disposal
services quality. The finding of a slightly higher WTP from the
generic CV question than that of label-specific, further reveals a
higher WTP for sanitary landfill, at Ôé¼0.90, than incineration, at Ôé¼0.63.
This suggests that sanitary landfill is a more preferred alternative.
The logistic regression estimation procedure reveals that household-s
concern of where their rubbish is disposed, age, ownership of house,
household income and format of CV question are significant factors
in influencing WTP.
Abstract: This paper presents a critical study about the
application of Neural Networks to ion-exchange process. Ionexchange
is a complex non-linear process involving many factors
influencing the ions uptake mechanisms from the pregnant solution.
The following step includes the elution. Published data presents
empirical isotherm equations with definite shortcomings resulting in
unreliable predictions. Although Neural Network simulation
technique encounters a number of disadvantages including its “black
box", and a limited ability to explicitly identify possible causal
relationships, it has the advantage to implicitly handle complex
nonlinear relationships between dependent and independent
variables. In the present paper, the Neural Network model based on
the back-propagation algorithm Levenberg-Marquardt was developed
using a three layer approach with a tangent sigmoid transfer function
(tansig) at hidden layer with 11 neurons and linear transfer function
(purelin) at out layer. The above mentioned approach has been used
to test the effectiveness in simulating ion exchange processes. The
modeling results showed that there is an excellent agreement between
the experimental data and the predicted values of copper ions
removed from aqueous solutions.
Abstract: This paper reviews recent studies and particularly the
effects of Climate Change in the North Tropical Atlantic by studying
atmospheric conditions that prevailed in 2005 ; Coral Bleaching
HotSpot and Hurricane Katrina. In the aim to better understand and
estimate the impact of the physical phenomenon, i.e. Thermal
Oceanic HotSpot (TOHS), isotopic studies of δ18O and δ13C on
marine animals from Guadeloupe (French Caribbean Island) were
carried out. Recorded measures show Sea Surface Temperature (SST)
up to 35°C in August which is much higher than data recorded by
NOAA satellites 32°C. After having reviewed the process that led to
the creation of Hurricane Katrina which hit New Orleans in August
29, 2005, it will be shown that the climatic conditions in the
Caribbean from August to October 2005 have influenced Katrina
evolution. This TOHS is a combined effect of various phenomenon
which represent an additional factor to estimate future climate
changes.
Abstract: This paper examines whether or not immigration has a positive influence on the duration of unemployment, in a macroeconomic perspective. We analyse also whether the degree of labor market integration can influence migration. The integration of immigrants into the labor market is a recurrence theme in the work on the economic consequences of immigration. However, to our knowledge, no researchers have studied the impact of immigration on unemployment duration, and vice versa. With two methodology of research (panel estimations (OLS and 2SLS) and panel cointegration techniques), we show that migration seems to influence positively the short-term unemployment and negatively long-term unemployment, for 14 OECD destination countries. In addition, immigration seems to be conditioned by the structural and institutional characteristics of the labour market.
Abstract: Recently, there have been considerable efforts towards the convergence between P2P and Grid computing in order to reach a solution that takes the best of both worlds by exploiting the advantages that each offers. Augmenting the peer-to-peer model to the services of the Grid promises to eliminate bottlenecks and ensure greater scalability, availability, and fault-tolerance. The Grid Information Service (GIS) directly influences quality of service for grid platforms. Most of the proposed solutions for decentralizing the GIS are based on completely flat overlays. The main contributions for this paper are: the investigation of a novel resource discovery framework for Grid implementations based on a hierarchy of structured peer-to-peer overlay networks, and introducing a discovery algorithm utilizing the proposed framework. Validation of the framework-s performance is done via simulation. Experimental results show that the proposed organization has the advantage of being scalable while providing fault-isolation, effective bandwidth utilization, and hierarchical access control. In addition, it will lead to a reliable, guaranteed sub-linear search which returns results within a bounded interval of time and with a smaller amount of generated traffic within each domain.
Abstract: Environmental conflicts produced by economic development and natural resources exploitation, are discussed. Main causes of conflicts in developing countries were shown to arise from geographically external investments, inefficiency of the Environmental Impact Assessment (EIA), and the lack of communication between government and Non-Government Organizations (NGOs). Citizen participation can only intervene during late stages of the EIA, which is considered as one of the main shortcomings in satisfying demands of local people.
Abstract: The development of aid's systems for the medical
diagnosis is not easy thing because of presence of inhomogeneities in
the MRI, the variability of the data from a sequence to the other as
well as of other different source distortions that accentuate this
difficulty. A new automatic, contextual, adaptive and robust
segmentation procedure by MRI brain tissue classification is
described in this article. A first phase consists in estimating the
density of probability of the data by the Parzen-Rozenblatt method.
The classification procedure is completely automatic and doesn't
make any assumptions nor on the clusters number nor on the
prototypes of these clusters since these last are detected in an
automatic manner by an operator of mathematical morphology called
skeleton by influence zones detection (SKIZ). The problem of
initialization of the prototypes as well as their number is transformed
in an optimization problem; in more the procedure is adaptive since it
takes in consideration the contextual information presents in every
voxel by an adaptive and robust non parametric model by the
Markov fields (MF). The number of bad classifications is reduced by
the use of the criteria of MPM minimization (Maximum Posterior
Marginal).
Abstract: A subjectively influenced router for vehicles in a fourjunction
traffic system is presented. The router is based on a 3-layer
Backpropagation Neural Network (BPNN) and a greedy routing
procedure. The BPNN detects priorities of vehicles based on the
subjective criteria. The subjective criteria and the routing procedure
depend on the routing plan towards vehicles depending on the user.
The routing procedure selects vehicles from their junctions based on
their priorities and route them concurrently to the traffic system. That
is, when the router is provided with a desired vehicles selection
criteria and routing procedure, it routes vehicles with a reasonable
junction clearing time. The cost evaluation of the router determines
its efficiency. In the case of a routing conflict, the router will route
the vehicles in a consecutive order and quarantine faulty vehicles.
The simulations presented indicate that the presented approach is an
effective strategy of structuring a subjective vehicle router.
Abstract: The purposes of researches - to estimate implicit ethnic attitudes by direct and indirect methods, to determine the accordance of two types measuring, to investigate influence of task type used in an experiment, on the results of measuring, as well as to determine a presence or communication between recent episodic events and chronologic correlations of ethnic attitudes. Method of the implicit measuring - an evaluative priming (EPT) carried out with the use of different SOA intervals, explicit methods of research are G.Soldatova-s types of ethnic identity, G.Soldatova-s index of tolerance, E.Bogardus scale of social distance. During five stages of researches received results open some aspects of implicit measuring, its correlation with the results of self-reports on different SOA intervals, connection of implicit measuring with emotional valence of episodic events of participants and other indexes, presenting a contribution to the decision of implicit measuring application problem for study of different social constructs
Abstract: Studies on the distribution of traffic demands have
been proceeding by providing traffic information for reducing
greenhouse gases and reinforcing the road's competitiveness in the
transport section, however, since it is preferentially required the
extensive studies on the driver's behavior changing routes and its
influence factors, this study has been developed a discriminant model
for changing routes considering driving conditions including traffic
conditions of roads and driver's preferences for information media. It
is divided into three groups depending on driving conditions in group
classification with the CART analysis, which is statistically
meaningful. And the extent that driving conditions and preferred
media affect a route change is examined through a discriminant
analysis, and it is developed a discriminant model equation to predict a
route change. As a result of building the discriminant model equation,
it is shown that driving conditions affect a route change much more,
the entire discriminant hit ratio is derived as 64.2%, and this
discriminant equation shows high discriminant ability more than a
certain degree.
Abstract: Within this work High Temperature Single Impact
Studies were performed to evaluate deformation mechanisms at
different energy and momentum levels. To show the influence of
different microstructures and hardness levels and their response to
single impacts four different materials were tested at various
temperatures up to 700°C. One carbide reinforced NiCrBSi based
Metal Matrix Composite and three different steels were tested. The
aim of this work is to determine critical energies for fracture
appearance and the materials response at different energy and
momenta levels. Critical impact loadings were examined at elevated
temperatures to limit operating conditions in impact dominated
regimes at elevated temperatures. The investigations on the
mechanisms were performed using different means of microscopy at
the surface and in metallographic cross sections. Results indicate
temperature dependence of the occurrence of cracks in hardphase
rich materials, such as Metal Matrix Composites High Speed Steels
and the influence of different impact momenta at constant energies
on the deformation of different steels.
Abstract: Public sector corruption has long-term and damaging
effects that are deep and broad. Addressing corruption relies on
understanding the drivers that precipitate acts of corruption and
developing educational programs that target areas of vulnerability.
This paper provides an innovative approach to explore the nature of
corruption by drawing on the perceptions and ideas of a group of
public servants who have been part of a corruption investigation. The
paper examines these reflections through the ideas of Pierre Bourdieu
and Alfred Schutz to point to some of the steps that can lead to
corrupt activity. The paper demonstrates that phenomenological
inquiry is useful in the exploration of corruption and, as a theoretical
framework, it highlights that corruption emerges through a
combination of conflict, doubt and uncertainty. The paper calls for
anti-corruption education programs to be attentive to way in which
these conditions can influence the steps into corruption.
Abstract: commercially produced in Malaysia granular
palm shell activated carbon (PSAC) was biomodified with
bacterial biomass (Bacillus subtilis) to produce a hybrid
biosorbent of higher efficiency. The obtained biosorbent was
evaluated in terms of adsorption capacity to remove copper
and zinc metal ions from aqueous solutions. The adsorption
capacity was evaluated in batch adsorption experiments where
concentrations of metal ions varied from 20 to 350 mg/L. A
range of pH from 3 to 6 of aqueous solutions containing metal
ions was tested. Langmuir adsorption model was used to
interpret the experimental data. Comparison of the adsorption
data of the biomodified and original palm shell activated
carbon showed higher uptake of metal ions by the hybrid
biosorbent. A trend in metal ions uptake increase with the
increase in the solution-s pH was observed. The surface
characterization data indicated a decrease in the total surface
area for the hybrid biosorbent; however the uptake of copper
and zinc by it was at least equal to the original PSAC at pH 4
and 5. The highest capacity of the hybrid biosorbent was
observed at pH 5 and comprised 22 mg/g and 19 mg/g for
copper and zinc, respectively. The adsorption capacity at the
lowest pH of 3 was significantly low. The experimental results
facilitated identification of potential factors influencing the
adsorption of copper and zinc onto biomodified and original
palm shell activated carbon.
Abstract: Sweet potato products are necessary for the provision
of essential nutrients in every household, regardless of their poverty
status. Their consumption appears to be highly influenced by socioeconomic
factors, such as malnutrition, food insecurity and
unemployment. Therefore, market availability is crucial for these
cultivars to resolve some of the socio-economic factors. The aim of
the study was to investigate market availability of sweet potato
cultivars in the North West Province. In this study, both qualitative
and quantitative research methodologies were used. Qualitative
methodology was used to explain the quantitative outcomes of the
variables. On the other hand, quantitative results were used to test the
hypothesis. The study used SPSS software to analyse the data. Crosstabulation
and Chi-square statistics were used to obtain the
descriptive and inferential analyses, respectively. The study found
that the Blesbok cultivar is dominating the markets of the North West
Province, with the Monate cultivar dominating in the Bojanala
Platinum (75%) and Dr Ruth Segomotsi Mompati (25%) districts. It
is also found that a unit increase in the supply of sweet potato
cultivars in both local and district municipal markets is accompanied
by a reduced demand of 28% and 33% at district and local markets,
respectively. All these results were found to be significant at p
Abstract: The prediction of long-term deformations of concrete and reinforced concrete structures has been a field of extensive research and several different creep models have been developed so far. Most of the models were developed for constant concrete stresses, thus, in case of varying stresses a specific superposition principle or time-integration, respectively, is necessary. Nowadays, when modeling concrete creep the engineering focus is rather on the application of sophisticated time-integration methods than choosing the more appropriate creep model. For this reason, this paper presents a method to quantify the uncertainties of creep prediction originating from the selection of creep models or from the time-integration methods. By adapting variance based global sensitivity analysis, a methodology is developed to quantify the influence of creep model selection or choice of time-integration method. Applying the developed method, general recommendations how to model creep behavior for varying stresses are given.
Abstract: this scientific article considers the peculiarities of
ecology of culture and ecological outlook from cultural and
anthropological aspect of Turkic languages speaking peoples in the
Central Asia. The ecology of culture of Turkic languages speaking
peoples in the Central Asia, formed under the influence of climatic,
geographical, economic, religious, ethno cultural and political factors
and defining the originality of traditions which have laid down in its
basis and functioned, as its components, causes an interest and
urgency simultaneously, representing the sample of life of the Person
in the World by which it is necessary to be guided today.
Abstract: Views on therapists- attraction have influenced the ethical and professional development of the mental health fields. Because the majority of therapist attraction literature (63.6%) has been conducted from a psychoanalytic standpoint, approaches to attraction from feminist perspectives have not been adequately developed. Considering the lack of a feminist voice regarding attraction, this article attempts to offer a feminist perspective on this issue. The purpose of this article is to offer a feminist perspective on the phenomenon of attraction in order to raise awareness about the importance of power inequalities, intersectionalities, contextual variables and the need for action in the field.
Abstract: Chemical reaction and diffusion are important phenomena in quantitative neurobiology and biophysics. The knowledge of the dynamics of calcium Ca2+ is very important in cellular physiology because Ca2+ binds to many proteins and regulates their activity and interactions Calcium waves propagate inside cells due to a regenerative mechanism known as calcium-induced calcium release. Buffer-mediated calcium diffusion in the cytosol plays a crucial role in the process. A mathematical model has been developed for calcium waves by assuming the buffers are in equilibrium with calcium i.e., the rapid buffering approximation for a one dimensional unsteady state case. This model incorporates important physical and physiological parameters like dissociation rate, diffusion rate, total buffer concentration and influx. The finite difference method has been employed to predict [Ca2+] and buffer concentration time course regardless of the calcium influx. The comparative studies of the effect of the rapid buffered diffusion and kinetic parameters of the model on the concentration time course have been performed.
Abstract: The objective of this research is to study the people’s level of participation in activities of the community, their satisfaction towards the community, the attachment they have to the community, factors that influence the attachment, as well as the characteristics of the relationships of military families’ of the Royal Guards community of Dusit District. The method used was non-probability sampling by quota sampling according to people’s age. The determined age group was 18 years or older.
One set of a sample group was done per family. The questionnaires were conducted by 287 people. Snowball sampling was also used by interviewing people of the community, starting from the Royal Guards Community’s leader, then by 20 of the community’s well-respected persons. The data was analyzed by using descriptive statistics, such as arithmetic mean and standard deviation, as well as by inferential statistics, such as Independent - Samples T test (T-test), One-Way ANOVA (F-test), Chi-Square. Descriptive analysis according to the structure of the interview content was also used. The results of the research is that the participation of the population in the Royal Guards Community in various activities is at a medium level, with the average participation level during Mother’s and Father’s Days. The people’s general level of satisfaction towards the premises of the Royal Guards Community is at the highest level.
The people were most satisfied with the transportation within the community and in contacting with people from outside the premises. The access to the community is convenient and there are various entrances. The attachment of the people to the Royal Guards Community in general and by each category is at a high level. The feeling that the community is their home rated the highest average. Factors that influence the attachment of the people of the Royal Guards Community are age, status, profession, income, length of stay in the community, membership of social groups, having neighbors they feel close and familiar with, and as well as the benefits they receive from the community. In addition, it was found that people that participate in activities have a high level of positive relationship towards the attachment of the people to the Royal Guards Community. The satisfaction of the community has a very high level of positive relationship with the attachment of the people to the Royal Guards Community.
The characteristics of the attachment of military families’ is that they live in big houses that everyone has to protect and care for, starting from the leader of the family as well as all members. Therefore, they all love the community they live in. The characteristics that show the participation of activities within the community and the high level of satisfaction towards the premises of the community will enable the people to be more attached to the community. The people feel that everyone is close neighbors within the community, as if they are one big family.