Abstract: Studies on the distribution of traffic demands have
been proceeding by providing traffic information for reducing
greenhouse gases and reinforcing the road's competitiveness in the
transport section, however, since it is preferentially required the
extensive studies on the driver's behavior changing routes and its
influence factors, this study has been developed a discriminant model
for changing routes considering driving conditions including traffic
conditions of roads and driver's preferences for information media. It
is divided into three groups depending on driving conditions in group
classification with the CART analysis, which is statistically
meaningful. And the extent that driving conditions and preferred
media affect a route change is examined through a discriminant
analysis, and it is developed a discriminant model equation to predict a
route change. As a result of building the discriminant model equation,
it is shown that driving conditions affect a route change much more,
the entire discriminant hit ratio is derived as 64.2%, and this
discriminant equation shows high discriminant ability more than a
certain degree.