Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: A generalized Dirichlet to Neumann map is
one of the main aspects characterizing a recently introduced
method for analyzing linear elliptic PDEs, through which it
became possible to couple known and unknown components
of the solution on the boundary of the domain without
solving on its interior. For its numerical solution, a well conditioned
quadratically convergent sine-Collocation method
was developed, which yielded a linear system of equations
with the diagonal blocks of its associated coefficient matrix
being point diagonal. This structural property, among others,
initiated interest for the employment of iterative methods for
its solution. In this work we present a conclusive numerical
study for the behavior of classical (Jacobi and Gauss-Seidel)
and Krylov subspace (GMRES and Bi-CGSTAB) iterative
methods when they are applied for the solution of the Dirichlet
to Neumann map associated with the Laplace-s equation
on regular polygons with the same boundary conditions on
all edges.
Abstract: Polymer-like organic thin films were deposited on both
aluminum alloy type 6061 and glass substrates at room temperature by
Plasma Enhanced Chemical Vapor Deposition (PECVD) methodusing
benzene and hexamethyldisiloxane (HMDSO) as precursor materials.
The surface and physical properties of plasma-polymerized organic
thin films were investigated at different r.f. powers. The effects of
benzene/argon ratio on the properties of plasma polymerized benzene
films were also investigated. It is found that using benzene alone
results in a non-coherent and non-adherent powdery deposited
material. The chemical structure and surface properties of the asgrown
plasma polymerized thin films were analyzed on glass
substrates with FTIR and contact angle measurements. FTIR spectra
of benzene deposited film indicated that the benzene rings are
preserved when increasing benzene ratio and/or decreasing r.f.
powers. FTIR spectra of HMDSO deposited films indicated an
increase of the hydrogen concentration and a decrease of the oxygen
concentration with the increase of r.f. power. The contact angle (θ) of
the films prepared from benzene was found to increase by about 43%
as benzene ratio increases from 10% to 20%. θ was then found to
decrease to the original value (51°) when the benzene ratio increases
to 100%. The contact angle, θ, for both benzene and HMDSO
deposited films were found to increase with r.f. power. This signifies
that the plasma polymerized organic films have substantially low
surface energy as the r.f power increases. The corrosion resistance of
aluminum alloy substrate both bare and covered with plasma
polymerized thin films was carried out by potentiodynamic
polarization measurements in standard 3.5 wt. % NaCl solution at
room temperature. The results indicate that the benzene and HMDSO
deposited films are suitable for protection of the aluminum substrate
against corrosion. The changes in the processing parameters seem to
have a strong influence on the film protective ability. Surface
roughness of films deposited on aluminum alloy substrate was
investigated using scanning electron microscopy (SEM). The SEM
images indicate that the surface roughness of benzene deposited films
increase with decreasing the benzene ratio. SEM images of benzene
and HMDSO deposited films indicate that the surface roughness
decreases with increasing r.f. power. Studying the above parameters
indicate that the films produced are suitable for specific practical
applications.
Abstract: The carbon based coils with the nanometer scale have
the 3 dimension helix geometry. We synthesized the carbon nano-coils
by the use of chemical vapor deposition technique with iron and tin as
the catalysts. The fabricated coils have the external diameter of
ranging few hundred nm to few thousand nm. The Scanning
Electro-Microscope (SEM) and Tunneling Electro-Microscope has
shown detail images of the coil-s structure. The fabrication of the
carbon nano-coils can be grown on the metal and non-metal substrates,
such as the stainless steel and silicon substrates. Besides growth on the
flat substrate; they also can be grown on the stainless steel wires. After
the synthesis of the coils, the mechanical and electro-mechanical
property is measured. The experimental results were reported.
Abstract: The frontal area in the brain is known to be involved in
behavioral judgement. Because a Kanji character can be discriminated
visually and linguistically from other characters, in Kanji character
discrimination, we hypothesized that frontal event-related potential
(ERP) waveforms reflect two discrimination processes in separate
time periods: one based on visual analysis and the other based
on lexcical access. To examine this hypothesis, we recorded ERPs
while performing a Kanji lexical decision task. In this task, either a
known Kanji character, an unknown Kanji character or a symbol was
presented and the subject had to report if the presented character was
a known Kanji character for the subject or not. The same response
was required for unknown Kanji trials and symbol trials. As a preprocessing
of signals, we examined the performance of a method
using independent component analysis for artifact rejection and found
it was effective. Therefore we used it. In the ERP results, there
were two time periods in which the frontal ERP wavefoms were
significantly different betweeen the unknown Kanji trials and the
symbol trials: around 170ms and around 300ms after stimulus onset.
This result supported our hypothesis. In addition, the result suggests
that Kanji character lexical access may be fully completed by around
260ms after stimulus onset.
Abstract: In industry, on of the most important subjects is die
and it's characteristics in which for cutting and forming different
mechanical pieces, various punch and matrix metal die are used.
whereas the common parts which form the main frame die are not
often proportion with pieces and dies therefore using a part as socalled
common part for frames in specified dimension ranges can
decrease the time of designing, occupied space of warehouse and
manufacturing costs. Parts in dies with getting uniform in their shape
and dimension make common parts of dies. Common parts of punch
and matrix metal die are as bolster, guide bush, guide pillar and
shank. In this paper the common parts and effective parameters in
selecting each of them as the primary information are studied,
afterward for selection and design of mechanical parts an
introduction and investigation based on the Mech. Desk. software is
done hence with developing this software can standardize the metal
common parts of punch and matrix. These studies will be so useful
for designer in their designing and also using it has with very much
advantage for manufactures of products in decreasing occupied
spaces by dies.
Abstract: Novel polystrene-bound Schiff bases and their Pt(IV)
complexes have been prepared from condensation reaction of
polystyrene-A-NH2 with 2-hydroxybenzaldehyde and 5-fluoro-3-
bromo-2-hydroxybenzaldehyde. The structures of Pt(IV) complexes
with polystyrene including Schiff bases have been determined by
elemental analyses, magnetic susceptibility, IR, 1H-NMR, UV-vis,
TG/DTA and AAS. The antibacterial and antifungal activities of the
synthesized compounds have been studied by the well-diffusion
method against some selected microorganisms: (Bacillus cereus spp.,
Listeria monocytogenes 4b, Micrococcus luteus, Staphylococcus
aureus, Staphylococcus epidermis, Brucella abortus, Escherichia
coli, Pseudomonas putida spp., Shigella dysenteria type 10,
Salmonella typhi H).
Abstract: Pulse code modulation is a widespread technique
in digital communication with significant impact on existing
modern and proposed future communication technologies. Its
widespread utilization is due to its simplicity and attractive
spectral characteristics. In this paper, we present a new
approach to the spectral analysis of PCM signals using
Riemann-Stieltjes integrals, which is very accurate for high bit
rates. This approach can serve as a model for similar spectral
analysis of other competing modulation schemes.
Abstract: High level and high velocity flood flows are
potentially harmful to bridge piers as evidenced in many toppled
piers, and among them the single-column piers were considered as
the most vulnerable. The flood flow characteristic parameters
including drag coefficient, scouring and vortex shedding are built into
a pier-flood interaction model to investigate structural safety against
flood hazards considering the effects of local scouring, hydrodynamic
forces, and vortex induced resonance vibrations. By extracting the
pier-flood simulation results embedded in a neural networks code,
two cases of pier toppling occurred in typhoon days were reexamined:
(1) a bridge overcome by flash flood near a mountain side;
(2) a bridge washed off in flood across a wide channel near the
estuary. The modeling procedures and simulations are capable of
identifying the probable causes for the tumbled bridge piers during
heavy floods, which include the excessive pier bending moments and
resonance in structural vibrations.
Abstract: Fossil fuels are the major source to meet the world
energy requirements but its rapidly diminishing rate and adverse
effects on our ecological system are of major concern. Renewable
energy utilization is the need of time to meet the future challenges.
Ocean energy is the one of these promising energy resources. Threefourths
of the earth-s surface is covered by the oceans. This enormous
energy resource is contained in the oceans- waters, the air above the
oceans, and the land beneath them. The renewable energy source of
ocean mainly is contained in waves, ocean current and offshore solar
energy. Very fewer efforts have been made to harness this reliable
and predictable resource. Harnessing of ocean energy needs detail
knowledge of underlying mathematical governing equation and their
analysis. With the advent of extra ordinary computational resources
it is now possible to predict the wave climatology in lab simulation.
Several techniques have been developed mostly stem from numerical
analysis of Navier Stokes equations. This paper presents a brief over
view of such mathematical model and tools to understand and
analyze the wave climatology. Models of 1st, 2nd and 3rd generations
have been developed to estimate the wave characteristics to assess the
power potential. A brief overview of available wave energy
technologies is also given. A novel concept of on-shore wave energy
extraction method is also presented at the end. The concept is based
upon total energy conservation, where energy of wave is transferred
to the flexible converter to increase its kinetic energy. Squeezing
action by the external pressure on the converter body results in
increase velocities at discharge section. High velocity head then can
be used for energy storage or for direct utility of power generation.
This converter utilizes the both potential and kinetic energy of the
waves and designed for on-shore or near-shore application. Increased
wave height at the shore due to shoaling effects increases the
potential energy of the waves which is converted to renewable
energy. This approach will result in economic wave energy
converter due to near shore installation and more dense waves due to
shoaling. Method will be more efficient because of tapping both
potential and kinetic energy of the waves.
Abstract: In this paper we are to find the optimum multiwavelet for compression of electrocardiogram (ECG) signals and then, selecting it for using with SPIHT codec. At present, it is not well known which multiwavelet is the best choice for optimum compression of ECG. In this work, we examine different multiwavelets on 24 sets of ECG data with entirely different characteristics, selected from MIT-BIH database. For assessing the functionality of the different multiwavelets in compressing ECG signals, in addition to known factors such as Compression Ratio (CR), Percent Root Difference (PRD), Distortion (D), Root Mean Square Error (RMSE) in compression literature, we also employed the Cross Correlation (CC) criterion for studying the morphological relations between the reconstructed and the original ECG signal and Signal to reconstruction Noise Ratio (SNR). The simulation results show that the Cardinal Balanced Multiwavelet (cardbal2) by the means of identity (Id) prefiltering method to be the best effective transformation. After finding the most efficient multiwavelet, we apply SPIHT coding algorithm on the transformed signal by this multiwavelet.
Abstract: The objective of this study is to investigate the
combustion in a pilot-ignited supercharged dual-fuel engine, fueled
with different types of gaseous fuels under various equivalence ratios.
It is found that if certain operating conditions are maintained,
conventional dual-fuel engine combustion mode can be transformed to
the combustion mode with the two-stage heat release. This mode of
combustion was called the PREMIER (PREmixed Mixture Ignition in
the End-gas Region) combustion. During PREMIER combustion,
initially, the combustion progresses as the premixed flame
propagation and then, due to the mixture autoignition in the end-gas
region, ahead of the propagating flame front, the transition occurs with
the rapid increase in the heat release rate.
Abstract: Minimum Quantity Lubrication (MQL) technique
obtained a significant attention in machining processes to reduce
environmental loads caused by usage of conventional cutting fluids.
Recently nanofluids are finding an extensive application in the field
of mechanical engineering because of their superior lubrication and
heat dissipation characteristics. This paper investigates the use of a
nanofluid under MQL mode to improve grinding characteristics of
Ti-6Al-4V alloy. Taguchi-s experimental design technique has been
used in the present investigation and a second order model has been
established to predict grinding forces and surface roughness.
Different concentrations of water based Al2O3 nanofluids were
applied in the grinding operation through MQL setup developed in
house and the results have been compared with those of conventional
coolant and pure water. Experimental results showed that grinding
forces reduced significantly when nano cutting fluid was used even at
low concentration of the nano particles and surface finish has been
found to improve with higher concentration of the nano particles.
Abstract: Iran is one of the greatest producers of date in the
world. However due to lack of information about its viscoelastic
properties, much of the production downgraded during harvesting
and postharvesting processes. In this study the effect of temperature
and moisture content of product were investigated on stress
relaxation characteristics. Therefore, the freshly harvested date
(kabkab) at tamar stage were put in controlled environment chamber
to obtain different temperature levels (25, 35, 45, and 55 0C) and
moisture contents (8.5, 8.7, 9.2, 15.3, 20, 32.2 %d.b.). A texture
analyzer TAXT2 (Stable Microsystems, UK) was used to apply
uniaxial compression tests. A chamber capable to control temperature
was designed and fabricated around the plunger of texture analyzer to
control the temperature during the experiment. As a new approach a
CCD camera (A4tech, 30 fps) was mounted on a cylindrical glass
probe to scan and record contact area between date and disk.
Afterwards, pictures were analyzed using image processing toolbox
of Matlab software. Individual date fruit was uniaxially compressed
at speed of 1 mm/s. The constant strain of 30% of thickness of date
was applied to the horizontally oriented fruit. To select a suitable
model for describing stress relaxation of date, experimental data were
fitted with three famous stress relaxation models including the
generalized Maxwell, Nussinovitch, and Pelege. The constant in
mentioned model were determined and correlated with temperature
and moisture content of product using non-linear regression analysis.
It was found that Generalized Maxwell and Nussinovitch models
appropriately describe viscoelastic characteristics of date fruits as
compared to Peleg mode.
Abstract: In this research, the use of light beam size to design the adjustable mirror bender is presented. The focused beam line characterized by its size towards the synchrotron light beam line is investigated. The COSMOSWorks is used in all simulation components of curvature adjustment system to analyze in finite element method. The results based on simulation covers the use of applied forces during adjustment of the mirror radius are presented.
Abstract: Principle component analysis is often combined with
the state-of-art classification algorithms to recognize human faces.
However, principle component analysis can only capture these
features contributing to the global characteristics of data because it is a
global feature selection algorithm. It misses those features
contributing to the local characteristics of data because each principal
component only contains some levels of global characteristics of data.
In this study, we present a novel face recognition approach using
non-negative principal component analysis which is added with the
constraint of non-negative to improve data locality and contribute to
elucidating latent data structures. Experiments are performed on the
Cambridge ORL face database. We demonstrate the strong
performances of the algorithm in recognizing human faces in
comparison with PCA and NREMF approaches.
Abstract: Partial Discharge measurement is a very important
means of assessing the integrity of insulation systems in a High
Voltage apparatus. In compressed gas insulation systems, floating
particles can initiate partial discharge activities which adversely
affect the working of insulation. Partial Discharges below the
inception voltage also plays a crucial in damaging the integrity of
insulation over a period of time. This paper discusses the effect of
loose and fixed Copper and Nichrome wire particles on the PD
characteristics in SF6-N2 (10:90) gas mixtures at a pressure of
0.4MPa. The Partial Discharge statistical parameters and their
correlation to the observed results are discussed.
Abstract: The objective this study was to characterize and
develop anthropomorphic liver phantoms in tomography hepatic
procedures for quality control and improvement professionals in
nuclear medicine. For the conformation of the anthropomorphic
phantom was used in plaster and acrylic. We constructed three
phantoms representing processes with liver cirrhosis. The phantoms
were filled with 99mTc diluted with water to obtain the scintigraphic
images. Tomography images were analyzed anterior and posterior
phantom representing a body with a greater degree cirrhotic. It was
noted that the phantoms allow the acquisition of images similar to
real liver with cirrhosis. Simulations of hemangiomas may contribute
to continued professional education of nuclear medicine, on the
question of image acquisition, allowing of the study parameters such
of the matrix, energy window and count statistics.
Abstract: In the present paper, the three-dimensional
temperature field of tool is determined during the machining and
compared with experimental work on C45 workpiece using carbide
cutting tool inserts. During the metal cutting operations, high
temperature is generated in the tool cutting edge which influence on
the rate of tool wear. Temperature is most important characteristic of
machining processes; since many parameters such as cutting speed,
surface quality and cutting forces depend on the temperature and high
temperatures can cause high mechanical stresses which lead to early
tool wear and reduce tool life. Therefore, considerable attention is
paid to determine tool temperatures. The experiments are carried out
for dry and orthogonal machining condition. The results show that
the increase of tool temperature depends on depth of cut and
especially cutting speed in high range of cutting conditions.
Abstract: Physiological activity of the pineal gland with specific
responses in the reproductive territory may be interpreted by
monitoring the process parameters used in poultry practice in
different age batches of laying hens. As biological material were
used 105 laying hens, clinically healthy, belonging to ALBO SL-
2000 hybrid, raised on ground, from which blood samples were taken
at the age of 12 and 28 weeks. The haematological examinations
were concerned to obtain the total number of erythrocytes and
leukocytes and the main erythrocyte constant (RBC, PCV, MCV,
MCH, MCHC and WBC). The results allow the interpretation of the
reproductive status through the dynamics of the presented values.