Abstract: Universities have an important role in social education in many aspects. In terms of creating awareness and convincing public about social issues, universities take a leading position for public. The best way to provide public support for social education is to develop public communication campaigns. The aim of this study is to present a public communication model which will be guided in social education practices. The study titled “Importance of public communication campaigns and art activities in Social Education “is based on the following topics: Effects of public communication campaigns on social education, Public relations techniques for education, communication strategies, Steps of public relations campaigns in social education, making persuasive messages for public communication campaigns, developing artistic messages and organizing art activities in social education. In addition to these topics, media planning for social education, forming a team as campaign managers, dialogues with opinion leaders in education and preparing creative communication models for social education will be taken into consideration. This study also aims to criticize social education Case studies in Turkey. At the same time, some communicative methods and principles will be given in the light of communication campaigns within the context of this notice.
Abstract: This paper describes part of a project about Learningby-
Modeling (LbM). Studying complex systems is increasingly
important in teaching and learning many science domains. Many
features of complex systems make it difficult for students to develop
deep understanding. Previous research indicates that involvement
with modeling scientific phenomena and complex systems can play a
powerful role in science learning. Some researchers argue with this
view indicating that models and modeling do not contribute to
understanding complexity concepts, since these increases the
cognitive load on students. This study will investigate the effect of
different modes of involvement in exploring scientific phenomena
using computer simulation tools, on students- mental model from the
perspective of structure, behavior and function. Quantitative and
qualitative methods are used to report about 121 freshmen students
that engaged in participatory simulations about complex phenomena,
showing emergent, self-organized and decentralized patterns. Results
show that LbM plays a major role in students' concept formation
about complexity concepts.
Abstract: The main objective of the paper has been represented
by the identification of the changes that occurred in the competitive
environment and their impact on the strategic marketing management
of companies in B2B market. At Romania-s level there has not yet
been done a similar research that studies change management in
crises on business to business field. In order to answer to the paper-s
objectives, a qualitative marketing research (in-depth structured
interview) was conducted, within the top management of 27
companies in Romanian business to business field. The main results
of the research highlight the necessity of a management of change, as
a result of the crises, as follows: changes in the corporate objectives
(from development objectives to maintaining objectives), changes
market segmentation and in competitive advantages, changes at the
level of market strategies and of the marketing mix.
Abstract: UK breweries generate extensive by products in the
form of spent grain, slurry and yeast. Much of the spent grain is
produced by large breweries and processed in bulk for animal feed.
Spent brewery grains contain up to 20% protein dry weight and up to
60% fiber and are useful additions to animal feed. Bulk processing is
economic and allows spent grain to be sold so providing an income
to the brewery. A proportion of spent grain, however, is produced by
small local breweries and is more variably distributed to farms or
other users using intermittent collection methods. Such use is much
less economic and may incur losses if not carefully assessed for
transport costs. This study reports an economic returns of using wet
brewery spent grain (WBSG) in animal feed using the Co-product
Optimizer Decision Evaluator model (Cattle CODE) developed by
the University of Nebraska to predict performance and economic
returns when byproducts are fed to finishing cattle. The results
indicated that distance from brewery to farm had a significantly
greater effect on the economics of use of small brewery spent grain
and that alternative uses than cattle feed may be important to
develop.
Abstract: The Yasuj city stream named the Beshar supply
water for different usages such as aquaculture farms , drinking,
agricultural and industrial usages. Fish processing plants
,Agricultural farms, waste water of industrial zones and hospitals
waste water which they are generate by human activity produce a
considerable volume of effluent and when they are released in to the
stream they can effect on the water quality and down stream aquatic
systems. This study was conducted to evaluate the effects of outflow
effluent from different human activity and point and non point
pollution sources on the water quality and health of the Beshar
river next to Yasuj. Yasuj is the biggest and most important city in
the Kohkiloye and Boyerahmad province . The Beshar River is one
of the most important aquatic ecosystems in the upstream of the
Karun watershed in south of Iran which is affected by point and non
point pollutant sources . This study was done in order to evaluate the
effects of human activities on the water quality and health of the
Beshar river. This river is approximately 190 km in length and
situated at the geographical positions of 51° 20' to 51° 48' E and 30°
18' to 30° 52' N it is one of the most important aquatic ecosystems of
Kohkiloye and Boyerahmad province in south-west Iran. In this
research project, five study stations were selected to examine water
pollution in the Beshar River systems. Human activity is now one of
the most important factors affecting on hydrology and water quality
of the Beshar river. Humans use large amounts of resources to sustain
various standards of living, although measures of sustainability are
highly variable depending on how sustainability is defined. The
Beshar river ecosystems are particularly sensitive and vulnerable to
human activities. The water samples were analyzed, then some
important water quality parameters such as pH, dissolve oxygen
(DO), Biochemical Oxygen Demand (BOD5), Chemical Oxygen
Demand (COD), Total Suspended Solids (TDS),Turbidity,
Temperature, Nitrates (NO3) and Phosphates (PO4) were estimated
at the two stations. The results show a downward trend in the water
quality at the down stream of the city. The amounts of
BOD5,COD,TSS,T,Turbidity, NO3 and PO4 in the down stream
stations were considerably more than the station 1. By contrast the
amounts of DO in the down stream stations were less than to the
station 1. However when effluent discharge consequence of human
activities are released into the Beshar river near the city, the quality
of river are decreases and the environmental problems of the river
during the next years are predicted to rise.
Abstract: Pressures for urban redevelopment are intensifying in
all large cities. A new logic for urban development is required –
green urbanism – that provides a spatial framework for directing
population and investment inwards to brownfields and greyfields
precincts, rather than outwards to the greenfields. This represents
both a major opportunity and a major challenge for city planners in
pluralist liberal democracies. However, plans for more compact
forms of urban redevelopment are stalling in the face of community
resistance. A new paradigm and spatial planning platform is required
that will support timely multi-level and multi-actor stakeholder
engagement, resulting in the emergence of consensus plans for
precinct-level urban regeneration capable of more rapid
implementation. Using Melbourne, Australia as a case study, this
paper addresses two of the urban intervention challenges – where and
how – via the application of a 21st century planning tool ENVISION
created for this purpose.
Abstract: The purpose of this paper is to contribute to the body
of knowledge in the area of management accounting, particularly
performance measurement systems within the BSC framework, by
investigating empirically the extent of multiple performance
measures usage and their effects on the financial performance of
Jordanian banks in the branches level. Nevertheless, the result of this
study shows that the non-financial measures usages, particularly,
customer oriented indicators and product/ service oriented indicators,
appears to be important as it enhances firm performance.
Remarkably, the findings reveal that there is positive relationship
between the usages of multiple performance measures via overall
BSC measures and financial performance in the branches level.
Abstract: Nowadays the asynchronous learning has granted the permission to the anywhere and anything learning via the technology and E-media which give the learner more convenient. This research is about the design of the blended and online learning for the asynchronous learning of the process management subject in order to create the prototype of this subject asynchronous learning which will create the easiness and increase capability in the learning. The pattern of learning is the integration between the in-class learning and online learning via the internet. This research is mainly focused on the online learning and the online learning can be divided into 5 parts which are virtual classroom, online content, collaboration, assessment and reference material. After the system design was finished, it was evaluated and tested by 5 experts in blended learning design and 10 students which the user’s satisfaction level is good. The result is as good as the assumption so the system can be used in the process management subject for a real usage.
Abstract: Opinion extraction about products from customer
reviews is becoming an interesting area of research. Customer
reviews about products are nowadays available from blogs and
review sites. Also tools are being developed for extraction of opinion
from these reviews to help the user as well merchants to track the
most suitable choice of product. Therefore efficient method and
techniques are needed to extract opinions from review and blogs. As
reviews of products mostly contains discussion about the features,
functions and services, therefore, efficient techniques are required to
extract user comments about the desired features, functions and
services. In this paper we have proposed a novel idea to find features
of product from user review in an efficient way. Our focus in this
paper is to get the features and opinion-oriented words about
products from text through auxiliary verbs (AV) {is, was, are, were,
has, have, had}. From the results of our experiments we found that
82% of features and 85% of opinion-oriented sentences include AVs.
Thus these AVs are good indicators of features and opinion
orientation in customer reviews.
Abstract: In this article we explore how computer assisted exercises may allow for bridging the traditional gap between theory and practice in professional education. To educate officers able to master the complexity of the battlefield the Norwegian Military Academy needs to develop a learning environment that allows for creating viable connections between the educational environment and the field of practice. In response to this challenge we explore the conditions necessary to make computer assisted training systems (CATS) a useful tool to create structural similarities between an educational context and the field of military practice. Although, CATS may facilitate work procedures close to real life situations, this case do demonstrate how professional competence also must build on viable learning theories and environments. This paper explores the conditions that allow for using simulators to facilitate professional competence from within an educational setting. We develop a generic didactic model that ascribes learning to participation in iterative cycles of action and reflection. The development of this model is motivated by the need to develop an interdisciplinary professional education rooted in the pattern of military practice.
Abstract: The use of new technologies such internet (e-mail, chat
rooms) and cell phones has steeply increased in recent years.
Especially among children and young people, use of technological
tools and equipments is widespread. Although many teachers and
administrators now recognize the problem of school bullying, few are
aware that students are being harassed through electronic
communication. Referred to as electronic bullying, cyber bullying, or
online social cruelty, this phenomenon includes bullying through email,
instant messaging, in a chat room, on a website, or through
digital messages or images sent to a cell phone. Cyber bullying is
defined as causing deliberate/intentional harm to others using internet
or other digital technologies. It has a quantitative research design nd
uses relational survey as its method. The participants consisted of
300 secondary school students in the city of Konya, Turkey. 195
(64.8%) participants were female and 105 (35.2%) were male. 39
(13%) students were at grade 1, 187 (62.1%) were at grade 2 and 74
(24.6%) were at grade 3. The “Cyber Bullying Question List"
developed by Ar─▒cak (2009) was given to students. Following
questions about demographics, a functional definition of cyber
bullying was provided. In order to specify students- human values,
“Human Values Scale (HVS)" developed by Dilmaç (2007) for
secondary school students was administered. The scale consists of 42
items in six dimensions. Data analysis was conducted by the primary
investigator of the study using SPSS 14.00 statistical analysis
software. Descriptive statistics were calculated for the analysis of
students- cyber bullying behaviour and simple regression analysis was
conducted in order to test whether each value in the scale could
explain cyber bullying behaviour.
Abstract: The risk sphere in business is fast changing and expanding. Almost anything has become a risk factor that will have potent, direct, and far reaching impacts on business. This paper examines the intensity of enterprise risk management (ERM) practices among the Malaysian public listed companies. The paper espouses a ERM framework comprising fourteen important implementation elements and processes. Results of the analysis indicate that the intensity of ERM implementation among the respondents is in the ‘good’ category of the semantic scale, which is deemed encouraging vis-à-vis the country’s regulatory regime.
Abstract: The study investigated the effects of Teaching Games
for Understanding approach on students ‘cognitive learning outcome.
The study was a quasi-experimental non-equivalent pretest-posttest
control group design whereby 10 year old primary school students
(n=72) were randomly assigned to an experimental and a control
group. The experimental group students were exposed with TGfU
approach and the control group with the Traditional Skill approach of
handball game. Game Performance Assessment Instrument (GPAI)
was used to measure students' tactical understanding and decision
making in 3 versus 3 handball game situations. Analysis of
covariance (ANCOVA) was used to analyze the data. The results
reveal that there was a significant difference between the TGfU
approach group and the traditional skill approach group students on
post test score (F (1, 69) = 248.83, p < .05). The findings of this
study suggested the importance of TGfU approach to improve
primary students’ tactical understanding and decision making in
handball game.
Abstract: The aim of this study is to find out and analyze the
role of gender and age on the perceptions of students to the distant
online program offered by Vocational High School in Sakarya
University. The research is based on a questionnaire as a mean of
data collection method to find out the role of age and gender on the
student-s perceptions toward online education, and the study
progressed through finding relationships between the variables used
in the data collection instrument. The findings of the analysis
revealed that although the students registered to the online program
by will, they preferred the traditional face-to-face education due to
the difficulty of the nonverbal communication, their incompetence of
using the technology required, and their belief in traditional face-toface
learning more than online education.
Regarding gender, the results showed that the female students
have a better perception of the online education as opposed to the
male students. Regarding age, the results showed that the older the
students are the more is their preference towards attending face-toface
classes.
Abstract: The 2008 Candlelight Protests of Korea was very
significant to portray the political environment among the South
Korean youth. Many challenges and new advanced technologies have
driven the youth community to be engaged in the political arena that
has shifted them from traditional Korean youth to a very greater
community. Due to historical perspective with the people of North
Korea, the young generation has embraced different view of ethnic
nationalism. This study examines the youth involvement in politics in
line with their level of acceptance the practice of democracy. The
increase usage of new media has shown great results in the survey
results whereby the youth used as a platform to gain political
information and brought higher degree of their sociopolitical interests
among them. Furthermore, the rise of nationalism and patriotism will
be discussed in this paper to the dynamism of the political approaches
used by the Korea government
Abstract: This paper reports on an effort to address the issue of
inequality in girls- and women-s access to science, engineering and
technology (SET) education and careers through raising awareness on
SET among secondary school girls in South Africa. Girls participated
in hands-on high-tech rapid prototyping environment of a fabrication
laboratory that was aimed at stimulating creativity and innovation as
part of a Fab Kids initiative. The Fab Kids intervention is about
creating a SET pipeline as part of the Young Engineers and Scientists
of Africa Initiative.The methodology was based on a real world
situation and a hands-on approach. In the process, participants
acquired a number of skills including computer-aided design,
research skills, communication skills, teamwork skills, technical
drawing skills, writing skills and problem-solving skills. Exposure to
technology enhanced the girls- confidence in being able to handle
technology-related tasks.
Abstract: Video-on-demand (VOD) is designed by using content delivery networks (CDN) to minimize the overall operational cost and to maximize scalability. Estimation of the viewing pattern (i.e., the relationship between the number of viewings and the ranking of VOD contents) plays an important role in minimizing the total operational cost and maximizing the performance of the VOD systems. In this paper, we have analyzed a large body of commercial VOD viewing data and found that the viewing rank distribution fits well with the parabolic fractal distribution. The weighted linear model fitting function is used to estimate the parameters (coefficients) of the parabolic fractal distribution. This paper presents an analytical basis for designing an optimal hierarchical VOD contents distribution system in terms of its cost and performance.
Abstract: This study explored the relationship between
occupational stress and the perceived effectiveness of men and
women managers in Ghanaian organizations. The exploration is
underlined by attempt to understand the degree to which male and
female managers in Ghanaian organizations experience occupational
stress at the workplace. The purpose is to examine the sources and
extents of occupational stress experienced by male and female
managers in Ghana. Data was collected using questionnaires and
analyzed using both descriptive statistics and correlation analysis.
The results showed that female managers in Ghana are more likely to
report of more stress experiences in the workplace than their male
counterparts. The female managers are more likely to perceive role
conflict and alienation as job stressors while the male managers
perceived blocked career as a major source of workplace stress. It is
concluded that despite the female managers experiencing enormous
level of occupational stress, there was no significant differences
between their managerial effectiveness and that of the male.
Abstract: With the beginning of the new century, man still faces
many challenges in how to form and develop his urban environment. To meet these challenges, many cities have tried to develop its visual
image. This is by transforming their urban environment into a branded visual image; this is at the level of squares, the main roads, the borders, and the landmarks.
In this realm, the paper aims at activating the role of branded urban spaces as an approach for the development of visual image of cities, especially in Egypt. It concludes the need to recognize the importance of developing the visual image in Egypt, through directing the urban planners to the important role of such spaces in achieving sustainability.
Abstract: The purpose of this study is to investigate the effects
of modality principles in instructional software among first grade
pupils- achievements in the learning of Arabic Language. Two modes
of instructional software were systematically designed and
developed, audio with images (AI), and text with images (TI). The
quasi-experimental design was used in the study. The sample
consisted of 123 male and female pupils from IRBED Education
Directorate, Jordan. The pupils were randomly assigned to any one of
the two modes. The independent variable comprised the two modes
of the instructional software, the students- achievement levels in the
Arabic Language class and gender. The dependent variable was the
achievements of the pupils in the Arabic Language test. The
theoretical framework of this study was based on Mayer-s Cognitive
Theory of Multimedia Learning. Four hypotheses were postulated
and tested. Analyses of Variance (ANOVA) showed that pupils using
the (AI) mode performed significantly better than those using (TI)
mode. This study concluded that the audio with images mode was an
important aid to learning as compared to text with images mode.