Importance of Public Communication Campaigns and Art Activities in Social Education
Universities have an important role in social education in many aspects. In terms of creating awareness and convincing public about social issues, universities take a leading position for public. The best way to provide public support for social education is to develop public communication campaigns. The aim of this study is to present a public communication model which will be guided in social education practices. The study titled “Importance of public communication campaigns and art activities in Social Education “is based on the following topics: Effects of public communication campaigns on social education, Public relations techniques for education, communication strategies, Steps of public relations campaigns in social education, making persuasive messages for public communication campaigns, developing artistic messages and organizing art activities in social education. In addition to these topics, media planning for social education, forming a team as campaign managers, dialogues with opinion leaders in education and preparing creative communication models for social education will be taken into consideration. This study also aims to criticize social education Case studies in Turkey. At the same time, some communicative methods and principles will be given in the light of communication campaigns within the context of this notice.
[1] D. Reed, Education for Building a People's Movement, Boston: South
End Press, 1999,pp.1-2.
[2] C.H. Bohan,"Early Vanguards of Progressive Education: The
Committee of Ten, The Committee of Seven, and Social Education",
Social education in the twentieth century: curriculum and context for Citizenship, 2nd ed. vol3, C. Woyshner,J Vatras,M.S.Crocco.Ed. New
York:Peter Lang Publishing, 2010, pp.4-10.
[3] H. Bahar, Sosyoloji, Ankara:Usak Yayınları, 2009,s. 19.
[4] N.Tozlu,A.Solak, "Medya ve Şiddet",Küresel Süreçte Medya ve Şiddet, 4. Baskı,A.Solak,Ed.İtanbul:Düzey Matbaacılık,2008.s81.
[5] C.U.Larson,Persuasion: Reception and Responsibility,Wadsworth:
Cengage Learning,2010,p.81
[6] J. Darby, R.M.Ginty, "Introduction: Comparing Peace Processes", The
management of peace processes, J.Darby, R.M. Ginty.Ed.Newyork:
Palgrave, 2000,p.4.
[7] S.B. Banerjee, Corporate social responsibility: the good, the bad and
the ugly, Massachusetts:Edward Elgar Publishing, 2007,p18.
[8] J.A. Hendrix, Public Relations Cases, Belmont:Wadsworth/Thomson
Learning,2004.p.179
[9] E.N. Neumann, "Public Opinion and Rationality", Public Opinion and
the Communication of Consent, vol.3, T.L.Glasser,C.T.Salmon. Ed.New
York: Guilford Press1995, pp.45-46
[10] M.E.Guffey,K.Rhodes,P.Rogin,Business Communication: Process and
Product, 3rd ed,Toronto:Nelson Education, 2010,pp.31-32
[11] K. Hogan, The psychology of persuasion: how to persuade others to
your way of thinking, Louisiana:Pelican Publishing Company,1996,p.29.
[12] R.L. Brooks, The Power of Loyalty: 10 Essential Steps to Build a
Successful Customer Loyalty Strategy, Binghamton:Entrepreneur press,
2010,p.3
[13] A.Griffin, New Strategies for Reputation Management: Gaining Control
of Issues, Crises -Corporate Social Responsibility,London: Kogan Page
Limited, 2008, p.11
[14] R.M.Perloff, The dynamics of persuasion: communication and attitudes
in the 21st century, New York: Routledge,2010,s.222.
[15] A. Gregory, Planning and managing public relations campaigns,
London:Kogan Page Limited, 2000,p.23.
[16] P.A. Argenti,R.A. Howell, K.A. Beck, "The Strategic Communication
Imperative", Mitsloan Management Review.,vol.46, ,p.83,spring 2005.
[17] R.D.Safrit,R.schmiesing, "Volunteer Models and Management", The
Volunteer Management Handbook: Leadership Strategies for
Success,2nded,T.D.Connors.Ed.New Jersey:John Wiley-Sons, 2012, p.6
[18] M. Aranson,D.Spetner, C.Ames, The Public Relations Writer's
Handbook: The Digital Age,San Francisco:Jossey- Bass,2010,p.14.
[19] C.Tosun, Din Hizmetlerinde İletişim ve Halkla İlişkiler,
Eskişehir:Anadolu Üniversitesi Yayınları,2005,s.5.
[20] K. Fuegen, J.W.Brehm,"The Intensity of Affect and Resistance to Social
Influence", Resistance and persuasion,E.S.Knowles,J.A.Linn,Ed.New
Jersey:Lawrens Erlbaum Associates,2004,p.45
[21] R.J. Alsop, The 18 Immutable Laws of Corporate Reputation:
Creating, Protecting and repairing your most valuable asset,
London:Dow Jons Compony Inc,2004,p10.
[22] F. B.Peltekoğlu, Halkla İlişkiler Nedir, İstanbul:Beta
Yayınevi,1998,s.131
[23] R.Arnheim, Art and visual perception:a psychology of the creative
eye,California: University of California Pres,2004,p.43.
[24] N. Carrol, Theories of art today,Madison:University of Wisconsin
Pres,2000,p.101.
[25] J. Dewey, Art as experience, New York : Perigee Trade,2005,p.363
[1] D. Reed, Education for Building a People's Movement, Boston: South
End Press, 1999,pp.1-2.
[2] C.H. Bohan,"Early Vanguards of Progressive Education: The
Committee of Ten, The Committee of Seven, and Social Education",
Social education in the twentieth century: curriculum and context for Citizenship, 2nd ed. vol3, C. Woyshner,J Vatras,M.S.Crocco.Ed. New
York:Peter Lang Publishing, 2010, pp.4-10.
[3] H. Bahar, Sosyoloji, Ankara:Usak Yayınları, 2009,s. 19.
[4] N.Tozlu,A.Solak, "Medya ve Şiddet",Küresel Süreçte Medya ve Şiddet, 4. Baskı,A.Solak,Ed.İtanbul:Düzey Matbaacılık,2008.s81.
[5] C.U.Larson,Persuasion: Reception and Responsibility,Wadsworth:
Cengage Learning,2010,p.81
[6] J. Darby, R.M.Ginty, "Introduction: Comparing Peace Processes", The
management of peace processes, J.Darby, R.M. Ginty.Ed.Newyork:
Palgrave, 2000,p.4.
[7] S.B. Banerjee, Corporate social responsibility: the good, the bad and
the ugly, Massachusetts:Edward Elgar Publishing, 2007,p18.
[8] J.A. Hendrix, Public Relations Cases, Belmont:Wadsworth/Thomson
Learning,2004.p.179
[9] E.N. Neumann, "Public Opinion and Rationality", Public Opinion and
the Communication of Consent, vol.3, T.L.Glasser,C.T.Salmon. Ed.New
York: Guilford Press1995, pp.45-46
[10] M.E.Guffey,K.Rhodes,P.Rogin,Business Communication: Process and
Product, 3rd ed,Toronto:Nelson Education, 2010,pp.31-32
[11] K. Hogan, The psychology of persuasion: how to persuade others to
your way of thinking, Louisiana:Pelican Publishing Company,1996,p.29.
[12] R.L. Brooks, The Power of Loyalty: 10 Essential Steps to Build a
Successful Customer Loyalty Strategy, Binghamton:Entrepreneur press,
2010,p.3
[13] A.Griffin, New Strategies for Reputation Management: Gaining Control
of Issues, Crises -Corporate Social Responsibility,London: Kogan Page
Limited, 2008, p.11
[14] R.M.Perloff, The dynamics of persuasion: communication and attitudes
in the 21st century, New York: Routledge,2010,s.222.
[15] A. Gregory, Planning and managing public relations campaigns,
London:Kogan Page Limited, 2000,p.23.
[16] P.A. Argenti,R.A. Howell, K.A. Beck, "The Strategic Communication
Imperative", Mitsloan Management Review.,vol.46, ,p.83,spring 2005.
[17] R.D.Safrit,R.schmiesing, "Volunteer Models and Management", The
Volunteer Management Handbook: Leadership Strategies for
Success,2nded,T.D.Connors.Ed.New Jersey:John Wiley-Sons, 2012, p.6
[18] M. Aranson,D.Spetner, C.Ames, The Public Relations Writer's
Handbook: The Digital Age,San Francisco:Jossey- Bass,2010,p.14.
[19] C.Tosun, Din Hizmetlerinde İletişim ve Halkla İlişkiler,
Eskişehir:Anadolu Üniversitesi Yayınları,2005,s.5.
[20] K. Fuegen, J.W.Brehm,"The Intensity of Affect and Resistance to Social
Influence", Resistance and persuasion,E.S.Knowles,J.A.Linn,Ed.New
Jersey:Lawrens Erlbaum Associates,2004,p.45
[21] R.J. Alsop, The 18 Immutable Laws of Corporate Reputation:
Creating, Protecting and repairing your most valuable asset,
London:Dow Jons Compony Inc,2004,p10.
[22] F. B.Peltekoğlu, Halkla İlişkiler Nedir, İstanbul:Beta
Yayınevi,1998,s.131
[23] R.Arnheim, Art and visual perception:a psychology of the creative
eye,California: University of California Pres,2004,p.43.
[24] N. Carrol, Theories of art today,Madison:University of Wisconsin
Pres,2000,p.101.
[25] J. Dewey, Art as experience, New York : Perigee Trade,2005,p.363
@article{"International Journal of Business, Human and Social Sciences:59281", author = "Bilgehan Gültekin and Tuba Gültekin", title = "Importance of Public Communication Campaigns and Art Activities in Social Education ", abstract = "Universities have an important role in social education in many aspects. In terms of creating awareness and convincing public about social issues, universities take a leading position for public. The best way to provide public support for social education is to develop public communication campaigns. The aim of this study is to present a public communication model which will be guided in social education practices. The study titled “Importance of public communication campaigns and art activities in Social Education “is based on the following topics: Effects of public communication campaigns on social education, Public relations techniques for education, communication strategies, Steps of public relations campaigns in social education, making persuasive messages for public communication campaigns, developing artistic messages and organizing art activities in social education. In addition to these topics, media planning for social education, forming a team as campaign managers, dialogues with opinion leaders in education and preparing creative communication models for social education will be taken into consideration. This study also aims to criticize social education Case studies in Turkey. At the same time, some communicative methods and principles will be given in the light of communication campaigns within the context of this notice.
", keywords = "Art activities in social education, Persuasive communication, Public communication campaigns, Public relations techniques for education", volume = "6", number = "4", pages = "567-17", }
