Abstract: The purpose of this study was primarily assessing how important economic factors namely: The Thai export price of white rice, the exchange rate, and the world rice consumption affect the overall Thai white rice export, using historical data during the period 1989-2013 from the Thai Rice Exporters Association, and Food and Agricultural Organization of the United Nations. The co-integration method, regression analysis, and error correction model were applied to investigate the econometric model. The findings indicated that in the long-run, the world rice consumption, the exchange rate, and the Thai export price of white rice were the important factors affecting the export quantity of Thai white rice respectively, as indicated by their significant coefficients. Meanwhile, the rice export price was an important factor affecting the export quantity of Thai white rice in the short-run. This information is useful in the business, export opportunities, price competitiveness, and policymaker in Thailand.
Abstract: This research aims to study employment trends in
printing industry for prepress support by Suan Sunandha University
Fund. The objectives of this research are to explain the trends of the
employment in Thai Printing Industry for prepress in Bangkok and
the description of different personnel that prepress entrepreneur need
and also the problems of employment.
The population of prepress entrepreneurs is about 100
organizations in the area of Bangkok. The questionnaires has been
taken and analyzed with SPSS program by using the average
percentage and standard deviation.
This research is multiple case studies. The conceptual framework
is developed on the basis of the open systems theory.
The research result show that
1. The most of prepress entrepreneur have trend to choose the
employee by any sex, the age 25-29 years old, bachelor degree
and have 1-2 years experience.
2. The most problems are the understanding in job,
communication/relation and the understanding in new
technology.
3. The trends aims to employment in 1-3 years have 57.8% for
prepress industry in Bangkok.
This research suggests that:
1. Thai printing industry for prepress in Bangkok need quality
employee that expert in printing technology.
2. Prepress entrepreneur should have agreement to development
with university for practice the employee.
3. Prepress entrepreneur should support personal to fulfill the
knowledge.
Abstract: The European countries that during the past two
decades based their exchange rate regimes on currency board
arrangement (CBA) are usually analysed from the perspective of
corner solution choice’s stabilisation effects. There is an open
discussion on the positive and negative background of a strict
exchange rate regime choice, although it should be seen as part of the
transition process towards the monetary union membership. The
focus of the paper is on the Baltic countries that after two decades of
a rigid exchange rate arrangement and strongly influenced by global
crisis are finishing their path towards the euro zone. Besides the
stabilising capacity, the CBA is highly vulnerable regime, with
limited developing potential. The rigidity of the exchange rate (and
monetary) system, despite the ensured credibility, do not leave
enough (or any) space for the adjustment and/or active crisis
management. Still, the Baltics are in a process of recovery, with fiscal
consolidation measures combined with (painful and politically
unpopular) measures of internal devaluation. Today, two of them
(Estonia and Latvia) are members of euro zone, fulfilling their
ultimate transition targets, but de facto exchanging one fixed regime
with another.
The paper analyses the challenges for the CBA in unstable
environment since the fixed regimes rely on imported stability and
are sensitive to external shocks. With limited monetary instruments,
these countries were oriented to the fiscal policies and used a
combination of internal devaluation and tax policy measures. Despite
their rather quick recovery, our second goal is to analyse the long
term influence that the measures had on the national economy.
Abstract: The objective of this research was to find the
relationship between auspicious meaning in eastern wisdom and the
interpretation as a guideline for the design and development of
community souvenirs. The sample group included 400 customers in
Bangkok who used to buy community souvenir products. The
information was applied to design the souvenirs which were
considered for the appropriateness by 5 design specialists. The data
were analyzed to find frequency, percentage, and SD with the results
as follows. 1) The best factor referring to the auspicious meaning is
color. The application of auspicious meaning can make the value
added to the product and bring the fortune to the receivers. 2) The
effectiveness of the auspicious meaning integration on the design of
community souvenir product was in high level. When considering in
each aspect, it was found that the interpretation aspect was in high
level, the congruency of the auspicious meaning and the utility of the
product was in high level. The attractiveness and the good design
were in very high level while the potential of the value added in the
product design was in high level. The suitable application to the
design of community souvenir product was in high level.
Abstract: This study is purely qualitative. The objectives of this study can be identified as two main factors: traditionally explanation and economically studying. The study of weddings, both in traditional beauty and the aggressively strong competitive in the wedding business market has limited population of the study only Thailand internal wedding consumers. Focus group with the new marriage couple and in-depth interview with fully experiences wedding businessman were used. Traditionally, Thai weddings are very various; therefore, the recent patterns were briefly concluded to be processes of traditional Thai wedding will be revealed and explained then give more details in the formal procedures. Economically, weddings business are related to many types of businesses from catering business, hospitality and tourism business, pre-wedding photography, and the complete full-serviced wedding organizer for examples. The situations, changes and obstacles of the wedding related business will be discussed.
Abstract: This paper focuses on the use of project work as a
pretext for applying the conventions of writing, or the correctness of
mechanics, usage, and sentence formation, in a content-based class in
a Rajabhat University. Its aim was to explore to what extent the
student teachers’ academic achievement of the basic writing features
against the 70% attainment target after the use of project is. The
organization of work around an agreed theme in which the students
reproduce language provided by texts and instructors is expected to
enhance students’ correct writing conventions. The sample of the
study comprised of 38 fourth-year English major students. The data
was collected by means of achievement test and student writing
works. The scores in the summative achievement test were analyzed
by mean score, standard deviation, and percentage. It was found that
the student teachers do more achieve of practicing mechanics and
usage, and less in sentence formation. The students benefited from
the exposure to texts during conducting the project; however, their
automaticity of how and when to form phrases and clauses into
simple/complex sentences had room for improvement.
Abstract: Despite the relatively large number of studies that
have examined the use of appeals in advertisements, research on the
use of appeals in green advertisements is still underdeveloped and
needs to be investigated further, as it is definitely a tool for marketers
to create illustrious ads. In this study, content analysis was employed
to examine the nature of green advertising appeals and to match the
appeals with the green advertisements. Two different types of green
print advertisings, product orientation and organizational image
orientation were used. Thirty highly educated participants with
different backgrounds were asked individually to ascertain three
appeals out of thirty-four given appeals found among forty real green
advertisements. To analyze participant responses and to group them
based on common appeals, two-step K-mean clustering is used. The
clustering solution indicates that eye-catching graphics and
imaginative appeals are highly notable in both types of green ads.
Depressed, meaningful and sad appeals are found to be highly used in
organizational image orientation ads, whereas, corporate image,
informative and natural appeals are found to be essential for product
orientation ads.
Abstract: The e-government emerging concept transforms the
way in which the citizens are dealing with their governments. Thus,
the citizens can execute the intended services online anytime and
anywhere. This results in great benefits for both the governments
(reduces the number of officers) and the citizens (more flexibility and
time saving). Therefore, building a maturity model to assess the egovernment
portals becomes desired to help in the improvement
process of such portals. This paper aims at proposing an egovernment
maturity model based on the measurement of the best
practices’ presence. The main benefit of such maturity model is to
provide a way to rank an e-government portal based on the used best
practices, and also giving a set of recommendations to go to the
higher stage in the maturity model.