Abstract: Social media has led to paradigm shifts in ways
people work and do business, interact and socialize, learn and obtain
knowledge. So much so that social media has established itself as an
important spatial extension of this nation-s historicity and challenges.
Regardless of the enabling reputation and recommendation features
through social networks embedded in the social media system, the
overflow of broadcasted and publicized media contents turns the
table around from engendering trust to doubting the trust system.
When the trust is at doubt, the effects include deactivation of
accounts and creation of multiple profiles, which lead to the overflow
of 'ghost' contents (i.e. “the abundance of abandoned ships"). In
most literature, the study of trust can be related to culture; hence the
difference between Western-s “openness" and Eastern-s “blue-chip"
concepts in networking and relationships. From a survey on issues
and challenges among Malaysian social media users, 'authenticity'
emerges as one of the main factors that causes and is caused by other
factors. The other issue that has surfaced is credibility either in terms
of message/content and source. Another is the quality of the
knowledge that is shared. This paper explores the terrains of this
critical space which in recent years has been dominated increasingly
by, arguably, social networks embedded in the social media system,
the overflow of broadcasted and publicized media content.