Abstract: The purpose of this study is to analyze the cognitive
and travel experience the situation of the tourist attraction of the sport
tourism in Penghu. This study used a questionnaires, the main island
of Taiwan to Penghu in the way of marine sports tourists adopted the
designated convenience sampling method, a total of 1447 valid
questionnaires. After statistical analysis, this study found that: 1.
Tourists to Penghu sports tourism attraction cognitive as “good air
quality, suitable for water activities". 2. Tourists in Penghu's tourism
experience, “Let me taste the delicious specialties and snacks". 3. The
attraction of the sport tourism, travel experience and perceived value
are correlated, and both the perceived value with a high degree of
predictive ability. Based on the findings of this study not only for
Penghu's tourism industry with the unit in charge of the proposed
operating and suggestions for future research to other researchers.
Abstract: The purpose of this study was to investigate the impact of the development of Szuchung Creek take for the cause of the critical success factors, This research is to use the depth interviews, document analysis and Modified-Delphi technique survey of nine depth interviews with experts and 14 experts of Modified-Delphi technique questionnaire and inviting as the research object, Szuchung Creek Hot Springs for the scope of the study. The results show, Szuchung Creek Hot Springs development take for career success factors for the following reasons: 1. Government. 2. Opportunities. 3. Factors of production. 4. Demand conditions. 5. Corporate structure and the degree of competition. 6. Related and supporting industries. Furthermore, Szuchung Creek hot springs, itself already has a number of critical success factors. Contingent less than or inadequacies by Szuchung Creek take for the enterprise development to take for the cause of the critical success factors as the basis for correcting, planning out for local use improvement strategies to achieve the objective of sustainable management.