Tourists, on Marine Sport Tourism Attraction, Travel Experiences and Perceived Values
The purpose of this study is to analyze the cognitive
and travel experience the situation of the tourist attraction of the sport
tourism in Penghu. This study used a questionnaires, the main island
of Taiwan to Penghu in the way of marine sports tourists adopted the
designated convenience sampling method, a total of 1447 valid
questionnaires. After statistical analysis, this study found that: 1.
Tourists to Penghu sports tourism attraction cognitive as “good air
quality, suitable for water activities". 2. Tourists in Penghu's tourism
experience, “Let me taste the delicious specialties and snacks". 3. The
attraction of the sport tourism, travel experience and perceived value
are correlated, and both the perceived value with a high degree of
predictive ability. Based on the findings of this study not only for
Penghu's tourism industry with the unit in charge of the proposed
operating and suggestions for future research to other researchers.
[1] H. Gibson, S. Attle, and A. Yiannakis, "Segmenting the active sport
tourist market: A life span perspective," Journal of Vacation Marketing,
vol. no. 2, pp. 5-20, 1998.
[2] C. M. Hall, Adventure, sport and health tourism. In B. Weiler, & C. M.
Hall (Eds.), Special interest tourism (pp.141-158), 1992, London:
Belhaven Press.
[3] J. Standeven, and P. DeKnop, Sport tourism, Champaign, IL: Human
Kinetics, 1999.
[4] H. Gibson, "Sport tourism: A critical analysis of research," Sport
Management Review, vol. 1, pp. 45-76, 1998.
[5] J. Swarbrooke, The development and management of visitor, 2nd ed, 2002,
Butterworth-Heinemann.
[6] P. Bouchet, Anne-Marie. Lebrun, & S. Auvergne, "Sport tourism
consumer experiences: A comprehensive model," Journal of Sport
Tourism, vol. 9, no. 2, pp.127-140, 2004.
[7] C. A. Gunn, and T. Var, Tourism planning: Basics, concept, cases, 4th ed,
New York: Routledge, pp.41, 2002.
[8] D. M. Turco , R. Riley, and K. Swart, Sport tourism, Morgantwon, WV:
Fitness Information Technology, 2002.
[9] L. P. Neirotti, An introduction to sport and adventure tourism, In S.
Hudson. (Ed.), Sport and adventure tourism. Binghamton, NY: The
Haworth Press, 2003.
[10] M. Clawson, and J. K. Knetsch, "Alternative method of estimating future
use," Economics of Outdoor Recreation, vol. 21, no. 7, pp.36, 1969.
[11] V. A. Ziethaml, "Consumer perceptions of price, quality and value: A
Means-End Model and synthesis of evidence," Journal of Marketing, vol.
no. 52, pp.2-22, July, 1988.
[12] J. J. Cronin, M. K .Brady, and G. T. M. Hult, "Assessing the effects of
quality, value, and customer satisfaction on consumer behavioral
intentions in service environment," Journal of Retailing, vol. 76,
pp.193-218, 2000.
[13] J. Kurtzman, and J. Zauhar, "A wave in time: The sports tourism
phenomena," Journal of Sport Tourism, vol. 4, no. 2, 5-20, 1997.
[14] R. N. Bolton, and J. H. Drew, "A multistage model of customers,
assessment of service quality and value," Journal of Consumer Research,
vol. 17, pp.375-384, March, 1991.
[15] C. H. Chen, and D. C. Tsai, "How destination image and evaluative
factors affect behavioral intentions?" Tourism Management, vol. 28,
pp.1115-1122, 2007.
[16] Mao-sheng, Ye, Satisfaction of the Penghu the Jibei island visitors on the
coastal recreational activities, Unpublished master's thesis, Shih Hsin
University, Tourism Department of Master, Taipei, Taiwan, R.O.C, 2001.
[17] Li-Fu. Wu, Penghu ocean sports attraction, service quality and purchase
behavior, Unpublished master's thesis, National Taiwan Normal
University, Physical Education Department, Taipei, Taiwan, R.O.C,
2005.
[18] J. Higham, and T. Hinch, Sport tourism development, Clevedon: Channel
View Publications, 2004.
[19] J. Higham, (Ed), Sport tourism destination: Issues, opportunities and
analysis, Burlington, MA: Elsevier Butterworth-Heinemann, 2005.
[20] G. Jennings, (Ed), Water-based tourism, sport, leisure, and recreation
experiences, Burlington, MA: Elsevier, 2007.
[21] Hisu-Shan. Lin, A study on the relationships among attraction
experience, image, and loyalty of the leisure agriculture- A case study of
PUDAI HARBOR, Unpublished master's thesis, tourism management
Institute of Nanhua University, Chiayi County, Taiwan, R.O.C, 2004.
[22] H. J. Gibson, Understanding sport tourism experiences, In J. Higham (Ed),
Sport tourism destinations, Burlington, MA: Elsevier
Butterworth-Heinemann, 2005.
[23] J. F. Petrick, "The roles of quality, perceived value and satisfaction in
predicting cruise passengers- behavioral intentions," Journal of Travel
Research, vol. 42, no. 4, pp.397-407, (2004).
[24] J. L. M. Tam, "The effects of service quality, perceived value and
customer satisfaction on behavioral intentions," Journal of Hospitality
and Leisure Marketing, vol. 6, no. 4, 31-43, 2000.
[1] H. Gibson, S. Attle, and A. Yiannakis, "Segmenting the active sport
tourist market: A life span perspective," Journal of Vacation Marketing,
vol. no. 2, pp. 5-20, 1998.
[2] C. M. Hall, Adventure, sport and health tourism. In B. Weiler, & C. M.
Hall (Eds.), Special interest tourism (pp.141-158), 1992, London:
Belhaven Press.
[3] J. Standeven, and P. DeKnop, Sport tourism, Champaign, IL: Human
Kinetics, 1999.
[4] H. Gibson, "Sport tourism: A critical analysis of research," Sport
Management Review, vol. 1, pp. 45-76, 1998.
[5] J. Swarbrooke, The development and management of visitor, 2nd ed, 2002,
Butterworth-Heinemann.
[6] P. Bouchet, Anne-Marie. Lebrun, & S. Auvergne, "Sport tourism
consumer experiences: A comprehensive model," Journal of Sport
Tourism, vol. 9, no. 2, pp.127-140, 2004.
[7] C. A. Gunn, and T. Var, Tourism planning: Basics, concept, cases, 4th ed,
New York: Routledge, pp.41, 2002.
[8] D. M. Turco , R. Riley, and K. Swart, Sport tourism, Morgantwon, WV:
Fitness Information Technology, 2002.
[9] L. P. Neirotti, An introduction to sport and adventure tourism, In S.
Hudson. (Ed.), Sport and adventure tourism. Binghamton, NY: The
Haworth Press, 2003.
[10] M. Clawson, and J. K. Knetsch, "Alternative method of estimating future
use," Economics of Outdoor Recreation, vol. 21, no. 7, pp.36, 1969.
[11] V. A. Ziethaml, "Consumer perceptions of price, quality and value: A
Means-End Model and synthesis of evidence," Journal of Marketing, vol.
no. 52, pp.2-22, July, 1988.
[12] J. J. Cronin, M. K .Brady, and G. T. M. Hult, "Assessing the effects of
quality, value, and customer satisfaction on consumer behavioral
intentions in service environment," Journal of Retailing, vol. 76,
pp.193-218, 2000.
[13] J. Kurtzman, and J. Zauhar, "A wave in time: The sports tourism
phenomena," Journal of Sport Tourism, vol. 4, no. 2, 5-20, 1997.
[14] R. N. Bolton, and J. H. Drew, "A multistage model of customers,
assessment of service quality and value," Journal of Consumer Research,
vol. 17, pp.375-384, March, 1991.
[15] C. H. Chen, and D. C. Tsai, "How destination image and evaluative
factors affect behavioral intentions?" Tourism Management, vol. 28,
pp.1115-1122, 2007.
[16] Mao-sheng, Ye, Satisfaction of the Penghu the Jibei island visitors on the
coastal recreational activities, Unpublished master's thesis, Shih Hsin
University, Tourism Department of Master, Taipei, Taiwan, R.O.C, 2001.
[17] Li-Fu. Wu, Penghu ocean sports attraction, service quality and purchase
behavior, Unpublished master's thesis, National Taiwan Normal
University, Physical Education Department, Taipei, Taiwan, R.O.C,
2005.
[18] J. Higham, and T. Hinch, Sport tourism development, Clevedon: Channel
View Publications, 2004.
[19] J. Higham, (Ed), Sport tourism destination: Issues, opportunities and
analysis, Burlington, MA: Elsevier Butterworth-Heinemann, 2005.
[20] G. Jennings, (Ed), Water-based tourism, sport, leisure, and recreation
experiences, Burlington, MA: Elsevier, 2007.
[21] Hisu-Shan. Lin, A study on the relationships among attraction
experience, image, and loyalty of the leisure agriculture- A case study of
PUDAI HARBOR, Unpublished master's thesis, tourism management
Institute of Nanhua University, Chiayi County, Taiwan, R.O.C, 2004.
[22] H. J. Gibson, Understanding sport tourism experiences, In J. Higham (Ed),
Sport tourism destinations, Burlington, MA: Elsevier
Butterworth-Heinemann, 2005.
[23] J. F. Petrick, "The roles of quality, perceived value and satisfaction in
predicting cruise passengers- behavioral intentions," Journal of Travel
Research, vol. 42, no. 4, pp.397-407, (2004).
[24] J. L. M. Tam, "The effects of service quality, perceived value and
customer satisfaction on behavioral intentions," Journal of Hospitality
and Leisure Marketing, vol. 6, no. 4, 31-43, 2000.
@article{"International Journal of Business, Human and Social Sciences:57198", author = "Hsiao-Ming Chang and Jui-Liang Hsu", title = "Tourists, on Marine Sport Tourism Attraction, Travel Experiences and Perceived Values", abstract = "The purpose of this study is to analyze the cognitive
and travel experience the situation of the tourist attraction of the sport
tourism in Penghu. This study used a questionnaires, the main island
of Taiwan to Penghu in the way of marine sports tourists adopted the
designated convenience sampling method, a total of 1447 valid
questionnaires. After statistical analysis, this study found that: 1.
Tourists to Penghu sports tourism attraction cognitive as “good air
quality, suitable for water activities". 2. Tourists in Penghu's tourism
experience, “Let me taste the delicious specialties and snacks". 3. The
attraction of the sport tourism, travel experience and perceived value
are correlated, and both the perceived value with a high degree of
predictive ability. Based on the findings of this study not only for
Penghu's tourism industry with the unit in charge of the proposed
operating and suggestions for future research to other researchers.", keywords = "Sport tourism, travel experience, perceived value,
sport attraction.", volume = "6", number = "12", pages = "3555-6", }
