Abstract: Social media create a better opportunity for travelers to search for travel information, select destination and share their personal experiences of the travel. This study proposes a framework which describes the relationships between social media, and positive or negative tourism experience sharing impact on destination choice. To find out new trends of travelers behavioral intention, we propose an extended theoretical model, the Theory of Reasoned Action (TRA). We conducted a survey to analyze three external factors, subjective norms, and positive and negative experience influence on travel destination choice. Structural questionnaire analysis was employed to confirm the proposed research hypothesis within the relationship between consumer influences on the shared experience of social media. The results of the study confirm that sharing positive experiences influence the positive effect of destination choice, while negative experiences decrease the destination selection option. The results indicate that attitudes, subjective norms are passively influenced by shared experience. Moreover, we find that sharing live pictures of travel experiences through social media helps to reduce negative perceptions of the destination brand. This research contribution is useable to the research field as a new determination factor and the findings could be used by destination organization management (DMO) to enhancing their tourism promotion through social media.
Abstract: The perceived public transport quality is an important driver that influences both customer satisfaction and mobility choices. The competition among transport operators needs to improve the quality of the services and identify which attributes are perceived as relevant by passengers. Among the “traditional” public transport quality attributes there are, for example: travel and waiting time, regularity of the services, and ticket price. By contrast, there are some “non-conventional” attributes that could significantly influence customer satisfaction jointly with the “traditional” ones. Among these, the beauty/aesthetics of the transport terminals (e.g. rail station and bus terminal) is probably one of the most impacting on user perception. Starting from these considerations, the point stressed in this paper was if (and how munch) the travel experience of the overall travel (e.g. how long is the travel, how many transport modes must be used) influences the perception of the public transport quality. The aim of this paper was to investigate the weight of the terminal quality (e.g. aesthetic, comfort and service offered) within the overall travel experience. The case study was the extra-urban Italian bus network. The passengers of the major Italian terminal bus were interviewed and the analysis of the results shows that about the 75% of the travelers, are available to pay up to 30% more for the ticket price for having a high quality terminal. A travel experience effect was observed: the average perceived transport quality varies with the characteristic of the overall trip. The passengers that have a “long trip” (travel time greater than 2 hours) perceived as “low” the overall quality of the trip even if they pass through a high quality terminal. The opposite occurs for the “short trip” passengers. This means that if a traveler passes through a high quality station, the overall perception of that terminal could be significantly reduced if he is tired from a long trip. This result is important and if confirmed through other case studies, will allow to conclude that the “travel experience impact" must be considered as an explicit design variable for public transport services and planning.
Abstract: The connection between past travel experience and
tourists’ revisit behavioral intentions has not been widely explored
but the existing studies suggest a close relationship between them.
Destination image can equally be construed as having effects on the
attitudes of the tourists at the end of their actual visitation and the
satisfaction of a tourist with his or her travel experiences contributes
to a revisit intention towards a particular destination. With strong
marketing efforts, UAE is not only considered to be successful in
attracting foreign investors, but is becoming the most popular tourism
destination in the Arab region. UAE is seriously developing its
tourism image and taking serious initiatives to attract new or repeat
visitations from the international tourists. This study empirically
investigates the causal relationships between tourism destination
image, tourist satisfaction and revisit intention using UAE as a
contextual study setting. A very clear picture emerged which
provides a host country with potential implications for its tourism
industry practitioners, Department of Tourism and Commerce
Marketing and the travel agencies who act as the intermediaries
between the potential tourists and the hotel operators.
Abstract: We propose a low-cost uniform analysis framework
allowing comparison of the strengths and weaknesses of the
bicycling experience within and between cities. A primary
component is an expedient, one-page mobility survey from which
mode share is calculated. The bicycle mode share of many cities
remains unknown, creating a serious barrier for both scientists and
policy makers aiming to understand and increase rates of bicycling.
Because of its low cost and expedience, this framework could be
replicated widely, uniformly filling the data gap. The framework has
been applied to 13 Central European cities with success. Data is
collected on multiple modes with specific questions regarding both
behavior and quality of travel experience. Individual preferences are
also collected, examining the conditions under which respondents
would change behavior to adopt more sustainable modes (bicycling
or public transportation). A broad analysis opportunity results,
intended to inform policy choices.
Abstract: The purpose of this study is to analyze the cognitive
and travel experience the situation of the tourist attraction of the sport
tourism in Penghu. This study used a questionnaires, the main island
of Taiwan to Penghu in the way of marine sports tourists adopted the
designated convenience sampling method, a total of 1447 valid
questionnaires. After statistical analysis, this study found that: 1.
Tourists to Penghu sports tourism attraction cognitive as “good air
quality, suitable for water activities". 2. Tourists in Penghu's tourism
experience, “Let me taste the delicious specialties and snacks". 3. The
attraction of the sport tourism, travel experience and perceived value
are correlated, and both the perceived value with a high degree of
predictive ability. Based on the findings of this study not only for
Penghu's tourism industry with the unit in charge of the proposed
operating and suggestions for future research to other researchers.
Abstract: The main purpose of this study is to analyze the
relationship of leisure agriculture park visitors on tourist destination
image, environmental perception, travel experiences and revisiting
willingness. This study used questionnaires to Xinshe leisure
agriculture park visitors- targeted convenience sampling manner total
of 636 valid questionnaires. Valid questionnaires by descriptive
statistics, correlation analysis and multiple regression analysis, the
study found that: 1. The agricultural park visitors- correlations exist
between the destination image, perception of the environment, tourism
experience and revisiting willingness. 2."Excellent facilities and
services", "space atmosphere comfortable" and "the spacious paternity
outdoor space" imagery, of visitors- "revisiting willingness predict. 3.
Visitors- in leisure agriculture park "environmental perception" and
"travel experience, future revisiting willingness predict. According to
the analysis of the results, the study not only operate on the
recommendations of the leisure farm owners also provide follow-up
study direction for future researchers.