Abstract: This study develops a relation to explore the factors influencing management and technology capabilities in strategic alliances. Alliances between firms are recognizing increasingly popular as a vehicle to create and extract greater value from the market. Firm’s alliance can be described as the collaborative problem solving process to solve problems jointly. This study starts from research questions what factors of firm’s management and technology characteristics affect performance of firms which are formed alliances. In this study, we investigated the effect of strategic alliances on company performance. That is, we try to identify whether firms made an alliance with other organizations are differed by characteristics of management and technology. And we test that alliance type and alliance experiences moderate the relationship between firm’s capabilities and its performance. We employ problem-solving perspective and resource-based view perspective to shed light on this research questions. The empirical work is based on the Survey of Business Activities conducted from2006 to 2008 by Statistics Korea. We verify correlations between to point out that these results contribute new empirical evidence on the effect of strategic alliances on company performance.
Abstract: Very few studies have examined performance
implications of strategic alliance announcements in the information
technologies industry from a resource-based view. Furthermore, none
of these studies have investigated resource congruence and alliance
motive as potential sources of abnormal firm performance. This paper
extends upon current resource-based literature to discover and explore
linkages between these concepts and the practical performance of
strategic alliances. This study finds that strategic alliance
announcements have provided overall abnormal positive returns, and
that marketing alliances with marketing resource incongruence have
also contributed to significant firm performance.