Abstract: Very few studies have examined performance
implications of strategic alliance announcements in the information
technologies industry from a resource-based view. Furthermore, none
of these studies have investigated resource congruence and alliance
motive as potential sources of abnormal firm performance. This paper
extends upon current resource-based literature to discover and explore
linkages between these concepts and the practical performance of
strategic alliances. This study finds that strategic alliance
announcements have provided overall abnormal positive returns, and
that marketing alliances with marketing resource incongruence have
also contributed to significant firm performance.