Abstract: This study makes an integrated investigation on how
life satisfaction is associated with the Korean game users'
psychological variables (self-esteem, game and life self- efficacy),
social variables (bonding and bridging social capital), and
demographic variables (age, gender). The data used for the empirical
analysis came from a representative sample survey conducted in South
Korea. Results show that self-esteem and game efficacy were an
important antecedent to the degree of users’ life satisfaction. Both
bonding social capital and bridging social capital enhance the level of
the users’ life satisfaction. The importance of perspectives as well as
their implications for the game users and further associated research is
explored.