Abstract: Nowadays, it is a globalization era which social media
plays an important role to the lifestyle as an information source, tools
to connect people together and etc. This research is object to find out
about the significant level of the social media as a distribution
channel to the agriculture product of Thailand. In this research, the
agriculture product is the Rice Berry which is the cross-bred unmilled
rice producing dark violet grain, is a combination of Hom Nin Rice
and Thai Jasmine/ Fragrant Rice 105. Rice Berry has a very high
nutrition and nice aroma so the product is in the growth stage of the
product cycle. The problem for the Rice Berry product in Thailand is
the production and the distribution channel. This study is to confirm
that the social media is another option as the distribution channel for
the product which is not a mass production product. This will be the
role model for the other niche market product to select the
distribution channel.
Abstract: The English competence of Thai people was examined
in the context of knowledge of English in everyday life for Small and
Medium Entrepreneurs (SMEs), and also integrated with Second
language acquisition (SLA) students’ classroom. Second language
acquisition was applied to the results of the questionnaires and
interview forms. Levels of the need on English used for SME
entrepreneurs in Thailand, satisfaction on joining the street classroom
project were shown to be significantly high for some certain language
functions and satisfaction. Finding suggests that the language
functions on etiquette for professional use is essential and useful
because lesson learned can be used in the real situation for their
career. Implications for the climate of the street classroom are
discussed.
Abstract: The objectives of study are the following: To study
the way of life in terms of one hundred years co-existence of the
Muslim and local community in this area 2) To analyze factors affect
to this community with happy co-existence. The study requires
quantitative research to study a history together with the study of
humanity. The result of this study showed that the area of Petchburi
7 community is an ancient area which has owned by the Muslim for
almost 100 years. There is a sanctuary as & center of unity. Later
Bangkok becomes developed and provides more infrastructures like
motorway and other transportation: however, the owners of lands in
this community still keep their lands and build many buildings to run
business. With this purpose, there are many non-Muslim people come
to live here with co-existence. Not only are they convenient to work
but also easy to transport by sky train. There are factors that make
them live harmonious as following: 1) All Muslims in this area are
strict to follow their rules and allocate their community for business.
2) All people, who come and live here, are middle-aged and working
men and women. They, rent rooms closed to their work. 3) There are
Muslim food and desserts, especially Roti, the popular fried flour,
and local Chachak, tea originated from the south of Thailand. All
these food and desserts are famous for working men and women to
home and join after work 4) All Muslim in this area are independent
to lead their own lives although a society changes rapidly.
Abstract: The aim of research was to define the relations
between volatile compounds, some parameters (pH, titratable acidity
(TA), total soluble solid (TSS), lactic acid bacteria count) and
consumer preference of commercial fermented milks. These relations
tend to be used for controlling and developing new fermented milk
product. Three leading commercial brands of fermented milks in
Thailand were evaluated by consumers (n=71) using hedonic scale
for four attributes (sweetness, sourness, flavour, and overall liking),
volatile compounds using headspace-solid phase microextraction
(HS-SPME) GC-MS, pH, TA, TSS and LAB count. Then the
relations were analyzed by principal component analysis (PCA). The
PCA data showed that all of four attributes liking scores were related
to each other. They were also related to TA, TSS and volatile
compounds. The related volatile compounds were mainly on
fermented produced compounds including acetic acid, furanmethanol,
furfural, octanoic acid and the volatiles known as artificial fruit
flavour (beta pinene, limonene, vanillin, and ethyl vanillin). These
compounds were provided the information about flavour addition in
commercial fermented milk in Thailand.
Abstract: In reference to the legal state in the Thai legal system,
most people understand the minor principles of the legal state form,
which are the principles that can be explained and understood easily
and the results can be seen clearly, especially in the legitimacy of
administrative acts. Therefore, there is no awareness of justice, which
is the fundamental value of Thai law. The legitimacy of administrative
acts requires the administration to adhere to the constitution and
legislative laws in enforcement of the laws. If it appears that the
administrative acts are illegitimate, the administrative court, as the
court of justice, will revoke those acts as if they had never been set in
the legal system, this will affect people’s trust as they are unaware as
to whether the administrative acts that appoint their lives are
legitimate or not. Regarding the revocation of administrative orders
by the administrative court as if those orders had never existed, the
common individual surely cannot be expected to comprehend the
security of their juristic position. Therefore, the legal state does not
require a revocation of the government’s acts to terminate its legal
results merely because those acts are illegitimate, but there should be
considerations and realizations regarding the “The Principle of the
Protection of Legitimate Expectation,” which is a minor principle in
the legal state’s content that focuses on supporting and protecting
legitimate expectations of the juristic position of an individual and
maintaining justice, which is the fundamental value of Thai law.
Abstract: Effect of biopesticide from wood vinegar and
extracted substances from 3 medicinal plants such as: non taai yak
(Stemona tuberosa Lour), boraphet (Tinospora crispa Mier) and
derris (Derris elliptica Roxb) were tested on the age five years of
pomelo. The selected pomelo was carried out for insects’ pest control
and its quality. The experimental site was located at farmer’s orchard
in Phichit Province, Thailand. This study was undertaken during the
drought season (December to March). The extracted from plants and
wood vinegar were evaluated in 6 treatments: 1) water as control; 2)
wood vinegar; 3) S. tuberosa Lour; 4) T. crispa Mier; 5) D. elliptica
Roxb; 6) mixed (wood vinegar + S. tuberosa Lour + T. crispa Mier +
D. elliptica Roxb). The experiment was RCB with 6 treatments and 3
replications per treatment. The results showed that T. crispa Mier was
the highest effectiveness for reduction population of thrips
(Scirtothrips dorsalis Hood) and citrus leaf miner (Phyllocnistis
citrella Stainton) at 14.10 and 15.37 respectively, followed by
treatment of mixed, D. elliptica Roxb, S. tuberosa Lour and wood
vinegar with significance different. Additionally, T. crispa Mier
promoted the high quality of harvested pomelo in term of thickness
of skin at 12.45 mm and S. tuberosa Lour gave the high quality of the
pomelo in term of firmness (276.5 kg/cm2) and brix (11.0%).
Abstract: This research was conducted in the Mae Sot
Watershed where located in the Moei River Basin at the Upper
Salween River Basin in Tak Province, Thailand. The Mae Sot
Municipality is the largest urban area in Tak Province and situated in
the midstream of the Mae Sot Watershed. It usually faces flash flood
problem after heavy rain due to poor flood management has been
reported since economic rapidly bloom up in recent years. Its
catchment can be classified as ungauged basin with lack of rainfall
data and no any stream gaging station was reported. It was attached
by most severely flood events in 2013 as the worst studied case for
all those communities in this municipality. Moreover, other problems
are also faced in this watershed, such shortage water supply for
domestic consumption and agriculture utilizations including a
deterioration of water quality and landslide as well. The research
aimed to increase capability building and strengthening the
participation of those local community leaders and related agencies to
conduct better water management in urban area was started by mean
of the data collection and illustration of the appropriated application
of some short period rainfall forecasting model as they aim for better
flood relief plan and management through the hydrologic model
system and river analysis system programs. The authors intended to
apply the global rainfall data via the integrated data viewer (IDV)
program from the Unidata with the aim for rainfall forecasting in a
short period of 7-10 days in advance during rainy season instead of
real time record. The IDV product can be present in an advance
period of rainfall with time step of 3-6 hours was introduced to the
communities. The result can be used as input data to the hydrologic
modeling system model (HEC-HMS) for synthesizing flood
hydrographs and use for flood forecasting as well. The authors
applied the river analysis system model (HEC-RAS) to present flood
flow behaviors in the reach of the Mae Sot stream via the downtown
of the Mae Sot City as flood extents as the water surface level at
every cross-sectional profiles of the stream. Both models of HMS and
RAS were tested in 2013 with observed rainfall and inflow-outflow
data from the Mae Sot Dam. The result of HMS showed fit to the
observed data at the dam and applied at upstream boundary discharge
to RAS in order to simulate flood extents and tested in the field, and
the result found satisfying. The product of rainfall from IDV was fair
while compared with observed data. However, it is an appropriate
tool to use in the ungauged catchment to use with flood hydrograph
and river analysis models for future efficient flood relief plan and
management.
Abstract: The objective of this study was to assess whether
living in proximity to a roofing fiber cement factory in southern
Thailand was associated with physical, mental, social, and spiritual
health domains measured in a self-reported health risk assessment
(HRA) questionnaire. A cross-sectional study was conducted among
community members divided into two groups: near population (living
within 0-2km of factory) and far population (living within 2-5km of
factory) (N=198). A greater proportion of those living far from the
factory (65.34%) reported physical health problems than the near
group (51.04%) (p =0.032). This study has demonstrated that the near
population group had higher proportion of participants with positive
ratings on mental assessment (30.34%) and social health impacts
(28.42%) than far population group (10.59% and 16.67%,
respectively) (p
Abstract: These days, the field of tissue engineering is getting
serious attention due to its usefulness. Bone tissue engineering helps
to address and sort-out the critical sized and non-healing orthopedic
problems by the creation of manmade bone tissue. We will design
and validate an efficient numerical model, which will simulate the
effective diffusivity in bone tissue engineering. Our numerical model
will be based on the finite element analysis of the diffusion-reaction
equations. It will have the ability to optimize the diffusivity, even
at multi-scale, with the variation of time. It will also have a special
feature “parametric sweep”, with which we will be able to predict
the oxygen, glucose and cell density dynamics, more accurately. We
will fix these problems by modifying the governing equations, by
selecting appropriate spatio-temporal finite element schemes and by
transient analysis.
Abstract: The objective of this research is to design and
construct the PV-Wind hybrid autonomous system for the greenhouse
plantation, and analyze the technical performance of the PV-Wind
energy system. This design depends on the water consumption in the
greenhouse by using 24 of the fogging mist each with the capability
of 24 liter/min. The operating time is 4 times per day, each round for
15 min. The fogging system is being driven by water pump with AC
motor rating 0.5 hp. The load energy consumed is around 1.125
kWh/d. The designing results of the PV-Wind hybrid energy system
is that sufficient energy could be generated by this system. The
results of this study can be applied as a technical data reference for
other areas in the central part of Thailand.
Abstract: In this paper, we study the rainfall using a time series
for weather stations in Nakhon Ratchasima province in Thailand by
various statistical methods to enable us to analyse the behaviour of
rainfall in the study areas. Time-series analysis is an important tool in
modelling and forecasting rainfall. The ARIMA and Holt-Winter
models were built on the basis of exponential smoothing. All the
models proved to be adequate. Therefore it is possible to give
information that can help decision makers establish strategies for the
proper planning of agriculture, drainage systems and other water
resource applications in Nakhon Ratchasima province. We obtained
the best performance from forecasting with the ARIMA
Model(1,0,1)(1,0,1)12.
Abstract: This research work is concerned with the life cycle
assessment (LCA) of an expressway, as well as its infrastructure, in
Thailand. The life cycle of an expressway encompasses the raw
material acquisition phase, the construction phase, the use or service
phase, the rehabilitation phase, and finally the demolition and
disposal phase. The LCA in this research was carried out using CML
baseline 2000 and in accordance with the ISO 14040 standard. A
functional unit refers to transportation of one person over one
kilometer of a 3-lane expressway with a 50-year lifetime. This
research has revealed that the construction phase produced the largest
proportion of the environmental impact (81.46%), followed by the
service, rehabilitation, demolition and disposal phases and
transportation at 11.97%, 3.72% 0.33% and 2.52%, respectively. For
the expressway under study, the total carbon footprint over its
lifetime is equivalent to 245,639 tons CO2-eq per 1 kilometer
functional unit, with the phases of construction, service,
rehabilitation, demolition and disposal and transportation
contributing 153,690; 73,773; 3693, 755 and 13,728 tons CO2-eq,
respectively. The findings could be adopted as a benchmark against
which the environmental impacts of future similar projects can be
measured.
Abstract: This paper presents a comparison between using a
desktop web application and a mobile application for students
enrolling in courses at Rangsit University, Thailand. In addition,
Rangsit University has enhanced the enrollment process by
leveraging its information systems, which allows students to choose
to enroll in courses online. In order to use the system, students must
provide their identification and personal documents for registration.
The reason to have a mobile application is to support students’ ability
to access the system at anytime, anywhere and anyplace. The
objective of this paper was to: 1. Evaluate the success of developing a
user friendly mobile device system and 2. Measure user interest in
future mobile development.
Abstract: In the culture of Thailand, the Yak serve as a mediated
icon representing strength, power, and mystical protection not only
for the Buddha, but for population of worshipers. Originating from
the forests of China, the Yak continues to stand guard at the gates of
Buddhist temples. The Yak represents Thai culture in the hearts of
Thai people. This paper presents a qualitative study regarding the
curious mix of media, culture, and religion that projects the Yak of
Thailand as a larger than life message throughout the political,
cultural, and religious spheres. The gate guardians, or gods as they
are sometimes called, appear throughout the religious temples of
Asian cultures. However, the Asian cultures demonstrate differences
in artistic renditions (or presentations) of such sentinels. Thailand
gate guards (the Yak) stand in front of many Buddhist temples, and
these iconic figures display unique features with varied symbolic
significance. The temple (or wat), plays a vital role in every
community; and, for many people, Thailand’s temples are the
country’s most endearing sights. The authors applied folknography as
a methodology to illustrate the importance of the Thai Yak in serving
as meaningful icons that transcend not only time, but the culture,
religion, and mass media. The Yak represents mythical, religious,
artistic, cultural, and militaristic significance for the Thai people.
Data collection included interviews, focus groups, and natural
observations. This paper summarizes the perceptions of the Thai
people concerning their gate sentries and the relationship,
communication, connection, and the enduring respect that Thai
people hold for their guardians of the gates.
Abstract: Ongoing landscape transformation is one of the major
causes behind disappearance of traditional landscapes, and lead to
species and resource loss. Tree in paddy fields in the northeast of
Thailand is one of those traditional landscapes. Using three different
historical time layers, we acknowledged the severe deforestation and
rapid urbanization happened in the region. Despite the general
thinking of decline in tree density as consequences, the heterogeneous
trend of changes in total tree density in three studied landscapes denied
the hypothesis that number of trees in paddy field depend on the length
of land use practice. On the other hand, due to selection of planting
new trees on levees, existence of trees in paddy field now relies on
their values for human use. Besides, changes in land use and landscape
structure had a significant impact on decision of which tree density
level is considered as suitable for the landscape.
Abstract: The purpose of this research was to identify factors
that influenced the success of e-commerce implementation within
SMEs businesses. In order to achieve the objectives of this research,
the researcher collected data from random firms in Thailand, both the
users and those who are not using the e-commerce. The data was
comprised of the results of 310 questionnaires, as well as 10
interviews with owner/managers of businesses who are currently
using e-commerce successfully. The data were analyzed by using
descriptive statistics, which included frequency, percentages, mean,
and the standard deviation of pertinent factors. Independent t-test and
one-way ANOVA test were also used. The findings of this research
revealed that 50% of all the firms surveyed had e-commerce website,
whereas, over 20% of all firms surveyed had developing an ecommerce
strategy. The result findings also indicate that
organizational factors, technological factors and environment factors
as significant factors effecting success of e-commerce
implementation in SMEs. From the hypotheses testing, the findings
revealed that the different level of support use ecommerce by
owner/manager had different success in e-commerce implementation.
Moreover, the difference in e-commerce management approach
affected the success in terms of higher total sales for the business or
higher number of retained or returning customers.
Abstract: The lactic acid bacteria (LAB) were isolated from
10 samples of fermented foods (Sa-tor-dong and Bodo) in South
locality of Thailand. The 23 isolates of lactic acid bacteria were
selected, which were exhibited a clear zone and growth on MRS
agar supplemented with CaCO3. All of lactic acid bacteria were
tested on morphological and biochemical. The result showed that
all isolates were Gram’s positive, non-spore forming but only
10 isolates displayed catalase negative. The 10 isolates including
BD1 .1, BD 1.2, BD 2.1, BD2.2, BD 2.3, BD 3.1, BD 4.1, BD 5.2,
ST 4.1 and ST 5.2 were selected for inhibition activity
determination. Only 2 strains (ST 4.1 and BD 2.3) showed
inhibition zone on agar, when using Escherichia coli sp. as target
strain. The ST 4.1 showed highest inhibition zone on agar, which
was selected for probiotic property testing. The ST4.1 isolate
could grow in MRS broth containing a high concentration of
sodium chloride 6%, bile salts 7%, pH 4-10 and vary temperature
at 15-45°C.
Abstract: The purposes of this research were to study concepts
and strategies of human resource development in the automotive
manufacturers and to articulate the proposals against the government
about the human resource development for automotive industry. In
the present study, qualitative study was an in-depth interview in
which the qualitative data were collected from the executive or the
executive of human resource division from five automotive
companies - Toyota Motor (Thailand) Co., Ltd., Nissan Motor
(Thailand) Co., Ltd., Mitsubishi Motors (Thailand) Co., Ltd., Honda
Automobile (Thailand) Co., Ltd., and Suzuki Motor (Thailand) Co.,
Ltd. Qualitative data analysis was performed by using inter-coder
agreement technique. The research findings were as follows:
The external factors included the current conditions of the
automotive industry, government’s policy related to the automotive
industry, technology, labor market and human resource development
systems of the country. The internal factors included management,
productive management, organizational strategies, leadership,
organizational culture and philosophy of human resource
development. These factors were affected to the different concept of
human resources development -the traditional human resource
development and the strategies of human resource development. The
organization focuses on human resources as intellectual capital and
uses the strategies of human resource development in all
development processes. The strategies of human resource
development will enhance the ability of human resources in the
organization and the country.
Abstract: The ever increasing amount of solid waste (SW)
generated which is exacerbated by lack of proper waste management
system is of growing concern worldwide and in major cities in
developing countries due to its social, economic and environmental
implications. This study attempts to describe the aspects of solid
waste management (SWM) in Adama, one of the fast urbanizing
cities in Ethiopia, and highlights the challenges thereof. Data were
gathered through interview supplemented by field observation and
self-administered questionnaire. Then, the data were analyzed using
the Statistical Package for Social Science (SPSS) software. In
addition, secondary data were gathered from documents. Findings
revealed that the current SWM practice couldn’t cope with the fast
urbanizing needs and the rapid population growth exhibited by the
city. Besides, major factors contributing to the inefficient system
were identified. The study would provide practical insights to
decision makers in developing a sustainable SWM system leading to
minimized risk in the city.
Abstract: The purposes of this study were to design and find
users’ satisfaction after using the decision support system for tourism
northern part of Thailand, which can provide tourists touristic
information and plan their personal voyage. Such information can be
retrieved systematically based on personal budget and provinces. The
samples of this study were five experts and users 30 persons white
collars in Bangkok. This decision support system was designed via
ASP.NET. Its database was developed by using MySQL, for
administrators are able to effectively manage the database. The
application outcome revealed that the innovation works properly as
sought in objectives. Specialists and white collars in Bangkok have
evaluated the decision support system; the result was satisfactorily
positive.