Abstract: The purpose of this research was to identify factors
that influenced the success of e-commerce implementation within
SMEs businesses. In order to achieve the objectives of this research,
the researcher collected data from random firms in Thailand, both the
users and those who are not using the e-commerce. The data was
comprised of the results of 310 questionnaires, as well as 10
interviews with owner/managers of businesses who are currently
using e-commerce successfully. The data were analyzed by using
descriptive statistics, which included frequency, percentages, mean,
and the standard deviation of pertinent factors. Independent t-test and
one-way ANOVA test were also used. The findings of this research
revealed that 50% of all the firms surveyed had e-commerce website,
whereas, over 20% of all firms surveyed had developing an ecommerce
strategy. The result findings also indicate that
organizational factors, technological factors and environment factors
as significant factors effecting success of e-commerce
implementation in SMEs. From the hypotheses testing, the findings
revealed that the different level of support use ecommerce by
owner/manager had different success in e-commerce implementation.
Moreover, the difference in e-commerce management approach
affected the success in terms of higher total sales for the business or
higher number of retained or returning customers.
Abstract: The use of Electronic Commerce (EC)
technologies enables Small Medium Enterprises (SMEs) to improve their efficiency and competitive position. Much of the literature proposes an extensive set of benefits for
organizations that choose to adopt and implement ECommerce
systems. Factors of Business –to-business (B2B)
E-Commerce adoption and implementation have been
extensively investigated. Despite enormous attention given to encourage Small Medium Enterprises (SMEs) to adopt and
implement E-Commerce, little research has been carried out in identifying the factors of Business-to-Consumer ECommerce adoption and implementation for SMEs. To conduct the study, Tornatsky and Fleischer model was adopted
and tested in four SMEs located in Christchurch, New
Zealand. This paper explores the factors that impact the
decision and method of adoption and implementation of ECommerce
systems in automobile industry. Automobile
industry was chosen because the product they deal with i.e.
cars are not a common commodity to be sold online, despite this fact the eCommerce penetration in automobile industry is
high. The factors that promote adoption and implementation of
E-Commerce technologies are discussed, together with the
barriers. This study will help SME owners to effectively
handle the adoption and implementation process and will also
improve the chance of successful E-Commerce
implementation. The implications of the findings for
managers, consultants, and government organizations engaged in promoting E-Commerce adoption and implementation in
small businesses and future research are discussed.