Abstract: The objectives of this study are to find out the
approaches to promote healthy recreation activities for elderly
tourists and develop Bang Nam Phueng Floating Market to be a
health tourism attraction. The research methodology was to analyze
internal and external situations according to MP-MF and the MCSTEPS
principles.
As for the results of this study the researcher found that the
healthy recreational activities for elderly tourists could be divided in
7 groups; travelling Bang Nam Phueng Floating Market activity,
homestay relaxation, arts center platform activity, healthy massage
activity, paying homage to a Buddha image activity, herbal joss-stick
home activity, making local desserts and food activity.
Abstract: The purposes of this study were to design and find
users’ satisfaction after using the decision support system for tourism
northern part of Thailand, which can provide tourists touristic
information and plan their personal voyage. Such information can be
retrieved systematically based on personal budget and provinces. The
samples of this study were five experts and users 30 persons white
collars in Bangkok. This decision support system was designed via
ASP.NET. Its database was developed by using MySQL, for
administrators are able to effectively manage the database. The
application outcome revealed that the innovation works properly as
sought in objectives. Specialists and white collars in Bangkok have
evaluated the decision support system; the result was satisfactorily
positive.
Abstract: This research aims to study tourism data and behavior
of foreign tourists visited Wat Phrachetuponwimolmangkalaram (Wat
Po) Sample groups are tourists who visited inside the temple, during
February, March, April and May 2013. Tools used in the research are
questionnaires constructed by the researcher, and samples are dawn
by Convenience sampling. There are 207 foreign tourists who are
willing to be respondents. Statistics used are percentage, average
mean and standard deviation.
The results of the research reveal that:
A. General Data of Respondents
The foreign tourists who visited the temple are mostly female
(57.5 %), most respondents are aged between 20-29 years (37.2%).
Most respondents live in Europe (62.3%), most of them got the
Bachelor’s degree (40.1%), British are mostly found (16.4%),
respondents who are students are also found (23.2%), and Christian
are mostly found (60.9%).
B. Tourists’ Behavior While Visiting the Temple Compound.
The result shows that the respondents came with family (46.4%),
have never visited the temples (40.6%), and visited once (42 %). It is
found that the foreign tourists’ inappropriate behavior are wearing
revealing attires (58.9%), touching or getting closed to the monks
(55.1%), and speaking loudly (46.9%) respectively.
The respondents’ outstanding objectives are to visit inside the
temple (57.5%), to pay respect to the Reclining Buddha Image in the
Viharn (44.4%) and to worship the Buddha image in the Phra Ubosod
(37.7%) respectively.
C. The Respondents’ Self-evaluation of Performance
It is found that over all tourists evaluated themselves in the highest
level averaged 4.40. When focusing on each item, it is shown that
they evaluated themselves in the highest level on obeying the temple
staff averaged 4.57, and cleanness concern of the temple averaged
4.52, well-behaved performance during the temple visit averaged
4.47 respectively.
Abstract: Water is a fundamental attraction in all cultures and among all classes of people,tourists and citizens. It is a favorite location for major tourism initiatives, celebrations and ceremonies. The vitality of any city depends on citizen action to take part in creating the neighborhoods they desire. Waterfront can provide extensive new areas of high quality public open space in parts of the city that are popular venues for social activities and also have the highest land values. Each city must have a character that can be used as a key attraction for the development. The morphology of a waterfront can be identified by both its physical characteristics and the socio-cultural activities that take place in the area. Alexandria has been selected as an area of study because it has a unique character due to its possession of a variety of waterfronts.
This paper aims to set some criteria of successful waterfront development and then through these criteria analyzing the development of the Qaitbay waterfront in the eastern harbor in Alexandria, Egypt. Hence, a comprehensive improvement of the waterfront areas is certainly needed to ensure a successful waterfront development radiated the sense of uniformity and coherence.
Alexandria can benefit from these criteria to develop its urban waterfront in order to preserve and revitalize its unique waterfront character and achieve mixed uses and tourism development.
Abstract: This paper aims to study the role and activities of the participants and the impact of activities created in the local area in order to sustainably develop the local areas. This study applied both qualitative and quantitative approaches presented in descriptive style; the data was collected via survey, observation and in-depth interviews with samples. The results illustrated five sorts of roles of participants of the Cicada Walking-street and four types of creative activities; recreation based, art based, cultural based, and live events. Integration of local characteristics, arts and cultures were presented creatively and interestingly. Participants are various. The roles of the participants found in the Cicada Market are group of the property and area management, entrepreneurs, leisure (entertaining persons), local people, and tourists. The good impacts on local communities are those in terms of economy, environmental friendly and local arts and cultures promoting. On the other hand, the traffic congestion, waste and the increasing of energy consumption are negative impacts from area development.
Abstract: The main purpose of this research was to study how to
communicate the identity of the Mueang district, SamutSongkram
province for ecotourism. The qualitative data was collected through
studying related materials, exploring the area, in-depth interviews
with three groups of people: three directly responsible officers who
were key informants of the district, twenty foreign tourists and five
Thai tourist guides. A content analysis was used to analyze the
qualitative data. The two main findings of the study were as follows:
1. The identity of Amphur (District) Mueang, SamutSongkram
province. This establishment was near the Mouth of Maekong
River for normal people and tourists, consisting of rest
accommodations. There are restaurants where food and drinks
are served, rich mangrove forests, Hoy Lod (Razor Clam) and
mangrove trees. Don Hoy Lod, is characterized by muddy
beaches, is a coastal wetland for Ramsar Site. It is at 1099th
ranging where the greatest number of Hoy Lod (Razor Clam)
can be seen from March to May each year.
2. The communication of the identity of AmphurMueang,
SamutSongkram province which the researcher could find and
design to present in English materials can be summed up in 4
items: 1) The history of AmphurMueang, SamutSongkram
province 2) WatPhetSamutWorrawihan 3) The Learning source
of Ecotourism: Don Hoy Lod and Mangrove forest 4) How to
keep AmphurMueang, SamutSongkram province for
ecotourism.
Abstract: This research paper aims to identify travel motivation by push and pull factors that affected decision making of international tourists in selecting Thailand as their destination choice. A total of 200 international tourists who traveled to Thailand during January and February, 2014 were used as the sample in this study. A questionnaire was employed as a tool in collecting the data, conducted in Bangkok. The list consisted of 30 attributes representing both psychological factors as “push- based factors” and destination factors as “pull-based factors”. Mean and standard deviation were used in order to find the top ten travel motives that were important determinants in the respondents’ decision making process to select Thailand as their destination choice. The finding revealed the top ten travel motivations influencing international tourists to select Thailand as their destination choice included [i] getting experience in foreign land; [ii] Thai food; [iii] learning new culture; [iv] relaxing in foreign land; [v] wanting to learn new things; [vi] being interested in Thai culture, and traditional markets; [vii] escaping from same daily life; [viii] enjoying activities; [ix] adventure; and [x] good weather. Classification of push- based and pull- based motives suggested that getting experience in foreign land was the most important push motive for international tourists to travel, while Thai food portrayed its highest significance as pull motive. Discussion and suggestions were also made for tourism industry of Thailand.
Abstract: The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist’s perspective. The Douro Valley, a UNESCO World Heritage region located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs. Firstly, we combine the literature review on service quality scales with a content analysis of five in-depth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dimension. Eight dimensions of the overall wine tourism experience came out, as follows: winery service and staff, winery facilities, winery service, wine product, wine region environment, wine region accessibilities, wine region´s offerings, and the wine region and winery reputation.
Abstract: This research aimed to study the beliefs in auspicious materials of entrepreneurs in Muang Hat Yai. The data were collected via documentary research and field work including interviews, observations shops in Hat Yai which used auspicious materials to bring lucks to the shops. The results were as follows. The beliefs in auspicious materials that the entrepreneurs had were of three areas: 1) The auspicious materials could correct the improperness of the shop location, for example, the shop situated opposite a branch road, a shrine, or a bank. The owner usually corrected it by putting Chinese auspicious materials in front of or in the shop, for example, a lion holding a sword in his mouth, or a mirror, etc. 2) The auspicious materials could bring in more income. The owner of the shop usually put the auspicious materials such as a cat beckoning and a bamboo fish trap believed to trap money in front of or inside the shop. 3) The auspicious materials like turtles, paired fish and a monster holding the moon in his mouth could solve life problems including health, family, and safety problems. The use of these auspicious materials showed the blending of the beliefs of the Chinese shop entrepreneurs with the Thai folk beliefs. What is interesting is that Hat Yai is located near the three southern border provinces which are the unrest area and this may cause the number of tourists to decline. This prompted them to build a mechanism in adjusting themselves both to save their lives and to increase the number of customers. Auspicious materials can make them feel more confident.
Abstract: The tourism industry has been widely used to eradicate poverty, due to the ability to generate income, employment as well as improving the quality of life. The industry has faced rapid growth with support from local residents who were involved directly and indirectly in tourism activities. Their support and behaviour does not only facilitate in boosting tourists’ satisfaction levels, but at the same time it contributes to the word-of-mouth promotion among the visitors. In order to ensure the success of the industry, the involvement and participation of the local communities are pertinent. This paper endeavours on local community attitudes, benefit and their support toward future tourism development in Tioman Island. Through a series of descriptive and factor analyses, various useful understandings on the issues of interest revealed. The findings indicated that community with personal benefit will support future development. Meanwhile, the finding also revealed that the community with negative perception still supports future tourism development due to their over reliance on this sector as their main source of income and destination development means.
Abstract: Environmental impact has occurred at Khao Yai National Park, especially the water pollution by tourist activities as a result of 800,000 tourists visiting annually. To develop an eco-campsite, eco-friendly cleansers were implemented in Lam Ta Khlong and Pha Kluay Mai Campsites for tourists and restaurants. The results indicated the positive effects of environmentally friendly cleansers on water quality in Lam Ta Khlong River and can be implemented in other protected areas to decrease chemical contamination in ecosystems.
Abstract: E-tourism is among the issues that have recently been entered into the field of tourism. In order to achieve this type of tourism, Information and Communications Technology or ICT infrastructures as well as Co-governmental organizations and tourism resources are important. In this study, the opinions of managers and tourism officials about the e-tourism in Lenjan city were measured; it also surveyed the impact of level of digital literacy of managers and tourism officials on attracting tourists in Lenjan city. This study was conducted in Lenjan, one of the environs of the Esfahan province. This study is a documentary – survey and the sources include library resources and also questionnaires. The results obtained indicate that if managers use ICT, it may help E-tourism to be developed in the region, and increasing managers’ beliefs on e-tourism and upgrading their level of digital literacy may affect e-tourism development.
Abstract: This study investigates theoretical model of tourist intention in the context of mobile tourism guide. The research model consists of three constructs: mobile design quality, innovation characteristics, and intention to use mobile tourism guide. In order to investigate the effects of determinants and examine the relationships, partial least squares is employed for data analysis and research model development. The results show that mobile design quality and innovation quality significantly impact on tourists’ intention to use mobile tourism guide. Furthermore, mobile design quality has a strong influence on innovation characteristics, and cannot be the moderator on the relationship between innovation characteristics and tourists’ intention to use mobile tourism guide. Our findings propose theoretical model for mobile research and provide an important guideline for developing mobile application.
Abstract: The objectives of this research paper were to study the expectation and satisfaction of tourists in five tourism service quality dimensions, namely, website quality, service ability, trust ability, customer empathy, and responsiveness to customer and also to study the influences of satisfaction affecting loyalty toward quality service of the online tourism enterprises located in Bangkok Thailand. This research utilized both quantitative and qualitative research methods. In terms of quantitative method, a questionnaire was used as a tool to collect data from 400 tourists who were using in online travel services. Statistics analysis included descriptive statistics, t-test and Multiple Regression Analysis. In terms of qualitative analysis, an in-depth interview and content analysis were used along with 10 individual management levels of e-commerce enterprises.
The results revealed that the respondents had higher expectations than their level of satisfaction in all five categories. However, the respondents were more satisfied with online travel services than without online service. The demographic factors such as gender and age had no influence on the level of satisfaction whereas the demographic factors of education, occupation, and income had influenced the level of satisfaction. The test results also indicated that the level of satisfaction from responsiveness to customer had the highest influence on the loyalty of tourists who used online travel. The level of satisfaction from customer empathy had the highest influence on the tourists to recommend others to use online travel services. Also, the level of satisfaction from service ability had the highest influence on tourists to take an actual trip.
Abstract: In recent decade's tourism industry is one of main
reasons of the social and economical development for many
countries; so these countries try to gain more portion of it for
themselves. The excessive natural and cultural touristy potentialities
in Iran made this country to be one of the most attractive sightseeing
areas, although; Iran has got the lowest rate of tourists. Khark Island
is about 32 km. It is a beautiful coral reef coast; about 98% of oil
export has been done through this place. The ecotourism
potentialities of Khark and Kharko Islands (about 3.7km far from
Khark) are the reason to consider ecotourism and the main activity in
these islands which is exporting oil at the same time. This article
refers to way of measuring the geographical coordination of the
place, and the potentialities, ecotourism attraction of the islands and
introduces some ideas in order to expand tourism in the islands.
Abstract: There has been considerable growth in the issue of
food & beverage safety in Thailand. This is important because the
level of satisfaction in food & beverage safety has impacts on travel
decision made by foreign tourists. Therefore, this paper was aimed to
test if there is any significant gender effect in the level of satisfaction
of food & beverage safety made by foreign tourists in Thailand. In
addition, this paper utilized the Chi Square test of independent to test
if there was an association between gender and sickness because of
food and if there was an association between gender and the
perception of food safety standard. During January to June, 2012, a
total of 400 foreign tourist respondents, 200 male as well as 200
female foreign tourists, were interviewed at the departure lounge at
Suvarnabhumi airport, Thailand. The findings revealed the
astonishing result that there was no significant effect of gender. Also,
there was no significant difference in the association between gender
and being sick because of food as well as the association between
gender and the perception on the standard of food safety during their
trip in Thailand.
Abstract: The main purpose of this research was to study how to
communicate the identity of the Amphawa district, Samut Songkram
province for sustainable tourism. The qualitative data was collected
through studying related materials, exploring the area, in-depth
interviews with three groups of people: three directly responsible
officers who were key informants of the district, twenty foreign
tourists and five Thai tourist guides. A content analysis was used to
analyze the qualitative data. The two main findings of the study were
as follows:
1. The identity of the Amphawa District, Samut Songkram
province is the area controlled by Amphawa sub district (submunicipality).
The working unit which runs and looks after
Amphawa sub district administration is known as the Amphawa
mayor. This establishment was built to be a resort for normal
people and tourists visiting the Amphawa district near the
Maekong River consisting of rest accommodations. Along the
river there is a restaurant where food and drinks are served, rich
mangrove forests, a learning center, fireflies and cork trees. The
Amphawa district was built to honor and commemorate King
Rama II and is where the greatest number of fireflies and cork
trees can be seen in Thailand from May to October each year.
2. The communication of the identity of Amphawa District, Samut
Songkram Province which the researcher could find and design
to present in English materials can be summed up in 5 items: 1)
The history of the Amphawa District, Samut Songkram province
2) The history of King Rama II Memorial Park 3) The identity of
Amphawa Floating Market 4) The Learning center of
Ecosystem: Fireflies and Cork Trees 5) How to keep Amphawa
District, Samut Songkram Province for sustainable tourism.
Abstract: Waiting times and queues are a daily problem for theme parks. Fast lines or priority queues appear as a solution for a specific segment of customers, that is, tourists who are willing to pay to avoid waiting. This paper analyzes the fast line system and explores the factors that affect the decision to purchase a fast line pass. A greater understanding of these factors may help companies to design appropriate products and services. This conceptual paper was based on a literature review in marketing and consumer behavior. Additional research was identified in related disciplines such as leisure studies, psychology, and sociology. A conceptual framework of the factors influencing the decision to purchase a fast line pass is presented.
Abstract: As a result of traffic congestion caused by sightseeing
and shuttle buses using park-and-ride parking lot near sightseeing spot,
the waiting time for tourist increases. In this paper, when bus parking
lot near sightseeing spot are overcrowded and full, a model for tourists
getting off a bus on a congested road and transfer to the sightseeing
spot by foot is proposed and verified. A model of getting off a bus on a
congested road when the sightseeing parking lot is overcrowded was
considered by the case analysis. As a result, effectiveness of the model
of getting off a bus on a congested road could be quantitatively
verified for times when parking capacity is exceeded and the bus
parking lot next to the sightseeing spot is overcrowded.
Abstract: Semnan is a city in semnan province, northern Iran
with a population estimated at 119,778 inhabitants. It is the
provincial capital of semnan province. Iran is a developing country
and construction is a basic factor of developing too. Hence, Semnan
city needs to a special programming for construction of buildings,
structures and infrastructures. Semnan municipality tries to begin this
program. In addition to, city has some historical monuments which
can be interesting for tourists. Hence, Semnan inhabitants can benefit
from tourist industry. Optimization of Energy in construction
industry is another activity of this municipality and the inhabitants
who execute these regulations receive some discounts. Many parts of
Iran such as semnan are located in highly seismic zones and
structures must be constructed safe e.g., according to recent seismic
codes. In this paper opportunities of IT in construction industry of
Iran are investigated in three categories. Pre-construction phase,
construction phase and earthquake disaster mitigation are studied.
Studies show that information technology can be used in these items
for reducing the losses and increasing the benefits. Both government
and private sectors must contribute to this strategic project for
obtaining the best result.