Abstract: The emergence of person-centred discourse based
around notions of 'personal development planning- and 'work'life
balance' has taken hold in education and the workplace in recent
years. This paper examines this discourse with regard to recent
developments in higher education as well as the inter-related issue of
work-life balance in occupational careers. In both cases there have
been national and trans-national policy initiatives directed towards
improving both personal opportunities and competitive advantage in
a global knowledge-based economy. However, despite an increasing
concern with looking outward at this globalised educational and
employment marketplace, there is something of a paradox in
encouraging people to look inward at themselves in order to become
more self-determined. This apparent paradox is considered from a
discourse analytic perspective in terms of the ideological effects of an
increasing concern with the personal world. Specifically, it is argued
that there are tensions that emerge from a concern with an innerdirected
process of self-reflection that dissolve any engagement with
wider political issues that impact upon educational and career
development.