Abstract: Citizens are increasingly are provided with choice and
customization in public services and this has now also become a key
feature of higher education in terms of policy roll-outs on personal
development planning (PDP) and more generally as part of the
employability agenda. The goal here is to transform people, in this
case graduates, into active, responsible citizen-workers. A key part of
this rhetoric and logic is the inculcation of graduate attributes within
students. However, there has also been a concern with the issue of
student lack of engagement and perseverance with their studies. This
paper sets out to explore some of these conceptions that link graduate
attributes with citizenship as well as the notion of how identity is
forged through the higher education process. Examples are drawn
from a quality enhancement project that is being operated within the
context of the Scottish higher education system. This is further
framed within the wider context of competing and conflicting
demands on higher education, exacerbated by the current worldwide
economic climate. There are now pressures on students to develop
their employability skills as well as their capacity to engage with
global issues such as behavioural change in the light of
environmental concerns. It is argued that these pressures, in effect,
lead to a form of personalization that is concerned with how
graduates develop their sense of identity as something that is
engineered and re-engineered to meet these demands.
Abstract: The emergence of person-centred discourse based
around notions of 'personal development planning- and 'work'life
balance' has taken hold in education and the workplace in recent
years. This paper examines this discourse with regard to recent
developments in higher education as well as the inter-related issue of
work-life balance in occupational careers. In both cases there have
been national and trans-national policy initiatives directed towards
improving both personal opportunities and competitive advantage in
a global knowledge-based economy. However, despite an increasing
concern with looking outward at this globalised educational and
employment marketplace, there is something of a paradox in
encouraging people to look inward at themselves in order to become
more self-determined. This apparent paradox is considered from a
discourse analytic perspective in terms of the ideological effects of an
increasing concern with the personal world. Specifically, it is argued
that there are tensions that emerge from a concern with an innerdirected
process of self-reflection that dissolve any engagement with
wider political issues that impact upon educational and career
development.