Abstract: This paper explores, in depth, the idea that emotions are present in all consumer decision making processes, meaning that purchase decisions have never been purely cognitive or as they traditionally have been defined, rational. Human beings, in all kinds of decisions, has "always" used neural systems related to emotions along with neural systems related to cognition, regardless of the type of purchase or the product or service in question. Therefore, all purchase decisions are, at the same time, cognitive and emotional. This paper presents an analysis of the main contributions of researchers in this regard.
Abstract: The study assessed the potential and economic viability of stand-alone wind systems for embedded generation, taking into account its benefits to small off-grid rural communities at 40 meteorological sites in Nigeria. A specific electric load profile was developed to accommodate communities consisting of 200 homes, a school and a community health centre. This load profile was incorporated within the distributed generation analysis producing energy in the MW range, while optimally meeting daily load demand for the rural communities. Twenty-four years (1987 to 2010) of wind speed data at a height of 10m utilized for the study were sourced from the Nigeria Meteorological Department, Oshodi. The HOMER® software optimizing tool was engaged for the feasibility study and design. Each site was suited to 3MW wind turbines in sets of five, thus 15MW was designed for each site. This design configuration was adopted in order to easily compare the distributed generation system amongst the sites to determine their relative economic viability in terms of life cycle cost, as well as levelised cost of producing energy. A net present value was estimated in terms of life cycle cost for 25 of the 40 meteorological sites. On the other hand, the remaining sites yielded a net present cost; meaning the installations at these locations were not economically viable when utilizing the present tariff regime for embedded generation in Nigeria.
Abstract: This article provides a conceptual framework of the freedom of media and its correlation with democracy. In a democracy, media should serve the publics’ right to know and reflect human rights violations and offer options for meaningful political choices and effective participation in civic affairs. On that point, the 2013 events at Gezi Park in Turkey are a good empirical example to be discussed. During the events, when self-censorship was broadly employed by mainstream Turkish media, social media filled the important role of providing information to the public. New technologies have made information into a fundamental tool for change and growth, and as a consequence, societies worldwide have merged into a single, interdependent, and autonomous organism. For this reason, violations of human rights can no longer be considered domestic issues, but rather global ones. Only global political action is an adequate response. Democracy depends on people shaping the society they live in, and in order to accomplish this, they need to express themselves. Freedom of expression is therefore necessary in order to understand diversity and differing perspectives, which in turn are necessary to resolve conflicts among people. Moreover, freedom of information is integral to freedom of expression. In this context, the international rules and laws regarding freedom of expression and freedom of information – indispensable for a free and independent media – are examined. These were put in place by international institutions such as the United Nations, UNESCO, the Council of Europe, and the European Union, which have aimed to build a free, democratic, and pluralist world committed to human rights and the rule of law. The methods of international human rights institutions depend on effective and frequent employment of mass media to relay human rights violations to the public. Therefore, in this study, the relationship between mass media and democracy, the process of how mass media forms public opinion, the problems of mass media, the neo-liberal theory of mass media, and the use of mass media by NGOs will be evaluated.
Abstract: The study investigates the conceptual and procedural knowledge of rational number in primary school teachers, specifically, the primary school teachers level of conceptual knowledge about rational number and the primary school teachers level of procedural knowledge about rational numbers. The study was carried out in Bauchi metropolis in Bauchi state of Nigeria. A Conceptual and Procedural Knowledge Test was used as the instrument for data collection, 54 mathematics teachers in Bauchi primary schools were involved in the study. The collections were analyzed using mean and standard deviation. The findings revealed that the primary school mathematics teachers in Bauchi metropolis posses a low level of conceptual knowledge of rational number and also possess a high level of Procedural knowledge of rational number. It is therefore recommended that to be effective, teachers teaching mathematics most posses a deep understanding of both conceptual and procedural knowledge. That way the most knowledgeable teachers in mathematics deliver highly effective rational number instructions. Teachers should not ignore the mathematical concept aspect of rational number teaching. This is because only the procedural aspect of Rational number is highlighted during instructions; this often leads to rote - learning of procedures without understanding the meanings. It is necessary for teachers to learn rational numbers teaching method that focus on both conceptual knowledge and procedural knowledge teaching.
Abstract: This paper discusses the Chinese Language Teaching as a Second Language by focusing on Immersion Teaching. Researchers used narrative literature review to describe the current states of both art and science in focused areas of inquiry. Immersion teaching comes with a standard that teachers must reliably meet. Chinese language-immersion instruction consists of language and content lessons, including functional usage of the language, academic language, authentic language, and correct Chinese sociocultural language. Researchers used narrative literature reviews to build a scientific knowledge base. Researchers collected all the important points of discussion, and put them here with reference to the specific field where this paper is originally based on. The findings show that Chinese Language in immersion teaching is not like standard foreign language classroom; immersion setting provides more opportunities to teach students colloquial language than academic. Immersion techniques also introduce a language’s cultural and social contexts in a meaningful and memorable way. It is particularly important that immersion teachers connect classwork with real-life experiences. Immersion also includes more elements of discovery and inquiry based learning than do other kinds of instructional practices. Students are always and consistently interpreted the conclusions and context clues.
Abstract: To know whether students’ achievements are the result of online interaction and not just a consequence of individual differences themselves, it seems essential to link the teaching presence and social presence to the types of knowledge built. The research aim is to analyze the social presence in relation to two types of knowledge, declarative and procedural. Qualitative methodology has been used. The analysis of the contents was based on an observation protocol that included community of enquiry indicators and procedural and declarative knowledge indicators. The research has been conducted in three phases that focused on an observational protocol and indicators, results and conclusions. Results show that the teaching-learning processes have been characterized by the patterns of presence and types of knowledge. Results also show the importance of social presence support provided by the teacher and the students, not only in regard to the nature of the instructional support but also concerning how it is presented to the student and the importance that is attributed to it in the teaching-learning process, that is, what it is that assistance is offered on. In this study, we find that the presence based on procedural guidelines and declarative reflection, the management of shared meaning on the basis of the skills and the evidence of these skills entail patterns of learning. Nevertheless, the importance that the teacher attributes to each support aspect has a bearing on the extent to which the students reflect more on the given task.
Abstract: The main purpose of this study is to find out, analyze and discuss basic principles of education and training in the constitutions, including the latest amendment, of France, Indonesia, Japan, South Africa, the United States of America, and Turkey. This research specifically aims at establishing a framework in order to compare educational values such as right of education, responsibilities of states and those of people, and other issues pertaining to education in the Constitution of Turkey to others. Additionally, it emphasizes the meaning of education in constitution, the reasons for references to education in constitutions and why it is important for people, states or nations and state organs. Qualitative analysis technique is performed to accomplish the aim of this study. Maximum variation sampling is used. The main data source of the analysis is official organic laws of those countries. The data is examined by using descriptive and content analysis method.
Abstract: The aim of this paper is to examine and identify the issue of linguistic redundancy in two competing grammars of Malay, namely the school grammar and the corpus grammar. The former is a normative grammar which is formally and prescriptively taught in the classroom, whereas the latter is a descriptive grammar that is informally acquired and mastered by the students as native speakers of the language outside the classroom. Corpus grammar is depicted based on its actual used in natural occurring texts, as attested in the corpus. It is observed that the grammar taught in schools is incompatible with the grammar used in the corpus. For instance, a noun phrase containing nominal reduplicated form which denotes plurality (i.e. murid-murid ‘students’ which is derived from murid ‘student’) and a modifier categorized as quantifiers (i.e. semua ‘all’, seluruh ‘entire’, and kebanyakan ‘most’) is not acceptable in the school grammar because the formation (i.e. semua murid-murid ‘all the students’ kebanyakan pelajar-pelajar ‘most of the students’) is claimed to be redundant, and redundancy is prohibited in the grammar. Redundancy is generally construed as the property of speech and language by which more information is provided than is precisely required for the message to be understood, so that, if some information is omitted, the remaining information will still be sufficient for the message to be comprehended. Thus, the correct construction to be used is strictly the reduplicated form (i.e. murid-murid ‘students’) or the quantifier plus the root (i.e. semua murid ‘all the students’) with the intention that the grammatical meaning of plural is not repeated. Nevertheless, the so-called redundant form (i.e. kebanyakan pelajar-pelajar ‘most of the students’) is frequently used in the corpus grammar. This study shows that there are a number of redundant forms occur in the morphology of the language, particularly in affixation, reduplication and combination of both. Apparently, the so-called redundancy has grammatical and socio-cultural functions in communication that is to give emphasis and to stress the importance of the information delivered by the speakers or writers.
Abstract: This research involved the use of word distributions
and morphological knowledge by speakers of Arabic learning English
connected different allomorphs in order to realize how the
morphology and syntax of English gives meaning through using
interactive crossword puzzles (ICP). Fifteen chapters covered with a
class of nine learners over an academic year of an intensive English
program were reviewed using the ICP. Learners were questioned
about how the use of this gaming element enhanced and motivated
their learning of English. The findings were positive indicating a
successful implementation of ICP both at creational and user levels.
This indicated a positive role technology had when learning and
teaching English through adopting an interactive gaming element for
learning English.
Abstract: This paper aims to link together the concepts of job
satisfaction, work engagement, trust, job meaningfulness and loyalty
to the organisation focusing on specific type of employment –
academic jobs. The research investigates the relationships between
job satisfaction, work engagement and loyalty as well as the impact
of trust and job meaningfulness on the work engagement and loyalty.
The survey was conducted in one of the largest Latvian higher
education institutions and the sample was drawn from academic staff
(n=326). Structured questionnaire with 44 reflective type questions
was developed to measure the constructs. Data was analysed using
SPSS and Smart-PLS software. Variance based structural equation
modelling (PLS-SEM) technique was used to test the model and to
predict the most important factors relevant to employee engagement
and loyalty. The first order model included two endogenous
constructs (loyalty and intention to stay and recommend to work in
this organisation, and employee engagement), as well as six
exogenous constructs (feeling of fair treatment and trust in
management; career growth opportunities; compensation, pay and
benefits; management; colleagues and teamwork; and finally job
meaningfulness). Job satisfaction was developed as second order
construct and both: first and second order models were designed for
data analysis. It was found that academics are more engaged than
satisfied with their work and main reason for that was found to be job
meaningfulness, which is significant predictor for work engagement,
but not for job satisfaction. Compensation is not significantly related
to work engagement, but only to job satisfaction. Trust was not
significantly related neither to engagement, nor to satisfaction,
however, it appeared to be significant predictor of loyalty and
intentions to stay with the University. Paper revealed academic jobs
as specific kind of employment where employees can be more
engaged than satisfied and highlighted the specific role of job
meaningfulness in the University settings.
Abstract: In language learning, second language learners as well
as Native speakers commit errors in their attempt to achieve
competence in the target language. The realm of collocation has to do
with meaning relation between lexical items. In all human language,
there is a kind of ‘natural order’ in which words are arranged or relate
to one another in sentences so much so that when a word occurs in a
given context, the related or naturally co-occurring word will
automatically come to the mind. It becomes an error, therefore, if
students inappropriately pair or arrange such ‘naturally’ co–occurring
lexical items in a text. It has been observed that most of the second
language learners in this research group commit collocation errors. A
study of this kind is very significant as it gives insight into the kinds
of errors committed by learners. This will help the language teacher
to be able to identify the sources and causes of such errors as well as
correct them thereby guiding, helping and leading the learners
towards achieving some level of competence in the language. The
aim of the study is to understand the nature of these errors as
stumbling blocks to effective essay writing. The objective of the
study is to identify the errors, analyze their structural compositions so
as to determine whether there are similarities between students in this
regard and to find out whether there are patterns to these kinds of
errors which will enable the researcher to understand their sources
and causes. As a descriptive research, the researcher samples some
nine hundred essays collected from three hundred undergraduate
learners of English as a second language in the Federal College of
Education, Kano, North- West Nigeria, i.e. three essays per each
student. The essays which were given on three different lecture times
were of similar thematic preoccupations (i.e. same topics) and length
(i.e. same number of words). The essays were written during the
lecture hour at three different lecture occasions. The errors were
identified in a systematic manner whereby errors so identified were
recorded only once even if they occur severally in students’ essays.
The data was collated using percentages in which the identified
numbers of occurrences were converted accordingly in percentages.
The findings from the study indicate that there are similarities as well
as regular and repeated errors which provided a pattern. Based on the
pattern identified, the conclusion is that students’ collocation errors
are attributable to poor teaching and learning which resulted in wrong
generalization of rules.
Abstract: Nanotechnology in pristine sense refers to building of
structures at atomic and molecular scale. Meticulously
nanotechnology encompasses the nanomaterials with at least one
dimension size ranging from 1 to 100 nanometres. Unlike the literal
meaning of its name, nanotechnology is a massive concept beyond
imagination. This paper predominantly deals with relevance of
nanotechnology in automotive industries. New generation of
automotives looks at nanotechnology as an emerging trend of
manufacturing revolution. Intricate shapes can be made out of fairly
inexpensive raw materials instead of conventional fabrication
process. Though the current era have enough technology to face
competition, nanotechnology can give futuristic implications to pick
up the modern pace. Nanotechnology intends to bridge the gap
between automotives with superior technical performance and their
cost fluctuation. Preliminarily, it is an area of great scientific interest
and a major shaper of many new technologies. Nanotechnology can
be an ideal building block for automotive industries, under constant
evolution offering a very wide scope of activity. It possesses huge
potential and is still in the embryonic form of research and
development.
Abstract: English like any other language is rich by means of arbitrary, conventional, symbols which lend it to lot of inconsistencies in spelling, phonology, syntax, and morphology. The research examines the irregularities prevalent in the structure and meaning of some ‘er’ lexical items in English and its implication to vocabulary acquisition. It centers its investigation on the derivational suffix ‘er’, which changes the grammatical category of word. English language poses many challenges to Second Language Learners because of its irregularities, exceptions, and rules. One of the meaning of –er derivational suffix is someone or somebody who does something. This rule often confuses the learners when they meet with the exceptions in normal discourse. The need to investigate instances of such inconsistencies in the formation of –er words and the meanings given to such words by the students motivated this study. For this purpose, some senior secondary two (SS2) students in six randomly selected schools in the metropolis were provided a large number of alphabetically selected ‘er’ suffix ending words, The researcher opts for a test technique, which requires them to provide the meaning of the selected words with- er. The marking of the test was scored on the scale of 1-0, where correct formation of –er word and meaning is scored one while wrong formation and meaning is scored zero. The number of wrong and correct formations of –er words meaning were calculated using percentage. The result of this research shows that a large number of students made wrong generalization of the meaning of the selected -er ending words. This shows how enormous the inconsistencies are in English language and how are affect the learning of English. Findings from the study revealed that though students mastered the basic morphological rules but the errors are generally committed on those vocabulary items that are not frequently in use. The study arrives at this conclusion from the survey of their textbook and their spoken activities. Therefore, the researcher recommends that there should be effective reappraisal of language teaching through implementation of the designed curriculum to reflect on modern strategies of teaching language, identification, and incorporation of the exceptions in rigorous communicative activities in language teaching, language course books and tutorials, training and retraining of teachers on the strategies that conform to the new pedagogy.
Abstract: The study of implicature which is one of the
discussions of pragmatics is such an interesting and challenging topic
to discuss. Implicature is such a meaning which is implied in such an
utterance which is not the same as its literal meaning. The rapid
development of information technology results social networks as
media to broadcast messages. The broadcast messages may be in the
form of jokes which contain implicature. The research applies the
pragmatic equivalent method to analyze the topics of jokes based on
the implicatures contained in them. Furthermore, the method is also
applied to reveal the purpose of creating implicature in jokes. The
findings include the kinds of implicature found in jokes which are
classified into conventional implicature and conversational
implicature. Then, in detailed analysis, implicature in jokes is divided
into implicature related to gender, culture, and social phenomena.
Furthermore, implicature in jokes may not only be used to give
entertainment but also to soften criticisms or satire so that it does not
sound rude and harsh.
Abstract: One of the global combinatorial optimization
problems in machine learning is feature selection. It concerned with
removing the irrelevant, noisy, and redundant data, along with
keeping the original meaning of the original data. Attribute reduction
in rough set theory is an important feature selection method. Since
attribute reduction is an NP-hard problem, it is necessary to
investigate fast and effective approximate algorithms. In this paper,
we proposed two feature selection mechanisms based on memetic
algorithms (MAs) which combine the genetic algorithm with a fuzzy
record to record travel algorithm and a fuzzy controlled great deluge
algorithm, to identify a good balance between local search and
genetic search. In order to verify the proposed approaches, numerical
experiments are carried out on thirteen datasets. The results show that
the MAs approaches are efficient in solving attribute reduction
problems when compared with other meta-heuristic approaches.
Abstract: Project Portfolio Management (PPM) is an essential
component of an organisation’s strategic procedures, which requires
attention of several factors to envisage a range of long-term outcomes
to support strategic project portfolio decisions. To evaluate overall
efficiency at the portfolio level, it is essential to identify the
functionality of specific projects as well as to aggregate those
findings in a mathematically meaningful manner that indicates the
strategic significance of the associated projects at a number of levels
of abstraction. PPM success is directly associated with the quality of
decisions made and poor judgment increases portfolio costs. Hence,
various Multi-Criteria Decision Making (MCDM) techniques have
been designed and employed to support the decision-making
functions. This paper reviews possible options to enhance the
decision-making outcomes in organisational portfolio management
processes using the Analytic Hierarchy Process (AHP) both from
academic and practical perspectives and will examine the usability,
certainty and quality of the technique. The results of the study will
also provide insight into the technical risk associated with current
decision-making model to underpin initiative tracking and strategic
portfolio management.
Abstract: Kurtbogazi Dam has gained special meaning for Ankara, Turkey for the last decade due to the rapid depletion of nearby resources of drinking water. In this study, the results of the analyses of Kurtbogazi Dam outlet water and the rivers flowing into the Kurtbogazi Dam were discussed for the period of last five years between 2008 and 2012. Some physical and chemical properties (pH, temperature, biochemical oxygen demand (BOD5), nitrate, phosphate and chlorine) of these water resources were evaluated. They were classified according to the Council Directive (75/440/EEC). Moreover, the properties of these surface waters were assessed to determine the quality of water for drinking and irrigation purposes using Piper, US Salinity Laboratory and Wilcox diagrams. The results showed that all the water resources are acceptable level as surface water except for Pazar Stream in terms of ortho-phosphate and BOD5 concentration for 2008.
Abstract: In a world characterized by greed and the lust for
power and its attendant trappings, abuse of legal power is nothing
new to most of us. Legal abuses of power abound in all fields of
human endeavour. Accounts of such abuses dominate the mass media
and for the average individual, no single day goes by without his
getting to hear about at least one such occurrence. This paper briefly
looks at the meaning of legal power, what legal abuse is all about, its
causes, and some of its manifestations in the society. Its
consequences will also be discussed and some suggestions for reform
will be made. In the course of the paper, references will be made to
various jurisdictions around the world.
Abstract: The paper shows that on transferring sense from the
SL to the TL, the translator’s reading against the grain determines the
creation of a faulty pattern of rendering the original meaning in the
receiving culture which reflects the use of misleading transformative
codes. In this case, the translator is a writer per se who decides what
goes in and out of the book, how the style is to be ciphered and what
elements of ideology are to be highlighted. The paper also proves that
figurative language must not be flattened for the sake of clarity or
naturalness. The missing figurative elements make the translated text
less interesting, less challenging and less vivid which reflects poorly
on the writer. There is a close connection between style and the
writer’s person. If the writer’s style is very much altered in a
translation, the translation is useless as the original writer and his /
her imaginative world can no longer be discovered. The purpose of the paper is to prove that adaptation is a dangerous
tool which leads to variants that sometimes reflect the original less
than the reader would wish to. It contradicts the very essence of the
process of translation which is that of making an original work
available in a foreign language. If the adaptive transformative codes
are so flexible that they encourage the translator to repeatedly leave
out parts of the original work, then a subversive pattern emerges
which changes the entire book. In conclusion, as a result of using adaptation, manipulative or
subversive effects are created in the translated work. This is generally
achieved by adding new words or connotations, creating new figures
of speech or using explicitations. The additional meanings of the
original work are neglected and the translator creates new meanings,
implications, emphases and contexts. Again s/he turns into a new
author who enjoys the freedom of expressing his / her own ideas
without the constraints of the original text. Reading against the grain
is unadvisable during the process of translation and consequently,
following personal common sense becomes essential in the field of
translation as well as everywhere else, so that translation should not
become a source of fantasy.
Abstract: The present study seeks to investigate the application
of expansion strategy in Persian subtitles of English crime movies.
More precisely, this study aims at classifying the different types of
expansion used in subtitles as well as investigating the
appropriateness or inappropriateness of the application of each type.
To achieve this end, three movies; namely, The Net (1995), Contact
(1997) and Mission Impossible 2 (2000), available with Persian
subtitles, were selected for the study. To collect the data, the above
mentioned movies were watched and those parts of the Persian
subtitles in which expansion had been used were identified and
extracted along with their English dialogs. Then, the extracted
Persian subtitles were classified based on the reason that led to
expansion in each case. Next, the appropriateness or
inappropriateness of using expansion in the extracted Persian
subtitles was descriptively investigated. Finally, an equivalent not
containing any expansion was proposed for those cases in which the
meaning could be fully transferred without this strategy. The findings
of the study indicated that the reasons range from explicitation
(explicitation of visual, co-textual and contextual information),
mistranslation and paraphrasing to the preferences of subtitlers.
Furthermore, it was found that the employment of expansion strategy
was inappropriate in all cases except for those caused by explicitation
of contextual information since correct and shorter equivalents which
were equally capable of conveying the intended meaning could be
posited for the original dialogs.