Abstract: Inland Waterway Transportation (IWT) is playing an
important role in national transport systems, water transportation is
considered to be safe, energy efficient and environmentally friendly
mode of transport, all benefits of IWT cause national awareness
increase, for instance the Colombian government is planning to
restore the navigability of the most important river of the country, the
Magdalena’s River navigability, embrace waterway transportation in
Colombia could strength competitiveness while reduce most of the
transport externalities. However, the current situation of the
Magdalena is deplorable, the most important river of Colombia has
been abandoned for decades and the solution is beyond of a single
administrative entity. This paper analyzes the outcomes of the
Navigation And Inland Waterway Action and Development in
Europe program (NAIADES) as a prospective to develop a similar
program in Colombia with similar objectives and guidelines,
considering sustainability, guarantying the long-term future results
and adaptability of the program. Identifying stakeholders and policy
experts, a set of individual interviews were carried out; findings
support the idea of lack of integration within governmental
institutions and lack of importance in marketing promotion as
possible drawbacks on the implementation of IWT projects.