Abstract: As a vital activity for companies, new product
development (NPD) is also a very risky process due to the high
uncertainty degree encountered at every development stage and the
inevitable dependence on how previous steps are successfully
accomplished. Hence, there is an apparent need to evaluate new
product initiatives systematically and make accurate decisions under
uncertainty. Another major concern is the time pressure to launch a
significant number of new products to preserve and increase the
competitive power of the company. In this work, we propose an
integrated decision-making framework based on neural networks and
fuzzy logic to make appropriate decisions and accelerate the
evaluation process. We are especially interested in the two initial
stages where new product ideas are selected (go/no go decision) and
the implementation order of the corresponding projects are
determined. We show that this two-staged intelligent approach allows
practitioners to roughly and quickly separate good and bad product
ideas by making use of previous experiences, and then, analyze a
more shortened list rigorously.