Abstract: A flaw or drift from expected operational performance in one component (NAND, PMIC, controller, DRAM, etc.) may affect the reliability of the entire Solid State Drive (SSD) system. Therefore, it is important to ensure the required quality of each individual component through qualification testing specified using standards or user requirements. Qualification testing is time-consuming and comes at a substantial cost for product manufacturers. A highly technical team, from all the eminent stakeholders is embarking on reliability prediction from beginning of new product development, identify critical to reliability parameters, perform full-blown characterization to embed margin into product reliability and establish control to ensure the product reliability is sustainable in the mass production. The paper will discuss a comprehensive development framework, comprehending SSD end to end from design to assembly, in-line inspection, in-line testing and will be able to predict and to validate the product reliability at the early stage of new product development. During the design stage, the SSD will go through intense reliability margin investigation with focus on assembly process attributes, process equipment control, in-process metrology and also comprehending forward looking product roadmap. Once these pillars are completed, the next step is to perform process characterization and build up reliability prediction modeling. Next, for the design validation process, the reliability prediction specifically solder joint simulator will be established. The SSD will be stratified into Non-Operating and Operating tests with focus on solder joint reliability and connectivity/component latent failures by prevention through design intervention and containment through Temperature Cycle Test (TCT). Some of the SSDs will be subjected to the physical solder joint analysis called Dye and Pry (DP) and Cross Section analysis. The result will be feedbacked to the simulation team for any corrective actions required to further improve the design. Once the SSD is validated and is proven working, it will be subjected to implementation of the monitor phase whereby Design for Assembly (DFA) rules will be updated. At this stage, the design change, process and equipment parameters are in control. Predictable product reliability at early product development will enable on-time sample qualification delivery to customer and will optimize product development validation, effective development resource and will avoid forced late investment to bandage the end-of-life product failures. Understanding the critical to reliability parameters earlier will allow focus on increasing the product margin that will increase customer confidence to product reliability.
Abstract: The purposes of this research were to develop and to
monitor the antecedent factors which directly affected the success
rate of new product development. This was a case study of the leather
industry in Bangkok, Thailand. A total of 350 leather factories were
used as a sample group. The findings revealed that the new product
development model was harmonized with the empirical data at the
acceptable level, the statistic values are: χ2=6.45, df= 7, p-value =
.48856; RMSEA = .000; RMR = .0029; AGFI = .98; GFI = 1.00. The
independent variable that directly influenced the dependent variable
at the highest level was marketing outcome which had a influence
coefficient at 0.32 and the independent variables that indirectly
influenced the dependent variables at the highest level was a clear
organization policy which had a influence coefficient at 0.17,
whereas, all independent variables can predict the model at 48
percent.
Abstract: Marketing establishes a communication network between producers and consumers. Nowadays, marketing approach is customer-focused and products are directly oriented to meet customer needs. Marketing, which is a long process, needs organization and management. Therefore strategic marketing planning becomes more and more important in today’s competitive conditions. Main focus of this paper is to evaluate pricing strategies and select the best pricing strategy solution while considering internal and external factors influencing the company’s pricing decisions associated with new product development. To reflect the decision maker’s subjective preference information and to determine the weight vector of factors (attributes), the fuzzy linear programming technique for multidimensional analysis of preference (LINMAP) under intuitionistic fuzzy (IF) environments is used.
Abstract: As a vital activity for companies, new product
development (NPD) is also a very risky process due to the high
uncertainty degree encountered at every development stage and the
inevitable dependence on how previous steps are successfully
accomplished. Hence, there is an apparent need to evaluate new
product initiatives systematically and make accurate decisions under
uncertainty. Another major concern is the time pressure to launch a
significant number of new products to preserve and increase the
competitive power of the company. In this work, we propose an
integrated decision-making framework based on neural networks and
fuzzy logic to make appropriate decisions and accelerate the
evaluation process. We are especially interested in the two initial
stages where new product ideas are selected (go/no go decision) and
the implementation order of the corresponding projects are
determined. We show that this two-staged intelligent approach allows
practitioners to roughly and quickly separate good and bad product
ideas by making use of previous experiences, and then, analyze a
more shortened list rigorously.
Abstract: Early supplier involvement (ESI) benefits new
product development projects several ways. Nevertheless, many castuser
companies do not know the advantages of ESI and therefore do
not utilize it. This paper presents reasons why to utilize ESI in
casting industry and how that can be done. Further, this paper
presents advantages and challenges related to ESI in casting industry,
and introduces a Casting-Network Collaboration Model. The model
presents practices for companies to build advantageous collaborative
relationships. More detailed, the model describes three levels for
company-network relationships in casting industry with different
degrees of collaboration, and requirements for operating in each
level. In our research, ESI was found to influence, for example, on
project time, component cost, and quality. In addition, challenges
related to ESI, such as, a lack of mutual trust and unawareness about
the advantages were found. Our research approach was a case study
including four cases.