Abstract: The application of marketing to the domain of politics has become relevant in recent times. With this article the authors wanted to explore the issue of the current political engagement among young people in Croatia. The question is what makes young people (age 18-30) politically active in young democracies such as that of the Republic of Croatia. Therefore, the objective of this study was to discover the real or hidden motivations behind the decision to actively participate in politics among young members of the two largest political parties in the country – the Croatian Democratic Union and the Social Democratic Party of Croatia. The study expected to find that the motivation for political engagement of young people is often connected with a possible achievement of individual goals and egoistic needs such as: self-acceptance, social success, financial success, prestige, reputation, status, recognition from the others etc. It was also expected that, due to the poor economic and social situation in the country, young people feel an increasing disconnection from politics. Additionally, the authors expected to find that there is a huge potential to engage young people in the political life of the country through a proper and more interactive use of marketing communication campaigns and social media platforms, with an emphasis on highly ethical motives of political activity and their benefits to society. All respondents included in the quantitative survey (sample size [N=100]) are active in one of the two largest political parties in Croatia. The sampling and distribution of the survey occurred in the field in September 2016. The results of the survey demonstrate that in Croatia, the way young people feel about politics and act accordingly, are in fact similar to what the theory describes. The research findings reveal that young people are politically active; however, the challenge is to find a way to motivate even more young people in Croatia to actively participate in the political and democratic processes in the country and to encourage them to see additional benefits out of this practice, not only related to their individual motives, but related more to the well-being of Croatia as a country and of every member of society. The research also discovered a huge potential for political marketing communication possibilities, especially related to interactive social media. It is possible that the social media channels have a stronger influence on the decision-making process among young people when compared to groups of reference. The level of interest in politics among young Croatians varies; some of them are almost indifferent, whilst others express a serious interest in different ways to actively contribute to the political life of the country, defining a participation in the political life of their country almost as their moral obligation. However, additional observations and further research need to be conducted to get a clearer and more precise picture about the interest in politics among young people in Croatia and their social potential.
Abstract: The aim of this study was to investigate the extent of teachers’ experiences of tobephobia (TBP) in their heterogeneous classrooms and what impact this had on their emotions and job satisfaction. The expansive and continuously changing demands for quality and equal education for all students in educational organisations that have limited resources connotes that the negative effects of TBP cannot be simply ignored as being non-existent in the educational environment. As this quantitative study reveals, teachers disliking their job with low expectations, lack of motivation in their workplace and pessimism, result in their low self-esteem. When there is pessimism in the workplace, then the employees’ self-esteem will inevitably be low, as pointed out by 97.1% of the respondents in this study. Self-esteem is a reliable indicator of whether employees are happy or not in their jobs and the majority of the respondents in this study agreed that their experiences of TBP negatively impacted on their self-esteem. Hence, this exploratory study strongly indicates that productivity in the workplace is directly linked to the employees’ expectations, self-confidence and their self-esteem. It is therefore inconceivable for teachers to be productive in their regular classrooms if their genuine professional concerns, anxieties, and curriculum challenges are not adequately addressed. This empirical study contributes to our knowledge on TBP because it clearly outlines some of the teaching problems that we are grappling with and constantly experience in our schools in this century. Therefore, it is imperative that the tobephobic experiences of teachers are not merely documented, but appropriately addressed with relevant action by every stakeholder associated with education so that our teachers’ emotions and job satisfaction needs are fully taken care of.
Abstract: Despite the considerable body of literature investigating the influence of National Culture (NC) dimensions on consumer behaviour, there is a lack of studies comparing the influence of NC in Africa with Western European countries. This study is intended to fill the vacuum in knowledge by exploring how NC affects consumer buyer behavior in Nigeria and the United Kingdom. The primary data were collected through in depth, semi-structured interviews conducted with three groups of individuals: British students, Nigerian students in the United Kingdom, and Nigerian-based students. This approach and new frontier to analyze culture and consumer behaviour could help understand residual cultural threads of people (that are ingrained in their being) irrespective of exposure to other cultures. The findings of this study show that Nigerian and British consumers differ remarkably in cultural orientations such as symbols, values and psychological standpoints. This ultimately affects the choices made at every stage of the decision building process, and proves beneficial for international retail marketing.
Abstract: Mobile augmented reality (MAR) tracking targets from the surroundings and aids operators for interactive data and procedures visualization, potential equipment and system understandably. Operators remotely communicate and coordinate with each other for the continuous tasks, information and data exchange between control room and work-site. In the routine work, distributed control system (DCS) monitoring and work-site manipulation require operators interact in real-time manners. The critical question is the improvement of user experience in cooperative works through applying Augmented Reality in the traditional industrial field. The purpose of this exploratory study is to find the cognitive model for the multiple task performance by MAR. In particular, the focus will be on the comparison between different tasks and environment factors which influence information processing. Three experiments use interface and interaction design, the content of start-up, maintenance and stop embedded in the mobile application. With the evaluation criteria of time demands and human errors, and analysis of the mental process and the behavior action during the multiple tasks, heuristic evaluation was used to find the operators performance with different situation factors, and record the information processing in recognition, interpretation, judgment and reasoning. The research will find the functional properties of MAR and constrain the development of the cognitive model. Conclusions can be drawn that suggest MAR is easy to use and useful for operators in the remote collaborative works.
Abstract: Lately, many media organizations in Thailand have started to produce 3D animation, so the quality of personnel should be identified. As an instructor in the school of Animation and Multimedia, the researchers have to prepare the students, suitable for the need of industry. The current study used exploratory research design to establish the knowledge of about this issue, including the required qualification of employees and the potential of animation industry in Thailand. The interview sessions involved three key informants from three well-known organizations. The interview data was used to design a questionnaire for the confirmation phase. The overall results showed that the industry needed an individual with 3D animation skill, computer graphic skills, good communication skills, a high responsibility, and an ability to finish the project on time. Moreover, it is also found that there were currently various kinds of media where 3D animation has been involved, such as films, TV variety, TV advertising, online advertising, and application on mobile device.
Abstract: With digitalization increasingly changing the rules of competition, firms face the need to adapt and assimilate digital technologies in order to remain competitive. Firms can choose from various possibilities to integrate digital technologies including the option to embed digital technologies aiming to innovate products or to develop digital products. However, the question of which specific factors influence a firm’s decision to pursue digital product innovation remains unanswered in research. By adopting the Technology-Organization-Environment (TOE)-framework we have designed a qualitative exploratory study including eleven German practitioners to investigate relevant contingency factors. Our results indicate that the most critical factors for a company’s decision to pursue digital product innovation can be found in the technological and environmental dimensions, namely customers, competitive pressure, technological change, as well as digitalization fit.
Abstract: The concern for increased rigor in social management has led more and more Moroccan business leaders to question the value of applying social audit as an essential tool in the management of human resources. Hotel companies are not excluded; in fact, they are expected to implement such an audit to develop sound and credible human resources management (HRM) policies. The main objective of this paper is to establish the relationship between the practice of social audit as a tool, and its impact on the tourism sector, especially on hotels at one of the Morocco’s first and most popular city for tourism, Agadir. This exploratory study of properties in Agadir has revealed that hotel executives are aware of the importance of social auditing to hone their decisions in the field of HRM.
Abstract: Knowledge management focuses on the development, storage, retrieval, and dissemination of information and expertise. It has become an important tool to improve performance in tourism enterprises. This includes improving decision-making, developing customer services, and increasing sales and profits. Knowledge management adoption depends on human, organizational and technological factors. This study aims to explore the concept of knowledge management in travel agents in Egypt. It explores the requirements of adoption and its impact on performance in these agencies. The study targets Category A travel agents in Egypt. The population of the study encompasses Category A travel agents having online presence. An online questionnaire is used to collect data from managers of travel agents. This study is useful for travel agents who are in urgent need to restructure their intermediary role and support their survival in the global travel market. The study sheds light on the requirements of adoption and the expected impact on performance. This could help travel agents identify their situation and the determine the extent to which they are ready to adopt knowledge management. This study is contributing to knowledge by providing insights from the tourism sector in a developing country where the concept of knowledge management is still in its infancy stages.
Abstract: Academic libraries in Malaysia are still not prepared
for disaster even though several occasions have been reported. The
study sets out to assess the current status of preparedness in disaster
management among Malaysian academic libraries in the State of
Selangor and the Federal Territory of Kuala Lumpur. To obtain a
base level of knowledge on disaster preparedness of current practices,
a questionnaire was distributed to chief librarians or their assignees in
charge of disaster or emergency preparedness at 40 academic
libraries and 34 responses were received. The study revolved around
the current status of preparedness, on various issues including
existence of disaster preparedness plan among academic libraries in
Malaysia, disaster experiences by the academic libraries, funding,
risk assessment activities and involvement of library staff in disaster
management. Frequency and percentage tables were used in the
analysis of the data collected. Some of the academic libraries under
study have experienced one form of disaster or the other. Most of the
academic libraries do not have a written disaster preparedness plan.
The risk assessments and staff involvement in disaster preparedness
by these libraries were generally adequate.
Abstract: Significant attention has recently been paid to the
cross-cultural negotiations due to the growth of international
businesses. Despite the substantial body of literature examining the
influence of National Culture (NC) dimensions on negotiations, there
is a lack of studies comparing the influence of NC in Latin America
with a Western European countries, In particular, an extensive review
of the literature revealed that a contribution to knowledge would be
derived from the comparison of the influence of NC dimensions on
negotiations in UK and Venezuela. The primary data was collected
through qualitative interviews, to obtain an insight about the
perceptions and beliefs of Venezuelan and British business managers
about their negotiating styles. The findings of this study indicated
that NC has a great influence on the negotiating styles. In particular,
Venezuelan and British managers demonstrated to have opposed
negotiating styles, affecting the way they communicate, approach
people and their willingness to take risks.
Abstract: This exploratory study gives an overview of the
evolution of the main financial and performance indicators of the
Academic Spin-Off’s and High Growth Academic Spin-Off’s in year
3 and year 6 after its creation in the region of Catalonia in Spain. The
study compares and evaluates results of these different measures of
performance and the degree of success of these companies for each
University.
We found that the average Catalonian Academic Spin-Off is small
and have not achieved the sustainability stage at year 6. On the
contrary, a small group of High Growth Academic Spin-Off’s
exhibits robust performance with high profits in year 6. Our results
support the need to increase selectivity and support for these
companies especially near year 3, because are the ones that will bring
wealth and employment. University role as an investor has rigid
norms and habits that impede an efficient economic return from their
ASO investment.
Universities with high performance on sales and employment in
year 3 not always could sustain this growth in year 6 because their
ASO’s are not profitable. On the contrary, profitable ASO exhibit
superior performance in all measurement indicators in year 6. We
advocate the need of a balanced growth (with profits) as a way to
obtain subsequent continuous growth.
Abstract: Construction cost estimation is one of the most
important aspects of construction project design. For generations, the
process of cost estimating has been manual, time-consuming and
error-prone. This has partly led to most cost estimates to be unclear
and riddled with inaccuracies that at times lead to over- or underestimation
of construction cost. The development of standard set of
measurement rules that are understandable by all those involved in a
construction project, have not totally solved the challenges. Emerging
Building Information Modelling (BIM) technologies can exploit
standard measurement methods to automate cost estimation process
and improve accuracies. This requires standard measurement
methods to be structured in ontological and machine readable format;
so that BIM software packages can easily read them. Most standard
measurement methods are still text-based in textbooks and require
manual editing into tables or Spreadsheet during cost estimation. The
aim of this study is to explore the development of an ontology based
on New Rules of Measurement (NRM) commonly used in the UK for
cost estimation. The methodology adopted is Methontology, one of
the most widely used ontology engineering methodologies. The
challenges in this exploratory study are also reported and
recommendations for future studies proposed.
Abstract: The fundamental issues in ICT Governance (ICTG)
implementation for Malaysian Public Sector (MPS) is how ICT be
applied to support improvements in productivity, management
effectiveness and the quality of services offered to its citizens. Our
main concern is to develop and adopt a common definition and
framework to illustrate how ICTG can be used to better align ICT
with government’s operations and strategic focus. In particular, we
want to identify and categorize factors that drive a successful ICTG
process. This paper presents the results of an exploratory study to
identify, validate and refine such Critical Success Factors (CSFs) and
confirmed seven CSFs and nineteen sub-factors as influential factors
that fit MPS after further validated and refined. The Delphi method
applied in validation and refining process before being endorsed as
appropriate for MPS. The identified CSFs reflect the focus areas that
need to be considered strategically to strengthen ICT Governance
implementation and ensure business success.
Abstract: The study examines the influence of marital status on
consumers of products and services using blogs as a source of
information. A pre-designed questionnaire was used to collect the
primary data from the respondents (experiences). Data were collected
from one hundred and eighty seven respondents residing in and
around the Emirates of Sharjah and Dubai of the United Arab
Emirates. The collected data was analyzed with the help of statistical
tools such as averages, percentages, factor analysis, Student’s t-test
and Structural Equation Modelling Technique.
Objectives of the study are to know the reasons how married and
unmarried or single consumers of products and services are
motivated to use blogs as a source of information, to know whether
the consumers of products and services irrespective of their marital
status share their views and experiences with other bloggers and to
know the respondents’ future intentions towards blogging.
The study revealed the following: Majority of the respondents
have the motivation to blog because they are willing to receive
comments on what they post about services, convenience of blogs to
search for information about services and products, by blogging
respondents share information on the symptoms of a disease/ disorder
that may be experienced by someone, helps to share information
about ready to cook mix products and are keen to spend more time
blogging in the future.
Abstract: Quick and qualitative services are not new issues anymore in Logistics but those are still important problems along with cost-cutting. Related to the issues, though advanced information technologies are introduced unceasingly from laboratories, yet there is long way to go for smooth and seamless information flows on physical distribution processes in the industrial field. For the reason, the study aims to seek an advanced information delivery and management strategy through an in-depth case study of a Korea intermodal transportation company. It provides an industrial reference and a way to improve the endemic problems of logistics information systems.
Abstract: The information visualization is still a knowledge field that lacks from a solid theory to support it and there is a myriad of existing methodologies and taxonomies that can be combined and adopted as guidelines. In this context, it is necessary to pre-evaluate as much as possible all the assumptions that are considered for its design and development. We present an exploratory study (n = 123) to detect the graphical preferences of travelers using accommodation portals of Web 2.0 (e.g. tripadvisor.com). We took into account some of the most relevant ground rules applied in the field to map visually data and design end-user interaction. Moreover, the evaluation process was completely data visualization oriented. We found out that people tend to refuse more advanced types of visualization and that a hybrid combination between radial graphs and stacked bars should be explored. In sum, this paper introduces new findings about the visual model and the cognitive response of users of accommodation booking websites.
Abstract: The African Diaspora in Singapore (and larger Asia)
is a topic that has received little scholarly attention and research. This
exploratory study will analyze the changing identity of Africans
throughout the process of cultural adaptation in Singapore. For the
focus of this study, “black Africans" will be defined as any black
Africans from sub-Saharan Africa who have lived in Singapore for at
least six months. The dialectic relationship between Singaporean
conceptions of black African identity and African self-consciousness
will be analyzed from the perspective of black Africans so as to
evaluate the impact of intercultural discourse on the evolution of the
African identity in Singapore.
Abstract: This paper discusses E-government, in particular the
challenges that face adoption in Saudi Arabia. E-government can be
defined based on an existing set of requirements. In this research we
define E-government as a matrix of stakeholders: governments to
governments, governments to business and governments to citizens,
using information and communications technology to deliver and
consume services. E-government has been implemented for a
considerable time in developed countries. However, E-government
services still face many challenges in their implementation and
general adoption in many countries including Saudi Arabia. It has
been noted that the introduction of E-government is a major
challenge facing the government of Saudi Arabia, due to possible
concerns raised by its citizens. In addition, the literature review and
the discussion identify the influential factors that affect the citizens’
intention to adopt E-government services in Saudi Arabia.
Consequently, these factors have been defined and categorized
followed by an exploratory study to examine the importance of these
factors. Therefore, this research has identified factors that determine
if the citizen will adopt E-government services and thereby aiding
governments in accessing what is required to increase adoption.
Abstract: The environment pollution with pesticides and heavy
metals is a recognized problem nowadays, with extension to the
global scale the tendency of amplification. Even with all the progress
in the environmental field, both in the emphasize of the effect of the
pollutants upon health, the linked studies environment-health are
insufficient, not only in Romania but all over the world also. We aim
to describe the particular situation in Romania regarding the
uncontrolled use of pesticides, to identify and evaluate the risk zones
for health and the environment in Romania, with the final goal of
designing adequate programs for reduction and control of the risk
sources. An exploratory study was conducted to determine the
magnitude of the pesticide use problem in a population living in
Saliste, a rural setting in Transylvania, Romania. The significant
stakeholders in Saliste region were interviewed and a sample from
the population living in Saliste area was selected to fill in a designed
questionnaire. All the selected participants declared that they used
pesticides in their activities for more than one purpose. They
declared they annually applied pesticides for a period of time
between 11 and 30 years, from 5 to 9 days per year on average,
mainly on crops situated at some distance from the houses but high
risk behavior was identified as the volunteers declared the use of
pesticides in the backyard gardens, near their homes, where children
were playing. The pesticide applicators did not have the necessary
knowledge about safety and exposure. The health data must be
correlated with exposure biomarkers in attempt to identify the
possible health effects of the pesticides exposure. Future plans
include educational campaigns to raise the awareness of the
population on the danger of uncontrolled use of pesticides.
Abstract: To investigate the correspondence of theory and
practice, a successfully implemented Knowledge Management
System (KMS) is explored through the lens of Alavi and Leidner-s
proposed KMS framework for the analysis of an information system
in knowledge management (Framework-AISKM). The applied KMS
system was designed to manage curricular knowledge in a distributed
university environment. The motivation for the KMS is discussed
along with the types of knowledge necessary in an academic setting.
Elements of the KMS involved in all phases of capturing and
disseminating knowledge are described. As the KMS matures the
resulting data stores form the precursor to and the potential for
knowledge mining. The findings from this exploratory study indicate
substantial correspondence between the successful KMS and the
theory-based framework providing provisional confirmation for the
framework while suggesting factors that contributed to the system-s
success. Avenues for future work are described.