Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: Conventional concentrically-braced frame (CBF)
systems have limited drift capacity before brace buckling and related
damage leads to deterioration in strength and stiffness. Self-centering
concentrically-braced frame (SC-CBF) systems have been developed
to increase drift capacity prior to initiation of damage and minimize
residual drift. SC-CBFs differ from conventional CBFs in that the
SC-CBF columns are designed to uplift from the foundation at a
specified level of lateral loading, initiating a rigid-body rotation
(rocking) of the frame. Vertically-aligned post-tensioning bars resist
uplift and provide a restoring force to return the SC-CBF columns to
the foundation (self-centering the system). This paper presents a
parametric study of different prototype buildings using SC-CBFs.
The bay widths of the SC-CBFs have been varied in these buildings
to study different geometries. Nonlinear numerical analyses of the
different SC-CBFs are presented to illustrate the effect of frame
geometry on the behavior and dynamic response of the SC-CBF
system.
Abstract: An appropriate project delivery system (PDS) is crucial
to the success of a construction projects. Case-based Reasoning (CBR)
is a useful support for PDS selection. However, the traditional CBR
approach represents cases as attribute-value vectors without taking
relations among attributes into consideration, and could not calculate
the similarity when the structures of cases are not strictly same.
Therefore, this paper solves this problem by adopting the Relational
Case-based Reasoning (RCBR) approach for PDS selection,
considering both the structural similarity and feature similarity. To
develop the feature terms of the construction projects, the criteria and
factors governing PDS selection process are first identified. Then
feature terms for the construction projects are developed. Finally, the
mechanism of similarity calculation and a case study indicate how
RCBR works for PDS selection. The adoption of RCBR in PDS
selection expands the scope of application of traditional CBR method
and improves the accuracy of the PDS selection system.
Abstract: Drought is natural and climate phenomenon and in fact server as a part of climate in an area and also it has significant environmental, social ,and economic consequences .drought differs from the other natural disasters from this viewpoint that it s a creeping phenomenon meaning that it progresses little and its difficult to determine the time of its onset and termination .most of the drought definitions are on based on precipitation shortage and consequently ,the shortage of water some of the activities related to the water such as agriculture In this research ,drought condition in Fars province was evacuated using SPI method within a 37 year – statistical –period(1974-2010)and maps related to the drought were prepared for each of the statistical period years. According to the results obtained from this research, the years 1974, 1976, 1975, 1982 with SPI (-1.03, 0.39, -1.05, -1.49) respectively, were the doughiest years and 1996,1997,2000 with SPI (2.49, 1.49, 1.46, 1.04) respectively, the most humid within the studying time series and the rest are in more normal conditions in the term of drought.
Abstract: Nowadays there is a growing interest in biofuel production in most countries because of the increasing concerns about hydrocarbon fuel shortage and global climate changes, also for enhancing agricultural economy and producing local needs for transportation fuel. Ethanol can be produced from biomass by the hydrolysis and sugar fermentation processes. In this study ethanol was produced without using expensive commercial enzymes from sugarcane bagasse. Alkali pretreatment was used to prepare biomass before enzymatic hydrolysis. The comparison between NaOH, KOH and Ca(OH)2 shows NaOH is more effective on bagasse. The required enzymes for biomass hydrolysis were produced from sugarcane solid state fermentation via two fungi: Trichoderma longibrachiatum and Aspergillus niger. The results show that the produced enzyme solution via A. niger has functioned better than T. longibrachiatum. Ethanol was produced by simultaneous saccharification and fermentation (SSF) with crude enzyme solution from T. longibrachiatum and Saccharomyces cerevisiae yeast. To evaluate this procedure, SSF of pretreated bagasse was also done using Celluclast 1.5L by Novozymes. The yield of ethanol production by commercial enzyme and produced enzyme solution via T. longibrachiatum was 81% and 50% respectively.
Abstract: Feature selection has recently been the subject of intensive research in data mining, specially for datasets with a large number of attributes. Recent work has shown that feature selection can have a positive effect on the performance of machine learning algorithms. The success of many learning algorithms in their attempts to construct models of data, hinges on the reliable identification of a small set of highly predictive attributes. The inclusion of irrelevant, redundant and noisy attributes in the model building process phase can result in poor predictive performance and increased computation. In this paper, a novel feature search procedure that utilizes the Ant Colony Optimization (ACO) is presented. The ACO is a metaheuristic inspired by the behavior of real ants in their search for the shortest paths to food sources. It looks for optimal solutions by considering both local heuristics and previous knowledge. When applied to two different classification problems, the proposed algorithm achieved very promising results.
Abstract: Metal matrix composites (MMC) are generating
extensive interest in diverse fields like defense, aerospace, electronics
and automotive industries. In this present investigation, material
removal rate (MRR) modeling has been carried out using an
axisymmetric model of Al-SiC composite during electrical discharge
machining (EDM). A FEA model of single spark EDM was
developed to calculate the temperature distribution.Further, single
spark model was extended to simulate the second discharge. For
multi-discharge machining material removal was calculated by
calculating the number of pulses. Validation of model has been done
by comparing the experimental results obtained under the same
process parameters with the analytical results. A good agreement was
found between the experimental results and the theoretical value.
Abstract: This paper presents a new strategy of identification
and classification of pathological voices using the hybrid method
based on wavelet transform and neural networks. After speech
acquisition from a patient, the speech signal is analysed in order to
extract the acoustic parameters such as the pitch, the formants, Jitter,
and shimmer. Obtained results will be compared to those normal and
standard values thanks to a programmable database. Sounds are
collected from normal people and patients, and then classified into
two different categories. Speech data base is consists of several
pathological and normal voices collected from the national hospital
“Rabta-Tunis". Speech processing algorithm is conducted in a
supervised mode for discrimination of normal and pathology voices
and then for classification between neural and vocal pathologies
(Parkinson, Alzheimer, laryngeal, dyslexia...). Several simulation
results will be presented in function of the disease and will be
compared with the clinical diagnosis in order to have an objective
evaluation of the developed tool.
Abstract: In this paper, a method for matching image segments
using triangle-based (geometrical) regions is proposed. Triangular
regions are formed from triples of vertex points obtained from a
keypoint detector (SIFT). However, triangle regions are subject to
noise and distortion around the edges and vertices (especially acute
angles). Therefore, these triangles are expanded into parallelogramshaped
regions. The extracted image segments inherit an important
triangle property; the invariance to affine distortion. Given two
images, matching corresponding regions is conducted by computing
the relative affine matrix, rectifying one of the regions w.r.t. the other
one, then calculating the similarity between the reference and
rectified region. The experimental tests show the efficiency and
robustness of the proposed algorithm against geometrical distortion.
Abstract: Segmentation, filtering out of measurement errors and
identification of breakpoints are integral parts of any analysis of
microarray data for the detection of copy number variation (CNV).
Existing algorithms designed for these tasks have had some successes
in the past, but they tend to be O(N2) in either computation time or
memory requirement, or both, and the rapid advance of microarray
resolution has practically rendered such algorithms useless. Here we
propose an algorithm, SAD, that is much faster and much less thirsty
for memory – O(N) in both computation time and memory requirement
-- and offers higher accuracy. The two key ingredients of SAD are the
fundamental assumption in statistics that measurement errors are
normally distributed and the mathematical relation that the product of
two Gaussians is another Gaussian (function). We have produced a
computer program for analyzing CNV based on SAD. In addition to
being fast and small it offers two important features: quantitative
statistics for predictions and, with only two user-decided parameters,
ease of use. Its speed shows little dependence on genomic profile.
Running on an average modern computer, it completes CNV analyses
for a 262 thousand-probe array in ~1 second and a 1.8 million-probe
array in 9 seconds
Abstract: Aluminum/Copper clad sheet has been fabricated using
asymmetric extrusion method, which caused severe shear deformation
between Al and Cu plate to easily bond to each other. Interfacial
microstructure and mechanical properties of Al/Cu clad were studied
by scanning electron microscope equipped with energy dispersive
X-ray detector, micro-hardness, and tension tests. The asymmetric
extrusion bonding was very effective to provide a good interface for
atoms diffusion during subsequent annealing. The strength of bonding
was higher with the increasing extrusion ratio.
Abstract: This paper introduces a low cost INS/GPS algorithm for
land vehicle navigation application. The data fusion process is done
with an extended Kalman filter in cascade configuration mode. In
order to perform numerical simulations, MATLAB software has been
developed. Loosely coupled configuration is considered. The results
obtained in this work demonstrate that a low-cost INS/GPS navigation
system is partially capable of meeting the performance requirements
for land vehicle navigation. The relative effectiveness of the kalman
filter implementation in integrated GPS/INS navigation algorithm is
highlighted. The paper also provides experimental results; field test
using a car is carried out.
Abstract: Consider the Gregory integration (G) formula
with end corrections where h Δ is the forward difference operator with step size h. In this study we prove that can be optimized by
minimizing some of the coefficient k a in the remainder term by
particle swarm optimization. Experimental tests prove that can be rendered a powerful formula for library use.
Abstract: Aluminum salt that is generally presents as a solid
phase in the water purification sludge (WPS) can be dissolved,
recovering a liquid phase, by adding strong acid to the sludge solution.
According to the reaction kinetics, when reactant is in the form of
small particles with a large specific surface area, or when the reaction
temperature is high, the quantity of dissolved aluminum salt or
reaction rate, respectively are high. Therefore, in this investigation,
water purification sludge (WPS) solution was treated with ultrasonic
waves to break down the sludge, and different acids (1 N HCl and 1 N
H2SO4) were used to acidify it. Acid dosages that yielded the solution
pH of less than two were used. The results thus obtained indicate that
the quantity of dissolved aluminum in H2SO4-acidified solution
exceeded that in HCl-acidified solution. Additionally, ultrasonic
treatment increased the rate of dissolution of aluminum and the
amount dissolved. The quantity of aluminum dissolved at 60℃ was 1.5
to 2.0 times higher than that at 25℃.
Abstract: Food control measures are critical in fostering food safety management of a nation. However, no academic study has been undertaken to assess the food control system of Myanmar up to now. The objective of this research paper was to assess the food control system with in depth examination of five key components using desktop analysis and short survey from related food safety program organizations including regulators and inspectors. Study showed that the existing food control system is conventional, mainly focusing on primary health care approach while relying on reactive measures. The achievements of food control work have been limited to a certain extent due to insufficienttechnical capacity that is needed to upgrade staffs, laboratory equipment and technical assistance etc. associated with various sectors. Assessing food control measures is the first step in the integration of food safety management, this paper could assist policy makers in providing information for enhancing the safety and quality of food produced and consumed in Myanmar.
Abstract: The visualization of geographic information on mobile devices has become popular as the widespread use of mobile Internet. The mobility of these devices brings about much convenience to people-s life. By the add-on location-based services of the devices, people can have an access to timely information relevant to their tasks. However, visual analysis of geographic data on mobile devices presents several challenges due to the small display and restricted computing resources. These limitations on the screen size and resources may impair the usability aspects of the visualization applications. In this paper, a variable-scale visualization method is proposed to handle the challenge of small mobile display. By merging multiple scales of information into a single image, the viewer is able to focus on the interesting region, while having a good grasp of the surrounding context. This is essentially visualizing the map through a fisheye lens. However, the fisheye lens induces undesirable geometric distortion in the peripheral, which renders the information meaningless. The proposed solution is to apply map generalization that removes excessive information around the peripheral and an automatic smoothing process to correct the distortion while keeping the local topology consistent. The proposed method is applied on both artificial and real geographical data for evaluation.
Abstract: This study proposes a new recommender system based on the collaborative folksonomy. The purpose of the proposed system is to recommend Internet resources (such as books, articles, documents, pictures, audio and video) to users. The proposed method includes four steps: creating the user profile based on the tags, grouping the similar users into clusters using an agglomerative hierarchical clustering, finding similar resources based on the user-s past collections by using content-based filtering, and recommending similar items to the target user. This study examines the system-s performance for the dataset collected from “del.icio.us," which is a famous social bookmarking website. Experimental results show that the proposed tag-based collaborative and content-based filtering hybridized recommender system is promising and effectiveness in the folksonomy-based bookmarking website.
Abstract: Packet switched data network like Internet, which has
traditionally supported throughput sensitive applications such as email
and file transfer, is increasingly supporting delay-sensitive
multimedia applications such as interactive video. These delaysensitive
applications would often rather sacrifice some throughput
for better delay. Unfortunately, the current packet switched network
does not offer choices, but instead provides monolithic best-effort
service to all applications. This paper evaluates Class Based Queuing
(CBQ), Coordinated Earliest Deadline First (CEDF), Weighted
Switch Deficit Round Robin (WSDRR) and RED-Boston scheduling
schemes that is sensitive to delay bound expectations for variety of
real time applications and an enhancement of WSDRR is proposed.
Abstract: A simple and easy algorithm is presented for a fast calculation of kernel functions which required in fluid simulations using the Smoothed Particle Hydrodynamic (SPH) method. Present proposed algorithm improves the Linked-list algorithm and adopts the Pair-Wise Interaction technique, which are widely used for evaluating kernel functions in fluid simulations using the SPH method. The algorithm is easy to be implemented without any complexities in programming. Some benchmark examples are used to show the simulation time saved by using the proposed algorithm. Parametric studies on the number of divisions for sub-domains, smoothing length and total amount of particles are conducted to show the effectiveness of the present technique. A compact formulation is proposed for practical usage.
Abstract: AAM (active appearance model) has been successfully
applied to face and facial feature localization. However, its performance is sensitive to initial parameter values. In this paper, we propose a two-stage AAM for robust face alignment, which first fits an
inner face-AAM model to the inner facial feature points of the face and then localizes the whole face and facial features by optimizing the
whole face-AAM model parameters. Experiments show that the proposed face alignment method using two-stage AAM is more reliable to the background and the head pose than the standard
AAM-based face alignment method.