Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: Adapting various sensor devices to communicate
within sensor networks empowers us by providing range of
possibilities. The sensors in sensor networks need to know their
measurable belief of trust for efficient and safe communication. In this
paper, we suggested a trust model using fuzzy logic in sensor network.
Trust is an aggregation of consensus given a set of past interaction
among sensors. We applied our suggested model to sensor networks in
order to show how trust mechanisms are involved in communicating
algorithm to choose the proper path from source to destination.
Abstract: This paper presents a rule-based text- to- speech
(TTS) Synthesis System for Standard Malay, namely SMaTTS. The
proposed system using sinusoidal method and some pre- recorded
wave files in generating speech for the system. The use of phone
database significantly decreases the amount of computer memory
space used, thus making the system very light and embeddable. The
overall system was comprised of two phases the Natural Language
Processing (NLP) that consisted of the high-level processing of text
analysis, phonetic analysis, text normalization and morphophonemic
module. The module was designed specially for SM to overcome
few problems in defining the rules for SM orthography system before
it can be passed to the DSP module. The second phase is the Digital
Signal Processing (DSP) which operated on the low-level process of
the speech waveform generation. A developed an intelligible and
adequately natural sounding formant-based speech synthesis system
with a light and user-friendly Graphical User Interface (GUI) is
introduced. A Standard Malay Language (SM) phoneme set and an
inclusive set of phone database have been constructed carefully for
this phone-based speech synthesizer. By applying the generative
phonology, a comprehensive letter-to-sound (LTS) rules and a
pronunciation lexicon have been invented for SMaTTS. As for the
evaluation tests, a set of Diagnostic Rhyme Test (DRT) word list was
compiled and several experiments have been performed to evaluate
the quality of the synthesized speech by analyzing the Mean Opinion
Score (MOS) obtained. The overall performance of the system as
well as the room for improvements was thoroughly discussed.
Abstract: During 2011 and 2012 seasons, Zaghloul date palms received four sprays of silicon (Si) at 0.05 to 0.1% and selenium (Se) at 0.01 to 0.02%. Growth, nutritional status, yield as well as physical and chemical characteristics of the fruits in response to application of silicon and selenium were investigated. Single and combined applications of silicon at 0.05 to 0.1% and selenium at 0.01 to 0.02% was very effective in enhancing the leaf area, total chlorophylls, percentages of N, P and K in the leaves, yield, bunch weight as well as physical and chemical characteristics of the fruits in relative to the check treatment. Silicon was superior to selenium in this respect. Combined application was favorable than using each alone in this connection. Treating Zaghloul date palms four times with a mixture of silicon at 0.05% + selenium at 0.01% resulted in an economical yield and producing better fruit quality.
Abstract: Word sense disambiguation is one of the most important open problems in natural language processing applications such as information retrieval and machine translation. Many approach strategies can be employed to resolve word ambiguity with a reasonable degree of accuracy. These strategies are: knowledgebased, corpus-based, and hybrid-based. This paper pays attention to the corpus-based strategy that employs an unsupervised learning method for disambiguation. We report our investigation of Latent Semantic Indexing (LSI), an information retrieval technique and unsupervised learning, to the task of Thai noun and verbal word sense disambiguation. The Latent Semantic Indexing has been shown to be efficient and effective for Information Retrieval. For the purposes of this research, we report experiments on two Thai polysemous words, namely /hua4/ and /kep1/ that are used as a representative of Thai nouns and verbs respectively. The results of these experiments demonstrate the effectiveness and indicate the potential of applying vector-based distributional information measures to semantic disambiguation.
Abstract: The concerns about clean environment and high oil
prices driving forces for the research on alternative fuels. The
research efforts directed towards improving the performance of C.I
engines using vegetable oil as fuel. The paper deals results of
performance of a four stroke, single cylinder C.I. engine by preheated
neat Karanja oil is done from 30
o
C to 100
o
C. The performance of the
engine was studied for a speed range between 1500 to 4000 rpm, with
the engine operated under full load conditions. The performance
parameters considered for comparing are brake specific fuel
consumption, thermal efficiency, brake power, Nox emission of the
engine. The engine offers lower thermal efficiency when it is
powered by preheated neat Karanja oil at higher speed. The power
developed and Nox emission increase with the increase in the fuel
inlet temperature and the specific fuel consumption is higher than
diesel fuel operation at all elevated fuel inlet temperature.
Abstract: The productivity of software development is one of the major concerns for project managers. Given the increasing complexity of the software being developed and the concomitant rise in the typical project size, the productivity has not consistently improved. By analyzing the latest release of ISBSG data repository with 4106 projects ever developed, we report on the factors found to significantly influence productivity, and present an original model for the estimation of productivity during project design. We further illustrate that software development productivity has experienced irregular variations between the years 1995 and 2005. Considering the factors significant to productivity, we found its variations are primarily caused by the variations of average team size for the development and the unbalanced use of the less productive development language 3GL.
Abstract: The use of sewage sludge and effluents from
wastewater treatment plants for irrigation of agricultural lands is on
the rise particularly in peri-urban areas of developing countries.
The reuse of nutrients and organic matter in treated wastewater
and sewage sludge via land application is a desirable goal. However,
trace or heavy metals present in sludge pose the risk of human or
phytotoxicity from land application. Long-term use of sewage
sludge, heavy metals can accumulate to phytotoxic levels and results
in reduced plants growth and/or enhanced metal concentrations in
plants, which consumed by animals then enter the food chain. In this
research, the amount of heavy metals was measured in plants
irrigated with wastewater and sludge application. For this purpose,
three pilots were made in a Shush treatment plant in south of Tehran.
Three plants species, spinach, lettuce and radish were selected and
planted in the pilots.First pilot was irrigated just with wastewater of
treatment plant and second pilot was irrigated with wastewater and
sludge application .Third pilot was irrigated with simulated heavy
metals solution equal 50 years of irrigation. The results indicate that
the average of amount of heavy metals Pb, Cd in three plant species
in first pilot were lower than permissible limits .In second pilot,
Cadmium accumulations are high in three species plants and more
than the standard limits. Concentration of Cd , Pb have exceed their
permitted limits in plants in third pilot . It was concluded that the use
of wastewater and sludge application in agricultural lands enriched
soils with heavy metals to concentrations that may pose potential
environmental and health risks in the long-term.
Abstract: Present study summarizes the control of Vibrio
alginolyticus infection in hatchery reared Clownfish, Amphiprion
sebae with the extract of the mangrove plant, Avicennia marina.
Fishes with visible symptoms of hemorrhagic spots were chosen and
the genomic DNA of the causative bacterium was isolated and
sequenced based on 16S rDNA gene. The in vitro assay revealed that
a fraction of A. marina leaf extract elucidated with ethyl acetate:
methanol (6:4) showed a high activity (28 mm) at 125 μg/ml
concentrations. About 4 % of the fraction fed along with live V.
alginolyticus was significantly decreased the cumulative mortality
(P
Abstract: Linear convolutive filters are fast in calculation and in application, and thus, often used for real-time processing of continuous data streams. In the case of transient signals, a filter has not only to detect the presence of a specific waveform, but to estimate its arrival time as well. In this study, a measure is presented which indicates the performance of detectors in achieving both of these tasks simultaneously. Furthermore, a new sub-class of linear filters within the class of filters which minimize the quadratic response is proposed. The proposed filters are more flexible than the existing ones, like the adaptive matched filter or the minimum power distortionless response beamformer, and prove to be superior with respect to that measure in certain settings. Simulations of a real-time scenario confirm the advantage of these filters as well as the usefulness of the performance measure.
Abstract: This paper examines the problem of designing a robust H∞ filter for a class of uncertain fuzzy descriptor systems described by a Takagi-Sugeno (TS) fuzzy model. Based on a linear matrix inequality (LMI) approach, LMI-based sufficient conditions for the uncertain nonlinear descriptor systems to have an H∞ performance are derived. To alleviate the ill-conditioning resulting from the interaction of slow and fast dynamic modes, solutions to the problem are given in terms of linear matrix inequalities which are independent of the singular perturbation ε, when ε is sufficiently small. The proposed approach does not involve the separation of states into slow and fast ones and it can be applied not only to standard, but also to nonstandard uncertain nonlinear descriptor systems. A numerical example is provided to illustrate the design developed in this paper.
Abstract: As a by-product of its "cyberspace" status, electronic
commerce is global, encompassing a whole range of B2C
relationships which need to be approached with solutions provided at
a local level while remaining viable when applied to global issues.
Today, the European Union seems to be endowed with a reliable
legal framework for consumer protection. A question which remains,
however, is enforcement of this protection. This is probably a matter
of time and awareness from both parties in the B2C relationship.
Business should realize that enhancing trust in the minds of
consumers is more than a question of technology; it is a question of
best practice. Best practice starts with the online service of high
street banks as well as with the existence of a secure, user-friendly
and cost-effective payment system. It also includes the respect of
privacy and the use of smart cards as well as enhancing privacy
technologies and fair information practice. In sum, only by offering
this guarantee of privacy and security will the consumer be assured
that, in cyberspace, his/her interests will be protected in the same
manner as in a traditional commercial environment.
Abstract: This paper analyses the performance of a genetic algorithm using a new concept, namely a fractional-order dynamic fitness function, for the synthesis of combinational logic circuits. The experiments reveal superior results in terms of speed and convergence to achieve a solution.
Abstract: Al-Murabahah is an Islamic financing facility used in
asset financing, the profit rate of the contract is determined by
components which are also being used in the conventional banking.
Such are cost of fund, overhead cost, risk premium cost and bank-s
profit margin. At the same time, the profit rate determined by Islamic
banking system also refers to Inter-Bank Offered Rate (LIBOR) in
London as a benchmark. This practice has risen arguments among
Muslim scholars in term of its validity of the contract; whether the
contract maintains the Shariah compliance or not. This paper aims to
explore the view of Shariah towards the above components practiced
by Islamic Banking in determining the profit rate of al-murabahah
asset financing in Malaysia. This is a comparative research which
applied the views of Muslim scholars from all major mazahibs in
Islamic jurisprudence and examined the practices by Islamic banks in
Malaysia for the above components. The study found that the shariah
accepts all the components with conditions. The cost of fund is
accepted as a portion of al-mudarabah-s profit, the overhead cost is
accepted as a cost of product, risk premium cost consist of business
risk and mitigation risk are accepted through the concept of alta-awun
and bank-s profit margin is accepted as a right of bank after
venturing in risky investment.
Abstract: Lightweight ceramic materials in the form of bricks
and blocks are widely used in modern construction. They may be
obtained by adding of rice husk, rye straw, etc, as porous forming
materials. Rice husk is a major by-product of the rice milling
industry. Its utilization as a valuable product has always been a
problem. Various technologies for utilization of rice husk through
biological and thermochemical conversion are being developed.
The purpose of this work is to develop lightweight ceramic
materials with clay matrix and filler of rice husk and examine their
main physicomechanical properties. The results obtained allow to
suppose that the materials synthesized on the basis of waste materials
can be used as lightweight materials for construction purpose.
Abstract: This paper reports a new application of material accounting techniques to characterise and quantify material stocks and flows at the “neighbourhood" scale. The study area is the main campus of the University of New South Wales in Sydney, Australia. The system boundary is defined by the urban structural unit (USU), a typological construct devised to facilitate assessment of the metabolism of urban systems. A streamlined material flow analysis (MFA) was applied to quantify the stocks and flows of key construction materials within the campus USU over time, drawing on empirical data from a major campus development project. The results are reviewed to assess the efficacy of the method in supporting urban environmental evaluation and design practice, for example to facilitate estimation of significant impacts such as greenhouse gas emissions. It is concluded that linking a service (in this case, teaching students) enabled by a given product (university buildings) to the amount of materials used in creating that product offers a potential way to reduce the environmental impact of that service, through more efficient use of materials.
Abstract: A phenomenological model for species spreading which incorporates the Allee effect, a species- maximum attainable growth rate, collective dispersal rate and dispersal adaptability is presented. This builds on a well-established reaction-diffusion model for spatial spreading of invading organisms. The model is phrased in terms of the “hostility" (which quantifies the Allee threshold in relation to environmental sustainability) and dispersal adaptability (which measures how a species is able to adapt its migratory response to environmental conditions). The species- invading/retreating speed and the sharpness of the invading boundary are explicitly characterised in terms of the fundamental parameters, and analysed in detail.
Abstract: Chemical vapor deposition method was used to
produce carbon nanotubes on an iron based catalyst from acetylene.
Gas-phase samples collected from the different positions of the tubular reactor were analyzed by GC/MS. A variety of species ranging from hydrogen to naphthalene were observed and changes in their concentrations were plotted against the reactor position. Briefly benzene, toluene, styrene, indene and naphthalene were the main
higher molecular weight species and vinylacetylene and diacetylene were the important intermediates. Nanotube characterization was performed by scanning electron microscopy and transmission electron microscopy.
Abstract: The intention of this lessons is to assess the probability
of optical coherence tomography (OCT) for biometric recognition.
The OCT is the foundation on an optical signal acquisition and
processing method and has the micrometer-resolution. In this study,
we used the porcine skin for verifying the abovementioned means. The
porcine tissue was sound acknowledged for structural and
immunohistochemical similarity with human skin, so it could be
suitable for pre-clinical trial as investigational specimen. For this
reason, it was tattooed by the tattoo machine with the tattoo-pigment.
We detected the pattern of the tattooed skin by the OCT according to
needle speed. The result was consistent with the histology images.
This result showed that the OCT was effective to examine the tattooed
skin section noninvasively. It might be available to identify
morphological changes inside the skin.
Abstract: The objective of this contribution is to study the
performances in terms of bit error rate, of space-time code algorithms
applied to MIMO communication in tunnels. Indeed, the channel
characteristics in a tunnel are quite different than those of urban or
indoor environment, due to the guiding effect of the tunnel.
Therefore, MIMO channel matrices have been measured in a straight
tunnel, in a frequency band around 3GHz. Correlation between array
elements and properties of the MIMO matrices are first studied as a
function of the distance between the transmitter and the receiver.
Then, owing to a software tool simulating the link, predicted values
of bit error rate are given for VLAST, OSTBC and QSTBC
algorithms applied to a MIMO configuration with 2 or 4 array
elements. Results are interpreted from the analysis of the channel
properties.