Abstract: Boon Rawd Brewery is a beer company based in
Thailand that has an exemplary image, both as a good employer and a
well-managed company with a strong record of social responsibility.
The most famous of the company’s products is Singha beer. To study
the company’s marketing strategy, a case study analysis was
conducted together with qualitative research methods. The study
analyzed the marketing strategy of Boon Rawd Brewery before the
liberalization of the liquor market in 2000. The company’s marketing
strategies consisted of the following: product line strategy, product
development strategy, block channel strategy, media strategy, trade
strategy, and consumer incentive strategy. Additionally, the company
employed marketing mix strategy based on the 4Ps: product, price,
promotion and place (of distribution).
Abstract: The Corporate Social Responsibility (CSR) performance has garnered significant interest during the last two decades as numerous methodologies are proposed by Social Responsible Investment (SRI) indexes. The weight of each indicator is a crucial component of the CSR measurement procedures. Based on a previous study, the appropriate weight of each proposed indicator for the Greek telecommunication sector is specified using the rank reciprocal weighting. The Kendall-s Coefficient of Concordance and Spearman Correlation Coefficient non-parametric tests are adopted to determine the level of consensus among the experts concerning the importance rank of indicators. The results show that there is no consensus regarding the rank of indicators in most of stakeholders- domains. The equal weight for all indicators could be proposed as a solution for the lack of consensus among the experts. The study recommends three different equations concerning the adopted weight approach.
Abstract: The growing importance of sustainability in corporate
policies represents a great opportunity for workers to gain more
consideration, with great benefits to their well being. Sustainable
work is believed to be one which improves the organization-s
performance and fosters professional development as well as
workers- health. In a multiple case study based on document
research, information was sought about work activities and their
sustainability or corporate social responsibility (CSR) policies, as
disseminated by corporations. All the companies devoted attention to
work activities and delivered a good amount of information about
them. Nevertheless, the information presented was generic; all the
actions developed were top-down and there was no information about
the impact of changes aimed at sustainability on the workers-
activities. It was found that the companies seemed to be at an early
stage. In the future, they need to show more commitment through
concrete goals: they must be aware that workers contribute directly to
the corporations- sustainability. This would allow room for
Ergonomics and Work Psychodynamics to be incorporated and to be
useful for both companies and society, so as to promote and ensure
work sustainability.
Abstract: Corporate social responsibility (CSR) can be defined as the management of social, environmental, economical and ethical concepts and firms sensivities to the expectations of the social stakeholders. CSR is seen as an important competitive advantage in the textile sector because this sector has an important impact on the environment and it is labor extensive. Textile sector has a strong advantage when compared with other sectors in Turkey due to its low labor costs and abundancy of raw materials. Turkey was a producer and an exporter of cotton, and an importer of fiber, clothes and dresses until 1950s. After 1950s, Turkey has begun to export fiber, ready-made clothes and become one of the most important textile producers in the world recently. CSR practices of the textile firms that are quoted in Istanbul Stock Exchange and these firms sensivities to their internal and external stakeholders and environment will be presented in this study.
Abstract: This study investigates the relationship between 10
year bond value, Yen/U.S dollar exchange rate, non-farm payrolls (all
employs) and crude oil to U.S. Dow Jones Sustainability Index. A
GARCH model is used to test these relationships for the period
January 1st 1999 to January 31st 2008 using monthly data. Results
show that an increase of the 10 year bond and non farm payrolls (all
employs) lead to an increase of the D.J.S.I returns. On the contrary
the volatility of the Yen/U.S dollar exchange rates as well as the
increase of crude oil returns has negative effects on the U.S D.J.S.I
returns. This study aims at assisting investors to understand the
influences certain macroeconomic indicators have on the companies-
stock returns as reported by the D.J.S.I.
Abstract: There are four challenges of sustainable development
and in corporate level sustainability management-s role is to answer
for ecological sustainability challenge, social sustainability challenge,
economic sustainability challenges to environment and social
management and integration challenge of corporate sustainable
challenges by the help of different concepts, methods, instruments,
which are in the toolbox of sustainability management. These
instruments, concepts have different relevance in these challenges,
and according to different literatures environmental management is
outside of social and integration challenge. Main aim of this paper is
to represent the answer for the question that: is it true that social and
integration point of view is outside of the concept environmental
accounting? Using literature review and primer research at the end of
the paper the answer will be confirmed.
Abstract: Nowadays companies in all sectors are looking for the
sources of competitive advantages. Holistic marketing approach
searches for their emergence based on the integration of all
components and elements across the organization. Modern marketing
sees the sources of competitive advantage in implementing the latest
managerial practices, motivation, intelligent project management,
knowledge management, collaborative marketing, CSR and, in the
recent years, also in the business process optimization. With the use
of modern tools including business process management and business
process modelling the company can markedly increase its internal
efficiency which can lead not only to lowering the costs but to
creating the environment for optimal customer care, positive
corporate culture and for origination of innovations as well. In the
article the authors analyze the recent trend in this area and introduce
suggestions to companies to identify and optimize the key processes
that have a significant impact of the company´s competitiveness.
Abstract: Corporate Social Responsibility (CSR) has become a
new trend of business governance. Few research studies on CSR
published in Taiwanese academia, especially for medical settings, we
were interested in probing the relationship of CSR and financial
performance in medical settings in Taiwan. The results illustrate that:
(1) a time delay effect exists with a lag between CSR effort and its
performance in the hospital foundation, (2) input into the internal
domains of CSR will be helpful to improve employee productivity in
the hospital foundation, and (3) input into the external domains of CSR
will be helpful in improving financial performance in the hospital
foundation. This study overviews CSR in the medical industry in
Taiwan and the relationship of CSR and financial performance.
Discussions of possible implications from the study results are applied
to consult the CSR concept that will be transferred into a business
strategy for the organization manager.
Abstract: This study attempts to investigate the relationship
between internal CSR practices and organizational commitment
based on the social exchange theory (SET). Specifically, we examine
the impact of five dimensions of internal CSR practices on
organizational commitment: health and safety, human rights, training
and education, work life balance and workplace diversity. The
proposed model was tested on a sample of 336 frontline employees
within the banking sector in Jordan. Results showed that all internal
CSR dimensions are significantly and positively related to affective
and normative commitment. In addition, the findings of this study
indicate that all internal CSR dimensions did not have a significant
relationship with continuance commitment. Limitations of the study,
directions for future research, and implications of the findings are
discussed.
Abstract: This study systemizes processes and methods in
wooden furniture design that contains uniqueness in function and
aesthetics. The study was done by research and analysis for
designer-s consideration factors that affect function and production.
Therefore, the study result indicates that such factors are design
process (planning for design, product specifications, concept design,
product architecture, industrial design, production), design evaluation
as well as wooden furniture design dependent factors i.e. art (art
style; furniture history, form), functionality (the strength and
durability, area place, using), material (appropriate to function, wood
mechanical properties), joints, cost, safety, and social responsibility.
Specifically, all aforementioned factors affect good design. Resulting
from direct experience gained through user-s usage, the designer
must design the wooden furniture systemically and effectively. As a
result, this study selected dinning armchair as a case study with all
involving factors and all design process stated in this study.
Abstract: The purpose of this paper is to examine the current
state of corporate social responsibility statements on corporate
websites of Malaysian and Singaporean corporations and analyze
how the CSR statements contribute in building a unique corporate
identity of corporations. Content analysis is employed to examine the
websites of Malaysian and Singaporean consumer corporations. It is
believed that generally most companies tend to publish and
communicate their CSR statements visibly to general stakeholders.
However, there is a significantly different outcome of the articulation
of CSR on practices on websites between Malaysian and Singaporean
consumer corporations. A number of Singaporean organizations were
found less concerned with CSR practices as compared to Malaysian
organizations. The findings indicate a need for corporations in
Malaysia and Singapore to orchestrate their core competence of CSR
activities in order to develop a unique corporate identity in a global
business environment.