Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: This paper suggests a new Affine Projection (AP) algorithm with variable data-reuse factor using the condition number as a decision factor. To reduce computational burden, we adopt a recently reported technique which estimates the condition number of an input data matrix. Several simulations show that the new algorithm has better performance than that of the conventional AP algorithm.
Abstract: Feature selection has recently been the subject of intensive research in data mining, specially for datasets with a large number of attributes. Recent work has shown that feature selection can have a positive effect on the performance of machine learning algorithms. The success of many learning algorithms in their attempts to construct models of data, hinges on the reliable identification of a small set of highly predictive attributes. The inclusion of irrelevant, redundant and noisy attributes in the model building process phase can result in poor predictive performance and increased computation. In this paper, a novel feature search procedure that utilizes the Ant Colony Optimization (ACO) is presented. The ACO is a metaheuristic inspired by the behavior of real ants in their search for the shortest paths to food sources. It looks for optimal solutions by considering both local heuristics and previous knowledge. When applied to two different classification problems, the proposed algorithm achieved very promising results.
Abstract: Metal matrix composites (MMC) are generating
extensive interest in diverse fields like defense, aerospace, electronics
and automotive industries. In this present investigation, material
removal rate (MRR) modeling has been carried out using an
axisymmetric model of Al-SiC composite during electrical discharge
machining (EDM). A FEA model of single spark EDM was
developed to calculate the temperature distribution.Further, single
spark model was extended to simulate the second discharge. For
multi-discharge machining material removal was calculated by
calculating the number of pulses. Validation of model has been done
by comparing the experimental results obtained under the same
process parameters with the analytical results. A good agreement was
found between the experimental results and the theoretical value.
Abstract: This paper presents a new strategy of identification
and classification of pathological voices using the hybrid method
based on wavelet transform and neural networks. After speech
acquisition from a patient, the speech signal is analysed in order to
extract the acoustic parameters such as the pitch, the formants, Jitter,
and shimmer. Obtained results will be compared to those normal and
standard values thanks to a programmable database. Sounds are
collected from normal people and patients, and then classified into
two different categories. Speech data base is consists of several
pathological and normal voices collected from the national hospital
“Rabta-Tunis". Speech processing algorithm is conducted in a
supervised mode for discrimination of normal and pathology voices
and then for classification between neural and vocal pathologies
(Parkinson, Alzheimer, laryngeal, dyslexia...). Several simulation
results will be presented in function of the disease and will be
compared with the clinical diagnosis in order to have an objective
evaluation of the developed tool.
Abstract: Aluminum/Copper clad sheet has been fabricated using
asymmetric extrusion method, which caused severe shear deformation
between Al and Cu plate to easily bond to each other. Interfacial
microstructure and mechanical properties of Al/Cu clad were studied
by scanning electron microscope equipped with energy dispersive
X-ray detector, micro-hardness, and tension tests. The asymmetric
extrusion bonding was very effective to provide a good interface for
atoms diffusion during subsequent annealing. The strength of bonding
was higher with the increasing extrusion ratio.
Abstract: This paper introduces a low cost INS/GPS algorithm for
land vehicle navigation application. The data fusion process is done
with an extended Kalman filter in cascade configuration mode. In
order to perform numerical simulations, MATLAB software has been
developed. Loosely coupled configuration is considered. The results
obtained in this work demonstrate that a low-cost INS/GPS navigation
system is partially capable of meeting the performance requirements
for land vehicle navigation. The relative effectiveness of the kalman
filter implementation in integrated GPS/INS navigation algorithm is
highlighted. The paper also provides experimental results; field test
using a car is carried out.
Abstract: Food control measures are critical in fostering food safety management of a nation. However, no academic study has been undertaken to assess the food control system of Myanmar up to now. The objective of this research paper was to assess the food control system with in depth examination of five key components using desktop analysis and short survey from related food safety program organizations including regulators and inspectors. Study showed that the existing food control system is conventional, mainly focusing on primary health care approach while relying on reactive measures. The achievements of food control work have been limited to a certain extent due to insufficienttechnical capacity that is needed to upgrade staffs, laboratory equipment and technical assistance etc. associated with various sectors. Assessing food control measures is the first step in the integration of food safety management, this paper could assist policy makers in providing information for enhancing the safety and quality of food produced and consumed in Myanmar.
Abstract: The visualization of geographic information on mobile devices has become popular as the widespread use of mobile Internet. The mobility of these devices brings about much convenience to people-s life. By the add-on location-based services of the devices, people can have an access to timely information relevant to their tasks. However, visual analysis of geographic data on mobile devices presents several challenges due to the small display and restricted computing resources. These limitations on the screen size and resources may impair the usability aspects of the visualization applications. In this paper, a variable-scale visualization method is proposed to handle the challenge of small mobile display. By merging multiple scales of information into a single image, the viewer is able to focus on the interesting region, while having a good grasp of the surrounding context. This is essentially visualizing the map through a fisheye lens. However, the fisheye lens induces undesirable geometric distortion in the peripheral, which renders the information meaningless. The proposed solution is to apply map generalization that removes excessive information around the peripheral and an automatic smoothing process to correct the distortion while keeping the local topology consistent. The proposed method is applied on both artificial and real geographical data for evaluation.
Abstract: This study proposes a new recommender system based on the collaborative folksonomy. The purpose of the proposed system is to recommend Internet resources (such as books, articles, documents, pictures, audio and video) to users. The proposed method includes four steps: creating the user profile based on the tags, grouping the similar users into clusters using an agglomerative hierarchical clustering, finding similar resources based on the user-s past collections by using content-based filtering, and recommending similar items to the target user. This study examines the system-s performance for the dataset collected from “del.icio.us," which is a famous social bookmarking website. Experimental results show that the proposed tag-based collaborative and content-based filtering hybridized recommender system is promising and effectiveness in the folksonomy-based bookmarking website.
Abstract: Packet switched data network like Internet, which has
traditionally supported throughput sensitive applications such as email
and file transfer, is increasingly supporting delay-sensitive
multimedia applications such as interactive video. These delaysensitive
applications would often rather sacrifice some throughput
for better delay. Unfortunately, the current packet switched network
does not offer choices, but instead provides monolithic best-effort
service to all applications. This paper evaluates Class Based Queuing
(CBQ), Coordinated Earliest Deadline First (CEDF), Weighted
Switch Deficit Round Robin (WSDRR) and RED-Boston scheduling
schemes that is sensitive to delay bound expectations for variety of
real time applications and an enhancement of WSDRR is proposed.
Abstract: A simple and easy algorithm is presented for a fast calculation of kernel functions which required in fluid simulations using the Smoothed Particle Hydrodynamic (SPH) method. Present proposed algorithm improves the Linked-list algorithm and adopts the Pair-Wise Interaction technique, which are widely used for evaluating kernel functions in fluid simulations using the SPH method. The algorithm is easy to be implemented without any complexities in programming. Some benchmark examples are used to show the simulation time saved by using the proposed algorithm. Parametric studies on the number of divisions for sub-domains, smoothing length and total amount of particles are conducted to show the effectiveness of the present technique. A compact formulation is proposed for practical usage.
Abstract: AAM (active appearance model) has been successfully
applied to face and facial feature localization. However, its performance is sensitive to initial parameter values. In this paper, we propose a two-stage AAM for robust face alignment, which first fits an
inner face-AAM model to the inner facial feature points of the face and then localizes the whole face and facial features by optimizing the
whole face-AAM model parameters. Experiments show that the proposed face alignment method using two-stage AAM is more reliable to the background and the head pose than the standard
AAM-based face alignment method.
Abstract: Carbon steel is used in boilers, pressure vessels, heat
exchangers, piping, structural elements and other moderatetemperature
service systems in which good strength and ductility are
desired. ASME Boiler and Pressure Vessel Code, Section II Part A
(2004) provides specifications of ferrous materials for construction of
pressure equipment, covering wide range of mechanical properties
including high strength materials for power plants application.
However, increased level of springback is one of the major problems
in fabricating components of high strength steel using bending.
Presented work discuss the springback simulations for five different
steels (i.e. SA-36, SA-299, SA-515 grade 70, SA-612 and SA-724
grade B) using finite element analysis of air V-bending. Analytical
springback simulations of hypothetical layered materials are
presented. Result shows that; (i) combination of the material property
parameters controls the springback, (ii) layer of the high ductility
steel on the high strength steel greatly suppresses the springback.
Abstract: Transportation is one of the most fundamental
challenges of urban development in contemporary world. On the
other hand, sustainable urban development has received tremendous
public attention in the last few years. This trend in addition to other
factors such as energy cost, environmental concerns, traffic
congestion and the feeling of lack of belonging have contributed to
the development of pedestrian areas. The purpose of this paper is to
study the role of walkable streets in sustainable development of
cities. Accordingly, a documentary research through valid sources
has been utilized to substantiate this study. The findings demonstrate
that walking can lead to sustainable urban development from
physical, social, environmental, cultural, economic and political
aspects. Also, pedestrian areas –which are the main context of
walking- act as focal points of development in cities and have a great
effect on modifying and stimulating of their adjacent urban spaces.
Abstract: In this paper static and dynamic response of a
varactor of a micro-phase shifter to DC, step DC and AC
voltages have been studied. By presenting a mathematical
modeling Galerkin-based step by step linearization method
(SSLM) and Galerkin-based reduced order model have been
used to solve the governing static and dynamic equations,
respectively. The calculated static and dynamic pull-in
voltages have been validated by previous experimental and
theoretical results and a good agreement has been achieved.
Then the frequency response and phase diagram of the system
has been studied. It has been shown that applying the DC
voltage shifts down the phase diagram and frequency
response. Also increasing the damping ratio shifts up the
phase diagram.
Abstract: The article contains results of the flour and bread
quality assessment from the grains of spring spelt, also called as an
ancient wheat. Spelt was cultivated on heavy and medium soils
observing principles of organic farming. Based on flour and bread
laboratory studies, as well as laboratory baking, the technological
usefulness of studied flour has been determined. These results were
referred to the standard derived from common wheat cultivated in the
same conditions. Grain of spring spelt is a good raw material for
manufacturing bread flour, from which to get high-quality bakery
products, but this is strictly dependent on the variety of ancient
wheat.
Abstract: In this experimental study, performance of a counter
flow Ranque-Hilsch vortex tube (RHVT) with threads cut on its inner
surface was investigated experimentally (pitch is 1 and 2 mm). The
inner diameter of the vortex tube used was D=9 mm and the ratio of
the tube’s length to diameter was L/D=12. The experimental system
was a thermodynamic open system. Flow was controlled by a valve
on the hot outlet side, where the valve was changed from a nearly
closed position to its nearly open position. Fraction of cold flow (ξ) =
0.1-0.9, was determined under 300 and 350 kPa pressurized air. All
experimental data were compared with each other, the maximum
heating performance of the RHVT system was found to be 38.2 oC
and the maximum cooling performance of the RHVT in this study
was found to be -30.9 oC at pitch 1 mm.
Abstract: In this paper, we analyze the rotor eddy currents losses provoqued by the stator slot harmonics developed in the permanent magnets or pole pieces of synchronous machines. An analytical approach is presented to evaluate the effect of slot ripples on rotor field and losses calculation. This analysis is then tested on a model by 2D/3D finite element (FE) calculation. The results show a good agreement on loss calculations when skin effect is negligible and the magnet is considered.
Abstract: Polymer-like organic thin films were deposited on both
aluminum alloy type 6061 and glass substrates at room temperature by
Plasma Enhanced Chemical Vapor Deposition (PECVD) methodusing
benzene and hexamethyldisiloxane (HMDSO) as precursor materials.
The surface and physical properties of plasma-polymerized organic
thin films were investigated at different r.f. powers. The effects of
benzene/argon ratio on the properties of plasma polymerized benzene
films were also investigated. It is found that using benzene alone
results in a non-coherent and non-adherent powdery deposited
material. The chemical structure and surface properties of the asgrown
plasma polymerized thin films were analyzed on glass
substrates with FTIR and contact angle measurements. FTIR spectra
of benzene deposited film indicated that the benzene rings are
preserved when increasing benzene ratio and/or decreasing r.f.
powers. FTIR spectra of HMDSO deposited films indicated an
increase of the hydrogen concentration and a decrease of the oxygen
concentration with the increase of r.f. power. The contact angle (θ) of
the films prepared from benzene was found to increase by about 43%
as benzene ratio increases from 10% to 20%. θ was then found to
decrease to the original value (51°) when the benzene ratio increases
to 100%. The contact angle, θ, for both benzene and HMDSO
deposited films were found to increase with r.f. power. This signifies
that the plasma polymerized organic films have substantially low
surface energy as the r.f power increases. The corrosion resistance of
aluminum alloy substrate both bare and covered with plasma
polymerized thin films was carried out by potentiodynamic
polarization measurements in standard 3.5 wt. % NaCl solution at
room temperature. The results indicate that the benzene and HMDSO
deposited films are suitable for protection of the aluminum substrate
against corrosion. The changes in the processing parameters seem to
have a strong influence on the film protective ability. Surface
roughness of films deposited on aluminum alloy substrate was
investigated using scanning electron microscopy (SEM). The SEM
images indicate that the surface roughness of benzene deposited films
increase with decreasing the benzene ratio. SEM images of benzene
and HMDSO deposited films indicate that the surface roughness
decreases with increasing r.f. power. Studying the above parameters
indicate that the films produced are suitable for specific practical
applications.