Abstract: This paper discusses telecominication market developments in Saudi Arabia. Empirical research was carried in the holy city of Makkah to study the customer's preference for mobile cellular service and the factor influencing their subscription of the mobile phone service. Results indicate that the financial factor sicnificantly influence the customer's selection of the service provider.
Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: The visualization of geographic information on mobile devices has become popular as the widespread use of mobile Internet. The mobility of these devices brings about much convenience to people-s life. By the add-on location-based services of the devices, people can have an access to timely information relevant to their tasks. However, visual analysis of geographic data on mobile devices presents several challenges due to the small display and restricted computing resources. These limitations on the screen size and resources may impair the usability aspects of the visualization applications. In this paper, a variable-scale visualization method is proposed to handle the challenge of small mobile display. By merging multiple scales of information into a single image, the viewer is able to focus on the interesting region, while having a good grasp of the surrounding context. This is essentially visualizing the map through a fisheye lens. However, the fisheye lens induces undesirable geometric distortion in the peripheral, which renders the information meaningless. The proposed solution is to apply map generalization that removes excessive information around the peripheral and an automatic smoothing process to correct the distortion while keeping the local topology consistent. The proposed method is applied on both artificial and real geographical data for evaluation.
Abstract: This study examines the use of the persuasive strategy
of deixis and personalization in advertising slogans. This rhetorical/
stylistic and linguistic strategy has been found to be widely used in
advertising slogans for over a century. A total of five hundred
advertising slogans of multinational companies in both product and
service sectors were obtained. The analysis reveals the 3 main
components of this strategy as being deictic words, absolute
uniqueness and personal pronouns. The percentage and mean of the
use of the 3 components are tabulated. The findings show that
advertisers have used this persuasive strategy in creative ways to
persuade consumers to buy their products and services.
Abstract: This paper proposes a Web service and serviceoriented
architecture (SOA) for a computer-adaptive testing (CAT)
process on e-learning systems. The proposed architecture is
developed to solve an interoperability problem of the CAT process by
using Web service. The proposed SOA and Web service define all
services needed for the interactions between systems in order to
deliver items and essential data from Web service to the CAT Webbased
application. These services are implemented in a XML-based
architecture, platform independence and interoperability between the
Web service and CAT Web-based applications.
Abstract: In managing healthcare logistics, cost is not the only
factor to be considered. The level of items- criticality used in patient
care services plays an important role as well. A stock-out incident of
a high critical item could threaten a patient's life. In this paper, the
DMAIC (Define-Measure-Analyze-Improve-Control) methodology is
used to drive improvement projects based on customer driven critical
to quality characteristics at a Jordanian hospital. This paper shows
how the application of Six Sigma improves the performance of the
case hospital logistics system by reducing the number of stock-out
incidents.
Abstract: This paper represents an investigation on how exploiting multiple transmit antennas by OFDM based wireless LAN subscribers can mitigate physical layer error rate. Then by comparing the Wireless LANs that utilize spatial diversity techniques with the conventional ones it will reveal how PHY and TCP throughputs behaviors are ameliorated. In the next step it will assess the same issues based on a cellular context operation which is mainly introduced as an innovated solution that beside a multi cell operation scenario benefits spatio-temporal signaling schemes as well. Presented simulations will shed light on the improved performance of the wide range and high quality wireless LAN services provided by the proposed approach.
Abstract: Globalization, supported by information and
communication technologies, changes the rules of competitiveness
and increases the significance of information, knowledge and
network cooperation. In line with this trend, the need for efficient
trust-building tools has emerged. The absence of trust building
mechanisms and strategies was identified within several studies.
Through trust development, participation on e-business network and
usage of network services will increase and provide to SMEs new
economic benefits. This work is focused on effective trust building
strategies development for electronic business network platforms.
Based on trust building mechanism identification, the questionnairebased
analysis of its significance and minimum level of requirements
was conducted. In the paper, we are confirming the trust dependency
on e-Skills which play crucial role in higher level of trust into the
more sophisticated and complex trust building ICT solutions.
Abstract: This paper presents an assessment study conducted
among the distance learners in India. Open and distance learning
systems have traveled a long way since its inception and its journey
has witnessed the evolution and adoption of different generations of
technology. This study focuses on the distant learners in India.
Sampling for this study has been derived from the mass enrollment
from Tamil Nadu area, a southern state of India. Learners were
chosen from dual mode universities, private universities, Tamil Nadu
Open University and IGNOU. The main focus of the study is to
examine the coverage and appropriation of students support services
and learning aids. It explores two aspects: the facilities available and
the awareness and use of such services. It includes, self-learning
materials, face-to-face counseling, multimedia learning materials,
website, e-learning, radio and television services etc. While exploring
the student-s perspective on these learning aspects, it is important to
understand the perspectives of the teachers. Two different interests
are visible among the teachers. Majority of the teachers support faceto-
face counseling. However, the young teachers are in favour of
online learning and multimedia supports in teaching. Through the
awareness is somewhat high, the actual participation in online is very
low. This is due to the inadequate infrastructure as well as the
traditional attitudes of the teachers. Still the face-to-face sessions
remain popular than online.
Abstract: This work provides a practical method for the
development of rural road networks in rural areas of developing
countries. The proposed methodology enables to determine
obligatory points in the rural road network maximizing the number of
settlements that have access to basic services within a given
maximum distance. The proposed methodology is simple and
practical, hence, highly applicable to real-world scenarios, as
demonstrated in the definition of the road network for the rural areas
of Nepal.
Abstract: This paper was aimed to survey the level of awareness
of traditional grocery stores in Bangkok in these categories: location,
service quality, risk, shopping, worthwhile, shopping satisfaction, and
future shopping intention. The paper was also aimed to survey factors
influencing the decision to shop at traditional grocery stores in
Bangkok in the future. The findings revealed that consumers had a
high level of awareness of traditional grocery stores in Bangkok.
Consumers were aware that the price was higher and it was riskier to
buy goods and services at traditional grocery stores but they still had
a high level of preference to patronage traditional grocery stores. This
was due to the reasons that there was a high level of satisfaction from
the factors of the friendliness of the owner, the ability to negotiate the
price, the ability to buy on credit, free delivery, and the enjoyment to
meet with other customers in the same neighborhood.
Abstract: The amount and heterogeneity of data in biomedical research, notably in interdisciplinary research, requires new methods for the collection, presentation and analysis of information. Important data from laboratory experiments as well as patient trials are available but come out of distributed resources. The Charite Medical School in Berlin has established together with the German Research Foundation (DFG) a new information service center for kidney diseases and transplantation (Open European Nephrology Science Centre - OpEN.SC). The system is based on a service-oriented architecture (SOA) with main and auxiliary modules arranged in four layers. To improve the reuse and efficient arrangement of the services the functionalities are described as business processes using the standardised Business Process Execution Language (BPEL).
Abstract: Taxation as a potent fiscal policy instrument through which infrastructures and social services that drive the development process of any society has been ineffective in Nigeria. The adoption of appropriate measures is, however, a requirement for the generation of adequate tax revenue. This study set out to investigates efficiency and effectiveness in the administration of tax in Nigeria, using Cross River State as a case-study. The methodology to achieve this objective is a qualitative technique using structured questionnaires to survey the three senatorial districts in the state; the central limit theory is adopted as our analytical technique. Result showed a significant degree of inefficiency in the administration of taxes. It is recommended that periodic review and update of tax policy will bring innovation and effectiveness in the administration of taxes. Also proper appropriation of tax revenue will drive development in needed infrastructural and social services.
Abstract: There is inadequate information on the practice of
female genital mutilation (FGM) in the UK, and there are often
myths and perceptions within communities that influence the
effectiveness of prevention programmes. This means it is difficult to
address the trends and changes in the practice in the UK.
To this end, FORWARD undertook novel and innovative research
using the Participatory Ethnographic and Evaluative Research
(PEER) method to explore the views of women from Eritrea, Sudan,
Somalia and Ethiopia that live in London and Bristol (two UK cities).
Women-s views, taken from PEER interviews, reflected reasons for
continued practice of FGM: marriageability, the harnessing and
control of female sexuality, and upholding traditions from their
countries of origin. It was also clear that the main supporters of the
practice were believed to be older women within families and
communities.
Women described the impact FGM was having on their lives as
isolating. And although it was clearly considered a private and
personal matter, they developed a real sense of connection with their
peers within the research process.
The women were overwhelmingly positive about combating the
practice, although they believed it would probably take a while
before it ends completely. They also made concrete
recommendations on how to improve support services for women
affected by FGM: Training for professionals (particularly in
healthcare), increased engagement with, and outreach to,
communities, culturally appropriate materials and information made
available and accessible to communities, and more consequent
implementation of legislation.
Finally, the women asked for more empathy and understanding,
particularly from health professionals. Rather than presenting FGM
as a completely alien and inconceivable practice, it may help for
those looking into these women-s lives and working with them to
understand the social and economic context in which the practice
takes place.
Abstract: A hybrid learning automata-genetic algorithm (HLGA) is proposed to solve QoS routing optimization problem of next generation networks. The algorithm complements the advantages of the learning Automato Algorithm(LA) and Genetic Algorithm(GA). It firstly uses the good global search capability of LA to generate initial population needed by GA, then it uses GA to improve the Quality of Service(QoS) and acquiring the optimization tree through new algorithms for crossover and mutation operators which are an NP-Complete problem. In the proposed algorithm, the connectivity matrix of edges is used for genotype representation. Some novel heuristics are also proposed for mutation, crossover, and creation of random individuals. We evaluate the performance and efficiency of the proposed HLGA-based algorithm in comparison with other existing heuristic and GA-based algorithms by the result of simulation. Simulation results demonstrate that this paper proposed algorithm not only has the fast calculating speed and high accuracy but also can improve the efficiency in Next Generation Networks QoS routing. The proposed algorithm has overcome all of the previous algorithms in the literature.
Abstract: The Malaysia Highway Authority (MHA) was
established by the Government in 1980 for the purpose of designing,
constructing and maintaining toll highways in Malaysia that include
the North-South Expressway and the Penang Bridge, which were
procured using the publicly-funded traditional procurement. However
following a recession in the mid 80-s, the operations of these tolledhighways
had been privatized to ensure that their operational services
continue through private financing as a result of long-term
concession agreement concurred between the Malaysian Government
and private operators. The change in the contract strategy for
highway projects in Malaysia would have a great tendency to dictate
a significant risk exposure towards the key parties involved,
particularly the Malaysian Government as project principal, unless
operational risks are clearly identified and managed via appropriate
mitigation measures prior to a contract signing.
This research identifies potential operational risks that have a
possibility to occur in highway projects in Malaysia from the
perspective of public sector clients. Since this research focuses on the
operational risks for highway projects in Malaysia, the initial results
acquired from literature review on the operational risks of highway
projects in some Asian countries are then justified by a number of
key individuals from the MHA through interviews. As a result,
among key operational risks that have possibility to occur in the
highway projects in Malaysia include initial toll-tariff decided by the
Government, traffic congestion, change of road network and overloaded
freight transportation, which could cause damage to the road
surface and hence affecting the operation of a particular highway.
Abstract: IPsec protocol[1] is a set of security extensions
developed by the IETF and it provides privacy and authentication
services at the IP layer by using modern cryptography. In this paper,
we describe both of H/W and S/W architectures of our router system,
SRS-10. The system is designed to support high performance routing
and IPsec VPN. Especially, we used Cavium-s CN2560 processor to
implement IPsec processing in inline-mode.
Abstract: After Apple's first introduction its smart phone, iPhone
in the end of 2009 in Korea, the number of Korean smarphone users
had been rapidly increasing so that the half of Korean population
became smart phone users as of February, 2012. Currently, smart
phones are positioned as a major digital media with powerful
influences in Korea. And, now, Koreans are leaning new information,
enjoying games and communicating other people every time and
everywhere. As smart phone devices' performances increased, the
number of usable services became more while adequate GUI
developments are required to implement various functions with smart
phones. The strategy to provide similar experiences on smart phones
through familiar features based on employment of existing media's
functions mostly contributed to smart phones' popularization in
connection with smart phone devices' iconic GUIs.
The spread of Smart phone increased mobile web accesses.
Therefore, the attempts to implement PC's web in the smart phone's
web are continuously made. The mobile web GUI provides familiar
experiences to users through designs adequately utilizing the smart
phone's GUIs. As the number of users familiarized to smart phones
and mobile web GUIs, opposite to reversed remediation from many
parts of PCs, PCs are starting to adapt smart phone GUIs.
This study defines this phenomenon as the reversed remediation,
and reviews the reversed remediation cases of Smart phone GUI'
characteristics of PCs. For this purpose, the established study issues
are as under:
· what is the reversed remediation?
· what are the smart phone GUI's characteristics?
· what kind of interrelationship exist s between the smart phone and
PC's web site?
It is meaningful in the forecast of the future GUI's change by
understanding of characteristics in the paradigm changes of PC and
smart phone's GUI designs. This also will be helpful to establish
strategies for digital devices' development and design.
Abstract: This paper is part of an ongoing research on the
development of systemic maintenance management model Malaysian
university buildings. In order to achieve this aim, there is a need to
develop a performance model against which services are measure.
Measuring performance is a significant part of maintenance
management service delivery. Maintenance organization needs to
know where they are in order to provide user-driven services and to
enhance productivity. The aim of this paper is to formulate a
template or model for university maintenance organization in
Malaysia. The model is based on literature review and survey
questionnaire and has been validated. Through grounded theory, this
paper developed a 8 points matrix for the university maintenance
organizations for measuring and improving their service delivery.
The potential of the model is guide and assists towards providing
value added service delivery through initiating maintenance
according to user value system rather than on the condition of the
building.
Abstract: E-services have significantly changed the way of
doing business in recent years. We can, however, observe poor use of
these services. There is a large gap between supply and actual eservices
usage. This is why we started a project to provide an
environment that will encourage the use of e-services. We believe
that only providing e-service does not automatically mean consumers
would use them. This paper shows the origins of our project and its
current position. We discuss the decision of using semantic web
technologies and their potential to improve e-services usage. We also
present current knowledge base and its real-world classification. In the paper, we discuss further work to be done in the project. Current
state of the project is promising.