Abstract: Employer branding is considered as a useful tool for
addressing the global-local problem facing complex organisations
that have operations scattered across the globe and face challenges of
dealing with the local environment alongside. Despite being an
established field of study within the Western developed world, there
is little empirical evidence concerning the relevance of employer
branding to global companies that operate in the under-developed
economies. This paper fills this gap by gaining rich insight into the
implementation of employer branding programs in a foreign
multinational operating in Pakistan dealing with the global-local
problem. The study is qualitative in nature and employs semistructured
and focus group interviews with senior/middle managers
and local frontline employees to deeply examine the phenomenon in
case organisation. Findings suggest that authenticity is required in
employer brands to enable them to respond to the local needs thereby
leading to the resolution of the global-local problem. However, the
role of signaling theory is key to the development of authentic
employer brands as it stresses on the need to establish an efficient and
effective signaling environment where in signals travel in both
directions (from signal designers to receivers and backwards) and
facilitate firms with the global-local problem. The paper also
identifies future avenues of research for the employer branding field.
Abstract: This article focuses on upper-extremity musculoskeletal disorders risk assessment model at workplace. In this model are used risk factors that are responsible for musculoskeletal system damage. Based on statistic calculations the model is able to define what risk of MSD threatens workers who are under risk factors. The model is also able to say how MSD risk would decrease if these risk factors are eliminated.
Abstract: This paper presents a study of SIW circuits (Substrate
Integrated Waveguide) with a rigorous and fast original approach
based on Iterative process (WCIP). The theoretical suggested study is
validated by the simulation of two different examples of SIW
circuits. The obtained results are in good agreement with those of
measurement and with software HFSS.
Abstract: The biodegradable family of polymers
polyhydroxyalkanoates is an interesting substitute for convectional
fossil-based plastics. However, the manufacturing and environmental
impacts associated with their production via intracellular bacterial
fermentation are strongly dependent on the raw material used and on
energy consumption during the extraction process, limiting their
potential for commercialization. Industrial wastewater is studied in
this paper as a promising alternative feedstock for waste valorization.
Based on results from laboratory and pilot-scale experiments, a
conceptual process design, techno-economic analysis and life cycle
assessment are developed for the large-scale production of the most
common type of polyhydroxyalkanoate, polyhydroxbutyrate.
Intracellular polyhydroxybutyrate is obtained via fermentation of
microbial community present in industrial wastewater and the
downstream processing is based on chemical digestion with
surfactant and hypochlorite. The economic potential and
environmental performance results help identifying bottlenecks and
best opportunities to scale-up the process prior to industrial
implementation. The outcome of this research indicates that the
fermentation of wastewater towards PHB presents advantages
compared to traditional PHAs production from sugars because the
null environmental burdens and financial costs of the raw material in
the bioplastic production process. Nevertheless, process optimization
is still required to compete with the petrochemicals counterparts.
Abstract: Freshly laid eggs from green turtles, Chelonia mydas,
were randomly collected from Ras Al-Hadd Reserve, Oman.
Eggshells taken from eggs and sand collected from the body chamber
were analyzed for eight heavy metals (Al, Br, Cd, Co, Cu, Fe, S, and
Zn) using inductively coupled plasma mass spectrometry (ICP).
Heavy metal concentrations varied significantly (P
Abstract: The objective of this work is to study the effect of two
key factors - external magnetic field and applied current density
during template-based electrodeposition of nickel nanowires using an
electrode distance of 20 mm. Morphology, length, crystallite size and
crystallographic characterization of the grown nickel nanowires at an
electrode distance of 20mm are presented. For this electrode distance
of 20 mm, these two key electrodeposition factors when coupled was
found to reduce crystallite size with a higher growth length and
preferred orientation of Ni crystals. These observed changes can be
inferred to be due to coupled interaction forces induced by the
intensity of applied electric field (current density) and external
magnetic field known as magnetohydrodynamic (MHD) effect during
the electrodeposition process.
Abstract: The introduction of degradable plastic materials into
agricultural sectors has represented a promising alternative to
promote green agriculture and environmental friendly of modern
farming practices. Major challenges of developing degradable
agricultural films are to identify the most feasible types of
degradation mechanisms, composition of degradable polymers and
related processing techniques. The incorrect choice of degradable
mechanisms to be applied during the degradation process will cause
premature losses of mechanical performance and strength. In order to
achieve controlled process of agricultural film degradation, the
compositions of degradable agricultural film also important in order
to stimulate degradation reaction at required interval of time and to
achieve sustainability of the modern agricultural practices. A set of
photodegradable polyethylene based agricultural film was developed
and produced, following the selective optimization of processing
parameters of the agricultural film manufacturing system. Example of
agricultural films application for oil palm seedlings cultivation is
presented.
Abstract: The problem of toughening in brittle materials
reinforced by fibers is complex, involving all of the mechanical
properties of fibers, matrix and the fiber/matrix interface, as well as
the geometry of the fiber. Development of new numerical methods
appropriate to toughening simulation and analysis is necessary. In
this work, we have performed simulations and analysis of toughening
in brittle matrix reinforced by randomly distributed fibers by means
of the discrete elements method. At first, we put forward a
mechanical model of toughening contributed by random fibers. Then
with a numerical program, we investigated the stress, damage and
bridging force in the composite material when a crack appeared in the
brittle matrix. From the results obtained, we conclude that: (i) fibers
of high strength and low elasticity modulus are beneficial to
toughening; (ii) fibers of relatively high elastic modulus compared to
the matrix may result in substantial matrix damage due to spalling
effect; (iii) employment of high-strength synthetic fibers is a good
option for toughening. We expect that the combination of the discrete
element method (DEM) with the finite element method (FEM) can
increase the versatility and efficiency of the software developed. The
present work can guide the design of ceramic composites of high
performance through the optimization of the parameters.
Abstract: The flora of Bozdağ (Konya) and its surroundings
were investigated between 2003 and 2005 years; 700 herbarium
specimens belonging to 482 taxa, 257 genera and 57 families were
collected and identified from the area. The families which have the
most taxa in research area are Asteraceae 67 (14.0%), Fabaceae 60
(12.6%), Lamiaceae 57 (11.9%), Brassicaceae 34 (7.1%), Poaceae
30 (6.3%), Rosaceae 24 (5.0%), Caryophyllaceae 23 (4.8%),
Liliaceae 19 (4.0%), Boraginaceae 17 (3.6%), and Apiaceae 13
(2.7%).
The research area is in the district of Konya and is in the B4
square according to the Grid System. The phytogeographic elements
are represented in the study area as follows; Irano-Turanian 91
(18.9%), Mediterranean 72 (14.9%), Euro-Siberian 21 (4.3%). The
phytogeographic regions of 273 (56.6%) taxa are either multi-regional
or unknown. The number of endemic taxa is 79 (16.3%).
Abstract: The construction industry has been demonstrating
increased growth and importance in Brazil’s national economic
development. This study aims to evaluate the financial performance
of the leading companies in the construction sector in Brazil in the
period from 2009 to 2012. An analysis is made of the capital
structure, liquidity, and profitability of the six largest companies in
the construction sector in Brazil: Brookfield, Cyrela, Gafisa, MRV,
PDG and Rossi. The results are then compared with standard industry
ratios. It was found that among the companies analyzed, MRV and
Cyrela showed the best relative performance in the period under
consideration.
Abstract: This paper discusses the value theory in cultural
heritage and the value theory in environmental economics. Two
economic views of the value theory are compared, within the field of
cultural heritage maintenance and within the field of the environment.
The main aims are to find common features in these two differently
structured theories under the layer of differently defined terms as well
as really differing features of these two approaches; to clear the
confusion which stems from different terminology as in fact these
terms capture the same aspects of reality; and to show possible
inspiration these two perspectives can offer one another. Another aim
is to present these two value systems in one value framework. First,
important moments of the value theory from the economic
perspective are presented, leading to the marginal revolution of (not
only) the Austrian School. Then the theory of value within cultural
heritage and environmental economics are explored. Finally,
individual approaches are compared and their potential mutual
inspiration searched for.
Abstract: Significant quota of Municipal Electrical Energy
consumption is related to Decentralized Air Conditioning which is
mostly provided by evaporative coolers. So the aim is to optimize
design of air conditioners to increase their efficiencies. To achieve
this goal, results of practical standardized tests for 40 evaporative
coolers in different types collected and simultaneously results for
same coolers based on one of EER (Energy Efficiency Ratio)
modeling styles are figured out. By comparing experimental results
of different coolers standardized tests with modeling results,
preciseness of used model is assessed and after comparing gained
preciseness with international standards based on EER for cooling
capacity, aeration, and also electrical energy consumption, energy
label from A (most effective) to G (less effective) is classified; finally
needed methods to optimize energy consumption and coolers’
classification are provided.
Abstract: This exploratory study gives an overview of the
evolution of the main financial and performance indicators of the
Academic Spin-Off’s and High Growth Academic Spin-Off’s in year
3 and year 6 after its creation in the region of Catalonia in Spain. The
study compares and evaluates results of these different measures of
performance and the degree of success of these companies for each
University.
We found that the average Catalonian Academic Spin-Off is small
and have not achieved the sustainability stage at year 6. On the
contrary, a small group of High Growth Academic Spin-Off’s
exhibits robust performance with high profits in year 6. Our results
support the need to increase selectivity and support for these
companies especially near year 3, because are the ones that will bring
wealth and employment. University role as an investor has rigid
norms and habits that impede an efficient economic return from their
ASO investment.
Universities with high performance on sales and employment in
year 3 not always could sustain this growth in year 6 because their
ASO’s are not profitable. On the contrary, profitable ASO exhibit
superior performance in all measurement indicators in year 6. We
advocate the need of a balanced growth (with profits) as a way to
obtain subsequent continuous growth.
Abstract: In this paper, the problem of steady laminar boundary
layer flow and heat transfer over a permeable exponentially
stretching/shrinking sheet with generalized slip velocity is
considered. The similarity transformations are used to transform the
governing nonlinear partial differential equations to a system of
nonlinear ordinary differential equations. The transformed equations
are then solved numerically using the bvp4c function in MATLAB.
Dual solutions are found for a certain range of the suction and
stretching/shrinking parameters. The effects of the suction parameter,
stretching/shrinking parameter, velocity slip parameter, critical shear
rate and Prandtl number on the skin friction and heat transfer
coefficients as well as the velocity and temperature profiles are
presented and discussed.
Abstract: For optimal unbiased filter as mean-square and in the
case of functioning anomalous noises in the observation memory
channel, we have proved insensitivity of filter to inaccurate
knowledge of the anomalous noise intensity matrix and its
equivalence to truncated filter plotted only by non anomalous
components of an observation vector.
Abstract: Co-crystal is believed to improve the solubility and
dissolution rates and thus, enhanced the bioavailability of poor water
soluble drugs particularly during the oral route of administration.
With the existing of poorly soluble drugs in pharmaceutical industry,
the screening of co-crystal formation using carbamazepine (CBZ) as
a model drug compound with dicarboxylic acids co-crystal formers
(CCF) namely fumaric (FA) and succinic (SA) acids in ethanol has
been studied. The co-crystal formations were studied by varying the
mol ratio values of CCF to CBZ to access the effect of CCF
concentration on the formation of the co-crystal. Solvent evaporation,
slurry and cooling crystallization which representing the solution
based method co-crystal screening were used. Based on the
differential scanning calorimetry (DSC) analysis, the melting point of
CBZ-SA in different ratio was in the range between 188oC-189oC.
For CBZ-FA form A and CBZ-FA form B the melting point in
different ratio were in the range of 174oC-175oC and 185oC-186oC
respectively. The product crystal from the screening was also
characterized using X-ray powder diffraction (XRPD). The XRPD
pattern profile analysis has shown that the CBZ co-crystals with FA
and SA were successfully formed for all ratios studied. The findings
revealed that CBZ-FA co-crystal were formed in two different
polymorphs. It was found that CBZ-FA form A and form B were
formed from evaporation and slurry crystallization methods
respectively. On the other hand, in cooling crystallization method,
CBZ-FA form A was formed at lower mol ratio of CCF to CBZ and
vice versa. This study disclosed that different methods and mol ratios
during the co-crystal screening can affect the outcome of co-crystal
produced such as polymorphic forms of co-crystal and thereof. Thus,
it was suggested that careful attentions is needed during the screening
since the co-crystal formation is currently one of the promising
approach to be considered in research and development for
pharmaceutical industry to improve the poorly soluble drugs.
Abstract: The convective heat and mass transfer in nanofluid
flow through a porous media due to a permeable stretching sheet with
magnetic field, viscous dissipation, chemical reaction and Soret
effects are numerically investigated. Two types of nanofluids, namely
Cu-water and Ag-water were studied. The governing boundary layer
equations are formulated and reduced to a set of ordinary differential
equations using similarity transformations and then solved
numerically using the Keller box method. Numerical results are
obtained for the skin friction coefficient, Nusselt number and
Sherwood number as well as for the velocity, temperature and
concentration profiles for selected values of the governing
parameters. Excellent validation of the present numerical results has
been achieved with the earlier linearly stretching sheet problems in
the literature.
Abstract: This paper describes an Action Research project
which was undertaken to inform professional practice in order to
develop a newly created Centre for Student Success in the specific
context of transnational medical and nursing education in the Middle
East. The objectives were to enhance the academic performance,
persistence, integration and personal and professional development of
a multinational study body, in particular in relation to pre-clinical
medical students, and to establish a comfortable, friendly and
student-driven environment within an Irish medical university
recently established in Bahrain. The outcomes of the project resulted
in the development of a specific student success ‘signature’ for this
particular transnational higher education context.
Abstract: The main purpose of this paper is to determine the
applicability of the constitutional social rights in the so-called
horizontal relations, i.e. the relations between private entities.
Nowadays the constitutional rights are more and more often violated
by private entities and not only by the state. The private entities
interfere with the privacy of individuals, limit their freedom of
expression or disturb their peaceful gatherings. International
corporations subordinate individuals in a way which may limit their
constitutional rights. These new realities determine the new role of
the constitution in protecting human rights.
The paper will aim at answering two important questions. Firstly,
are the private entities obliged to respect the constitutional social
rights of other private entities and can they be liable for violation of
these rights? Secondly, how the constitutional social rights can
receive horizontal effect? Answers to these questions will have a
significant meaning for the popularisation of the practice of applying
the Constitution among the citizens as well as for the courts which
settle disputes between them.
Abstract: R.C.C. buildings with dual structural system
consisting of shear walls (or braces) and moment resisting frames
have been widely used to resist lateral forces during earthquakes. The
dual systems are designed to resist the total design lateral force in
proportion to their lateral stiffness. The response of combination of
braces and shear walls has not yet been studied. The combination
may prove to be more effective to resist lateral forces during
earthquakes. This concept has been applied to regular R.C.C.
buildings provided with shear walls, braces and their combinations.