Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: A 3D industrial computed tomography (CT)
manufactured based on a first generation CT systems, single-source
– single-detector, was evaluated. Operation accuracy assessment of
the manufactured system was achieved using simulation in
comparison with experimental tests. 137Cs and 60Co were used as a gamma source. Simulations were achieved using MCNP4C code.
Experimental tests of 137Cs were in good agreement with the simulations
Abstract: Trihalomethanes (THMs) were among the first
disinfection byproducts to be discovered in chlorinated water. The
substances form during a reaction between chlorine and organic
matter in the water. Trihalomethanes are suspected to have negative
effects on birth such as, low birth weight, intrauterine growth
retardation in term births, as well as gestational age and preterm
delivery. There are also some evidences showing these by-products to
be mutagenic and carcinogenic, the greatest amount of evidence being
related to the bladder cancer. However, there exist inconsistencies
regarding such effects of THMs as different studies have provided
different results in this regard. The aim of the present study is to
provide a review of the related researches about the above mentioned
health effects of THMs.
Abstract: An experimental campaign of measurements for a
Darrieus vertical-axis wind turbine (VAWT) is presented for open
field conditions. The turbine is characterized by a twisted bladed
design, each blade being placed at a fixed distance from the rotational
shaft. The experimental setup to perform the acquisitions is described.
The results are lower than expected, due to the high influence of the
wind shear.
Abstract: This paper suggests a rethinking of the existing
research about Genetically Modified (GM) food. Since the first batch
of GM food was commercialised in the UK market, GM food rapidly
received and lost media attention in the UK. Disagreement on GM
food policy between the US and the EU has also drawn scholarly
attention to this issue. Much research has been carried out intending to
understand people-s views about GM food and the shaping of these
views. This paper was based on the data collected in twenty-nine
semi-structured interviews, which were examined through Erving
Goffman-s idea of self-presentation in interactions to suggest that the
existing studies investigating “consumer attitudes" towards GM food
have only considered the “front stage" in the dramaturgic metaphor.
This paper suggests that the ways in which people choose to present
themselves when participating these studies should be taken into
account during the data analysis.
Abstract: In this paper, a simple active contour based visual
tracking algorithm is presented for outdoor AGV application which is
currently under development at the USM robotic research group
(URRG) lab. The presented algorithm is computationally low cost
and able to track road boundaries in an image sequence and can
easily be implemented on available low cost hardware. The proposed
algorithm used an active shape modeling using the B-spline
deformable template and recursive curve fitting method to track the
current orientation of the road.
Abstract: Ultrathin (UTD) and Nanoscale (NSD) SOI-MOSFET devices, sharing a similar W/L but with a channel thickness of 46nm and 1.6nm respectively, were fabricated using a selective “gate recessed” process on the same silicon wafer. The electrical transport characterization at room temperature has shown a large difference between the two kinds of devices and has been interpreted in terms of a huge unexpected series resistance. Electrical characteristics of the Nanoscale device, taken in the linear region, can be analytically derived from the ultrathin device ones. A comparison of the structure and composition of the layers, using advanced techniques such as Focused Ion Beam (FIB) and High Resolution TEM (HRTEM) coupled with Energy Dispersive X-ray Spectroscopy (EDS), contributes an explanation as to the difference of transport between the devices.
Abstract: A method and apparatus for noninvasive measurement
of blood glucose concentration based on transilluminated laser beam
via the Index Finger has been reported in this paper. This method
depends on atomic gas (He-Ne) laser operating at 632.8nm
wavelength. During measurement, the index finger is inserted into the
glucose sensing unit, the transilluminated optical signal is converted
into an electrical signal, compared with the reference electrical
signal, and the obtained difference signal is processed by signal
processing unit which presents the results in the form of blood
glucose concentration. This method would enable the monitoring
blood glucose level of the diabetic patient continuously, safely and
noninvasively.
Abstract: Tourism and coastal lines are the business sectors
since centuries especially in the European Nations and Albania is one
such spots. However, in recent decades tourism is experienced as
vulnerability of the surrounding ecological conditions of air, soil,
water, land and the communities that are dependant and sharing the
ecosystem among flora and fauna. Experts opine that apart from the
maintenance of near-originality of ecological biodiversity the tourism
rather known as ecotourism an indigenous socio-cultural
maintenance of indigenous/traditional knowledge of the local people
must be well cared in order to sustain on sustainable grounds. As a
general tendency, growth of tourism has been affected by the deterioration in the economic conditions on one aspect and unsustainable ecological areas affected since human interventions
earlier to this has negative impact on futuristic tourist spots. However, tourism in Albania as of now is 11% of GDP and coastal regions accounting to 2-4%. An amicable Mediterranean
climate with 300 sunny days similar parameters of Greece and Spain
throws up sustainable ecotourism in future decades provided public services namely, transportation, road safety, lodging, food
availability, recreational regiments, banking accessibility are as per
the World Tourism Organizations- protocols. Thus as of Albanian
situation, classification of ecotourism activities to safe-guard the localities with its maintenance of ecological land, water and climate
has become a paramount importance with a wanting and satisfactory options through harnessing human energy for profit and fitness of
ecological flora and fauna. A check on anthropogenic wastes and
their safer utilizations inclusive of agricultural and industrial
operations in line with Lalzi Bay Coastal Line are of utmost importance for the reason that the Adriatic Sea Coast is the one long
stretch of Albanian Lifeline. The present work is based on the methodology of the sustainable management of the same issue.
Abstract: Candida spp. are common and aggressive pathogens.
Because of the growing resistance of Candida spp. to current
antifungals, novel targets, found in Candida spp. but not in humans
or other flora, have to be identified. The alternative oxidase (AOX)
is one such possibility. This enzyme is insensitive to cyanide, but is
sensitive to compounds such as salicylhydroxamic acid (SHAM),
disulfiram and n-alkyl gallates. The growth Candida albicans was
inhibited by SHAM (Ki = 9-15 mM) and cyanide (Ki = 2-4 mM),
albeit to differing extents. The rate of O2 uptake was inhibited by
less than 10% by 25 mM SHAM and by about 90% by 250 μM
KCN. Although SHAM substantially inhibited the growth of C.
albicans, it is unlikely that the inhibition of AOX was the cause.
Salicylhydroxamic acid is used therapeutically in the treatment of
urinary tract infections and urolithiasis, but it also has some potential
in the treatment of C. albicans infection.
Abstract: In this paper, a new efficient method for load balancing in low voltage distribution systems is presented. The proposed method introduces an improved Leap-frog method for optimization. The proposed objective function includes the difference between three phase currents, as well as two other terms to provide the integer property of the variables; where the latter are the status of the connection of loads to different phases. Afterwards, a new algorithm is supplemented to undertake the integer values for the load connection status. Finally, the method is applied to different parts of Tabriz low voltage network, where the results have shown the good performance of the proposed method.
Abstract: In this study the behavior of interlaminar fracture of
carbon-epoxy thermoplastic laminated composite is investigated
numerically and experimentally. Tests are performed with Arcan
specimens. Testing with Arcan specimen gives the opportunity of
utilizing just one kind of specimen for extracting fracture properties
for mode I, mode II and different mixed mode ratios of materials with
exerting load via different loading angles. Variation of loading angles
in range of 0-90° made possible to achieve different mixed mode
ratios. Correction factors for various conditions are obtained from
ABAQUS 2D finite element models which demonstrate the finite
shape of Arcan specimens used in this study. Finally, applying the
correction factors to critical loads obtained experimentally, critical
interlaminar fracture toughness of this type of carbon- epoxy
composite has been attained.
Abstract: This paper describes the shape optimization of impeller
blades for a anti-heeling bidirectional axial flow pump used in ships.
In general, a bidirectional axial pump has an efficiency much lower
than the classical unidirectional pump because of the symmetry of the
blade type. In this paper, by focusing on a pump impeller, the shape of
blades is redesigned to reach a higher efficiency in a bidirectional axial
pump. The commercial code employed in this simulation is CFX v.13.
CFD result of pump torque, head, and hydraulic efficiency was
compared. The orthogonal array (OA) and analysis of variance
(ANOVA) techniques and surrogate model based optimization using
orthogonal polynomial, are employed to determine the main effects
and their optimal design variables. According to the optimal design,
we confirm an effective design variable in impeller blades and explain
the optimal solution, the usefulness for satisfying the constraints of
pump torque and head.
Abstract: Due to the emergence of “Humanized Healthcare"
introduced by Professor Dr. Prawase Wasi in 2003[1], the
development of this paradigm tends to be widely implemented. The
organizations included Healthcare Accreditation Institute (public
organization), National Health Foundation, Mahidol University in
cooperation with Thai Health Promotion Foundation, and National
Health Security Office (Thailand) have selected the hospitals or
infirmaries that are qualified for humanized healthcare since 2008-
2010 and 35 of them are chosen to be the outstandingly navigating
organizations for the development of humanized healthcare,
humanized healthcare award [2].
The research aims to study the current issue, characteristics and
patterns of hospital administration contributing to humanized
healthcare system in Thailand. The selected case studies are from
four hospitals including Dansai Crown Prince Hospital, Leoi;
Ubolrattana Hospital, Khon Kaen; Kapho Hospital, Pattani; and
Prathai Hospital, Nakhonrachasima. The methodology is in-depth
interviewing with 10 staffs working as hospital executive directors,
and representatives from leader groups including directors,
multidisciplinary hospital committees, personnel development
committees, physicians and nurses in each hospital. (Total=40) In
addition, focus group discussions between hospital staffs and general
people (including patients and their relatives, the community leader,
and other people) are held by means of setting 4 groups including 8
people within each group. (Total=128) The observation on the
working in each hospital is also implemented. The findings of the
study reveal that there are five important aspects found in each
hospital including (1) the quality improvement under the mental and
spiritual development policy from the chief executives and lead
teams, leaders as Role model and they have visionary leadership; (2)
the participation hospital administration system focusing on learning
process and stakeholder- needs, spiritual human resource
management and development; (3) the relationship among people
especially staffs, team work skills, mutual understanding, effective
communication and personal inner-development; (4) organization
culture relevant to the awareness of patients- rights as well as the
participation policy including spiritual growth achieving to the same
goals, sharing vision, developing public mind, and caring; and (5)
healing structures or environment providing warmth and convenience
for hospital staffs, patients and their relatives and visitors.
Abstract: In recent years the large scale use of the power electronic equipment has led to an increase of harmonics in the power system. The harmonics results into a poor power quality and have great adverse economical impact on the utilities and customers. Current harmonics are one of the most common power quality problems and are usually resolved by using shunt active filter (SHAF). The main objective of this work is to develop PI and Fuzzy logic controllers (FLC) to analyze the performance of Shunt Active Filter for mitigating current harmonics under balanced and unbalanced sinusoidal source voltage conditions for normal load and increased load. When the supply voltages are ideal (balanced), both PI and FLC are converging to the same compensation characteristics. However, the supply voltages are non-ideal (unbalanced), FLC offers outstanding results. Simulation results validate the superiority of FLC with triangular membership function over the PI controller.
Abstract: Nowadays, the earth is countered with serious problem
of air pollution. This problem has been started from the industrial
revolution and has been faster in recent years, so that leads the earth
to ecological and environmental disaster. One of its results is the
global warming problem and its related increase in global
temperature. The most important factors in air pollution especially in
urban environments are Automobiles and residential buildings that are
the biggest consumers of the fossil energies, so that if the residential
buildings as a big part of the consumers of such energies reduce their
consumption rate, the air pollution will be decreased. Since
Metropolises are the main centers of air pollution in the world,
assessment and analysis of efficient strategies in decreasing air
pollution in such cities, can lead to the desirable and suitable results
and can solve the problem at least in critical level. Tabriz city is one
of the most important metropolises in North west of Iran that about
two million people are living there. for its situation in cold dry
climate, has a high rate of fossil energies consumption that make air
pollution in its urban environment. These two factors, being both
metropolis and in cold dry climate, make this article try to analyze the
strategies of climatic design in old districts of the city and use them in
new districts of the future. These strategies can be used in this city
and other similar cities and pave the way to reduce energy
consumption and related air pollution to save whole world.
Abstract: Nowadays, access to sustainable development in cities is assumed as one of the most important goals of urban managers. In the meanwhile, neighborhood as the smallest unit of urban spatial organization has a substantial effect on urban sustainability. Hence, attention to and focus on this subject is highly important in urban development plans. The objective of this study is evaluation of the status of Jahanshahr Neighborhood in Karaj city based on sustainable neighborhood development indicators. This research has been applied based on documentary method and field surveys. Also, evaluating of Jahanshahr Neighborhood of Karaj shows that it has a high level in sustainability in physical and economical dimension while a low level in cultural and social dimension. For this purpose, this neighborhood as a semi-sustainable neighborhood must take measures for development of collective spaces and efficiency of utilizing the public neighborhood spaces via collaboration of citizens and officials.
Abstract: This paper presents the results of an analytical study
on the seismic response of a Multi-Span-Simply-Supported precast
bridge in Washington State. The bridge was built in the early 1960's
along Interstate 5 and was widened the first time in 1979 and the
second time in 2001. The primary objective of this research project
is to determine the seismic vulnerability of the bridge in order to
develop the required retrofit measure. The seismic vulnerability of
the bridge is evaluated using two seismic evaluation methods
presented in the FHWA Seismic Retrofitting Manual for Highway
Bridges, Method C and Method D2. The results of the seismic
analyses demonstrate that Method C and Method D2 vary markedly
in terms of the information they provide to the bridge designer
regarding the vulnerability of the bridge columns.
Abstract: This paper proposes a simple model of economic geography within the Dixit-Stiglitz-Iceberg framework that may be used to analyze migration patterns among three cities. The cost–benefit tradeoffs affecting incentives for three types of migration, including echelon migration, are discussed. This paper develops a tractable, heterogeneous-agent, general equilibrium model, where agents share constant human capital, and explores the relationship between the benefits of echelon migration and gross human capital. Using Chinese numerical solutions, we study the manifestation of echelon migration and how it responds to changes in transportation cost and elasticity of substitution. Numerical results demonstrate that (i) there are positive relationships between a migration-s benefit-and-wage ratio, (ii) there are positive relationships between gross human capital ratios and wage ratios as to origin and destination, and (iii) we identify 13 varieties of human capital convergence among cities. In particular, this model predicts population shock resulting from the processes of migration choice and echelon migration.
Abstract: The Kowsar dam supply water for different usages
such as drinking, industrial, agricultural and aquaculture farms
usages and located next to the city of Dehdashat in Kohgiluye and
Boyerahmad province in southern Iran. There are some towns and
villages on the Kowsar dam watersheds, which Dehdasht and
Choram are the most important and populated cities in this area. The
study was undertaken to assess the status of water quality in the
urban areas of the Kowsar dam. A total of 28 water samples were
collected from 6 stations on surface water and 1 station from
groundwater on the watershed of the Kowsar dam. All the samples
were analyzed for Cd concentration using standard procedures. The
results were compared with other national and international
standards. Among the analyzed samples, as the maximum value of
cadmium (1.131 μg/L) was observed on the station 2 at the winter
2009, all the samples analyzed were within the maximum admissible
limits by the United States Environmental Protection Agency, EU,
WHO, New Zealand , Australian, Iranian, and the Indian standards.
In general results of the present study have shown that Cd mean
values of stations No. 4, 1 and 2 with 0.5135, 0.0.4733 and 0.4573
μg/L respectively are higher than the other stations . Although Cd
level of all samples and stations have had normal values but this is
an indication of pollution potential and hazards because of human
activity and waste water of towns in the areas, which can effect on
human health implications in future. This research, therefore,
recommends the government and other responsible authorities to take
suitable improving measures in the Kowsar dam watershed-s.