Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: During 2011 and 2012 seasons, Zaghloul date palms received four sprays of silicon (Si) at 0.05 to 0.1% and selenium (Se) at 0.01 to 0.02%. Growth, nutritional status, yield as well as physical and chemical characteristics of the fruits in response to application of silicon and selenium were investigated. Single and combined applications of silicon at 0.05 to 0.1% and selenium at 0.01 to 0.02% was very effective in enhancing the leaf area, total chlorophylls, percentages of N, P and K in the leaves, yield, bunch weight as well as physical and chemical characteristics of the fruits in relative to the check treatment. Silicon was superior to selenium in this respect. Combined application was favorable than using each alone in this connection. Treating Zaghloul date palms four times with a mixture of silicon at 0.05% + selenium at 0.01% resulted in an economical yield and producing better fruit quality.
Abstract: The concerns about clean environment and high oil
prices driving forces for the research on alternative fuels. The
research efforts directed towards improving the performance of C.I
engines using vegetable oil as fuel. The paper deals results of
performance of a four stroke, single cylinder C.I. engine by preheated
neat Karanja oil is done from 30
o
C to 100
o
C. The performance of the
engine was studied for a speed range between 1500 to 4000 rpm, with
the engine operated under full load conditions. The performance
parameters considered for comparing are brake specific fuel
consumption, thermal efficiency, brake power, Nox emission of the
engine. The engine offers lower thermal efficiency when it is
powered by preheated neat Karanja oil at higher speed. The power
developed and Nox emission increase with the increase in the fuel
inlet temperature and the specific fuel consumption is higher than
diesel fuel operation at all elevated fuel inlet temperature.
Abstract: For a quick and accurate calculation of spatial neutron
distribution in nuclear power reactors 3D nodal codes are usually
used aiming at solving the neutron diffusion equation for a given
reactor core geometry and material composition. These codes use a
second order polynomial to represent the transverse leakage term. In
this work, a nodal method based on the well known nodal expansion
method (NEM), developed at COPPE, making use of this polynomial
expansion was modified to treat the transverse leakage term for the
external surfaces of peripheral reflector nodes.
The proposed method was implemented into a computational
system which, besides solving the diffusion equation, also solves the
burnup equations governing the gradual changes in material
compositions of the core due to fuel depletion. Results confirm the
effectiveness of this modified treatment of peripheral nodes for
practical purposes in PWR reactors.
Abstract: As a by-product of its "cyberspace" status, electronic
commerce is global, encompassing a whole range of B2C
relationships which need to be approached with solutions provided at
a local level while remaining viable when applied to global issues.
Today, the European Union seems to be endowed with a reliable
legal framework for consumer protection. A question which remains,
however, is enforcement of this protection. This is probably a matter
of time and awareness from both parties in the B2C relationship.
Business should realize that enhancing trust in the minds of
consumers is more than a question of technology; it is a question of
best practice. Best practice starts with the online service of high
street banks as well as with the existence of a secure, user-friendly
and cost-effective payment system. It also includes the respect of
privacy and the use of smart cards as well as enhancing privacy
technologies and fair information practice. In sum, only by offering
this guarantee of privacy and security will the consumer be assured
that, in cyberspace, his/her interests will be protected in the same
manner as in a traditional commercial environment.
Abstract: Al-Murabahah is an Islamic financing facility used in
asset financing, the profit rate of the contract is determined by
components which are also being used in the conventional banking.
Such are cost of fund, overhead cost, risk premium cost and bank-s
profit margin. At the same time, the profit rate determined by Islamic
banking system also refers to Inter-Bank Offered Rate (LIBOR) in
London as a benchmark. This practice has risen arguments among
Muslim scholars in term of its validity of the contract; whether the
contract maintains the Shariah compliance or not. This paper aims to
explore the view of Shariah towards the above components practiced
by Islamic Banking in determining the profit rate of al-murabahah
asset financing in Malaysia. This is a comparative research which
applied the views of Muslim scholars from all major mazahibs in
Islamic jurisprudence and examined the practices by Islamic banks in
Malaysia for the above components. The study found that the shariah
accepts all the components with conditions. The cost of fund is
accepted as a portion of al-mudarabah-s profit, the overhead cost is
accepted as a cost of product, risk premium cost consist of business
risk and mitigation risk are accepted through the concept of alta-awun
and bank-s profit margin is accepted as a right of bank after
venturing in risky investment.
Abstract: This paper reports a new application of material accounting techniques to characterise and quantify material stocks and flows at the “neighbourhood" scale. The study area is the main campus of the University of New South Wales in Sydney, Australia. The system boundary is defined by the urban structural unit (USU), a typological construct devised to facilitate assessment of the metabolism of urban systems. A streamlined material flow analysis (MFA) was applied to quantify the stocks and flows of key construction materials within the campus USU over time, drawing on empirical data from a major campus development project. The results are reviewed to assess the efficacy of the method in supporting urban environmental evaluation and design practice, for example to facilitate estimation of significant impacts such as greenhouse gas emissions. It is concluded that linking a service (in this case, teaching students) enabled by a given product (university buildings) to the amount of materials used in creating that product offers a potential way to reduce the environmental impact of that service, through more efficient use of materials.
Abstract: In this work, we treat the problems related to chemical and petrochemical plants of a certain complex process taking the centrifugal compressor as an example, a system being very complex by its physical structure as well as its behaviour (surge phenomenon). We propose to study the application possibilities of the recent control approaches to the compressor behaviour, and consequently evaluate their contribution in the practical and theoretical fields. Facing the studied industrial process complexity, we choose to make recourse to fuzzy logic for analysis and treatment of its control problem owing to the fact that these techniques constitute the only framework in which the types of imperfect knowledge can jointly be treated (uncertainties, inaccuracies, etc..) offering suitable tools to characterise them. In the particular case of the centrifugal compressor, these imperfections are interpreted by modelling errors, the neglected dynamics, no modelisable dynamics and the parametric variations. The purpose of this paper is to produce a total robust nonlinear controller design method to stabilize the compression process at its optimum steady state by manipulating the gas rate flow. In order to cope with both the parameter uncertainty and the structured non linearity of the plant, the proposed method consists of a linear steady state regulation that ensures robust optimal control and of a nonlinear compensation that achieves the exact input/output linearization.
Abstract: In this paper, the problem of finding the optimal
topological configuration of a deregulated distribution network is
considered. The new features of this paper are proposing a multiobjective
function and its application on deregulated distribution
networks for finding the optimal configuration. The multi-objective
function will be defined for minimizing total Energy Supply Costs
(ESC) and energy losses subject to load flow constraints. The
optimal configuration will be obtained by using Binary Genetic
Algorithm (BGA).The proposed method has been tested to analyze a
sample and a practical distribution networks.
Abstract: The use of contour strips of perennial vegetation with
bio-fuel potential can improve surface water quality by reducing
NO3-N and sediment outflow from cropland to surface water-bodies.
It also has economic benefits of producing ethanol. In this study,
The Soil and Water Assessment Tool (SWAT) model was applied to
a watershed in Iowa, USA to examine the effectiveness of contour
strips of switch grass in reducing the NO3-N outflows from crop
fields to rivers or lakes. Numerical experiments were conducted to
identify potential subbasins in the watershed that have high water
quality impact, and to examine the effects of strip size on NO3-N
reduction under various meteorological conditions, i.e. dry, average
and wet years. Useful information was obtained for the evaluation of
economic feasibility of growing switch grass for bio-fuel in contour
strips. The results can assist in cost-benefit analysis and decisionmaking
in best management practices for environmental protection.
Abstract: A procedural-animation-based approach which rapidly
synthesize the adaptive locomotion for quadruped characters that they
can walk or run in any directions on an uneven terrain within a
dynamic environment was proposed. We devise practical motion
models of the quadruped animals for adapting to a varied terrain in a
real-time manner. While synthesizing locomotion, we choose the
corresponding motion models by means of the footstep prediction of
the current state in the dynamic environment, adjust the key-frames of
the motion models relying on the terrain-s attributes, calculate the
collision-free legs- trajectories, and interpolate the key-frames
according to the legs- trajectories. Finally, we apply dynamic time
warping to each part of motion for seamlessly concatenating all desired
transition motions to complete the whole locomotion. We reduce the
time cost of producing the locomotion and takes virtual characters to
fit in with dynamic environments no matter when the environments are
changed by users.
Abstract: It-s difficult for China-s current land transfer
institutions limited to county-wide to solve the contradiction between
urban-rural development and construction land shortage. On the basis of analyzing China-s construction land transfer system, and evaluation
toward Transfer of development rights (TDR) practices in Anhui and
Chongqing, the passage proposes: (1) we should establish a multi-level
land indicators trade market under the guidance of regional spatial
objectives, and allow land transfer paid across cities and counties
within a specific area following the regulation of both government and
market; (2) it would be better to combine organically the policy ntentions of land plan, regional plan, urban plan and economic plan, and link them with land indicators transfer to promote a wider range of
urban-rural balance and regional coordination.
Abstract: This paper describes interconnection between
technical and economical making decision. The reason of this dealing
could be different: poor technical condition, change of substation
(electrical network) regime, power transformer owner budget deficit
and increasing of tariff on electricity. Establishing of recommended
practice as well as to give general advice and guidance in economical
sector, testing, diagnostic power transformers to establish its
conditions, identify problems and provide potential remedies.
Abstract: The objective of the paper was to understand the use
of an important element of design, namely color in a Semiotic
system. Semiotics is the study of signs and sign processes, it is often
divided into three branches namely (i) Semantics that deals with the
relation between signs and the things to which they refer to mean, (ii)
Syntactics which addresses the relations among signs in formal
structures and (iii) Pragmatics that relates between signs and its
effects on they have on the people who use them to create a plan for
an object or a system referred to as design. Cubism with its versatility
was the key design tool prevalent across the 20th century. In order to
analyze the user's understanding of interaction and appreciation of
color through the movement of Cubism, an exercise was undertaken
in Dept. of Design, IIT Guwahati. This included tasks to design a
composition using color and sign process to the theme 'Between the
Lines' on a given tessellation where the users relate their work to the
world they live in, which in this case was the college campus of IIT
Guwahati. The findings demonstrate impact of the key design
element color on the principles of visual perception based on image
analysis of specific compositions.
Abstract: For a variety of safety and economic reasons, engineering undergraduates in Australia have experienced diminishing access to the real hardware that is typically the embodiment of their theoretical studies. This trend will delay the development of practical competence, decrease the ability to model and design, and suppress motivation. The author has attempted to address this concern by creating a software tool that contains both photographic images of real machinery, and sets of graphical modeling 'tools'. Academics from a range of disciplines can use the software to set tutorial tasks, and incorporate feedback comments for a range of student responses. An evaluation of the software demonstrated that students who had solved modeling problems with the aid of the electronic tutor performed significantly better in formal examinations with similar problems. The 2-D graphical diagnostic routines in the Tutor have the potential to be used in a wider range of problem-solving tasks.
Abstract: This paper describes a paradigmatic approach to develop architecture of secure systems by describing the requirements from four different points of view: that of the owner, the administrator, the user, and the network. Deriving requirements and developing architecture implies the joint elicitation and describing the problem and the structure of the solution. The view points proposed in this paper are those we consider as requirements towards their contributions as major parties in the design, implementation, usage and maintenance of secure systems. The dramatic growth of the technology of Internet and the applications deployed in World Wide Web have lead to the situation where the security has become a very important concern in the development of secure systems. Many security approaches are currently being used in organizations. In spite of the widespread use of many different security solutions, the security remains a problem. It is argued that the approach that is described in this paper for the development of secure architecture is practical by all means. The models representing these multiple points of view are termed the requirements model (views of owner and administrator) and the operations model (views of user and network). In this paper, this multiple view paradigm is explained by first describing the specific requirements and or characteristics of secure systems (particularly in the domain of networks) and the secure architecture / system development methodology.
Abstract: The microbial production of ethanol from biodiesel¬derived crude glycerol by Enterobacter aerogenes TISTR1468, under micro-aerobic and anaerobic conditions, was investigated. The experimental results showed that micro-aerobic conditions were more favorable for cellular growth (4.0 g/L DCW), ethanol production (20.7 g/L) as well as the ethanol yield (0.47 g/g glycerol) than anaerobic conditions (1.2 g/L DCW, 6.3 g/L ethanol and 0.72 g/g glycerol, respectively). Crude glycerol (100 g/L) was consumed completely with the rate of 1.80 g/L/h. Two-stage fermentation (combination of micro-aerobic and anaerobic condition) exhibited higher ethanol production (24.5 g/L) than using one-stage fermentation (either micro-aerobic or anaerobic condition. The two- stage configuration, exhibited slightly higher crude glycerol consumption rate (1.81 g/L/h), as well as ethanol yield (0.56 g/g) than the one-stage configuration. Therefore, two-stage process was selected for ethanol production from E. aerogenes TISTR1468 in scale-up studies.
Abstract: During signal transmission, the combined effect of the
transmitter filter, the transmission medium, and additive white
Gaussian noise (AWGN) are included in the channel which distort
and add noise to the signal. This causes the well defined signal
constellation to spread causing errors in bit detection. A compact pi
neural network with minimum number of nodes is proposed. The
replacement of summation at each node by multiplication results in
more powerful mapping. The resultant pi network is tested on six
different channels.
Abstract: In this paper, the babbitting of a bearing in boiler feed pump of an electromotor has been studied. These bearings have an important role in reducing the shut down times in the pumps, compressors and turbines. The most conventional method in babbitting is casting as a melting method. The comparison between thermal spray and casting methods in babbitting shows that the thermal spraying babbitt layer has better performance and tribological behavior. The metallurgical and tribological analysis such as SEM, EDS and wet chemical analysis has been made in the Babbitt alloys and worn surfaces. Two type of babbitt materials: tinbase and lead-base babbitt was used. The benefits of thermally sprayed babbitt layers are completely clear especially in large bearings.
Abstract: Titanium dioxide coatings were deposited by utilizing
atmospheric plasma spraying (APS) system. The agglomerated nanopowder
and different spraying parameters were used to determine
their influences on the microstructure surface feature and photoabsorption
of the coatings. The microstructure of as-sprayed TiO2
coatings were characterized by scanning electron microscope (SEM).
Surface characteristics were investigated by Fourier Transform
Infrared (FT-IR). The photo absorption was determined by UV-VIS
spectrophotometer. It is found that the spray parameters have an
influence on the microstructure, surface feature and photo-absorption
of the TiO2 coatings.