Abstract: The goal of this study was to disclose the core of the advertising research based on the psychological aspects by acquainting with the nature of advertising research and revealing the importance of psychological aspects of advertising during the advertising research. The growing interest in consumer response to advertisement served as an encouragement to make the analysis of psychological aspects of the advertising research, because the information obtained during the advertising research helps to answer the question how advertising really works. In the research analysis focuses on the nature of advertising research. The place of advertising research in advertisement planning process and the advertising research process are unfolded. Moreover, the importance of psychological aspects in the advertising research is being examined. The certain psychological aspects like the particularities of advertising communication process, psychological process that are active at advertising acceptance and awareness process as well as the advertising effects are analysed in more detail.
Abstract: Oxidative stress makes up common incidents in
eukaryotic metabolism. The presence of diverse components
disturbing the equilibrium during oxygen metabolism increases
oxidative damage unspecifically in living cells. Body´s own
ubiquinone (Q10) seems to be a promising drug in defending the
heightened appearance of reactive oxygen species (ROS). Though, its
lipophilic properties require a new strategy in drug formulation to
overcome their low bioavailability. Consequently, the manufacture of
heterogeneous nanodispersions is in focus for medical applications.
The composition of conventional nanodispersions is made up of a
drug-consisting core and a surfactive agent, also named as surfactant.
Long-termed encapsulation of the surfactive components into tissues
might be the consequence of the use during medical therapeutics. The
potential of provoking side-effects is given by their nonbiodegradable
properties. Further improvements during fabrication
process use the incorporation of biodegradable components such as
modified γ-polyglutamic acid which decreases the potential of
prospective side-effects.
Abstract: Logistics is part of the supply chain processes that
plans, implements, and controls the efficient and effective forward
and reverse flow and storage of goods, services, and related
information between the point of origin and the point of consumption
in order to meet customer requirements. This research aims to
investigate the current status and future direction of the use of
Information Technology (IT) for logistics, focusing on Supply Chain
Management (SCM) and E-Commerce adoption in Malaysia.
Therefore, this research stresses on the type of technology being
adopted, factors, benefits and barriers affecting the innovation in
SCM and E-Commerce technology adoption among Logistics
Service Providers (LSP). A mailed questionnaire survey was
conducted to collect data from 265 logistics companies in Johor. The
research revealed a high level of SCM technology adoption among
LSP as they had adopted SCM technology in various business
processes while they perceived a high level of benefits from SCM
adoption.
Abstract: The promises of component-based technology can only be fully realized when the system contains in its design a necessary level of separation of concerns. The authors propose to focus on the concerns that emerge throughout the life cycle of the system and use them as an architectural foundation for the design of a component-based framework. The proposed model comprises a set of superimposed views of the system describing its functional and non-functional concerns. This approach is illustrated by the design of a specific framework for data analysis and data acquisition and supplemented with experiences from using the systems developed with this framework at the Fermi National Accelerator Laboratory.
Abstract: Using spatial models as a shared common basis of
information about the environment for different kinds of contextaware
systems has been a heavily researched topic in the last years.
Thereby the research focused on how to create, to update, and to
merge spatial models so as to enable highly dynamic, consistent and
coherent spatial models at large scale. In this paper however, we
want to concentrate on how context-aware applications could use this
information so as to adapt their behavior according to the situation
they are in. The main idea is to provide the spatial model
infrastructure with a situation recognition component based on
generic situation templates. A situation template is – as part of a
much larger situation template library – an abstract, machinereadable
description of a certain basic situation type, which could be
used by different applications to evaluate their situation. In this
paper, different theoretical and practical issues – technical, ethical
and philosophical ones – are discussed important for understanding
and developing situation dependent systems based on situation
templates. A basic system design is presented which allows for the
reasoning with uncertain data using an improved version of a
learning algorithm for the automatic adaption of situation templates.
Finally, for supporting the development of adaptive applications, we
present a new situation-aware adaptation concept based on
workflows.
Abstract: This paper compares Hilditch, Rosenfeld, Zhang-
Suen, dan Nagendraprasad Wang Gupta (NWG) thinning algorithms
for Javanese character image recognition. Thinning is an effective
process when the focus in not on the size of the pattern, but rather on
the relative position of the strokes in the pattern. The research
analyzes the thinning of 60 Javanese characters.
Time-wise, Zhang-Suen algorithm gives the best results with the
average process time being 0.00455188 seconds. But if we look at
the percentage of pixels that meet one-pixel thickness, Rosenfelt
algorithm gives the best results, with a 99.98% success rate. From the
number of pixels that are erased, NWG algorithm gives the best
results with the average number of pixels erased being 84.12%. It can
be concluded that the Hilditch algorithm performs least successfully
compared to the other three algorithms.
Abstract: Nuclear energy sources have been widely used in the
past decades in order to power spacecraft subsystems. Nevertheless,
their use has attracted controversy because of the risk of harmful
material released into the atmosphere if an accident were to occur
during the launch phase of the mission, leading to the general
adoption of photovoltaic systems.
As compared to solar cells, wind turbines have a great advantage
on Mars, as they can continuously produce power both during dust
storms and at night-time: this paper focuses on the potential of a wind
energy conversion system (WECS) considering the atmospheric
conditions on Mars. Wind potential on Martian surface has been
estimated, as well as the average energy requirements of a Martian
probe or surface rover. Finally, the expected daily energy output of
the WECS has been computed on the basis of both the swept area of
the rotor and the equivalent wind speed at the landing site.
Abstract: Electromyography (EMG) is the study of muscles function through analysis of electrical activity produced from muscles. This electrical activity which is displayed in the form of signal is the result of neuromuscular activation associated with muscle contraction. The most common techniques of EMG signal recording are by using surface and needle/wire electrode where the latter is usually used for interest in deep muscle. This paper will focus on surface electromyogram (SEMG) signal. During SEMG recording, several problems had to been countered such as noise, motion artifact and signal instability. Thus, various signal processing techniques had been implemented to produce a reliable signal for analysis. SEMG signal finds broad application particularly in biomedical field. It had been analyzed and studied for various interests such as neuromuscular disease, enhancement of muscular function and human-computer interface.
Abstract: The pipe inspection operation is the difficult detective
performance. Almost applications are mainly relies on a manual
recognition of defective areas that have carried out detection by an
engineer. Therefore, an automation process task becomes a necessary
in order to avoid the cost incurred in such a manual process. An
automated monitoring method to obtain a complete picture of the
sewer condition is proposed in this work. The focus of the research is
the automated identification and classification of discontinuities in
the internal surface of the pipe. The methodology consists of several
processing stages including image segmentation into the potential
defect regions and geometrical characteristic features. Automatic
recognition and classification of pipe defects are carried out by means
of using an artificial neural network technique (ANN) based on
Radial Basic Function (RBF). Experiments in a realistic environment
have been conducted and results are presented.
Abstract: Since primary school trips usually start from home,
attention by many scholars have been focused on the home end for
data gathering. Thereafter category analysis has often been relied
upon when predicting school travel demands. In this paper, school
end was relied on for data gathering and multivariate regression for
future travel demand prediction. 9859 pupils were surveyed by way
of questionnaires at 21 primary schools. The town was divided into 5
zones. The study was carried out in Skudai Town, Malaysia. Based
on the hypothesis that the number of primary school trip ends are
expected to be the same because school trips are fixed, the choice of
trip end would have inconsequential effect on the outcome. The
study compared empirical data for home and school trip end
productions and attractions. Variance from both data results was
insignificant, although some claims from home based family survey
were found to be grossly exaggerated. Data from the school trip ends
was relied on for travel demand prediction because of its
completeness. Accessibility, trip attraction and trip production were
then related to school trip rates under daylight and dry weather
conditions. The paper concluded that, accessibility is an important
parameter when predicting demand for future school trip rates.
Abstract: Only recently have water ethics received focused interest in the international water community. Because water is metabolically basic to life, an ethical dimension persists in every decision related to water. Water ethics at once express human society-s approach to water and act as guidelines for behaviour. Ideas around water are often implicit and embedded as assumptions. They can be entrenched in behaviour and difficult to contest because they are difficult to “see". By explicitly revealing the ethical ideas underlying water-related decisions, human society-s relationship with water, and with natural systems of which water is part, can be contested and shifted or be accepted with conscious intention by human society. In recent decades, improved understanding of water-s importance for ecosystem functioning and ecological services for human survival is moving us beyond this growth-driven, supplyfocused management paradigm. Environmental ethics challenge this paradigm by extending the ethical sphere to the environment and thus water or water Resources management per se. An ethical approach is a legitimate, important, and often ignored approach to effect change in environmental decision making. This qualitative research explores principles of water ethics and examines the underlying ethical precepts of selected water policy examples. The constructed water ethic principles act as a set of criteria against which a policy comparison can be established. This study shows that water Resources management is a progressive issue by embracing full public participation and a new planning model, and knowledgegeneration initiatives.
Abstract: The rapidly increasing costs of power line extensions
and fossil fuel, combined with the desire to reduce carbon dioxide
emissions pushed the development of hybrid power system suited for
remote locations, the purpose in mind being that of autonomous local
power systems. The paper presents the suggested solution for a “high
penetration" hybrid power system, it being determined by the
location of the settlement and its “zero policy" on carbon dioxide
emissions. The paper focuses on the technical solution and the power
flow management algorithm of the system, taking into consideration
local conditions of development.
Abstract: Omni directional mobile robots have been popularly
employed in several applications especially in soccer player robots
considered in Robocup competitions. However, Omni directional
navigation system, Omni-vision system and solenoid kicking
mechanism in such mobile robots have not ever been combined. This
situation brings the idea of a robot with no head direction into
existence, a comprehensive Omni directional mobile robot. Such a
robot can respond more quickly and it would be capable for more
sophisticated behaviors with multi-sensor data fusion algorithm for
global localization base on the data fusion. This paper has tried to
focus on the research improvements in the mechanical, electrical and
software design of the robots of team ADRO Iran. The main
improvements are the world model, the new strategy framework,
mechanical structure, Omni-vision sensor for object detection, robot
path planning, active ball handling mechanism and the new kicker
design, , and other subjects related to mobile robot
Abstract: We focus on the excitation and propagation properties
of surface plasmon polariton (SPP). We have developed a SPP
excitation device in combination with a grating structures fabricated
by using the scanning probe lithography. Perturbation approach was
used to investigate the coupling properties of SPP with a spatial
harmonic wave supported by a metallic grating. A phase shift grating
SPP coupler has been fabricated and the optical property was
evaluated by the Fraunhofer diffraction formula. We have been
experimentally confirmed the induced stop band by diffraction
measurement. We have also observed the wavenumber shift of the
resonance condition of SPP owing to effect of a phase shift.
Abstract: Bone marrow-derived stem cells have been widely
studied as an alternative source of stem cells. Mesenchymal stem
cells (MSCs) were mostly investigated and studies showed MSCs can
promote neurogenesis. Little is known about the non-mesenchymal
mononuclear cell fraction, which contains both hematopoietic and
nonhematopoietic cells, including monocytes and endothelial
progenitor cells. This study focused on unfractionated bone marrow
mononuclear cells (BMMCs), which remained 72 h after MSCs were
adhered to the culture plates. We showed that BMMC-conditioned
medium promoted morphological changes of human SH-SY5Y
neuroblastoma cells from an epithelial-like phenotype towards a
neuron-like phenotype as indicated by an increase in neurite
outgrowth, like those observed in retinoic acid (RA)-treated cells.
The result could be explained by the effects of trophic factors
released from BMMCs, as shown in the RT-PCR results that
BMMCs expressed nerve growth factor (NGF), brain-derived
neurotrophic factor (BDNF), and ciliary neurotrophic factor (CNTF).
Similar results on the cell proliferation rate were also observed
between RA-treated cells and cells cultured in BMMC-conditioned
medium, suggesting that cells creased proliferating and differentiated
into a neuronal phenotype. Using real-time RT-PCR, a significantly
increased expression of tyrosine hydroxylase (TH) mRNA in SHSY5Y
cells indicated that BMMC-conditioned medium induced
catecholaminergic identities in differentiated SH-SY5Y cells.
Abstract: The concept of e-Learning is now emerging in Sub Saharan African countries like Tanzania. Due to economic constraints and other social and cultural factors faced by these countries, the use of Information and Communication Technology (ICT) is increasing at a very low pace. The digital divide threat has propelled the Government of Tanzania to put in place the national ICT Policy in 2003 which defines the direction of all ICT activities nationally. Among the main focused areas is the use of ICT in education, since for the development of any country, there is a need of creating knowledge based society. This paper discusses the initiatives made so far to introduce the use of ICT tools to some secondary schools using open source software in e-content development to facilitate a self-learning environment
Abstract: In this paper, we focus on the fusion of images from
different sources using multiresolution wavelet transforms. Based on
reviews of popular image fusion techniques used in data analysis,
different pixel and energy based methods are experimented. A novel
architecture with a hybrid algorithm is proposed which applies pixel
based maximum selection rule to low frequency approximations and
filter mask based fusion to high frequency details of wavelet
decomposition. The key feature of hybrid architecture is the
combination of advantages of pixel and region based fusion in a
single image which can help the development of sophisticated
algorithms enhancing the edges and structural details. A Graphical
User Interface is developed for image fusion to make the research
outcomes available to the end user. To utilize GUI capabilities for
medical, industrial and commercial activities without MATLAB
installation, a standalone executable application is also developed
using Matlab Compiler Runtime.
Abstract: In this paper, our focus is to assure a global frequency synchronization in OFDMA-based wireless mesh networks with local information. To acquire the global synchronization in distributed manner, we propose a novel distributed frequency synchronization (DFS) method. DFS is a method that carrier frequencies of distributed nodes converge to a common value by repetitive estimation and averaging step and sharing step. Experimental results show that DFS achieves noteworthy better synchronization success probability than existing schemes in OFDMA-based mesh networks where the estimation error is presented.
Abstract: This paper attempts to discuss the evolution of the
retrieval techniques focusing on development, challenges and trends
of the image retrieval. It highlights both the already addressed and
outstanding issues. The explosive growth of image data leads to the
need of research and development of Image Retrieval. However,
Image retrieval researches are moving from keyword, to low level
features and to semantic features. Drive towards semantic features is
due to the problem of the keywords which can be very subjective and
time consuming while low level features cannot always describe high
level concepts in the users- mind.
Abstract: Software maintenance, which involves making enhancements, modifications and corrections to existing software systems, consumes more than half of developer time. Specification comprehensibility plays an important role in software maintenance as it permits the understanding of the system properties more easily and quickly. The use of formal notation such as B increases a specification-s precision and consistency. However, the notation is regarded as being difficult to comprehend. Semi-formal notation such as the Unified Modelling Language (UML) is perceived as more accessible but it lacks formality. Perhaps by combining both notations could produce a specification that is not only accurate and consistent but also accessible to users. This paper presents an experiment conducted on a model that integrates the use of both UML and B notations, namely UML-B, versus a B model alone. The objective of the experiment was to evaluate the comprehensibility of a UML-B model compared to a traditional B model. The measurement used in the experiment focused on the efficiency in performing the comprehension tasks. The experiment employed a cross-over design and was conducted on forty-one subjects, including undergraduate and masters students. The results show that the notation used in the UML-B model is more comprehensible than the B model.