Abstract: An experiment to verify the relationships between
physiological indexes of an e-learner and the presence or absence of an
operation during e-learning is described. Electroencephalogram
(EEG), hemoencephalography (HEG), skin conductance (SC), and
blood volume pulse (BVP) values were measured while participants
performed experimental learning tasks. The results show that there are
significant differences between the SC values when reading with
clicking on learning materials and the SC values when reading without
clicking, and between the HEG ratio when reading (with and without
clicking) and the HEG ratio when resting for four of five participants.
We conclude that the SC signals can be used to estimate whether or not
a learner is performing an active task and that the HEG ratios can be
used to estimate whether a learner is learning.
Abstract: Digital technologies offer many opportunities in the
design and implementation of brand communication and advertising.
Augmented reality (AR) is an innovative technology in marketing
communication that focuses on the fact that virtual interaction with a
product ad offers additional value to consumers. AR enables
consumers to obtain (almost) real product experiences by the way of
virtual information even before the purchase of a certain product.
Aim of AR applications in relation with advertising is in-depth
examination of product characteristics to enhance product knowledge
as well as brand knowledge. Interactive design of advertising
provides observers with an intense examination of a specific
advertising message and therefore leads to better brand knowledge.
The elaboration likelihood model and the central route to persuasion
strongly support this argumentation. Nevertheless, AR in brand
communication is still in an initial stage and therefore scientific
findings about the impact of AR on information processing and brand
attitude are rare. The aim of this paper is to empirically investigate
the potential of AR applications in combination with traditional print
advertising. To that effect an experimental design with different
levels of interactivity is built to measure the impact of interactivity of
an ad on different variables o advertising effectiveness.
Abstract: The aim of this article is to identify the measures
companies undertake in order to adapt to the environment as well as
discussing their diversity and effectiveness. The research methods
used in the study include an in-depth analysis of the literature and a
case study, which helps to illustrate the issue in question. Referring to
the concept of agility, which is firmly embedded in the theory of
strategic management and has been developed with the aim of
adapting to the environment and its changes, the paper first examines
different types of adaptation measures for companies. Then the issue
under discussion is illustrated with the example of the company
Hortimex. This company is an eminent representative of the world’s
leading manufacturers of food additives and ingredients. The
company was established in 1988 and is a family business, which in
practice means that it conducts business in a responsible manner,
observing the law and respecting the interests of society and the
environment. The company’s mission is to develop a market in
Poland for the products and solutions offered by their partners and to
share their knowledge of additives in food production and
consumption.
Abstract: In military aviation, the use of flight simulators has proliferated recently in order to train fifth generation fighter pilots. With these simulators, pilots can carry out real-time flights resulting in seeing their faults and can perform emergency drills prior to real flights. Since we cannot risk losing the aircraft and the pilot himself/herself in the flight training process, flight simulators are of great importance to adapt the fighter pilots competently to real flights aboard the fifth generation aircraft. The real flights are impossible to simulate thoroughly on the ground. To some extent, the fixed-based simulators may assist the pilot to steer aircraft technically and visually but flight simulators can’t trick the pilot’s vestibular, sensory, and perceptual systems without motion platforms. This paper discusses the benefits of motion simulators for fifth generation fighter pilots’ training in preference to the fixed-based counterparts by analyzing their pros and cons.
Abstract: This article considers the problems of economic growth
and Russian energy strategy. Also in this paper, the issues related to
the economic growth prospects of Russian were discussed. Russian
energy strategy without standing Russia`s stature in global energy
markets, at the current production and extraction rates, will not be able
to sustain its own production as well as fulfil its energy strategy.
Indeed, Russia’s energy sector suffers from a chronic lack of
investments which are necessary to modernize its energy supply
system. In recent years, especially since the international financial
crisis, Russia-EU energy cooperation has made substantive progress.
Recently the break-through progress has been made, resulting mainly
from long-term contributing factors between the countries and recent
international economic and political situation changes. Analytical
material presented in the article is intended for a more detailed or
substantive analysis related to foreign economic relations of the
countries and Russia as well.
Abstract: Comparing with prior studies mainly focused on the
effect of a certain event (it may be the initial announcement of bad
news or the repeated announcements of identical bad news) on stock
price, the aim of this study is to explore how investors react to
subsequent bad news with identical content. Empirical results show
that as a result of behavioral pitfalls, investors underreact to the initial
announcement of the bad news (i.e., unknown bad news) and overreact
to the repeated announcements of the identical bad news (i.e., known
bad news).
Abstract: The aim of this research is to understand how the
emerging power bloc BRICS employs infrastructure development
narratives to construct a new world order. BRICS is an international
body consisting of five emerging countries that collaborate on
economic and political issues: Brazil, Russia, India, China, and South
Africa. This study explores the projection of infrastructure
development narratives through an analysis of BRICS’ attention to
infrastructure investment and financing, its support of the New
Partnership on African Development and the establishment of the
New Development Bank in Shanghai. The theory of Strategic
Narratives is used to explore BRICS’ commitment to infrastructure
development and to distinguish three layers: system narratives
(BRICS as a global actor to propose development reform), identity
narratives (BRICS as a collective identity joining efforts to act upon
development aspirations) and issue narratives (BRICS committed to a
range of issues of which infrastructure development is prominent).
The methodology that is employed is a narrative analysis of BRICS’
official documents, media statements, and website imagery. A
comparison of these narratives illuminates tensions at the three layers
and among the five member states. Identifying tensions among
development infrastructure narratives provides an indication of how
policymaking for infrastructure development could be improved.
Subsequently, it advances BRICS’ ability to act as a global actor to
construct a new world order.