Abstract: Social media has changed the ways we communicate, collaborate and connect with each other. It has also influenced our habits of consuming sports. Social media has allowed direct interaction between sponsoring companies, athletes/players and fans. Drawing on the service dominant logic of value co-creation, the conceptual paper identifies three operant resources which are beneficial for value co-creation: i) social identity and sense of community, ii) congruence and brand personality, and iii) participatory culture and fan activation. The paper contributes to the theoretical discussion on how social can be media used for value co-creation purposes in the sports industry.
Abstract: Faced with social and health system capacity
constraints and rising and changing demand for welfare services,
governments and welfare providers are increasingly relying on
innovation to help support and enhance services. However, the
evidence reported by several studies indicates that the realization of
that potential is not an easy task. Innovations can be deemed
inherently complex to implement and operate, because many of them
involve a combination of technological and organizational renewal
within an environment featuring a diversity of stakeholders. Many
public welfare service innovations are markedly systemic in their
nature, which means that they emerge from, and must address, the
complex interplay between political, administrative, technological,
institutional and legal issues. This paper suggests that stakeholders
dealing with systemic innovation in welfare services must deal with
ambiguous and incomplete information in circumstances of
uncertainty. Employing a literature review methodology and case
study, this paper identifies, categorizes and discusses different
aspects of the uncertainty of systemic innovation in public welfare
services, and argues that uncertainty can be classified into eight
categories: technological uncertainty, market uncertainty,
regulatory/institutional uncertainty, social/political uncertainty,
acceptance/legitimacy uncertainty, managerial uncertainty, timing
uncertainty and consequence uncertainty.