Abstract: S-Curves are commonly used in technology forecasting. They show the paths of product performance in relation to time or investment in R&D. It is a useful tool to describe the inflection points and the limit of improvement of a technology. Companies use this information to base their innovation strategies.
However inadequate use and some limitations of this technique lead
to problems in decision making. In this paper first technology
forecasting and its importance for company level strategies will be
discussed. Secondly the S-Curve and its place among other
forecasting techniques will be introduced. Thirdly its use in
technology forecasting will be discussed based on its advantages,
disadvantages and limitations. Finally an application of S-curve on
3D TV technology using patent data will also be presented and the
results will be discussed.