Abstract: Intrapreneurship, a term used to describe
entrepreneurship within existing organizations, has been
acknowledged in international literature and practice as a vital
element of economic and organizational growth, success and
competitiveness and can be considered as a unique competitive
advantage. The purpose of the paper is, first, to provide a
comprehensive analysis of the concept of intrapreneurship, and,
second, to highlight the need for a different approach in the research
on the field of intrapreneurship. Concluding, the paper suggests
directions for future research.